Promotions & Incentives articles from September 2008

Promotions & Incentives archives from September 2008

Editorial: The integrated riddle.(Market strategy)(Editorial)(Brief article)
September 1, 2008... Every agency you meet wants to speak about its breadth of talent, strategic thinking and experience of different media. That it is, in short, integrated. And although a lot of other agencies say the same, only it truly is. On the face of it,...

Campaigns: Experiential - Alpro charts rise of health food in Britain since 50s.
September 1, 2008... Soya brand Alpro has launched an experiential campaign in which a 'time tunnel' illustrates the increased availability of healthy food to consumers since the 50s. The campaign, which has been created by Carbon Marketing, is themed around...

Campaigns: Third party - Birds Eye puts recipe book on food mags.
September 1, 2008... Birds Eye has commissioned a book of recipes that use its frozen peas to run as a magazine covermount. The book, which will be entitled The Recipea Book, will be included with the October editions of BBC Worldwide magazines The Good Food...

Campaigns: Digital - Kellogg's rolls out Wake Up web challenge.
September 1, 2008... Kellogg's has launched an online competition to support its Wake Up Britain campaign, which educates families on the benefits of a healthy breakfast. The competition, entitled Kellogg's Wake Up and Work Out Challenge, offers consumers the...

Campaigns: Entertainment - Film distributor puts Fame tie-in up for grabs.
September 1, 2008... Entertainment Film Distributors (EFD) is looking to create promotional partnerships around the upcoming remake of 80s film Fame. EFD agency Lime Communications is in talks with a number of brands ahead of the film's planned release in 2009....

Campaigns: Campaign of the month - The Argos 'gos team'.(Brief article)
September 1, 2008... We all do it, I'm sure. Log on first thing in the morning with anticipation and excitement for the day's emails, before casting your eyes down the list of unsolicited messages that have somehow found a way through your 'impenetrable' barriers....

Campaigns: Licensing - Holiday Inn gets Famous Five in activity packs.
September 1, 2008... Holiday Inn has signed a deal to use the Famous Five in children's activity packs to be handed out at its restaurants. The characters will appear on an activity sheet that promotes the National Year of Reading scheme, which is supported by...

Campaigns: Partnership - Foot Locker backs hunt for urban talent.
September 1, 2008... Sports fashion retailer Foot Locker is sponsoring the Urban Music Awards' search for new acts. Live events have been taking place nationwide to find a performer good enough to be given a record deal, with heats broadcast on digital channel...

Campaigns: Promotion - Warburtons bids to raise intake of fibre.(Brahm)(Brief article)
September 1, 2008... Baker Warburtons is launching a nationwide promotional campaign to position itself as 'the nation's fibre provider'. The campaign, which was created by Brahm, demonstrates how consumers can ensure their diets include the guideline daily...

Campaigns: Marketing - Wonderbra ends model search.(Brief article)
September 1, 2008... Wonderbra has revealed the results of its nationwide model search (P&I, July) with a poster montage featuring images of all the applicants. The promotion, which is for Wonderbra's D to G range, was developed by Iris. In July, the brand...

Campaigns: Giveaway - Chrysler offers to split cost of drivers' petrol.
September 1, 2008... Chrysler is taking advantage of high fuel prices by offering to pay for 50 per cent of new customers' petrol until 2009. The promotion, which was created by The Kitchen and launches in regional press this week, is available on selected...

Campaigns: On-pack - Tango pledges refund in effort to boost trial.(Tango Co.)(iD)(Brief article)
September 1, 2008... Tango is offering to refund unsatisfied customers in an attempt to increase trial of the beverage. The on-pack promotion is appearing on Original Apple and Orange Tango variants, and features fictional drinks awards such as 'The League of...

The Business: Sports marketing - ECB seeks brands for first ever Ashes partnerships.
September 1, 2008... The England and Wales Cricket Board (ECB) is looking to create brand promotions around the Ashes for the first time in the series' history. The ECB has hired Initials Marketing to develop brand partnerships in four main categories,...

The Business: Loyalty card - P&MM signs client trio to Spree-flex card.
September 1, 2008... Clydesdale and Yorkshire Bank, Allianz and TD Waterhouse have signed up to P&MM's Spree-flex benefits card. The signings bring to five the total number of businesses using the UK's first pre-paid flexible benefits card, which provides...

The Business: Report - Agencies shed SP clothes for integrated look.
September 1, 2008... Some of the best known 'sales promotion' agencies prefer to describe themselves as integrated, according to a straw poll of top agencies carried out by P&I. Conversely, Wax Communications, despite being proficient in other areas such as...

The Business: In-store - Vodafone plots 50 interactive store openings.
September 1, 2008... Vodafone is to open 50 'interactive' stores in the next year. Earlier this year, T-Mobile and O2 announced that they were expanding the digital and interactive elements of their outlets.T-Mobile is to install touch screens, while O2 is...

The Business: Promotion works domestos.(OgilvyAction)(Brief article)
September 1, 2008... Brand: Domestos Client: Unilever Budget: Undisclosed Agency: OgilvyAction Timing: February-April 2008 Strategy - The brand identified a lack of understanding of the use of bleach-based products in the home. OgilvyAction created a...

The Business: Rebrand - Sodexho erects umbrella brand for motivation.
September 1, 2008... Sodexho is hoping to increase its presence in the motivation arena by pulling its services under a single brand, entitled Say Motivation. The offering includes Sodexho acquisitions Vivabox and Salesprize. The first is a voucher in a box and...

The Business: Politics - Ruddock calls on big grocers to end BOGOFs.
September 1, 2008... Environment minister Joan Ruddock has said supermarkets should end BOGOF promotions and sell food at half-price instead. Ruddock's comments follow Gordon Brown's claim that the multibuy offer is partly responsible for the high level of food...

The Business: Loyalty scheme - Co-op's Divi card to favour ethical buys.
September 1, 2008... The Co-op is to take on the ethical claims of its supermarket rivals by offering extra points on its member loyalty scheme for Fairtrade products. Speaking to P&I, Co-op marketing director Patrick Allen said the group was looking at...

The Business: Agency appointment - Remington launches mall work.
September 1, 2008... Remington has hired Wax Live to its agency roster with a brief to create an experiential campaign for hair-straightening product Shine Therapy. Initial activity will run in shopping centres nationwide from 18 September to 29 October....

The Business: Coupons - Coupon wheeze requires soft tactic, says ISP.
September 1, 2008... The problem of incorrect coupon redemption will take up to four years to resolve and requires a more softly-softly approach with retailers, ISP chairman Clive Mishon has said. 'Last year, we could not get anybody interested, but we have...

People: In the hot seat - Annie Swift.
September 1, 2008... The recently installed chief executive of the ISP, Annie Swift, tells Hugh Filman how she intends to increase the body's appeal. Annie Swift is an ardent traveller who loves finding a place or person with character. 'I hate blandness,' she...

People: Moving up - Omaid Hiwaizi, Chemistry.
September 1, 2008... Chemistry has hired Omaid Hiwaizi as its planning director. Hiwaizi was previously the planning partner and founder at Crayon. He replaces Robin Jeffray, who left the agency in April, and will work with clients such as Orange and Baileys

People: Moving up - Scott Bedford, Carlson Marketing.
September 1, 2008... Scott Bedford has become digital director at Carlson Marketing. He joins from Syzygy, where he was creative director and worked with brands such as Mazda

People: Moving up - Anthony Hopper, Saatchi & Saatchi X.
September 1, 2008... Shopper marketing agency Saatchi & Saatchi X has appointed Anthony Hopper as general manager for the UK. Prior to the move, Hopper was acting head of strategy and planning at Chemistry Group

People: Moving up - Jamie Hockin, BEcause.
September 1, 2008... Jamie Hockin has been appointed account manager at BEcause Experiential Marketing. Hockin will work with clients including the RAF He joins from Closer where he held the same role.

People: Moving up - Andrew Peel, Protravel.
September 1, 2008... P&MM's travel promotion brand Protravel has named Andrew Peel as its business development manager. Peel joined P&MM in 2003 as a graduate trainee

People: Moving up - Sue Potton, George P. Johnson.
September 1, 2008... Experiential marketing agency George P. Johnson has hired Sue Potton to head its healthcare and pharmaceutical division in its London office

People: Moving up - Ian Patterson, If Agency.
September 1, 2008... Ian Patterson has joined If Agency as head of digital. Previously he ran the digital department at advertising agency BJL. Patterson has worked with companies such as British Gas, Nescafe and Lloyds TSB in the past

Licensing: Children's characters get picky.
September 1, 2008... Concern for children's health has shaken up the licensing industry, with all parties treading carefully. Before concerns over child obesity and the unhealthiness of junk food reached their current heightened level, character licensing was a...

In-Store Marketing: Retailers look inward for support.
September 1, 2008... Some of the high street's biggest names are relying on the loyalty of their staff in uncertain times. In the current economic climate, the high-street battle for consumer wallets is becoming ever more intense. Retailers' incomes dipped by...

Digital: In a fantasy league of its own.(Premier League)
September 1, 2008... Industry pundits review five offerings from the popular world of fantasy football. Overhyped, overpaid and on our desktops. Since the birth of the Premier League, football has been the staple diet of many promotions for brands as disparate...

Live Issue: Carve a niche, or offer it all?(Sales promotions)
September 1, 2008... Opinion is divided on whether it is best to be an integrated agency - and what that actually means. The word 'integrated' has become something of a cliche in marketing, and its definition can vary from practitioner to practitioner....

Profile: On a tighter budget.
September 1, 2008... Andy Lewis, head of marketing and e-commerce, EMEA, Budget Rent-A-Car. If the early noughties were all about bling culture, then the latter part of the decade could be more concerned with savvy spending. If this turns out to be the case,...

Cover story: Pot Noodle boils up promo twist.
September 1, 2008... The controversial snack brand is giving away rotating forks in a promotion targeting mums and lads, writes James Quilter. Love it or hate it, one has to admire Pot Noodle's ability to hang on in there. Successive generations might claim to...

Special Report: Loyalty and motivation - The web of loyalty.
September 1, 2008... One silver lining in the economic cloud is online loyalty schemes, which are proving popular among consumers keen to capitalise on operators' efforts to reward their spending, says Steve Hemsley. You do not have to be an economist to know...

Special Report: Hampers - basket experience.
September 1, 2008... The modern hamper must contain more than champagne and cheese if it wants to stand out, and the non-food items on offer range from corkscrews to money-off vouchers. Clive Walker reports. Gone are the days when wine, cheese and pate were the...

Premium Sourcing Guide: Editorial - Everyone needs a guiding hand in uncertain times.(Editorial)(Brief article)
September 1, 2008... The last part of the year is the busiest time for many organisations as their focus turns to the pre-Christmas golden quarter. Incentivising customers and motivating staff to deliver on the company's offering become business-critical...

Premium Sourcing Guide: Vouchers and giftcards - your flexible friend.
September 1, 2008... The big advantage of vouchers is that they let recipients exchange them for a product of their choice. They also allow for redemption tracking, which is useful for planning future campaigns. Choosing the right incentive takes much thought -...

Premium Sourcing Guide: Desktop accessories and pens - Desktop kit and pens.
September 1, 2008... Recipients appreciate desktop accessories and pens, their frequent use provides brand visibility, and they come in a plethora of designs, price ranges and environmentally friendly options. Pens are the ultimate promotional item. A low-cost...

Premium Sourcing Guide: Toys and games - Toys for everybody.
September 1, 2008... Toys are not just for children - chosen wisely, they can add life to a campaign or act as a fun incentive. What's more, because of their playful nature, these gifts are likely to be remembered. The great thing about toys is their scope....

Premium Sourcing Guide: Electrical premiums - Electrical Incentives.
September 1, 2008... Giving gadgets as gifts need not be costly - there is more on offer in this sector than iPods and digital cameras. However, the product must portray the right image, and be wanted by recipients. Electrical goods given as an incentive or...

Premium Sourcing Guide: Food and confectionery - food, glorious food!
September 1, 2008... Who doesn't enjoy a food gift? With the available products including retro sweets, Belgian chocs and hampers, you would be hard pressed not to be able to find a food item for every recipient. Of all the foodstuff available for gifting,...

Premium Sourcing Guide: Eco-friendly - Environmental surge.
September 1, 2008... Public consciousness of environmental issues has never been higher, so it is no surprise that the eco incentives sector is booming. However, this is a sensitive area, and it is best to tread carefully. The eco incentive is perhaps the...

National Incentive Show: NIS Introduction - What's new for 2008.(National Incentive Show )
September 1, 2008... The National Incentive Show is shifting its focus away from products and on to employees this year, as well as introducing a host of new exhibition features, such as the Voucher Association Pavilion. Last year's National Incentive Show...

National Incentive Show: NIS Preview - What's hot at the NIS.
September 1, 2008... From motivational events to Fairtrade advent calendars, there is something for everyone this year. Here is a guide to the exhibitors. Activities, events and motivation. British employees feel greatly under- valued, and three-quarters...

National Incentive Show: NIS Preview - seminar programme.(National Incentive Show)
September 1, 2008... The National Incentive Show will be hosting 14 seminars in two theatres over three days, with the subject matter ranging from ethical product sourcing from the Far East to online advertising. THEATRE ONE 10.45-11.30 (16&18 September)...