Promotions & Incentives articles from September 2007

Promotions & Incentives archives from September 2007

Editorial: Value and aspiration must go hand in hand.(Editorial)
September 1, 2007... Points means prizes, or so Nectar would like to have us believe as it attempts to stir some life into the loyalty sector with a major relaunch of its rewards. Five years after Nectar's original launch, the scheme is aiming to persuade...

Campaigns: Sampling - Britvic teams with The Sun to promote Tango revamp.
September 1, 2007... Britvic is rolling out a sampling push with The Sun for its Tango drinks brand as part of a pounds 2 million investment to promote the revamped range. In response to consumer demand for healthier products, Tango has overhauled the drinks...

Campaigns: Sampling - Galaxy goes on the road to back relaunch.
September 1, 2007... Galaxy, the Masterfoods chocolate brand, is launching a nationwide sampling campaign to support the product's relaunch. The new-look bar features a resizing of the chocolate chunks plus a redesign of the packaging. In addition to the...

Campaigns: Trade - Heineken aims to boost sales with rugby kits.(Heineken N.V.)(Brief article)
September 1, 2007... Heineken is leveraging its sponsorship of the Rugby World Cup with a trade push to drive sales in pubs. In-bar POS kits will be sent out to participating pubs including Greene King, Novus Leisure and O'Neills chains this month. The...

Campaigns: Sampling - Serious Food Co in BTL activity to aid loyalty club.
September 1, 2007... The Serious Food Company is bolstering its below-the-line activity with a nationwide sampling campaign and online promotion this autumn. The activity follows the company's launch of a loyalty club last month, which provides members with...

Campaigns: Campaign of the month ear to the underground.(Capital 95.8FM)(The London Paper)(Brief article)
September 1, 2007... The teaming up of Capital 95.8FM, The London Paper and London Underground is a great, all-round partnership. It is a synergistic association between three London brands all targeting people who are passionate about music and who love London....

Campaigns: Giveaway - 3M gives away 'wish cheques' in Stardust link.
September 1, 2007... Post-it maker 3M is to hand out pounds 5 cheques as part of a tie-up with upcoming film Stardust. The campaign, which was created by Blue Chip Marketing, will launch in September and will be available on both Post-its and the tape brand...

Campaigns: In-store - Ghd backs spa product launch with salon push.
September 1, 2007... Ghd, the haircare brand, is supporting the launch of its in-salon ghdspa range with an in-store push. The campaign, launched this month through BDH\TBWA, will include in-spa POS, stationery, banners, wrap-arounds and product cards. The...

Campaigns: Competition - McDonald's to plug art on Happy Meals.
September 1, 2007... McDonald's is launching a Happy Meal partnership with children's TV show Art Attack, as part of its aim to make its kids promotions more creative. The theme behind Art Attack, which has been on CITV for 12 years, is to show children how to...

Campaigns: Sampling - Wella ties with Hairspray show.
September 1, 2007... Haircare brand Wella Silvikrin is planning a sampling and point of sale tie-in with theatre show Hairspray, when it arrives in London's West End this October. The six-month campaign will include activity in Tesco, Superdrug, Boots,...

Campaigns: Experiential - Sauce range in bid to promote green message.
September 1, 2007... Seeds of Change, the Mars-owned sauce range, is launching an experiential campaign to highlight the products' environmentally friendly credentials. The push, which has been created by Carbon Marketing, kicks off in Sainsbury's supermarkets...

Campaigns: On-pack - Amarula Cream offers drinkers a safari holiday.(Brief article)
September 1, 2007... Amarula Cream is launching an on-bottle promotion offering a safari holiday to South Africa, called Win an Elephant. The campaign, through Toucan, kicks off in September, when 200,000 bottles of Amarula Cream will go on-shelf, with a...

Business: Agency merger - Dynamo and Catalyst set to revert to single agency.(Catalyst Communications)(Brief article)
September 1, 2007... Media Square agencies Dynamo and Catalyst are remerging and rebranding as a single agency seven years after the latter was created from the former to counter client conflicts. The decision comes a year after the two agencies moved into new...

Business: Sgency moves - Chemistry duo depart to form integrated shop.(Chemistry Communications Group PLC)(Brief article)
September 1, 2007... Chemistry's head of promotional marketing, Andrew Roberts, and client services director Stephen Firth have left to launch an integrated shop. The agency, called Gravity, will provide sales promotion, experiential, direct and digital...

Business: In-store - I-vu refreshes screens with fashion focus.(Brief article)
September 1, 2007... I-vu, the in-store media network based in hairdressing salons, is launching an updated version of its interactive screens that will enable cosmetics and fashion brands to target consumers. The screens include a camera and a handheld console...

Business: Trade show - NIS seminar.
September 1, 2007... P&I will be running a seminar at the National Incentive Show (25-27 September). 'How to devise an award-winning campaign' will feature shortlisted agencies from the Impact Awards

Business: Trade body - ISP opts for executive to 'replace' Mutton.
September 1, 2007... The ISP is revamping its management structure following the retirement of director-general Edwin Mutton on 1 October. A management executive has been created, which will take on board Mutton's day-to-day responsibilities. Mutton, who has...

Business: Promotion works - Mars Pet Care.
September 1, 2007... Brand: Pedigree Complete for Small Dogs Client: Mars Pet Care Budget: Undisclosed Agency: Incentivated Timing: November 2006 - January 2007 Objectives: Mars Pet Care wanted to grow response rates to a 30 per cent...

Business: Agency moves - Woo founding partner Evans takes her leave.
September 1, 2007... Woo Communications' founding partner, Karen Evans, has left the agency to spend more time with her family. Evans, a former managing partner of Closer, set up the agency in 2005 with Nick Presley, ex-creative director of Triangle, and Bharat...

Coupons: Improvement in targeting sees redemption rise.(Brief article)
September 1, 2007... The targeting of coupons through direct marketing is improving while their distribution through the same medium declines, according to this year's Valassis Annual Coupon Report. The report reveals the distribution of coupons fell to 58 per...

Business: On-pack - Kellogg pulls out of licensed campaigns.
September 1, 2007... Kellogg is axing licensed promotions for its cereal brands in an effort to pre-empt future guidelines restricting marketing aimed at children. The cereal giant will instead run a single campaign across its family brands, including Coco...

Business: Legislation - Gambling Act faces NI problem.(Brief article)
September 1, 2007... The Government's aim to regulate UK sales promotion with the Gambling Act could be derailed because the legislation will not be valid in Northern Ireland. The Act, which comes into force this month, will see an end to the 'no purchase...

Business: Loyalty - Cocktail adds 10 partners to VCard scheme.
September 1, 2007... Partnership agency Cocktail Marketing has signed 10 new brand partners to V Card, the loyalty scheme run by the university-based bar chain Varsity. Newcomers to the scheme include: Dominos Pizza, Figleaves.com, Fitness First, Firebox.com,...

Business: Rise and Iris.
September 1, 2007... In the July/August edition of P&I, it was stated Iris had acquired Rise Communications and renamed it i-rise. In fact, i-rise is a newly launched agency owned jointly by Rise and Iris

People: In the hot seat - Paul Preece.
September 1, 2007... Mosaic Marketing's MD tells Gemma O'Reilly why he's happy to champion his competitors - initially. For former Parallel Promotions director Paul Preece the old analogy about not seeing the wood for the trees has been solved by six months of...

People: Moving up - Andy Martin, Sublime Promotions.
September 1, 2007... Andy Martin has left his role as associate board director at Ballistic Marketing to join Sublime Promotions as head of experiential marketing

People: Moving up - Ben Leonard, Momentum.
September 1, 2007... Integrated agency Momentum has hired Ben Leonard as planning director. He joined Momentum from his role as planning director at Family in Edinburgh

People: Moving up - Mark Humphrys, SMP.
September 1, 2007... Mark Humphrys has joined SMP as group account director as part of the agency's push into the financial services sector

People: Moving up - Charlie Mitchell-Heggs, Grant Channer, Ogilvy Action.
September 1, 2007... Ogilvy Action has appointed Charlie Mitchell-Heggs as head of its Global Travel Retail Division, while Grant Channer has joined as senior account director in the same division

People: Moving up - Graham Dexter, Carlson Marketing.
September 1, 2007... Carlson Marketing has brought in Graham Dexter as head of art Dexter has joined the agency from EHS Brann, where he was creative director.

People: Moving up - Ewa Orlowska, Euro RSCG KLP.
September 1, 2007... Ewa Orlowska has become senior planner at KLP. She was formally strategic planning and new business director at Arc Russia, part of the Leo Burnett/Arc Worldwide group

People: Moving up - Gail Warren, Dan Umney, HRG.
September 1, 2007... HRG has taken on Gail Warren as an account manager for the Marriott, Marston's and PepsiCo accounts. Dan Umney has joined as a senior designer

People: Moving up - Steve Cray, Incentivated.
September 1, 2007... Mobile marketing agency Incentivated has appointed Steve Cray as its first sales director. He joins from GCap

People: Moving up - Elizabeth Darling, Protravel.
September 1, 2007... Elizabeth Darling has been brought into Protravel as new business development manager. She was previously publishing adviser at Authorhouse Publishing

Licensing: Licensors seek to exploit the net.
September 1, 2007... As the time people spend online increases, brands are looking to cash in on web-based characters. ITV Mobile has signed an exclusive deal to use the online character Jeb in advertising for its mobile portal. If you think you've seen Jeb...

Live issue: Loyalty schemes - Is saving the way forward for loyalty?
September 1, 2007... As Nectar relaunches its scheme with the aim of encouraging its members to save points to gain more desirable rewards, James Quilter asks if the strategy is better than the money-off options. Nectar is currently embarked on what its chief...

Profile: Dodge champion - Stephen Gray, Marketing director DaimlerChrysler.
September 1, 2007... Automotive is not the first sector you would connect with sales promotion, but for DaimlerChrysler marketing director Stephen Gray it is 'bread and butter' to the car manufacturer. 'We're not FMCG,' he says. 'But people forget that with...

Cover Story: Birds Eye banks on mortgage push.(Birds Eye Foods Inc.)(Cover story)
September 1, 2007... The frozen food brand aims to capitalise on consumers' renewed interest in the category with cash giveaways, says James Quilter. The frozen food category has doubtless seen more ups than downs since Clarence Birdseye packed his first cod...

Special report: Loyalty & Motivation - Bonding with the punters.
September 1, 2007... When it comes to building a loyalty strategy, brands and retailers need to look beyond Christmas, says Stuart Derrick. It comes but once a year, but for retailers and brands, the pressure to maximise Christmas sales can cause nightmares...

Special Report: Hampers & Wine - Presents to order.
September 1, 2007... Gemma O'Reilly puts the hamper suppliers on the spot to deliver a perfect, bespoke, festive gift. The festive season may seem like many months away, but industry experts warn that now is the time to think about your present-buying needs....

On offer.
September 1, 2007... P&I's review section features products, incentives, premiums, gadgets and services, photographed and rated by our reviewers so you can make an informed choice. Supplier names, product information and contact numbers are included with each...

Sleuth.
September 1, 2007... Sir Steve Redgrave eat your heart out... The world's greatest living Olympian may have quit the oar but no one can say marketing industry bods are afraid to get their bums wet splashing around in a boat. The contest in question was Dragon Boat...

Blast from the past September 1997.
September 1, 2007... This time 10 years ago brands were exploiting the run-up to World Cup, as everyone from Amaretto di Saronno to Budweiser tried to boost sales with on-pack promotions and competitions. Budweiser's offer was an instant win mechanic: a...

Competition.
September 1, 2007... Those generous folks at Universal Cycles (01268 247000) are offering the winner of this month's competition a Universal Buckingham bike worth pounds 150. Send answers to the following questions to the address at the top of the page. First...

NIS Preview: Introduction - It's time for a change at NIS.(National Incentive Show)(Touchstone Exhibitions and Conferences)
September 1, 2007... New owner Touchstone aims to use its HR and secretarial database to broaden the audience attending the show, writes Simon Clarke. The big news about this year's National Incentive Show - to be held at the NEC in Birmingham from 25-27...

NIS Preview: What's Hot - premium assortment.
September 1, 2007... Simon Clarke picks promotional items - from old favourites to the latest gadgets - on show at NIS. Awards The Alchemy Carta (E40) will show its range of corporate gifts, corporate awards and bespoke merchandise, such as desk toys, made...