Party & Paper Retailer articles from December 1994

Party & Paper Retailer archives from December 1994

The plus side: creating different departments really adds up. (Uniontown, PA, store Parties Plus) (Company Profile)
December 1, 1994... "It was an odd experience for me, coming from a department store atmosphere to a small retail store," admits Brad Heiser, owner, Parties Plus, Uniontown, PA. Heiser purchased the one-store operation from its original owner in 1992. At that...

The British party: England takes a slice of American pie. (party supplies retailing in England)
December 1, 1994... Last time we were in England, I vividly recall the scorn with which they treated us uncultured Yanks who brewed tea in bags. Needless to say, with the exception of high tea at the Dorchester in London, the country is now steeped in those tea...

Laser-friendly paper. (stationery that can be used in laser printers)
December 1, 1994... You've just invested in a laser printer--the search is on for imprintable stationery pertaining to every holiday and occasion. But hold on! Just because the paper has a pretty design and looks like an imprintable, doesn't automatically mean...

Retail packaging. (suppliers of gift boxes and other packaging materials)
December 1, 1994... Gift-wrap. What does it mean to you? If you get an instant vision of an aisle stocked with wrap, totes, boxes and bows--you're only seeing half the picture. Think in broader terms. SKU's aside, there's another area to "gift-wrap" that...

Audible advice: listen to what your customers are saying! (includes list of listening techniques)
December 1, 1994... What's your most important business activity? If you answered "To Listen" than you're on the right track. According to the consumer satisfaction research project conducted by Marketing Science Institute, Cambridge, MA, listening should be a...

Word power: a new wave business dictionary.
December 1, 1994... Buzz words. Technobabble. These terms describe the seemingly enlightened jargon that seeps into many business conversations these days. But as you hear this newfangled language, you can't help but wonder--what does it really mean? Review the...

Inventory shrinkage. (party shops)
December 1, 1994... Sound inventory management is essential in any merchandise business, but especially retail. You must have the exact items your customers need, when they need them. The style, color, design, and price must be right. If you don't have the...