Library Technology Reports articles from July 2011

Library Technology Reports archives from July 2011

Using Web Analytics in the Library.(Author abstract)(Brief article)
July 1, 2011... Abstract As libraries deliver an increasing proportion of their services through the web, the need to accurately and comprehensively track the use of library websites, online resources, and services is more important than ever. This issue of...

Chapter 1: Web Analytics Overview
July 1, 2011... Abstract This chapter of Using Web Analytics in the Library provides an overview of Web Analytics, the types of services available, and the type of data that they can provide. ********** We live in an age of accountability. For...

Chapter 2: Getting to Know Web Analytics
July 1, 2011... Abstract This chapter of Using Web Analytics in the Library provides guidelines for selecting and implementing web analytics tools in a library context. The author examines different variables that determine which tool might be appropriate...

Chapter 3: Installing and Configuring Google Analytics
July 1, 2011... Abstract This chapter of Using Web Analytics in the Library provides a step-by-step guide to installing and configuring a web analytics platform using Google Analytics--one of the most popular platforms--us an example. ********** This...

Chapter 4: Reporting and Analysis
July 1, 2011... Abstract Web analytics tools provide huge amounts of data, and the prospect of sorting through that data to determine what is useful and what is not can be daunting. This chapter of Using Web Analytics in the Library offers descriptions of...

Chapter 5: Case Studies
July 1, 2011... Abstract This chapter of Using Web Analytics in the Library provides several examples of how different types of libraries in different contexts have successfully used web analytics to enhance their online presence. ********** The...