Promotions & Incentives articles from September 2003

Promotions & Incentives archives from September 2003

Agencies don't want to be seen as trouble.(copyright infringement case)(Brief Article)(Editorial)
September 1, 2003... Protecting the copyright of ideas is in the news this month, with Graham Green's agency Meerkat winning a settlement from Vimto for using a promotional idea it says was presented as a 'fully worked-up and costed proposal'. You'll find more...

AMBIENT MARKETING: Brits on holiday target of DoH's sex health push.(Department of Health)(Brief Article)
September 1, 2003... The Department of Health has unveiled its latest sexual health campaign, the sex lottery, to warn Brits abroad about the risk of sexually transmitted infections (STIs) from casual holiday sex. Iris has created an awareness campaign by...

GAMECARDS: Holsten offering free footie bets to loyal drinkers.(football)(Brief Article)
September 1, 2003... Holsten Pils is launching an on-trade drive that offers drinkers free bets on Euro 2004 qualifying matches in October. Participants who buy two bottles of Holsten Pils will receive a gamecard revealing a match, the score and the...

GIFT WITH PURCHASE: Bell's whisky gives away sporting titles.(Brief Article)
September 1, 2003... Bell's whisky, the Diageo-owned brand, is running a promotion to drive loyalty among its core customer base and attract younger drinkers. The push, which kicks off in September through The Pulse Group, uses a gift-with-purchase mechanic,...

LICENSING: Robinsons in Finding Nemo link.(Brief Article)
September 1, 2003... Robinsons is tying up with Disney's new animated film Finding Nemo for an on-pack promotion, running across 25 million packs of Robinsons Original, Special R and Fruit and Barley. The promotion offers consumers a Robinsons Finding Nemo...

SPONSORSHIP: Lambrini in Ann Summers hen night alliance.(Brief Article)
September 1, 2003... Perry brand Lambrini is linking up with bride-to-be website confetti.co.uk and lingerie brand Ann Summers as part of its sponsorship of hen nights at Springwood nightclubs McClusky and Zanzibar. Prospective brides can book nightclub tickets...

ON-PACK: Lucozade Sport prize is a rugby trip to Australia.(Brief Article)
September 1, 2003... Lucozade Sport is giving consumers the chance to win trips to Australia as part of its tie-up with the England rugby team. The drive, through Billington Cartmell, targets 18-34 year-olds. An on-pack peel-off mechanic reveals the winner on...

INSTANT WIN: Tizer gamecard drive offers gadgets to target teenagers.(Brief Article)
September 1, 2003... Soft drinks brand Tizer this month challenges consumers to 'Get caught Red Handed' in a promotion offering prizes including MP3 players, walkie-talkies and mini-fridges. The drive kicks off at the beginning of September, through Blue Chip...

PRIZE DRAW: JD drinkers could win a holiday on a ranch.(Jack Daniel's)(Brief Article)
September 1, 2003... Whiskey brand Jack Daniel's has begun a drive in O'Neill's pubs giving drinkers the chance to win a cattle ranch experience in the US. Participants purchase four drinks of Jack Daniel's, which is verified by a stamp booklet, and send off...

CAMPAIGN OF THE MONTH: Stella Artois.(Brief Article)
September 1, 2003... On a recent trip to Tesco to stock up on BBQ goodies for the unusually hot summer that's hitting Wigan, I noticed an impressive Stella roadshow outside. On closer inspection I realised the brand was promoting its silver kegs, which it was...

ONLINE: Fiat test drivers incentivised by hotel getaway.(Brief Article)
September 1, 2003... Fiat is incentivising prospects to test drive its new Ulysse model through an online promotion offering a two-for-one holiday break. Recipients of a promotional e-mail can print out a voucher and take it to a local dealer to set up their...

PRIZE DRAW: Bar Med pubs in carnival mood this September.(Brief Article)
September 1, 2003... Bar Med pubs, owned by the SFI Group, are running Corona Carnivals across the chain's 32-strong network throughout September. The themed events, created by Caspa Marketing, give pub-goers the chance to enter a free prize draw to win a trip...

APPOINTMENT: Brewer Blackler snaps up GWR marketing boss.(Colin Dudgeon)(Brief Article)
September 1, 2003... Brewer Blackler has poached the marketing director of commercial radio station GWR Group, Colin Dudgeon, to be its client partner. He joined the company in August in the newly created role to strengthen and add value to existing client...

LEGAL: Meerkat wins Vimto fight over copyright.(Brief Article)
September 1, 2003... Legal experts are advising agencies to take a 'tough but fair' stance on the copyright of ideas presented in pitches, after Meerkat won its six-month battle with Vimto. Meerkat took Vimto to court for using a promotional idea to link with...

VOUCHERS: William Hill and Smart Voucher in web alliance.(Brief Article)
September 1, 2003... Bookmaker William Hill has linked with Smart Voucher to offer vouchers that can be redeemed in-store or on the internet. The QuickCash voucher enables a customer to withdraw cash from their online account and redeem it for the relevant cash...

APPOINTMENT: Founder McNeany leaving Reef.(Matt McNeany)(Brief Article)
September 1, 2003... Matt McNeany, director and co-founder of The Reef, has left the company in the midst of its rebrand to Boy Meets Girl. McNeany is joining the Claydon Heely Jones Mason Group in September as a director to set up a new venture. He declined to...

TRADE ASSOCIATION: ISP opens doors to individuals in bid to revitalise.(Institute of Sales Promotion)(Brief Article)
September 1, 2003... The Institute of Sales Promotion (ISP) is launching a personal membership scheme in a bid to revitalise its role as a professional body. 'The ISP has two distinct faces: as a trade association that champions SP, and as a professional body...

ACCOUNT WIN: Birds Eye hires KLP to take over fish finger brief.(Brief Article)
September 1, 2003... Birds Eye has handed the promotional account for its fish fingers to KLP Euro RSCG, following a pitch involving several other unnamed agencies. John Geers, account manager at KLP, declined to disclose details of promotional plans, except...

APPOINTMENTS: Britvic seeks a brand head as Chandler goes.(Janine Chandler leaves Britvic Soft Drinks)(Brief Article)
September 1, 2003... Britvic Soft Drinks is on the hunt for a brand controller following the resignation of Janine Chandler, who is moving abroad. Chandler joined the company in February 1998 as a new product development manager. By 1999, she was marketing...

IN-STORE: Tesco TV trial reveals 90% satisfaction rate.(Brief Article)
September 1, 2003... Tesco is set to roll out its in-store TV strategy following an eight-week trial that showed 90 per cent of customers are happy with the new medium. Tesco TV was piloted in three stores, where in-store screens aired adverts, special offers...

LICENSING: BBC calls time on tie-ups with fast food firms.(Brief Article)
September 1, 2003... BBC Worldwide will refuse to run joint promotions with fast food brands across any of its properties, in keeping with its ethical policy, following a licensing review. In a statement, the corporation said it recognised 'the concern over...

AGENCY: MRM in buyout to leave Taylor Nelson Sofres.(MRM Promotional Services)(Brief Article)
September 1, 2003... MRM Promotional Services has staged a management buyout from its partner Taylor Nelson Sofres (TNS) because it felt 'increasingly marginal' as part of the group. Managing director Peter Kerr refused to comment on how much TNS received for...

PROMOTION WORKS: Nivea for Men.(Brief Article)
September 1, 2003... Brand: Nivea for Men Client: Beiersdorf Campaign: The Retreat Agency: Mercier Gray Budget: undisclosed Timing: May-November 2002. The campaign also ran in 2003 Objectives: To introduce men to these products as part of their daily...

IN THE HOT SEAT: Miles Hanson.(Interview)(Biography)
September 1, 2003... Miles Hanson tells Suzy Bashford why Blend is like a marriage guidance firm. Miles Hanson describes his new agency, Blend, as a cross between a dating agency and a marriage guidance service. Imitating a counsellor from Relate, he starts...

MOVING UP: Steve Gumbrell - Tequila\Manchester.(Brief Article)
September 1, 2003... Tequila\Manchester has appointed Steve Gumbrell as managing partner. His brief is to develop new business opportunities for the agency. Gumbrell has 16 years experience with agencies.

MOVING UP: Robert Miller - Loewybe.(Brief Article)
September 1, 2003... Field marketing agency Loewybe has hired Robert Miller as account director. He will work within its client services division and will look after accounts such as Jordans, Jacob's Bakery and Eden Vale.

MOVING UP: Emma Beeson - Church Agency.(Brief Article)
September 1, 2003... Emma Beeson has joined the Church Agency's Bristol office as account director and will head the drinks team, working on accounts including WKD and Wadworth 6X. Prior to joining Church, Beeson was previously with agency The House.

MOVING UP: Sally Portlock, Karen Lewis - Fox Kids.(Brief Article)
September 1, 2003... Fox Kids has made two appointments in its UK marketing department. Sally Portlock has been promoted to marketing manager in charge of programme campaigns, advertising and media planning. Karen Lewis will be promotions manager responsible for...

MOVING UP: Terry Daly - Praktica.(Brief Article)
September 1, 2003... Terry Daly has been made sales manager for Praktica's digital division. He has more than 25 years experience within the promotional film and photography sector.

MOVING UP: Rick Mower - Inspired Broadcast Networks.(Brief Article)
September 1, 2003... Rick Mower has been appointed marketing and wireless director at digital entertainment company Inspired Broadcast Networks.

ANALYSIS: Can promotions sway the voters?
September 1, 2003... Politics Both main parties offer commercial deals to their members, but opinion on their worth is divided. The despatch box at the House of Commons may be the usual location for heavyweight political bouts, but as the build-up to the next...

IN-STORE MARKETING: Shop talk - The way we travel is key to how we go shopping.
September 1, 2003... Buried in the proposals for the overdue transport strategy are major consequences for retailing. For most of us there is a simple truism: we have to travel to shop, so how we are constrained in our transport options will have major implications...

IN-STORE MARKETING: Why the Post Office is defending its e-pitch.
September 1, 2003... The Post Office's decision to hold an online pitch for its compliance contract is raising concerns. What did the final choice boil down to? The UK's biggest retailer, the Post Office, has awarded its in store compliance and auditing...

LICENSING: Beware piracy if you're breaking China.
September 1, 2003... The Chinese mainland is ripe for growth and offers licensees and licensors alike massive potential for profit. But pirating is a widespread and growing phenomenon, so cracking the market is not easy. If you wander through the many street...

LICENSING: My fantasy licence - Bling Thing.(Brief Article)
September 1, 2003... Forget your cuddly pre-school favourites, next year's hot property should be 'Bling Thing'. Bling Thing will incorporate all the trashy and sleazy elements from the lifestyles of celebrities such as Posh & Becks, Liz Hurley and Elton John...

LICENSING: Licensing authority - Just a little trust would transform the industry.
September 1, 2003... Licensing and promotions should go together like a horse and carriage. We're talking about two industries that thrive on innovation, 'coolness' and mass-market public awareness. Nevertheless, it often seems as if the two are on a collision...

LIVE ISSUE PLANNING: Why promoters aren't buying planning.
September 1, 2003... When planning was embraced by SP, it was seen as the tool to put promotional marketing on a par with advertising. But few client promoters are prepared to pay for it, discovers Suzy Bashford. Planning is often seen by agencies as a panacea,...

PROFILE: Kirstie Yates, brand manager, Diageo - Kaliber's taste guarantee.(Biography)
September 1, 2003... Temperatures are soaring on the hottest day Londoners have experienced for 13 years, making the capital distinctly unpleasant. But spending time on such a day with Kirstie Yates, brand manager for Kaliber and Guinness, at Diageo's open plan,...

CASE STUDY: Heinz Offers Homes.(instant win promotion)
September 1, 2003... The 134-year-old food giant has turned to the on-pack instant win mechanic to run its Win A Home promotion across three quick-serve brands. Bhavna Mistry finds out how it aims to grow the category. Forget own-label or the 4p-a-can deal for...

MARKET SURVEY: HAMPERS & WINE - 10 GREAT IDEAS.
September 1, 2003... Hampers have a high perceived value and constitute hassle-free corporate premiums. Joy Persaud rounds up the Christmas offerings. 1. Harvey Nichols: Christmas Box The list of ingredients for this luxury hamper (pounds 1,500) would fill...

MARKET SURVEY: CHRISTMAS GIFTS - PLAYING SANTA AT WORK.
September 1, 2003... Filling corporate stockings requires a great deal of imagination. Rose Smith suggests some goodies to suit everyone this Noel. A Christmas present doesn't have to be for life, but its novelty should last at least until New Year. ...

SPECIAL REPORT: MUSIC - MUSIC STRATEGIES.(using music in promotions)
September 1, 2003... Music is a powerful tool - when it's used in the right way. Jules Grant examines four campaigns. It's glamorous and sexy and, if it's used in the right way, music can be the ideal vehicle for promotional activity. But though it has the...

SLEUTH: More arseing about ..(Dynamo streaker)(Brief Article)
September 1, 2003... To prove that everything Sleuth said last month about the remarkable talents of SPers and our outstanding propensity for self-exposure is true, Dynamo decided to outdo Haygarth's public moon by streaking in front of unsuspecting visitors at...

SLEUTH: SLEUTH'S NAN.(Bullfighter software)(Brief Article)
September 1, 2003... Bullshit (dictionary definition: deceptive humbug, talking nonsense, often with the intention of deceiving) is finally about to be pinned down, and with it the people who put such stuff out - Sleuth's Nan is too much of a lady to call them what...

SLEUTH: BLAST FROM THE PAST - SEPTEMBER 1993.
September 1, 2003... Ten years ago, Scott Paper still owned Andrex toilet tissue and the puppies were still stars of the show as the brand rolled out its Great Mortgage Giveaway. - Phileas Fogg was boosting its below-the-line spend with the launch of its first...

SLEUTH: Back to the blackboard ..(Swordfish celebrates fifth anniversary)(Brief Article)
September 1, 2003... Remember your school days? Happy times, with sloppy school dinners, dogs eating homework, a sneaky cigarette round the back of the bike sheds, finishing last in the sack race on sports day... we could go on, but we're not that bitter. ...

SLEUTH: Now we are one ..(advertising agency trip to Nice)(Brief Article)
September 1, 2003... Ahh, it's a relief to find that the good old agency jaunt abroad is still alive and well. Communicator jetted off to Nice for a couple of days, like you do, to celebrate the agency's first birthday. Our mole on the ground says there was...

ON OFFER.
September 1, 2003... P&I's review of products, incentives, premiums, gadgets, gizmos and services from the Hong Kong Gifts and Premium Fair, rated by our reviewers. Product information and contact numbers are included with each review for easy reference, or copy...

NIS SHOW PREVIEW: NIS FINDS ITS NICHE AT NEC.(National Incentive Show at National Exhibition Centre)
September 1, 2003... Last year, NIS was finally able to live up to its potential, and the show this year promises to build on that success, as Stuart Derrick reports. After several years in which the late summer/early autumn exhibition slot didn't quite seem...

NIS SHOW PREVIEW: ON-STAND SELECTION.(National Incentive Show)
September 1, 2003... NIS always offers promotional marketers plenty of scope for ideas for future campaigns. Stuart Derrick rounds up some of the show's best premiums and products to be found on display along the NEC aisles. ACTIVITIES AND EXPERIENCES ...

NIS SHOW PREVIEW: MAKE A POINT TO SEE ..(National Incentive Show)
September 1, 2003... Participation is key to making the most of NIS. Stuart Derrick cites some on-stand crowd pleasers. Want to be a millionaire? We do, so join us on the Celador International stand (E13) where you will be able to sit in the hot seat. This...