Party & Paper Retailer articles from July 1991

Party & Paper Retailer archives from July 1991

Party planning. (Party Line) (column)
July 1, 1991... PARTY PLANNING Recently, I was offered mailing lists which included party stores and party planners. Brokers develop these lists from The Yellow Pages. Upon reviewing their offerings, I was fascinated to note that the number of party...

A fashion statement. (fashion trends in party decorations) (Editor's Notebook) (editorial)
July 1, 1991... A FASHION STATEMENT Before taking over as editor, I must confess I took party and paper goods for granted. Not once did I dwell on the talent behind those paper supplies gracing my table. As you know, my background is in fashion and...

Happy BALLOON year! (Balloon Business)
July 1, 1991... Happy BALLOON Year! Decorating for New Year's Eve ranges from the do-it-yourself to the extravagant. Your client may want thousands of balloons loose on the ceiling, "1992" spelled out with balloons and blinking lights. Although there's big...

Risky business. (The Party Tree in Carmel, Indiana) (Shop Talk)
July 1, 1991... Risky BUSINESS People tell us it's unusual to turn a profit in the first year of business, but the store is positively cash flowing," says Nancy Holland, owner with husband, Bob, of The Party Tree in Carmel, IN, "and we're getting bigger...

Don't make promises you can't keep. (hiring employees; includes tips on questions not to ask in interviews) (Legal Ease)
July 1, 1991... Don't make PROMISES YOU CAN'T KEEP Hiring employees can be tricky. Make one mistake and you may expose your business to a nasty lawsuit. You need to keep informed about the legal land mines that surround you. Here are some suggestions to...

Wrapping up Christmas: tradition is back. (includes buying directory)
July 1, 1991... Wrapping up Christmas Tradition is back. Although it has always held a place in the Christmas arena -- it now has the market cornered. Wrap, totes, ribbons and bows all reflect the return to traditional designs. The reappearance of Advent...

Seasons greetings from the OTHER card lines. (alternative card companies; includes buying directory)
July 1, 1991... SEASONS GREETINGS: From the Other Card Lines Christmas cards are a retailers dream. They're an easy sale, because when offered in a variety of designs and prices, they're irresistible. Everyone celebrating the holiday buys cards. In fact, a...

Ring in the NEW ... with cool sophisticates. (New Year decorations; includes buying directory)
July 1, 1991... Ring in the New Two separate, but equally important groups of shoppers comprise the New Year's Eve market: the "baby boomers" and the mid-60s babies (lovingly referred to as "posties"). Both of these segments celebrate at home, yet take...

Illuminating thoughts, Part 2. (Display Magic)
July 1, 1991... ILLUMINATING THOUGHTS Part 2 The value of store lighting cannot be overestimated. This month we will discuss with store planner, David Gerken, David & Company, the variety of lighting available on the market, the pros and cons of each, and...

Animal attractions. (animal motif in party decorations) (In Fashion) (column)
July 1, 1991... Animal Attractions Get set for the wildest parties this season because it's a jungle out there--literally! Party and paper goods take a walk on the wild side with faux "animal skin" designs, endangered species prints, jungle-inspired...

A gingerbread sensation. (materials list and assembly instructions) (Balloon Recipe)
July 1, 1991... A GINGERBREAD SENSATION If you're looking for a new and innovative way to dress up your holiday window or Christmas display, here's a delectable balloon idea--that is easy to store and can be used year-to-year. INGREDIENTS: 21 4"...

New chief's concerns. (David Hickman new president and CEO of Different Looks) (Party People)
July 1, 1991... New Chief's Concerns PARAMUS, NJ. -- Different Looks has announced that David Hickman, the past president of Paper Art Company, Inc., has taken over the company as president and CEO. Hickman plans to step up Different Looks' aggressive...