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Party & Paper Retailer articles from August 1996
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Party & Paper Retailer archives from August 1996
Hitting gold. (Larry McIlvoy's successful career switch into party and paper retailing)
August 1, 1996... After a lifetime of working on a farm, Larry Mcllvoy turned in his farm equipment for a new career in jokes, novelties, costumes, and party goods
Changing jobs is never an easy decision to make; changing careers is even tougher. Yet that is...
A license to thrill. (tips for licensed product retailers)
August 1, 1996... When it comes to licensed products, there are two things that are certain: Demand and Risk. Consumers will always want licensed products, but choosing which ones they'll want is risky business. When in doubt, go to the licensing experts. Here...
Balloon news & views.
August 1, 1996... The balloon industry is growing up. There's some history on the books, and some tenure in the ranks. The image of the little man on the street, vending balloons is nostalgic, while the acceptance of balloons as an art form is slowly, but...
A sign of the times: neon! (use of neon signs in party retailing)
August 1, 1996... When it comes to making a lighting statement, there's nothing quite like neon to get your point across.
Neon has always been recognized as a key element in drawing attention. Think of the infamous Las Vegas strip. There, multicolored bright...
Working with freelancers. (hiring of freelancers or independent contractors by party retailers)
August 1, 1996... Your basic guide for keeping out of trouble.
For retailers who hire freelancers, a.k.a. independent contractors, such as party planners, balloon artists, or delivery persons, it's time to celebrate a victory, of sorts. The Internal Revenue...
