Party & Paper Retailer articles from August 1997

Party & Paper Retailer archives from August 1997

Super success. (party superstore chain The Party Source)
August 1, 1997... Fifteen years ago a former schoolteacher, Ken Lewis, helped out in his uncle's small liquor store located in downtown Louisville. From that struggling store, he built a chain of highly successful Liquor Outlet stores, followed by his first...

Setting up space. (retail sales of balloons)
August 1, 1997... Balloons can produce more profit per square foot than any other part of your retail store. So, let's take your balloon-on-a-string business and turn it into a complete Balloon Department. Small Locations/Low Ceilings: Small store will benefit...

Handiwork. (working with balloons)
August 1, 1997... There are many methods to working with balloons. For those who need a bit of basic guidance, here are some tips, tricks, and techniques that help give your work a more polished look. Tie ribbon into balloon knot by holding ribbon across...

Counter help. (hiring and training counter help for a balloon marketing center)
August 1, 1997... Before you can hire or train counter help for your balloon center, you must decide what services you'll offer to your clientele. Single balloons sold as an impulse item are simple. A person who fills balloons and maintains them for display from...

Pricing your work. (balloon retail business)
August 1, 1997... The oft-heard "It's only a balloon" couldn't be further from the truth. While the materials can be low in cost, tools, specialized equipment, and labor are factors not always fully acknowledged. In fact, labor is the single most costly factor...