Party & Paper Retailer articles

Recent articles from Party & Paper Retailer

Irish aisles. (selling on St. Patrick's Day)
October 1, 1997... St. Patrick's Day, March 17, has always been a celebration of heritage and culture, with retailers catering solely to the Irish clientele. Yet, this years' holiday party merchandise reveals more than your average green shamrock, but instead reflects upon the reputations of Irish film,...

Rating your store.
October 1, 1997... We've all shopped stores that have made such a bad first impression, we've vowed they won't have the opportunity to make a second. But even if you consider yourself a critical shopper, you may have a blind spot when it comes to evaluating your own store. That's why it's important to step back...

Affairs of the heart. (St. Valentine's Day selling in party merchandise stores)
October 1, 1997... Valentine's Day, February 14th, is a holiday rooted in love, gratitude, and appreciation. This year, the most romantic holiday of the year falls on a Saturday, which, in turn, creates a three-day celebration for your customers. Dear retailers - it's time to start flirting with success. The...

Low-cost business builders - A to Z!
October 1, 1997... Aside from the usual newspaper, direct mail, TV and radio advertising - what else can a party retailer do to sales? Take a look at these 26 ideas, many of which can be accomplished on a shoe-string budget: Anniversary parties. Host a party or open house for your good customers and their...

Good old-fashioned success. (success story of a party-merchandise retailer)
October 1, 1997... Seventy-one year old Ruth Petty has been running Robin's Party Shop for the last 33 years. For over three decades, this retailer has had no problem remaining popular amidst competition from the big retail stores. What's her secret? Staying very involved with the community. Petty works to find...