Party & Paper Retailer articles from August 1992

Party & Paper Retailer archives from August 1992

Christmas lights. (Balloon Recipe) (Column)
August 1, 1992... Our contest winner, Jo Toothaker, is a six year master of balloon decorating, specializing in both centerpieces and sculptures. Jo's philosophy for creating balloon masterpieces is simple: Make your creations marketable by making them...

Designer's lingo. (Balloon Biz) (Column)
August 1, 1992... "Point of purchase".."traffic".. "turnover" and "back order" are all terms heard around most retail operations. But what about those words or phrases specifically used by balloon retailers and designers? There's a slew of them. If you're...

Anchoring sales on balloons. (Shop Talk) (Column)
August 1, 1992... "We offer such an expansive array of balloons that, well, I guess you could say it's helped us rise above our competition," says Diane McAlpin, owner of The Party People, a 10-year-old Exeter, New Hampshire store. It wasn't long after...

Update on anti-balloon bills. (Special Report)
August 1, 1992... Across the country, nearly 7,500 lawmakers in the 50 state legislatures have spent long hours trying to balance budgets, improve schools and repair crumbling highways. However, in a number of states (five at last count) some legislators have...

1993 calendar of balloon designs.
August 1, 1992... January FIRE WORKS Celebrate the arrival of the new year with a party centerpiece design of balloons, lights, and shooting stars. So expressive that it explodes with midnight enthusiasm. MATERIALS/TOOLS 5 Lengths of...

Lasting impressions: balloon imprinting.
August 1, 1992... Adding a new service to your balloon business will leave quite an impression on your customers. Offering custom or stock imprinting on balloons allows you to make your mark in the competitive world of balloons with little effort. The...

Weight watchers. (balloon weights)
August 1, 1992... Today's balloons weights are far from being a "drag". These adorable anchors, though slim and trim, keep all into perspective. Besides and attractive add-on, their primary purpose is to make sure balloons don't get any high and mighty ideas....

Playing the field. (balloon marketing)
August 1, 1992... There's plenty of action afoot if you have one goal this year-get into some sports merchandise. We're talking football and soccer here. There are scores of parties! It's up to you offer a winning lineup, Here's some players" that customers...

Trade secrets: balloon tricks 'n tips.
August 1, 1992... Back in 82, the balloon industry's horse and buggy days, it would take four people three hours to do a simple arch. Those were the days of the new-fangled spiral arch, made with paper clips and without templates. Irregularly constructed and...

Spotlight on New Orleans: Balloon Expo '92. (International Balloon Association)
August 1, 1992... The Balloon Expo '92 takes place September 2nd thru 7th, 1992 at the New Orleans Marriott Hotel, New Orleans, LA. More than 80 exhibitors are expected. Getting There. The International Balloon Association (IBA) has two official carriers...

Balloon news and views.
August 1, 1992... We're all familiar with the expression, "What goes up must come down". A truth no one can deny. Still, when it concerns the expanding balloon business, that basic law of gravity just isn't applicable. in this exciting market, innovative ideas...