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Trade journal jackpot: buried treasure in trade magazines.(Industry Overview)
May 1, 2003... Today, more than ever, trade publications are a valued source of information. Increasingly, business researchers, librarians, and other information professionals are finding the information they need in trade publications. "I believe that trade...
From the editor.
May 1, 2003... Trade publications are an often overlooked resource, says author Michael Keating in this month's feature article. When it comes to finding statistics, inside data, or details about the key players in an industry, these publications may be your...
Where have all the journals gone? (News & Trends).(Industry Overview)
May 1, 2003... Many "new economy" publications have succumbed to the deleterious information technology (IT) and advertising industry environment. IT now represents only 13.6 percent of the market capitalization of the S&P Super 1500, * down from its March...
Search engine scuffle and other news. (News & Trends).(Brief Article)
May 1, 2003... "Let's get Google!" seems to be the impetus behind the flurry of acquisitions in the search engine sphere. Yahoo, the leading site (pre-Google), recently acquired Inktomi Corp. Microsoft, after failing to outbid Overture for AltaVista in...
The best resource. (News & Trends).(Brief Article)
May 1, 2003... We are our best resource. Collection development and ready-reference aids created by librarians are unmatched in quality, currency, and organization. Here is one example: Librarians at the University of Chicago's Business and Economics Resource...
Perfectly useless information. (News & Trends).(Brief Article)
May 1, 2003... We know that images of living persons are forbidden on U.S. currency. Ever wonder why? In 1865, L.M. Clark, chief of the Bureau of Engraving and Printing, selected himself for distinction by having his likeness appear on the five-cent note....
Business: the ultimate resource. (General Business).(Book Review)
May 1, 2003... 2002. Perseus Publishing. Hardcover.
2,170p.
ISBN: 0-7382-0242-8.
$59.95 U.S. and $89.95 Canada.
This book really is the ultimate resource for business information. The advisory board includes some of the top names in business...
First among equals: how to lead a professional group. (Management).(Book Review)
May 1, 2003... Patrick J. McKenna & David H. Maister. 2002. The Free Press/Simon & Schuster. Hardcover. 320p. ISBN: 0-7432-2551-1. $26.
This book provides guidance and tested solutions for those who lead groups of professionals. I was particularly...
Managing innovation and change: second edition. (Management).(Book Review)
May 1, 2003... Jane Henry & David Mayle, eds. 2002. Sage Publications. Softcover. 294p. ISBN: 0-7619-6609-9. $30.95.
Managing Innovation and Change. is a reader for an Open University Business School MBA course tided, "Creativity, Innovation, and...
Social marketing: improving the quality of life. (Marketing).(Book Review)
May 1, 2003... Philip Kotler, Ned Roberto & Nancy Lee. 2002. Sage Publications. Softcover. 438p. ISBN: 0-7619-2434-5. $49.95.
Social marketing is a term that came into use in the 1970s. It refers to the application of commercial marketing and advertising...