Promotions & Incentives articles from September 2005

Promotions & Incentives archives from September 2005

Editorial: Demise of Europe's SP rules is blessed relief.(sales promotion)(Editorial)
September 20, 2005... As a hack, it's my job to be persistent and tenacious. But even I admit to utter boredom whenever the European sales promotion regulations have been mentioned in recent years. Who can blame me, or indeed the majority of you who share exactly...

NIS Preview: NIS - The Premier Sourcing Show.(National Incentive Show)
September 20, 2005... Now in its ninth year, NIS 2005 aims to surpass previous events for visitor numbers and variety of premiums on offer, writes Lisa Burn. It's September, so the National Incentive Show and a trip to Birmingham must be in the diary. This year...

Prize Draw: Royal Caribbean in dual drive with Radisson chain.
September 20, 2005... Cruise operator Royal Caribbean International (RCI) and the Radisson Edwardian hotel chain have combined for a consumer and trade travel campaign. The push, though Positive Experience, comprises a free prize draw to win a 14-night...

Prize Draw: Allied Domecq goes upmarket with Courvoisier.
September 20, 2005... Dinner for six at Le Gavroche, two nights at the Ritz Hotel, pounds 250 spending money per person and the use of a chauffeur-driven car are up for grabs to the winner of a free prize draw run by Cognac brand Courvoisier. The Upgrade...

Competition: Tetley runs treasure hunt to relaunch ale.
September 20, 2005... Carlsberg UK is backing the relaunch of its Tetley's ale brand with a treasure hunt promotion that will run in 1,000 pubs and sees a pounds 10,000 prize fund for one winner. The Golden Pint push, through Red Cell Response, is limited to...

Trade: Stanley in X-rated builders work.(construction equipment industry)(Brief Article)
September 20, 2005... Stanley is running a pounds 2.4million 'X-rated' campaign across its tools range, to drive sales among tradesmen and DIY enthusiasts. The tailored activity, through StarkNaked Communications, is set to run in 1,500 UK builders merchants,...

Experiential: High Andes hits the road to up Ministry sales.
September 20, 2005... Music product manufacturer High Andes is taking its Ministry of Sound-branded music and video mixer StikAx on the road for a three-month tour to drive sales among 11- to 17-year-olds. The tour, through student marketing agency Making Waves,...

Experiential: Del Monte backs Fruitini with pounds 1m nutritional tour.
September 20, 2005... Del Monte is putting pounds 1million behind an experiential campaign to push a nutritional message for its canned fruits and snack variant Fruitini Squeezies. The 10-week 'Take a Fresh Look' tour will run in 75 Sainsbury's, Asda and Tesco...

Prize Draw: Faustino Rioja teams with BBC for celeb chef promo.
September 20, 2005... Wine brand Faustino Rioja is joining up with BBC's Saturday Kitchen for a prize draw that will see the winner receive a home-cooked meal for 10 by a celebrity chef. The prize draw will be featured on at least 500,000 bottles of the tipple...

Gift with purchase: UIP and Pitcher chain link for cinema push.
September 20, 2005... United International Pictures (UIP) is marking the release of the film Pride and Prejudice with a gift with purchase campaign that sees it link with bar chain Pitcher & Piano and women's interest website handbag.com. The campaign, through...

Campaign of the Month: Shreddies whole grain.
September 20, 2005... As my mum always used to say, breakfast is the most important meal of the day, and I believe her. Certainly Nestle thinks there's some truth in the saying, and is really building on this message with its latest breakfast cereal campaign...

Viral: THQ puts faith in viral sampler to target gamers.
September 20, 2005... Videogame publisher THQ is offering gamers the chance to win 'severed hands' as part of a campaign supporting the launch of its Evil Dead Regeneration title on 6 September. The push, through Grasshopper, focuses on a viral sampler of the...

CRM: Honda in bid to 'go green' with car campaign.
September 20, 2005... Honda has linked with environmental group Future Forests to offer 10,000 drivers a month of carbon-neutral motoring. Every customer buying a new Honda car from one of its 200 dealerships will get a gift box containing a certificate, car...

On-pack: Crusha promo ties with launch of PSP.
September 20, 2005... Silver Spoon's milkshake mix brand Crusha is launching its biggest promotional push to date, with a gaming push running on one million packs over 20 weeks. The campaign, through Brahm, runs from mid-September to coincide with the launch of...

Promotion Works: Coca-cola.
September 20, 2005... Brand: Coca-Cola Client: Coca-Cola GB Campaign: Win a Player Agency: Bd-ntwk Budget: Undisclosed Timing: March-May 2005 Strategy: Fans entered a free prize draw either online or via SMS. The winner was drawn at random at the...

News in brief: Procter & Gamble launches campaign.
September 20, 2005... Procter & Gamble is launching Oil of Olay's Total Effects Anti-ageing Blemish Care moisturiser with a London-based experiential campaign targeting office workers and shoppers. The push, through i2i Face to Face Marketing, will visit 20...

News in brief: East Midlands Airport launches campaign.
September 20, 2005... Nottingham East Midlands Airport is driving retail sales among late summer travellers with a Spot the Sombreros campaign through Blue Chip Marketing. Passengers must visit the airport's stores to find hidden hats and enter their locations on a...

News in brief: Scottish Courage launches campaign.(Scottish Courage Ltd)(Brief Article)
September 20, 2005... Scottish Courage is rolling out the second part of its Biggest Round campaign on its Fosters, Kronenbourg, John Smiths and Strongbow brands in September. The North's Biggest Round and Midlands' Biggest Round will target 2000 pubs in the...

News in brief: Link up for HMV and Waterstone's.
September 20, 2005... HMV and Waterstone's have linked up to launch their first vouchers specifically targeting the corporate market. The companies will be exhibiting at the Total Motivation Show in September to launch the product, positioned as 'gift vouchers to...

News in brief: BOGOFs still most effective.(buy one get one free)(Brief Article)
September 20, 2005... The National Incentive Show Survey 2005 suggests BOGOFs remain the most influential promotional mechanic, while free samples gained ground, increasing their share of the vote from 4 to 19 per cent over the past year. In-store, email and...

News in brief: Seed seeks partners.
September 20, 2005... Seed, the b2b loyalty scheme launched by former Airmiles directors Wanda Goldwag and Mike Empson, is looking for partners to help shape the programme in its infancy. The coalition loyalty scheme is backed by Argos Business Solutions and uses...

News in brief: Theatre Tokens joins VA.
September 20, 2005... Theatre Tokens has joined the Voucher Association (VA), taking its number of full members to 28. The announcement comes as the VA released its latest figures showing voucher sales have topped pounds 1.44billion per annum.

NIS Preview: Show selection.
September 20, 2005... Awards Having three dimensions is all the rage when it comes to awards, and Crystal Impressions (1105) is launching a range of engraved sculptures in 3D shapes. They're hand-made in optical crystal, and the supplier says they are perfect...

Loyalty: Argos signs up for Grass Roots Group scheme.(Grass Roots Group)(Argos)(Brief Article)
September 20, 2005... The Grass Roots Group is anticipating an acceleration in uptake of its Pure Card scheme following Argos signing as a redemption partner. The group has been targeting Argos since the launch of the scheme, because of the retailer's popularity...

Loyalty: Ipoints takes on five net partners.
September 20, 2005... Online loyalty reward programme ipoints has signed five new partners to its scheme. Online CD retailer 101 cd.com, florist bunches. co.uk, gift site Prezzybox.com, countrybookshop. co.uk and jewellery.tv have joined the scheme, which...

Awards: VA launches awards for 10th anniversary.
September 20, 2005... The Voucher Association (VA) is celebrating its 10th anniversary next year with the launch of its own set of awards. The VA Awards are 'the first part of a new and innovative strategy that the executive committee is currently working on,'...

Licensing: L.A. Roadshow adds to line-up.
September 20, 2005... L.A. Roadshow Europe is returning to London for its second year, with a new format to meet participants' demands. The film and licensing forum will extend to two days this year, adding an educational element. The 'key insights forum' will...

Licensing: Wag the Dog to find licensees for Sir George.(Brief Article)
September 20, 2005... Licensed property developer Wag the Dog is on the hunt for partners as it launches its Sir George character in the lead-up to next year's World Cup. The knight character already has backing from the BBC and wholesaler Palmer and Harvey,...

Trade Body: MCCA gears up for 15th year of annual summit.
September 20, 2005... Should agencies be paid for ideas? That's the question taking centre stage at the MCCA's annual summit this month. The 29 September summit, now in its 15th year, will feature speakers including Britvic category director Andrew Marsden. ...

Roster: SP shops set to benefit from COI roster break-up.
September 20, 2005... The Central Office of Information (COI) is splitting its sponsorship roster in two to reflect its increased use of partnership marketing in a move that could see more below-the-line agencies working with government departments. Twenty six...

Regulation: EU scraps regulation for sales promotion.
September 20, 2005... After more than 10 years of discussion and nearly pounds 500,000 in lobbying costs, the European Sales Promotion Regulation is being axed, according to sources close to the European Commission. The Brussels-based source said the commission...

Exhibition: Brand Licensing cuts show cost.
September 20, 2005... Advanstar, organiser of the Brand Licensing Show, has cut the cost of exhibiting at its 2006 event and moved it from Earls Court 2 to Kensington's Olympia. The move sees the organiser take around pounds 100 per sqm off space charges and...

Licensing: Chorion seeks support for Mr Men characters.(Brief Article)
September 20, 2005... Chorion is looking for new licensees and promotional partners as it launches new Mr Men characters to celebrate the property's 35th birthday next year. Mr Birthday and Little Miss Birthday are being launched in September, marking the...

Appointment: Bullet appoints Barrett in bid to bolster growth.
September 20, 2005... Marketing agency Bullet has hired Martin Barratt, founding partner of Grasshopper, as its business development director. Barratt, who was also director at Chilli Marketing, was headhunted by the agency to drive its growth. The...

Forum: Book now for P&I Forum.
September 20, 2005... Join the list of marketers from blue-chip firms attending the October event. Delegate places are fast running out for this year's Promotions & Incentives Forum: Face to Face with Promotional Marketing and Motivation. Marketers from...

News People: In the hot seat - Diana Cawley.
September 20, 2005... Triangle's MD tells James Thornton why it was vital to be on a bigger playing field. Triangle is 30 years old this November, but while managing director Diana Cawley cites the agency's longevity as its greatest achievement, it has had a...

Moving Up: Nicole Blair - Dynamo.
September 20, 2005... Dynamo has promoted account director Nicole Blair (pictured) to group account director, with responsibility for Sainsbury's Bank, Sainsbury's Energy and Tunisian National Tourist Office. Kate Savage has been promoted to account director for...

Moving Up: Gary Shackle - Toast Marketing.
September 20, 2005... Toast Marketing has brought in Gary Shackle, former Cramm Francis Woolf head of art, as its creative director. Internally, David Barclay has been promoted to associate director, and Victoria Keown rises to account director.

Moving Up: Fraser Warren - Ignito.
September 20, 2005... Fraser Warren has joined Ignito as associate director, heading up business development. His previous experience includes stints at Carlson, Tequila, McCann-Erickson and Arc.

Moving Up: Corrina Jenkins - Euro RSCG KLP.
September 20, 2005... Corrina Jenkins joins Euro RSCG KLP as account director, to work on the Robinson's brand. She previously worked at Publicis Mojo in Sydney.

Moving Up: Martin Ryan - CPM Ireland.
September 20, 2005... Field marketing company CPM Ireland has appointed Martin Ryan as managing director. He will leave his current role as sales and marketing director of CPM UK to take up his new position on 1 October.

In-Store Marketing: Brands need to tap into the convenience arena.
September 20, 2005... Targeting small retailers can be a challenge for brands, but they're missing a trick if they exclude a sector that's worth pounds 23bn annually. In last month's Shop Talk column, Professor Joshua Bamfield, director of the Centre for Retail...

In-Store Marketing: Shop Talk - Retail holds the key for effective promotions.
September 20, 2005... Despite the plethora of media channels open to marketers, the retail environment remains the most effective promotional arena. It's one of the inherent advantages of in-store promotions: when I enter a store, I've probably already made a...

On Offer.
September 20, 2005... P&I's NIS review section features a round-up of some of the products, incentives, premiums, gadgets, gizmos and services on show rated by our reviewers. Product information and contact numbers are included with each review for easy reference,...

NIS Preview: NIS Speakers' corner.
September 20, 2005... Visitors to this year's show can tap into the expertise and experience of leading industry figures at seminars aimed at the promotions market, which run in parallel with NDMS sessions. SEMINAR PROGRAMME Tuesday 13 September ...

Licensing: Mobile content: the next big thing.
September 20, 2005... Marketers have to up their game if they are to exploit the growing popularity of the download arena. Love it or hate it, the ubiquitous Crazy Frog has brought home the popularity of mobile content like no other example to date. The...

Licensing: My Fantasy - Licence Beauty and the Bond.(Brief Article)
September 20, 2005... Every brand marketer loves a licence that has loads of staying power and the ability to creatively influence the final product to fit their marketing goals. After years of studying the enormous marketing benefits of promotion and licensing...

Licensing: Licensing Authority - SP mustn't risk orbiting children's virtual world.
September 20, 2005... Where have all the young people gone? The question isn't just a symptom of me getting older. It's one that I feel both licensors and promotional marketers need to be asking themselves. They need to take note of the prevailing trends where...

Live Issue: Charge-out rates - Can small agencies beat the squeeze?
September 20, 2005... A survey by the MCCA confirms that tough market conditions coupled with a disparity in charge-out rates are taking their toll on the smaller agencies. So what can they do to survive, asks Drew Barrand. There can be little doubt that for...

Cover Story: Walkers banks on iPod push.
September 20, 2005... The crisp brand is aiming at a 'grown-up' market with its new campaign. When PepsiCo president Martin Glenn addressed members of the Institute of Direct Marketing in July, he spoke of the power of the promotion and the need for marketers...

Profile: Face Academy - Faith Harrsen, senior brand manager, Nivea Visage.
September 20, 2005... Faith Harrsen reckons her blood runs Nivea-blue. Now senior brand manager for Nivea Visage, she has previously been product manager for Nivea's Body, Creme, Hand, Soft and Sun brands. Before that she worked in PR, but even at that point there...

Market Survey: Hampers on trial.
September 20, 2005... Marketers deliver their firm - but fair - verdicts in the P&I hamper test, as James Thornton finds out. JOHN LEWIS - Festive Feast - RRP: pounds 100 Contents: Domaine de la Perriere Corbieres; Cuvee Royale Brut Cremant de Limoux;...

Special Report: Film & Photo - 10 Top tips.
September 20, 2005... Holly Wright talks to the experts about how photography can be exploited - beyond the camera. 1. Encourage interaction - Film and photography promotions have more mileage than the usual disposable giveaway or digital prize routes. Everyone...

Special Report: Motivation - Total Motivation Show.
September 20, 2005... This year's show at Olympia is set to build on the success of 2004's launch, writes James Thornton. The second Total Motivation Show takes place this month and organisers are promising that it will build on last year's successful launch....

On Offer: Keep your eye on the pod.
September 20, 2005... If you're after a snappy sampling tool, Snap! has just launched its award-winning, single-serve pods to the UK market. The thin containers can be used as covermounts, or giveaways and can be emblazoned with your logo. All the consumer has...

Sleuth: No one likes us, we don't care ..(Brief Article)
September 20, 2005... Now, the world of experience days has come a long way from a balloon flight over the south downs - everything from sheep dog training to trips to the edge of space are now available for loved ones/honeymooners/ungrateful employees everywhere....

Sleuth: Good work folks ..
September 20, 2005... A mighty slap on the back goes to the staff at promotional textile designer and manufacturer RTG International. When employees at the company wanted to raise money for the starving in Niger, Africa, they decided to go one better than a...

Sleuth: Oh, I do love to be beside the seaside!
September 20, 2005... Fish, chips and Coca-Cola are the order of the day down Brighton way after Seagulls fan Aaron Berry (pictured, second left) bagged top prize in Coca-Cola's Win a Player competition - getting 10 large ones for himself and pounds 250,000 for his...

Sleuth: Sleuth's Nan.(parties at the world of sales promotion )(Brief Article)
September 20, 2005... Ah, September. It seems the party season was over before it even began in the world of sales promotion - not that you'd have noticed this year. Last summer, I had to get the warden to help me open the front door, there were that many party...

Sleuth: Blast from the past.(Nescafe's campaign)(The Marketing Store's Leeds branch)(Brief Article)
September 20, 2005... SEPTEMBER 1995 Nescafe had lined up its biggest ever on-pack push, spending pounds 15million on its 'Best moments in music' campaign. 'It's important to show 18- to 25-year- olds Nescafe has a role in their lives,' brand manager Don Howat...

Sleuth: Bottoms up ..
September 20, 2005... No, it's not Britney, Baby Spice, Becks, Kate Winslet and Sadie Frost out on a bender, but the boys and girls from Swordfish on their annual Pub Olympics beano in central London. Pictured from left to right are Safia Werfalli, Julie Arnott,...