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Party & Paper Retailer articles from February 1991
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Party & Paper Retailer archives from February 1991
Thoughts on turning five. (Party and Paper Retailer magazine is five years old)
February 1, 1991... RUSSELL WARD: THOUGHTS ON TURNING FIVE
When a magazine reaches its fifth anniversary, it's appropriate to take a few minutes to recall how the whole thing began. Party and Paper Retailer was born, as every trade magazine should be, on the...
Bidding is the art of the deal. (balloon business)
February 1, 1991... Bidding Is The Art of The Deal
You have just completed a course in balloon decorating. It's your first day back in the store. Your new found enthusiasm has caused you to decorate every nook and cranny so that your customers know that you...
A decoration that's out of this earth. (balloon recipes)
February 1, 1991... A Decoration That's Out Of This Earth
When the party calls for "serious pizazz," look to the heavens for inspiration. Look to the sky for a truly celestial, out of this earth, larger-than-life decoration. Build an enormous, elegant balloon...
Satisfaction is a Party Experience. (company profile)
February 1, 1991... Satisfaction Is A Party Experience
It's been three years since Joan Kruckenberg and husband Keith answered an ad to work as managers for a soon-to-open party store in Chico, CA. "We came in when the walls were bare," said Joan. Owner Norman...
Paper tableware fashions '91 ... designed to sell.
February 1, 1991... Paper Tableware Fashions '91...
DESIGNED TO SELL
If variety is the spice of life, the new fashion tableware introductions for 1991 are spicy stuff, indeed.
No one theme dominates... there are florals and geometrics and...
Mother's Day, Father's Day: modern and .... (gifts)
February 1, 1991... Mother's Day, Father's Day: Modern and...
Stay-at-home mothers or working mothers... divorced mothers or mother substitutes, chances are when May 12 rolls around at least 80% of the adult female population in this country will be...
Hot fun in the paper sun. (summer paper goods merchandising)
February 1, 1991... HOT FUN IN THE . . . . PAPER SUN
PICTURE IT...Larger than life honeycomb pineapples and assorted fruits; oversized plastic lobsters, luminescent Hawaiian skirts displayed next to vibrant, colored paper patterns. Yes, it's mid February,...
Buying a building? Study before you sign.
February 1, 1991... Buying A Building?
STUDY BEFORE YOU SIGN
"This is a standard form, just sign here."
Many a tale could be told about real estate buyers who accepted the assurances of the real estate agent and signed purchase agreements without...
Everything you ever wanted to know about flooring. (interview)
February 1, 1991... EVERYTHING YOU EVER WANTED TO KNOW ABOUT FLOORING
In previous articles, we've talked about overall store design, specific area development, and fixtures. This month we're going to get to the bottom of store planning... floors: how to choose...
