Party & Paper Retailer articles from January 1997

Party & Paper Retailer archives from January 1997

More for less. (Party For Less party goods store)
January 1, 1997... Image is an all important component to your store's success. It's something that shouldn't be discounted. Bob and Caroline Kelliher realized that early on in the game by expanding on the discount warehouse sales concept and building a business...

Commercially speaking: setting the stage for an effective TV ad.
January 1, 1997... Setting the Stage for an Effective TV Ad Have you ever thought of buying air time on a local cable channel to advertise your store and services? Or do you think that's way out of your budget? Mediamark Research, Inc., New York, NY, reports...

Just browsing. (Internet as retailing tool)
January 1, 1997... You've heard all about the fantastic possibilities the Internet offers. By now, you've undoubtedly heard of a useful place to visit, a "site" that's chock-full of industry information but, frankly, you haven't a clue as to how to get there:...

The main event. (wedding planning services for party retailers)
January 1, 1997... Today's couples are into the planning of their special event, and because they are, the mood and style of the weddings have evolved into a more modern, trendy variation of the old traditions. That's good news for the party retailer who can...

Doing favors. (wedding favors)
January 1, 1997... Before the 20th-century, a good many couples married out of necessity: To breed enough offspring to help work the land. Originating in Europe, wedding traditions such as throwing rice and crumbling cake above the bride's head symbolized...

Renting bridal. (equipment rentals to bridal customers)
January 1, 1997... The bridal market accounts for more rental contracts and the highest value transactions of any other party category. From the engagement party to the showers to the rehearsal dinner to the ceremony to the reception to the brunch to the...

Driving up wedding profits. (wedding decoration retailers)
January 1, 1997... When it comes to weddings, keeping tradition alive is a top priority with today's engaged couples. You've everything in order, the invitations, the bridal accessories, the decorations, the party goods, is there anything else? You bet. Remember...

A pattern of growth. (Converting Inc.)(Company Profile)
January 1, 1997... Converting, Inc. does just what its name implies - convert. Rolls of raw tissue and plastic stock are fed into complex machinery at Converting Inc.'s Clintonville, Wisconsin plant and emerge as disposable tableware under brand names Linette,...

Niche cards. (greeting cards)
January 1, 1997... Talk to a handful of specialists about trends in the greeting card industry and you'll get a handful of different well-worn responses. Humor is out, they'll say. Humor is in. Heavily designed greetings are hot, they predict. Or simple...

Hassle-free store remodeling.
January 1, 1997... You expect noise, dust and clutter with any remodeling project, not to mention inconvenience to employees and customers. These problems are probably unavoidable, but you don't have to further complicate your life by getting entangled in a legal...