Party & Paper Retailer articles from January 1996

Party & Paper Retailer archives from January 1996

For lovers only. (wedding invitations and party products from All Wedding Services)
January 1, 1996... Bridal and party: A "marriage" that has endured more than 30 years. Since 1958, when Marie and John Trilik crossed the threshold into party, they prospered and weathered the competition because they dare to be different. Unlike most of...

Making money: the ins-and-outs. (includes related article)
January 1, 1996... What about the cash short month when you definitely can't make the payment on time? It's a basic law of business that deals with the life-blood of your store. It's sound supervision of cash receipts. By studying the cycle from the customer's...

Bridal baskets.
January 1, 1996... You can respond to the brides needs, and sell unmovable merchandise in the process, by creating innovative party baskets. Prenuptial activities provide the first opportunity for creating innovative baskets. Darlene Brozovich, owner, Cards 'N...

Wedding plans.
January 1, 1996... Have you looked at your wedding section lately? If you have a couple of dusty shelves, home to a cake top or two, this is just the area to expand your name and your cash flow. Each time a bride or her family comes into your store to look for,...

The printed word: a closeup look at wedding invitations.
January 1, 1996... Most people get their first impressions about a wedding when they receive the invitation. There's no better way for the couple to prepare their guests for the wedding celebration, than with a truly captivating invitation. With all the other...

Calling all brides. (telemarketing of wedding services)(excerpts from 'The Wedding Expert's Guide to Sales and Marketing')
January 1, 1996... Some retailers view telemarketing as being a bit pushy. Others, are reluctant to call "perfect strangers." Granted, in some cases, these reasons may be valid. However, when it comes to promoting your bridal business, a business card or an...

Beyond price wars: invaluable ideas for outsmarting your competition. (excerpts from 'Small Business Success, vol. 6')
January 1, 1996... Rather than slashing prices (which could mean a virtual business suicide) to try to keep up with the competition, there are several things party and fine stationery stores can do to stand up against "the big guy." Looking for bargain prices...

Controlling your legal fees.
January 1, 1996... With a hard swallow, San Francisco businessman, Nicholas Carroll, wrote a $4,000 check for legal services. Unfortunately, at one time or another, people need lawyers, especially those running a business. However, people like Carroll, often feel...