Promotions & Incentives articles from September 2002

Promotions & Incentives archives from September 2002

EDITORIAL: P&I changes reflect vibrancy of industry.(Brief Article)(Editorial)
September 30, 2002... The relationship between retailers and brands has never been so complex, according to Andrew Marsden. As Britvic's top marketer, he should know. He says in-store activity now needs to deliver to two sets of objectives - one for the brand, one...

TOBACCO: BAT campaign anticipates ban on tobacco ads.(Brief Article)
September 30, 2002... BAT is set to run an integrated pounds 1 million promotion for its 555 brand that anticipates the ban on tobacco advertising expected by the end of 2002. The campaign, through 141, targets only consumers who have opted in to receiving a...

ALCOHOLIC DRINKS: Bulmers takes Sidekick to 200 pubs in Britain.(Chilli Sidekick promoted in bars)(Brief Article)
September 30, 2002... Bulmers is planning a promotional push in Scottish & Newcastle pubs nationwide for its shot brand Chilli Sidekick, which launched in June to rival tequila. The drive will run for six weeks in 200 pubs throughout the country and encourages...

SOFT DRINKS: Lucozade issues call to team up with Owen.(promotion with athlete Michael Owen)(Brief Article)
September 30, 2002... Lucozade Sport, the isotonic drink from GlaxosmithKline, is set to run its biggest on-pack promotion around Michael Owen since signing the England and Liverpool striker last year. The promotion, via Billington Cartmell, aims to leverage the...

SEASONINGS: Schwartz unveils tie-breaker.(competition from McCormick Foods is new promotion)(Brief Article)
September 30, 2002... Spice giant McCormick Foods is launching a tie-breaker competition this month for its Schwartz Shotz range. Consumers in selected Sainsbury's stores nationwide have to guess how many packs are inside large, see-through pyramid-shaped...

CEREALS: Kellogg's joins up with travel names for drive.(promotion targets people over 30 years old)(Brief Article)
September 30, 2002... Kellogg's Crunchy Nut Cornflakes is linking up with travel brands Lonely Planet and Ebookers.com in an on-pack push aimed at the over-30s. The three-month push, created by Banks Love, hands out one of four free Lonely Planet World Guide...

FINANCE: Abbey National pilots off-shelf travel insurance.(insurance promotion)(Brief Article)
September 30, 2002... Abbey National is piloting an innovative promotion to sell travel insurance off the shelf. The promotion, via KLP Euro RSCG, is being trialled in 20 branches nationwide and offers consumers the chance to buy one of six standard travel...

DESSERTS: Milky Way Mousse goes for added value with prize push.(promotion for Eden Vale product targets children)(Brief Article)
September 30, 2002... Food company Eden Vale is to launch an on-pack promotion on its Milky Way Mousse product following the appointment of Blue Chip Marketing. The agency won the business on the back of its work for Masterfoods, the company that licenses the...

CONFECTIONERY: Nestle sampling will back latest choc bar.(product Double Cream to be released)(Brief Article)
September 30, 2002... Nestle is embarking on a sampling blitz as it launches Double Cream, its first new chocolate bar in five years. The campaign, handled by First People, will target specific areas around the UK from September, including the London Eye, the...

DAIRY: Danone targets mums with kids in token gambit.(back-to-school promotion)(Brief Article)
September 30, 2002... Flavoured bottled water brand Danone Activ has launched a back-to-school campaign targeting mums with children aged four to 11, through agency Swordfish. Consumers have to collect 16 tokens to win a lunchbox or backpack. The lunchbox set...

PASTRIES: Ginsters links with movie to target 18-35s.(snack promotion with cinema)(Brief Article)
September 30, 2002... Snack brand Ginsters is launching a 2 for 1 cinema ticket promotion at the end of October, linking with The One and Only, starring Patsy Kensit and Donna Air. The national promotion, created by Lime Communications, will last for five weeks...

CAMPAIGN OF THE MONTH: Big Brother 3.(Asda, The Sun and Warner Home Video promote television program)(Brief Article)
September 30, 2002... After the football, the Big Brother 3 phenomenon was the biggest thing to hit our TV screens this summer. The programme had the nation gripped till the end and, for those of us who could not wait until the official video release, help was...

FOOD: Roast dinner brands agree to allied push.(United Kingdom marketing effort)(Brief Article)
September 30, 2002... British brands associated with roast dinners are joining forces in a push that sets out to attack the private-label market by playing on their emotional bond with consumers. The campaign, Roast Britannia, goes live in mid-September. Brands...

LAGER: Budweiser tops recognition poll.(consumers associate World Cup with Budweiser)(Brief Article)
September 30, 2002... Budweiser's World Cup promotion, offering tickets to the final, was the piece of activity consumers most widely associated with the tournament this summer, according to figures out from Mintel. A quarter of the 1,000 consumers surveyed in...

IN-STORE NOW: Idris Fiery runs first promotion in 3 years.(Brief Article)
September 30, 2002... Idris Fiery, the ginger beer from Britvic, is running its first promotion in more than three years in a bid to relaunch the brand. A sampling campaign, running in Asda and Safeway, is being supported by poster ads, vouchers and point of sale...

IN-STORE NOW: Little Chef and Stuart Little 2 team up.(for meal promotion)(Brief Article)
September 30, 2002... Little Chef has linked with movie Stuart Little 2 to promote the launch of its family set menu. With every Kids Fun Meal purchased, Little Chef is giving away Stuart Little toys.

IN-STORE NOW: Soreen uses fix-a-forms.(campaign to raise money for charity)(Brief Article)
September 30, 2002... Soreen, the malt and fruit loaf baker, is using fix-a-forms on specially labelled packs for the first time. The fix-a-forms tell consumers about the brand's campaign to raise pounds 25,000 for The Race for Life breast cancer charity.

IN-STORE NOW: Coca-Cola Enterprises teams up with CineUK.(Brief Article)
September 30, 2002... Coca-Cola Enterprises, the bottler and distributor in the UK for the Coca-Cola Company, has teamed up with CineUK to run promotions, created by Brewer Blackler, across 25 Cineworld Multiplex Cinemas.

IN-STORE NOW: IBA UK runs 'try me free' promotion.(Brief Article)
September 30, 2002... IBA UK, a French-owned air freshener supplier, is running a 'try me free' promotion in supermarkets in an attempt to encourage consumers to trial its products.

IN-STORE NOW: Pepsi links with Cream for second year.(joint promotion targets youth)(Brief Article)
September 30, 2002... Pepsi has linked with clubbing brand Cream for the second year running as part of its youth campaign called 'Ask for more'.

IN-STORE NOW: Sony unveils in-store promotion.(Brief Article)
September 30, 2002... Sony has unveiled an in-store promotion through agency Genius that offers cash savings on products such as DVD players.

IN-STORE NOW: TotalFinaElf and Tussaud's join forces.(campaign gives out discount booklets)(Brief Article)
September 30, 2002... TotalFinaElf, the fuel retailer, has joined forces with Tussaud's family attractions to run a promotion created by Marketing Drive Worldwide. Customers who spend more than pounds 20 on fuel will receive a booklet containing discounts for...

IN-STORE NOW: Magnum gives away scratchcards.(promotion gives away trip)(Brief Article)
September 30, 2002... Magnum, the ice cream owned by Birds Eye Wall's, is giving away music-themed scratchcards with every purchase. Prizes include a holiday for two worth up to pounds 10,000 and a Bang & Olufsen sound system.

IN-STORE NOW: Appletiser tours major UK cities.(soft drink promotion)(Brief Article)
September 30, 2002... Appletiser, the soft drink, is touring major UK cities in a sampling campaign targeting 500,000 women aged 25 to 35. Appletiser will set up sampling bays in main shopping centres. Consumers will have the chance to win a Mini Cooper car.

IN-STORE NOW: BP Connect promotes in-store products.(Brief Article)
September 30, 2002... BP Connect, the fuel brand, is handing out samples and leaflets to promote products from its in-store coffee shop, the Wild Bean Cafe, including muffins, coffee and fruit salads.

PRIZE PROMOTIONS: Stern opens up verifying shop for prize pushes.(Jeremy Stern opens PromoVeritas)(Brief Article)
September 30, 2002... An independent promotional verification service has been launched by Jeremy Stern, formerly a senior marketer at Coca-Cola Europe and Sega. The agency, called PromoVeritas, advises suppliers and marketers on running promotions in...

EXHIBITIONS: BPMA and Reed sign up for peace accord.(British Promotional Merchandise Association, Reed Exhibitions)(Brief Article)
September 30, 2002... The British Promotional Merchandise Association (BPMA) and Reed Exhibitions have reached a formal agreement in a bid to strengthen links weakened after the exhibition organiser cancelled a BPMA-backed trade show after one outing. A...

RECRUITMENT: Carlson joins in graduate plans with trade body.(Carlson Marketing Group recruits graduates)(Brief Article)
September 30, 2002... Carlson Marketing Group is to take on four graduates this autumn as part of a joint recruitment initiative with the Marketing Communications Consultancy Association (MCCA). Each graduate will be trained in account management, working in an...

SPEND REPORT: First budgets rise for two years.(company sales advertising budgets)(Brief Article)
September 30, 2002... Company sales promotion budgets are rising for the first time since 2000, according to figures from the latest Bellwether Report. Current sales promotion budgets were revised up on average for the second quarter of 2002, with 16 per cent of...

RECRUITMENT: 141 grabs Hogg from Interfocus for directorship.(business development director selected)(Brief Article)
September 30, 2002... Agency 141 has poached Vanessa Hogg from Interfocus to be its business development director. Hogg has worked at Interfocus for six years, heading new business for five years, and is credited with wins such as Bass, Lexus, Transport for...

ETHICS: MMA sharpens up terms of its members' code.(Brief Article)
September 30, 2002... The Mobile Marketing Association (MMA) has amended its code of conduct to clarify members' terms and conditions. Companies must now let consumers know from where their number has been sourced and marketers should make clear exactly what...

FINANCIAL RESULTS: Megaprint posts record turnover figures for 2001.(Brief Article)
September 30, 2002... Specialist print company Megaprint Group has posted a record turnover of pounds 17.6 million and pre-tax profits of pounds 2.7 million for the year ending 31 December 2001. David Holberton, Megaprint Group finance director, attributed the...

REGULATION: DTI paper slammed as 'way out of date'.(Institute of Sales Promotions criticizes Department of Trade and Industry consultation document)(Brief Article)
September 30, 2002... The Institute of Sales Promotions (ISP) has criticised a consultation document from the Department of Trade and Industry (DTI) on the EU's proposed SP regulations. Edwin Mutton, director general of the ISP, said the document is out of date...

BRAND REVAMP: Kingfisher lets Superdrug go in voucher rejig.(marketing shift to increase position in incentive market)(Brief Article)
September 30, 2002... The Kingfisher Gift Voucher has dropped Superdrug as a redemption partner and is shifting its focus away from the umbrella brand to concentrate on key store brands such as Woolworths. Dropping Superdrug from the offer follows the Kingfisher...

PRODUCT LAUNCH: NCH Marketing launches online coupon portal.(Brief Article)
September 30, 2002... Brands will be able to offer secure printable coupons on one website with the launch of a dedicated internet portal from NCH Marketing. According to a source, consumers will be able to download coupons for rival brands and retailers from...

PROMOTION WORKS: Abbey National.(sales promotion)(Brief Article)
September 30, 2002... Brand: Abbey National current and 1621 accounts Client: Abbey National Agency: PMA Marketing and KLP EURO RSCG Budget: Undisclosed Timing: June 2002 Objectives: To encourage consumer take-up of various Abbey National accounts...

IN THE HOT SEAT: John Quarrey.(CEO of Arc London and Europe)(Interview)
September 30, 2002... Suzy Bashford meets the man who heads D'Arcy's European network Arc. He may only be 38, but John Quarrey, chief executive of Arc London and Europe, has landed one of the biggest agency jobs in below-the-line marketing. Promoted from...

MOVING UP: Adrian Thomas - Dynamo.(promoted to board)(Brief Article)
September 30, 2002... Adrian Thomas has been promoted to the board of Dynamo. He joined the agency six months ago and currently heads up the Sainsbury's account. The agency has also appointed Helen Beard to the role of account executive. She will work on accounts...

MOVING UP: Jason Foo - Chemistry.(Brief Article)
September 30, 2002... Chemistry has promoted Jason Foo to the new role of business development manager. The move is designed to boost the acquisitive and organic growth for the group. Foo was previously in charge of accounts including Kodak, Sony and Toshiba.

MOVING UP: Elizabeth Reeves - Catalyst Marketing.(appointed account manager)(Brief Article)
September 30, 2002... Catalyst Marketing has appointed Elizabeth Reeves as account manager for Muller Dairy. She was previously with The Communications Agency. Leah Philips also joins the agency as a student placement from the University of the West of England.

MOVING UP: Len Dunne - Entertainment Rights.(Brief Article)
September 30, 2002... Entertainment Rights has hired Len Dunne as director of marketing and global brands. He joins the company after a six-year tenure at toys and games group Hasbro, where he worked on brands including Transformers, Batman and Pokemon.

MOVING UP: Nick Wiggin - Aerodeon.(appointed planning director)(Brief Article)
September 30, 2002... Mobile marketing agency Aerodeon has appointed Nick Wiggin as planning director. He was previously with Optimum Media Direction as research director. Wiggin also set up the research department at Fox Kids Europe.

ANALYSIS: Are two brands better than one?
September 30, 2002... Partnership marketing Research suggests that multiple brand link-ups could be the way forward. Partnership marketing, whereby two or more brands come together and exchange assets for mutual benefit, is set to grow as a marketing tactic and...

ANALYSIS: Man from the Pru gambles on SP - Financial services.(Prudential sales promotion strategy)
September 30, 2002... How Prudential plans to shake up its sector with a high-risk promotions strategy. Life and pensions giant Prudential is planning to break the mould of sales promotions in financial services with the appointment of its first retained SP...

ANALYSIS: Confusion reigns on gaming laws - Prize promotions.
September 30, 2002... Consultation has ended on Budd's gambling review but clarity is still an issue for SP. Last summer, Sir Alan Budd's gambling review proposed changes to the law that were recognised as having a significant effect on those involved in...

IN-STORE MARKETING: Shop Talk - Gear up to fight fragile consumer confidence.(Industry Overview)
September 30, 2002... Everyone involved in promotion at every point within the retail chain needs to know what's happening to retail sales, because the till is the sharp end for promotions. In the period from May 2001 to March 2002, the British Retail...

IN-STORE MARKETING: Warning: messing with SP can damage sales.
September 30, 2002... A bad promotional decision on the sales floor hurts the bottom line. Look at Sainsbury's and Big Food. Ill-judged promotions can seriously damage your sales. That's one lesson senior retail executives could learn from the latest financial...

IN-STORE MARKETING: Is the impulse purchase a myth? - Buying behaviour.
September 30, 2002... Research suggests we are pre-conditioned by brands even when we buy on a whim. Brands are failing to appeal to the real impulse market, according to a recent report on instore buying behaviour. Marketing agency Iris claims that its...

IN-STORE MARKETING: Retailers and brands clash on POP.(point of purchase advertising)
September 30, 2002... Marketers are demanding to know why so many retailers won't buy into their in-store promotional plans. The sound of heads banging will resonate at this month's Point of Purchase Advertising International (POPAI) conference. That's because...

LICENSING: Putting a fresh face on branding.
September 30, 2002... Dropping familiar and longstanding characters from ad campaigns is a strategic risk. Is it worth it? Tea-drinking chimps, Golly, Gaffer and Sydney are all character licences that are instantly associated with particular brands. They are...

LICENSING: Fox Kids secures coup on space at Toys 'R' Us.
September 30, 2002... The toy retailer is trialling a new concept giving dedicated areas over to Fox Kids' licensed goods. Broadcaster and toymaker Fox Kids has managed to strike a licensing deal with retailer Toys 'R' Us in Holland that sees it secure large,...

LICENSING: Licensing Authority - Using licences to create connections with kids.(Brief Article)
September 30, 2002... A key trend in licensing is the growth in the number of concepts available to license. This trend is partly fuelled by the recognition of the potential value of rights but also, with regard to television-based rights, by the wider exposure...

OPINION: Letter from America - How Gay Pride became a commercial carnival.(Brief Article)
September 30, 2002... A colleague recently visited a neighbourhood affectionately known as Boys Town, which was hosting Chicago's Gay Pride Parade, one of an estimated 500 similar celebrations globally. But this was not the locally driven, fun, expression of...

OPINION: Client Comment - Will alcohol follow tobacco on the EU's blacklist?(Brief Article)
September 30, 2002... There's been talk that alcohol advertising may be hit by EU restrictions in line with those put on tobacco, and promotional marketers are asking whether their discipline will then play a bigger role in drinks marketing. I think comparing...

OPINION: And another thing ... Giveaways let down SP in effectiveness stakes.(direct marketing, sales promotions)(Brief Article)
September 30, 2002... Promotional giveaways are an accepted part of the mix as an accountable below-the-line technique. Certainly in the days of sky-high marketing budgets, many clients would have been thrilled by reports of leaflets dropping through doors and...

VOX POP: September 11 - Are last year's September 11 terrorist attacks still having an effect on below-the-line business in the UK?(Brief Article)
September 30, 2002... Paul Woolf, managing director, Cramm Francis Woolf Depends. The US and UK economies were turbulent before the attacks. I think that, outside BTL for travel and within the travel trade, it is no longer a factor other than as a consumer...

LIVE ISSUE: Sales Promotion - What I expect from sales promotion.(Industry Overview)
September 30, 2002... Sales promotion is growing in importance, which means clients now want a lot more for their cash. Bhavna Mistry canvasses client marketer opinion. More money is spent below the line than above the line. The finding comes from a report,...

CASE STUDY 1: Jammie Dodgers.(Burton's Foods)
September 30, 2002... Burton's Foods is now targeting mums as well as kids in its bid to make Mini Jammie Dodgers a lunchbox hit. Katie Hunt reports. Reaching both kids and parents without alienating either - or indeed both - sides is a tall order. But this is...

CASE STUDY 2: Kellogg's Cornflakes.
September 30, 2002... Cordelia Brabbs finds out how the cereals giant attracted Microsoft into its first ever FMCG promotion. The back to school frenzy is almost with us and, as parents count down the hours to freedom, marketing and advertising agencies are...

SPECIAL REPORT: Specialist Print - Gamecard evolution.(Scratchcards as marketing devices )
September 30, 2002... Scratchcards are everywhere, from petrol stations to newspapers, but they are controversial, especially if they involve calling costly phone numbers. That's why they are evolving, writes Amy Pemble. Anyone who buys magazines or newspapers...

P&I CHALLENGE: Music & Video - Fine-tuned campaigns.(branding and sales promotions )
September 30, 2002... Music premiums are a great way to increase sales. Stuart Derrick sets out a fictitious brief to show how a promotion should develop. Linking your brand with music can be one of the most emotive promotional hooks. However, doing so can be...

A-Z OF CHRISTMAS GIFTS.
September 30, 2002... From advent calendars to Zen, by way of time-conscious dogs, yuletide premiums are plentiful, suggests Anna Burford-Taylor. A is for the ahhhh of pleasure from recipients when they open the envelope containing your personalised advent...

ON OFFER.(companies and product information )
September 30, 2002... P&I's review section features a host of products, incentives, premiums, gadgets, gizmos and services, photographed and rated by our reviewers. Product information and contact numbers are included with each review for easy reference, or...

SLEUTH: Grecian 2002 ..(George Georgiou and the Hoplites Re-enactment Group are looking for sponsors )(Brief Article)
September 30, 2002... Sleuth knows that some of you SPers have some, er, 'interesting' hobbies. But George Georgiou, art director at Pulse Group, takes the biscuit. At weekends George doesn't watch the Brookside omnibus like ordinary folk; he dresses up as an...

SLEUTH: Sleuth's Nan.(follow-up phoning to e-mails )(Brief Article)
September 30, 2002... Why is it that so many people follow up an e-mail with a telephone call a minute later to check that you have their e-mail? At P&I, this is particularly true of PR agencies, many of which seem to have nothing better to do with their clients'...

SLEUTH: Blast from the past - September 1997.(Anheuser-Busch Companies Inc. marketing strategy )(Brief Article)
September 30, 2002... Global marketing activity was already kicking off in anticipation of the France '98 World Cup. Budweiser, an official sponsor, launched a campaign that involved a self-inflating football popping out of winning cans when the ring was pulled....

SLEUTH: Castaways ..(Mercier Gray's corporate summer party )(Brief Article)
September 30, 2002... Spitbank Fort in the Solent. No, Sleuth hadn't heard of it before either, but apparently it has withstood Napoleon, gale-force storms and a television programme starring Jeremy Beadle. As if all that wasn't enough, it has had to fight off an...

SLEUTH: Competition.
September 30, 2002... This month, those lovely people at Filofax UK (01444 238100) are supplying a deluxe A4 Durham organiser in black. The leather zip-around item has an RSP of pounds 175. To win, just answer the three questions below, then send them in to the...

SLEUTH: Top marks ..(Tequila Manchester celebrates third anniversity )(Brief Article)
September 30, 2002... Sleuth can't understand this mania for back to school shenanigans. Clearly the girls and boys from Tequila Manchester had a good time in uniform, getting totally legless on the agency's third birthday. Sleuth suspects naughtiness of an...