Business Information Alert articles from June 2000

Business Information Alert archives from June 2000

Dispelling the Myths: Quantifying What Librarians Really Do.
June 1, 2000... Information is free. Everything is on the Internet. Libraries are so easy to manage that anyone can do it. Like it or not, these are the myths that permeate our world. Unfortunately, the people who are ultimately responsible for deciding...

From the Editor.
June 1, 2000... This month our reviews are really positive--must have been a good crop of books. Definitely the most fun to read is Jim Hunt's review of Encyclopedia of Major Marketing Campaigns. I found myself smiling as I read about all those ads from my...

There's No Place Like Home, Toto!
June 1, 2000... Add a dollar sign to diversity in America and what do you get? A burgeoning ethnic market. The most heavily courted consumers today are Hispanics, followed by Asian Americans and African Americans. Leo Burnett advertising agency recently...

Some Recent Ethnic Market Resources.
June 1, 2000... Marketing to Hispanics--a special report in Advertising Age, August 30, 1999. (This report is not free online.) Eviva, new this year, calls itself "the first bilingual web site for Hispanic women." On April 27, Eviva mounted "Latinas...

From M to Z.
June 1, 2000... Dial M for m-commerce. Mobile commerce, the use of mobile phones to conduct business, is generating excitement among etailers. At present, voice advertising and other m-commerce applications are limited, due to slow transmission and the high...

Principles of Advertising: A Global Perspective.
June 1, 2000... Monle Lee, ed. 1999. The Haworth Press, Inc. Hardcover. ISBN: 0-7890-0615-4. $69.95. First and foremost, this book's title is not accurate. Advertising encompasses some, but not all, of the subject matter. As the contributing authors...

Managing a Global Enterprise: A Concise Guide to International Operations.
June 1, 2000... William R. Feist, James A. Heely, Min H. Lu, et al. 1999. Quorum Books. Hardcover. 218p. ISBN: 1-56720-162-8. $59.95. If you're looking for a basic book defining the many facets of "global business" in today's world, this book will...

Encyclopedia of Major Marketing Campaigns.
June 1, 2000... Thomas Riggs, ed. 2000. Gale Group. Hardcover. 1,983p. ISBN: 0-7876-3042-X. $250. Gale's new Encyclopedia of Major Marketing Campaigns is an attractive addition to every library that has a business reference collection. As entertaining as...

Maximizing Your Business Online: A 3.5.7 Method for Internet Success.
June 1, 2000... Craig Settles. 1999. Government Institutes. Softcover. 200p. ISBN. 0-86587-637-1. $59. We read daily about the explosion of e-commerce. Also called B2B or e-business, this new industry is expected to increase to $268 billion by the year...