Promotions & Incentives articles from September 2004

Promotions & Incentives archives from September 2004

Editorial: Inaugural shows will bring zest to sector.(Brief Article)
September 30, 2004... The next few months will be event-filled for promoters, with the National Incentive Show kicking off proceedings later this month (see NIS Preview, in this issue). It's followed in October by two new events: the Promotions & Incentives...

Experiential: Tiger Beer sets out for round UK kickboxing tour.(Brief Article)
September 30, 2004... Tiger Beer is set to stage a UK tour of its kickboxing brand experience in its quest to influence young trendsetters. Its '16 Feet Underground' events, piloted in London in July, will combine a Thai kickboxing competition and a local DJ...

Trial Offer: Fiat targets fleet managers with pounds 200,000 push.(Brief Article)
September 30, 2004... Fiat is putting pounds 200,000 behind a trade push designed to get fleet managers to trial its Stilo car. The 'You can't lose with a Fiat Stilo' campaign was devised by Arc and breaks in the first week of September, combining a trade ad...

In-store: Prizes up for grabs with Birds Eye range.(Brief Article)
September 30, 2004... Birds Eye is taking its 'no hidden additives' message to 340,000 consumers nationwide with in-store campaigns on its new Steamfresh range. Steamfresh vegetables will be pushed at 60 Tesco and Sainsbury's stores over 10 weeks in activity...

Competition: Chivas Regal Safari goes global.(Brief Article)
September 30, 2004... Chivas Regal is going global with its airport-based Photo Safari Challenge with a rollout in mainland Europe, the US and Asia to build on its Heathrow launch. The virtual safari competition, through Yellow Submarine, hits Zurich in...

Prize draw: Canada tourism agency in link to luggage brand.(Brief Article)
September 30, 2004... The Canadian Tourism Commission has linked up with luggage brand Antler to raise its profile as a holiday destination. A prize draw will run in the luggage departments of 350 major stores across the UK. A two-week holiday for four to the...

Discounts: Airport retailers offer free entry to Alton Towers.(Brief Article)
September 30, 2004... Nottingham East Midlands Airport (NEMA) is putting free kids' tickets and discounts to Alton Towers up for grabs for the first time. Passengers can claim the children's tickets and money-off adult entry to Alton Towers when they spend...

Giveaway: Siemens Mobile uses flight freebie to drive phone sales.(Brief Article)
September 30, 2004... Siemens Mobile has devised what it claims is 'the biggest ever telecoms holiday promotion' as it seeks to drive mobile phone sales with an unlimited flights giveaway. The campaign offers a free flight to America or to one of 12 European...

Field Marketing: LeapFrog Toys takes Leapster on the road.(Brief Article)
September 30, 2004... LeapFrog Toys is launching its Leapster handheld learning system with a roadshow as part of plans to make it this year's Christmas best-seller. The portable device, aimed at four to eight year-olds, encourages interactive learning via...

Campaign of the Month: Spider-man 2 Spider Vision Gamecard.(Brief Article)
September 30, 2004... As a massive fan of the televised Marvel comic series Spiderman (I watched it in the 1980s), I couldn't resist the sequel of the superhero classic. As I walked into the Vue cinema in Bristol, I saw men, women and children looking into the air...

Collector: World of Felix back in-store for 16 months.(Brief Article)
September 30, 2004... Nestle Purina is putting its World of Felix activity back on-shelf in September for a 16-month stint. The cat food range's long-term loyalty drive features an on-pack collector mechanic. Consumers collect tokens that can be redeemed...

On-pack: Tate & Lyle joins charity to raise money for kids.(Brief Article)
September 30, 2004... Tate & Lyle is joining forces with ChildLine in an on-pack promotion aimed at raising pounds 10,000 to celebrate the charity's 18th birthday. Information on nearly seven million bags of Tate & Lyle's granulated sugar will promote...

Research: Junk food ads ban gaining in public support.(Brief Article)
September 30, 2004... More than a quarter of UK consumers support a ban on advertising junk food to children. The 2004 National Incentive Survey questioned some 500 adults nationwide, of which 28 per cent said ads for fatty foods and drinks should not be...

Over-redemption: First Direct moves to plug online loophole.(Brief Article)
September 30, 2004... First Direct has been forced to pull a financial incentive after a radio show exposed a loophole and listeners flooded the online bank to redeem the free cash offer. New customers to First Direct were offered pounds 25 when opening a...

Account Win: Rmg:Blackcat to handle Bulldog's broadband work.
September 30, 2004... Bulldog Communications, the Cable & Wireless broadband arm, has handed Rmg:Blackcat its below-the-line account after a pitch that included TidalWave and Partners Andrews Aldridge. Rmg:Blackcat is to work with sister WPP agency J Walter...

Research:More and more companies give to goo.(Brief Article)
September 30, 2004... Cause-related marketing has reached record levels as corporations go all out to win consumers' hearts and minds. Business in the Community's Cause Related Marketing (CRM) Tracker, found that 67 UK businesses raised pounds 58.2 million for...

Restructure: Bowen departs Marketing Store.(Brief Article)
September 30, 2004... Mike Bowen, The Marketing Store's director of UK agencies, has left the agency only a year after he was brought in to replace managing director Miles Hanson. Bowen, whose previous promotions experience includes senior roles at Carlson...

Account Win: ACNielsen picks Procurement to supply rewards.(Brief Article)
September 30, 2004... ACNielsen has hired premiums supplier Procurement International to supply a new range of rewards for its 10,500-strong consumer panel. Procurement has collated 350 products, including electrical, home audio, DIY, gardening and sports...

Account Win: Caspa handed whisky brand's below-line brief.(Brief Article)
September 30, 2004... Whisky brand Highland Park has appointed Caspa to handle its below-the-line account as it seeks to increase consumer buy-in. The agency is looking at Highland Park's brand positioning as part of a remit that includes direct mail. ...

Restructure: Madeley and Taylor to part with Logistix.(Brief Article)
September 30, 2004... Ian Madeley and Liz Taylor, founders of 15-year-old Logistix, are to leave the agency at the end of this month. Their departures come three years after they sold the agency to US-based Equity Marketing. According to Madeley, who was...

Account Win: Tchibo recruits Intelligent for a UK store rollout.(United Kingdom)(Brief Article)
September 30, 2004... Lifestyle retailer Tchibo has taken on Intelligent Marketing to support its UK store rollout, which sees it grow from 30 to 70 next year. Intelligent's work will include a pre-Christmas push called 'Everything you could wish for'. ...

Vouchers: Voucher sales still up despite fall in spending.(Voucher Association (VA))(Brief Article)
September 30, 2004... The trend towards reduced consumer spending is having no impact on still rising voucher sales, according to the latest figures from the Voucher Association (VA). Voucher sales for the second quarter of 2004 were up 7.9 per cent year on...

Promotion Works: Boomerang Media.
September 30, 2004... Brand: Boomerang Media Client: Boomerang Media Campaign: Hunt for the Golden Boomerang Budget: pounds 1.3 million Agency: Swordfish Timing: May-July 2004 Objectives: To promote the free postcard medium to consumers, media planners...

In the Hot Seat: John Sylvester, P&MM director.
September 30, 2004... The P&MM director tells Pip Brooking why growth is at the top of the agenda Performance and motivation specialist P&MM has made its ambitions clear this year. It's made moves to list on AIM, the London Stock Exchange for smaller companies;...

Moving Up: Gail Shaw - Liquorice.(Brief Article)
September 30, 2004... Gail Shaw has been appointed as overall planning director at Liquorice, after two years working as a consultant for the marketing communications agency. Shaw was previously at McCann Erickson.

Moving Up: Bd-ntwk.(Brief Article)
September 30, 2004... Bd-ntwk Scotland has recruited Leah Tannock as B2B project manager, Richard Carlow as account manager for VisitScotland and David Buchan as interactive developer. Andy Park, Julie Drummond and Leigh Ritchie have been promoted to senior account...

Moving Up: Mark Nelson - Vitamin V.(Brief Article)
September 30, 2004... Vitamin V has appointed Mark Nelson as planning director in response to new business wins.

Moving Up: Jo Isaacs - Church.(Brief Article)
September 30, 2004... Jo Isaacs has been promoted to account director at through-the-line agency Church. She joined Church as an account manager at the beginning of this year.

Moving Up: Charlotte Jennings, Jane Watson, Adam Ryan, Kirsty Auker - SP Partnerships.(Brief Article)
September 30, 2004... SP Partnerships has recruited Charlotte Jennings and Jane Watson as promotion managers, and both Adam Ryan and Kirsty Auker as promotion executives.

In-store Marketing: Shop talk - The UK should rejoice in its inspired retail sector.
September 30, 2004... This is my last column for P&I - I'm returning to Canada, which gives me a good opportunity to make a transatlantic comparison. British retailing is superb, a heady combination of the imaginative and the exciting. But it has its defects....

In-store Marketing: Deep price cuts split opinion in beer retail.
September 30, 2004... With obesity and binge drinking high on New Labour's list of social evils, should alcohol retailers move to curb competitive pricing? The aftermath of Euro 2004 saw some of the major brewers publicly criticising each other for devaluing...

Licensing: Why L.A. RoadShow is coming to the UK.
September 30, 2004... It's tops in the US, but can this hot-house method work on this side of the pond, asks Bhavna Mistry. Eight of the major movie studios will converge in London next month for the premiere of the L.A. Office RoadShow Europe. On the agenda are...

My Fantasy: Licence the Sequel.(promotional licences)
September 30, 2004... We've all dreamt of 'picking' the next box office smash, but now it's time to go easy on yourselves guys - The Sequel is currently not so much fantasy as a commercially productive reality. And guess what? I now rule the promotional...

Licensing Authority: Sector has to come to terms with obesity hype.
September 30, 2004... Advertising bans. Food labelling. Health education. There's no shortage of answers to the problem of child obesity. There's also no shortage of blame being apportioned. Linking children's characters to burgers, sweets or sugary cereals was...

Profile: Centura Foods - Katherine Rose, Marketing director, Centura Foods.
September 30, 2004... Katherine Rose is not the sort of marketer you'd expect to emerge from the uninspiring brown buildings in Shepherd's Bush that house the BBC. She has formidable focus and drive in a media world that by her own admission views marketers as 'an...

Cover Story: Royal Caribbean woos the young.
September 30, 2004... James Thornton finds the cruise operator is on a mission to attract more active, independent clients. 'Other operators have a lot of older passengers and their ships have different appeal,' says Gary West, marketing director at Royal...

Special Report: Motivation - Total motivation show.
September 30, 2004... Visitors are expected to be small in number but high in quality for the first ever edition of this show in October, but what are the exhibitors themselves looking for? Bhavna Mistry canvasses some opinions. Expectations are high for the...

Market Survey: Field marketing - Experiential edge?
September 30, 2004... As they learn how consumer interaction with brands drives sales, client marketers are making more use of experiential marketing. So where does that leave traditional field marketing, asks Drew Barrand. Brands have long opined about the need...

Market Survey: Specialist print - Print precautions.
September 30, 2004... If your promotion is using specialist print, it pays to be aware of the health and safety issues, as James Thornton discovers. Specialist print premiums have long been promotional favourites, enabling brands to bring added value to...

Top 10 Tips.
September 30, 2004... Tina Chotalia finds out what it takes to hit the mark with your festive hampers and wine gifts. 1. Establish recipients' personal tastes and preferences: This is by far the most crucial consideration if you want to avoid diluting the...

Special Report: Film & photography - Analysing the digital option.
September 30, 2004... Digital cameras have some way to go before overtaking their single-use siblings as the photo premium of choice, but they are coming down in price and there are advantages, writes Pip Brooking. Digital cameras are hot property. Nearly 3.5...

On Offer.
September 30, 2004... P&I's review section features a host of products, incentives, premiums, gadgets, gizmos and services, photographed and rated by our reviewers so you can make an informed choice. Supplier names, product information and contact numbers are...

Sleuth: Sleuth's Nan.(Brief Article)
September 30, 2004... This Nan doesn't read the Daily Star from choice, but in a professional capacity. And with good reason, because last week, in amongst the gossip on D-list celebs and who they're sleeping with, was the view of White Van Man on brands changing...

Sleuth: Blast from the past - September 1994.(Brief Article)
September 30, 2004... A decade ago, the European Commission was rubbishing ISP claims that its Green Paper on Commercial Communications could threaten UK SP by imposing stiff legislation. Today, the two organisations are still battling it out. - The BPMA took...

Sleuth: Getting into the Olympian spirit.(Brief Article)
September 30, 2004... Those Poulters peeps are a sporty lot when it comes to bending the elbow and lifting the weight of a few pints. But Sleuth has to hand it to them: the agency's own Olympics opening ceremony, complete with Acropolis, Grecian bath and togas (all...

Sleuth: Teeing off for charity.(Brief Article)
September 30, 2004... All respect to the Leisure Vouchers lads and ladettes - and their client and celebrity mates - for raising pounds 30,000 for Variety Club Sunshine Coaches and the National Autistic Society. But hang on, isn't that the dead guy from EastEnders...

Sleuth: Competition.(Brief Article)
September 30, 2004... Those lovely folk at Yippee! (08719 833338) are offering one lucky reader the opportunity to live like a millionaire for a day on a luxury motor cruiser off Southampton. The prize includes a champagne breakfast, lunch on the Isle of Wight,...

Sleuth: Hello, big boy.(Brief Article)
September 30, 2004... They say a bit of creative visualisation can do wonders for building the body beautiful, but for designer Matt Strawson, Positive Thinking obviously does the same job. The agency's 10th birthday party saw Strawson's dreams come true in the...

Sleuth: 141 takes on the might of WPP.(Brief Article)
September 30, 2004... The 141 boys are all happy bunnies and clearly on a bit of winning streak at the moment. Hot on the heels of scooping HSBC's global account, the 141-ers have done the admirable job of annoying JWT's finest, and not just because they look a bit...

National Incentive Show 2004: NIS Preview - NIS remains unbeatable.
September 30, 2004... With pre-registration up by 40 per cent on last year, NIS 2004 is set to prove a success for organiser Reed Exhibitions. After seven years, the National Incentive Show is an established part of the incentive year, with growing numbers of...

National Incentive Show2004: NIS Preview - Show line-up.
September 30, 2004... Whatever your business and whichever the premium you're looking for, it's likely to feature somewhere in the show, writes Stuart Derrick. Activities and experiences Those with a taste for the high life should track down Fizz (1557),...

National Incentive Show 2004: NIS Preview - Show highlights what not to miss.
September 30, 2004... - The ISP will be presenting some of its latest graduates with their certificates at the show for the first time. Organiser Reed Exhibitions is sponsoring the award ceremony, which will see promoters, agency personnel and suppliers receiving...

National Incentive Show 2004: On offer.
September 30, 2004... P&I's NIS review section features a round-up of some of the products, incentives, premiums, gadgets, gizmos and services on show rated by our reviewers. Product information and contact numbers are included with each review for easy reference,...