Promotions & Incentives articles from October 2008

Promotions & Incentives archives from October 2008

Editorial: Why coupons haven't come into their own.(Editorial)
October 1, 2008... A year is a long time in marketing, especially if you've been out of the game for the duration, as I have. So it's with perverse comfort I come back to the Institute of Sales Promotion's perennial - and seemingly ineffectual - battle with...

Campaigns: Sunday Times adds brand partnerships to travel mag.
October 1, 2008... The Sunday Times has created a series of brand partnerships around its travel magazine providing offers to the title's readership. This month the paper is launching a loyalty club for subscribers to The Sunday Times Travel Magazine. Members...

Campaigns: Money-off deal for Muller Vitality yogurt.(Brief article)
October 1, 2008... Muller has launched a money-off promotion to drive awareness and trial of its Vitality yogurts and yogurt drinks. A door-drop campaign by agency The Big Kick, targeting customers of rival product Actimel, begins this month. Half a million...

Campaigns: Heinz embarks on its 'biggest ever' campaign.(Heinz Corp.)(Brief article)
October 1, 2008... Heinz has put together what it describes as its biggest-ever promotional campaign, featuring on 168 million packs. The promotion is a re-run of last year's Dreamz Meanz Heinz push, which resulted in Heinz's highest quarterly sales for two...

Campaigns: Bodyform site puts emphasis on confidence.(Brief article)
October 1, 2008... Feminine hygiene brand Bodyform has launched an online prize draw as part of its pounds 2 million 'Deo-Fresh' range launch. The activity, created by The Big Kick, will use POS materials and online advertising to drive consumers to a...

Campaign of the month: IKEA Family.
October 1, 2008... I have always had a soft spot for IKEA (and a few headaches from it), probably due to the fact that we purchased our first desks there when Toucan was born. Seventeen years on we have amassed quite an impressive collection of Allen keys so...

Campaigns: Soap opera on web promotes seeded loaves.(Brief article)
October 1, 2008... Warburtons has debuted the first viral campaign based around an online soap to drive awareness of its Seeded Batch loaf. Office romance The Seeds of Love, which features actors from Casualty and Hollyoaks, will run to the end of October and...

Campaigns: pounds 1,000 prizes hidden inside Go-Cat packs.(Nestle Purina PetCare launched press advertising )
October 1, 2008... Nestle Purina has launched a cash prize promotion across its Go-Cat range offering customers a chance to win up to pounds 1,000. The sweepstake promotion features 100 cheques for pounds 1,000 hidden inside Go-Cat packs. The campaign,...

Campaigns: Burger King to give away Simpsons toys.
October 1, 2008... Burger King is planning to launch a global campaign for kids next month with a toy promotion featuring characters from The Simpsons. The promotion offers a free toy with every kids' meal. The restaurant chain says the toys can be played...

Campaigns: Brewery launches loyalty card.
October 1, 2008... Greene King has devised a customer loyalty card scheme to drive footfall in Greene King Local pubs. Customers who apply for its new 'Season Ticket' card will be able to take advantage of promotions running during the live screening of...

Campaigns: The Mall dumps experiential as slowdown hits.
October 1, 2008... Consumer concerns about an oncoming recession have forced the UK's largest shopping centre chain, The Mall, to drop experiential marketing from its concourses in favour of money-back promotions. The company is set to launch a 'Mall Money...

The Business: Brands offered chance to align with ITV's top shows.
October 1, 2008... ITV is planning to offer brands the opportunity to create licensed promotions around some of its most famous properties as part of its aim to generate more income from brands. The channel, which has seen profits plummet as a result of a...

The Business: Texaco revamps We.O.U. reward scheme.
October 1, 2008... Texaco is planning a high-profile campaign to support the revamp of its We.O.U loyalty scheme. The oil company recently initiated a rebrand of the scheme to Texaco Star Rewards. Texaco Marketing and loyalty manager Bronagh Carron said the...

The Business: Initials to take on Active Kids for Sainsbury's.
October 1, 2008... Sainsbury's has appointed Initials as lead agency for its Active Kids promotion with a brief to fend off Tesco's revamped version of its Sport for Schools and Clubs intitiative. The decision to appoint Initials was taken following a pitch...

The Business: Proximity CEO leaves as Craik Jones merges.(Craik Jones Watson Mitchell Voelkel)(Brief article)
October 1, 2008... Proximity chief executive Amanda Phillips has left the agency four weeks after the announcement of its merger with fellow BBDO shop Craik Jones. Phillips' responsibilities will be carried out by Abbott Mead Vickers BBDO group chief...

The Business: Promotion works - Samsung.(Brief article)
October 1, 2008... Client: Samsung Agency: TRO Timing: July-August 2008 Budget: Undisclosed Strategy: Six weeks of experiential activity began with a one-day event at Samsung's HQ, progressing to two-day promotions in high footfall areas at major...

The Business: Schools idea is new departure for Morrisons.
October 1, 2008... Morrisons has broken with the past by setting up its first voucher scheme, designed to encourage schoolchildren to grow their own food. Historically Morrisons has espoused an 'everyday low prices' policy and has refused to look at using...

The Business: Team MD becomes BPMA chairman.(British Promotional Merchandise Association appoints Gill Thorpe)(Brief article)
October 1, 2008... The British Promotional Merchandise Association (BPMA) has appointed The Sourcing Team managing director Gill Thorpe as its new chairman. She replaces David Lebond, who is now the organisation's president. To strengthen trade...

The Business: Diageo targets early evening spirits trade.(Diageo appoints Intelligent Marketing )(Brief article)
October 1, 2008... Diageo has appointed Intelligent Marketing to handle a pounds 600,000 on-trade drive to push the consumption of spirits and mixers in early evening. Billed as 'Quality Classics', the campaign will target consumers with POS while seeking to...

The Business: Nectar responds to points row.
October 1, 2008... Nectar has said it is prepared to allow retailers to change the redemption structure of its loyalty scheme following its recent decision to halve the potential number of points on offer to Sainsbury's customers in Scotland. The new tiered...

The Business: TRO maintains its identity after CPM takeover.(Brief article)
October 1, 2008... Omnicom-owned field marketing agency CPM has acquired the events agency TRO. CPM will merge its own experiential agency Exentio into TRO by the end of the year. TRO's chief executive Rob Allen will continue to lead the agency, which will...

The Business: Sony boss Eller tops Licensing Leaders line-up.
October 1, 2008... Promotions & Incentives has made Sony Pictures vice-president of global promotions Zachary Eller number one on its Top 20 Licensing Leaders list. He was up against McDonald's senior marketing manager for Happy Meals, Jo Webster, and...

People: In the hot seat - Gill Thorpe.(British Promotional Merchandise Association)(Interview)
October 1, 2008... The BPMA's new chairman talks to Julia Buchanan about her plans to push the organisation forward. There's no doubting the dedication of new BPMA chairman Gill Thorpe to training and development. Speaking to P&I during a break from a...

People: Moving up - Matthew Lawrenson, BEcause.
October 1, 2008... BEcause Experiential Marketing has hired Matthew Lawrenson as senior account manager. He was previously senior account manager at Ballistic Marketing, where he worked with clients such as Aquafresh and Chicago Town Pizza

People: Moving up - Leroyson Figuiera, Haygarth.
October 1, 2008... Leroyson Figuiera has been appointed associate creative director digital by Haygarth. He joins from Panlogic

People: Moving up - Mark Lever, Everything Environmental.
October 1, 2008... Everything Environmental has named Mark Lever as its sales director. He joins the trade supplier from Thinkprint European Solutions/Antalis Products, where he was sales director

People: Moving up - Becky Forrest, Ashley Bolser Agency.
October 1, 2008... Ashley Bolser Agency has appointed Becky Forrest as senior account manager to work with clients such as Asda Financial Services and Nokia Lee Martin has also been recruited as a senior account manager and will work with telecommunications...

People: Moving up - Mike Croston, Filmology.
October 1, 2008... Mike Croston has been made new business development manager at Filmology. He previously worked as client services director for Big Communications and group account director at McCann Erickson Central

Licensing: Small screen, big controversy.
October 1, 2008... An EU directive allows paid-for TV product placement, so why is the culture secretary against it? Whitehall civil servants are no strangers to inserting spanners into the mechanism that is the European Commission. In the promotional...

In-Store Marketing: The costs of misredemption.
October 1, 2008... Brands lose out when customers use coupons that don't match the contents of their shopping basket. Marketers want retailers to tackle the problem, so why are big supermarkets indifferent about it? With the UK hovering on the edge of...

Digital: Making your widget stand out.
October 1, 2008... Widgets are easy to make but the vast majority never achieve widespread take-up. The challenge marketers face is to develop a genuinely useful application - and then find a way of distributing it. The Telegraph, BBC News, Apple, P&G with...

Live Issue: Bargain hunters call the shots.
October 1, 2008... Brands will have to adapt as consumers faced with tough economic times turn to hard discounters. Bank failures, rising energy costs and the spiralling price of eggs are just a few of the consequences of the current economic turmoil. But...

Profile: A woman of culture - Katie Vanneck, marketing director, Times Media.
October 1, 2008... Katie Vanneck has just celebrated her first anniversary as sales and marketing director at Times Media. But it's not her first stint with the newspaper brand - in fact it was as a graduate trainee for Times Newspapers Ltd (TNL) in 1996...

Cover Story: Bensons banks on Disney magic.
October 1, 2008... James Quilter reports on how the Hollywood studio forged a link with the bed retailer to market its new DVD of Sleeping Beauty. Partnership marketing is the promotional equivalent of back scratching, where each brand finds relief from its...

Market Survey: Licensing Leaders 2008.
October 1, 2008... As the Brand Licensing Europe show gets underway at Olympia, we present our annual round-up of the industry's top 20 movers and shakers - but don't expect the same old faces, writes James Quilter. Well, it's that time of year again. As...

Market Survey: Fulfilment - Top tips from the back room.
October 1, 2008... It takes a team of unsung heroes to make a promotion run like clockwork. Melanie May reports. It may not be the sexiest aspect of promotional marketing but underestimate the role fulfilment plays in making it a success and you tread a...

101 Christmas Premiums: Editorial - Spread some cheer as you watch the pennies.(Editorial)
October 1, 2008... Christmas seems to come around quicker every year. But this year the Bah Humbuggers among us have good cause to grumble. The credit crunch is biting, with the IPA's latest Bellwether Report recording a cut in marketing budgets for the third...

101 Christmas Premiums.
October 1, 2008... 01 - CHILLI BAG Real dried chillies in a bag - an alternative gift that will keep any promotional campaign hot. How much: from 69p Supplier: Living Promotions 02 - CHRISTMAS CRACKERS These crackers can be individually...