Promotions & Incentives articles from October 2007

Promotions & Incentives archives from October 2007

Editorial: Don't blame recruiters for the talent shortage.(Editorial)
October 4, 2007... ISP boss Clive Mishon has disturbed the uneasy alliance between SP agencies and recruitment agencies with his assertion that 'headhunters' need to put something back into the industry that feeds them (see Live Issue, page 14). Mishon makes...

Campaigns: Experiential - Philips uses roadshow to drive personal care sales.(Brief article)
October 4, 2007... Philips will back the launch of two personal care products this month with a nationwide roadshow. The activity, through i2i Marketing, aims to drive awareness and sales of its Philips' Moisturing Shaving System for men and Sonicare...

Campaigns: On-pack - Radox targets families with competitions.
October 4, 2007... Toiletries brand Radox is running a push on six million packs, offering 'family-friendly' prizes to coincide with the brand's recent repositioning. The push, through Geronimo, kicks off this month offering giveaways ranging from a trip to...

Campaigns: Loyalty - Matalan hires If to offer rewards forcardholders.
October 4, 2007... Discount fashion retailer Matalan is offering its loyalty scheme members third-party retailer promotions for the first time. The drive launches this month and was negotiated by Manchester-based marketing agency If. Cardholders will be...

Campaigns: Loyalty - BBC magazines in Virgin Wines half-price deal.
October 4, 2007... BBC Food Magazines has linked with Virgin Wines to offer discounts on wine to readers this month. The partnership, devised by Swordfish, will run in food and travel magazine Olive, offering readers 50 per cent off a pounds 100 case of...

Campaign of the month: Beating bowel cancer.
October 4, 2007... Although not the usual FMCG brand promotion, the campaign underlines the work of charities that raise millions of pounds every year by persuading infrequent plodders like me to endure the pain of staggering miles at events like the forthcoming...

Campaigns: Sampling - Halewood aims at students with Splitz shot push.(Brief article)
October 4, 2007... Halewood is launching a brand extension of its vodka shooter Sidekick as a pre-packaged shot in student bars this month. The drink has been branded Splitz and will be targeted at the 18- to 24-year-old market. The company is set to use...

Campaigns: In-trade - Beck's looks to music fans with scratchcards.(Brief article)
October 4, 2007... InBev-owned lager brand Beck's is launching a nationwide in-trade promotion as it seeks to align itself more closely with music. The promotion kicks off in bars this month and awards a scratchcard to every customer who buys a bottle of the...

Campaigns: Licensing - Sony forges links to sell Spider-Man DVD push.
October 4, 2007... Sony Pictures Home Entertainment has lined up partners to drive sales of its Spider-Man 3 DVD, launched this month. The activity takes in cross-category activity for FMCG, airline and retail brands devised through retained agency Atom...

Campaigns: Giveaway - Crown Paints in shopping spree.
October 4, 2007... Crown Paints is giving away shopping trips as part of a campaign to promote its Fashion For Walls paint range. The push, which is through TEQUILA/Manchester, kicks off this month offering four consumers the chance to win a four-day shopping...

Campaigns: Retail - Hasbro kicks off POP material for CBeebies range.
October 4, 2007... Hasbro is launching its In the Night Garden toy range in Mothercare and Tesco with a POP campaign this month. The licensed toys are based on CBeebies characters from the first children's TV show to be shot in HDTV. In-store material...

Campaigns: Incentive - Whitbread rolls out Premier Inn incentive offers.
October 4, 2007... Hospitality company Whitbread is rolling out an incentive programme for its Premier Inn brand. The campaign, which launches this month, coincides with the brand's name change from Premier Travel Inn to the shortened Premier Inn. ...

Campaigns: Retail - Camelot appoints Saatchi X for retail scratchcard work.
October 4, 2007... National Lottery operator Camelot has added Saatchi & Saatchi X to its roster, to handle retail activity for its scratchcards. The first work for Camelot will come out over Christmas and will spearhead a new retail strategy for the lottery...

Campaigns: CSR - NHS turns to Bullet to lift organ donations.
October 4, 2007... UK Transplant, a division of NHS Blood and Transplant, has appointed integrated marketing agency Bullet to increase sign-up to the NHS Organ Donation Register (ODR). Bullet has been briefed to increase the number of partnerships in the...

Campaigns: Publishing - Restaurants aim for partnerships through Cocktail.
October 4, 2007... Restaurant chains Tootsies and Dexters aim to promote their new children's menus and drive sales through promotional partnerships this autumn. Cocktail Marketing is charged with creating partnerships with family brands to emphasise the new...

Campaigns: Industry body - BPMA launches advisory group on China issues.
October 4, 2007... The British Promotional Merchandise Association (BPMA) has launched an advisory group to inform marketers of market developments in China. The China Trade Advisory Group aims to advise on topics including selecting suppliers, supply...

Campaigns: Promotion works - Nivea lip care.(Brief article)
October 4, 2007... Brand: Nivea Lip Care Client: Beiersdorf Budget: Less than pounds 75,000 Agency: Space Timing: March-June 2007 Strategy: Clever Lips married the insight that the target audience loves to talk about health and beauty with an...

Agency Moves: Copyright chief switches to DIC EntertainmentA.
October 4, 2007... Copyright Promotions Licensing Group (CPLG) CEO Kirk Bloomgarden is leaving the company to take up a management job at DIC Entertainment. CPLG has announced it will be replacing Bloomgarden with CPLG managing director entertainment Katarina...

Recruitment: Mishon: agency recruiters 'must pay for training'.
October 4, 2007... ISP chairman Clive Mishon has slammed recruitment consultants that specialise in agency staff. Speaking in this month's P&I (see Live Issue, p14), Mishon said recruitment consultants should be 'induced' to pay towards the cost of staff...

Retail: Morrisons appoints Billington Cartmell.(Brief article)
October 4, 2007... Morrisons has appointed Billington Cartmell as its sales promotion agency following a pitch through the AAR, as revealed exclusively by P&I (pandionline.com, 20 September). The appointment, the latest in a series of marketing moves to boost...

Vouchers: Fraud fear forces voucher recall.
October 4, 2007... Financial services company Park Retail has been forced to recall its entire stock of Love2shop gift vouchers in the wake of fraudulent activity. The decision was taken following incidents involving consumers attempting to redeem fake...

Awards: Marketing Store and Space lead Impact Awards.(Brief article)
October 4, 2007... Space and The Marketing Store scooped the top awards at the inaugural Impact Awards, run in association with P&I and sister title Marketing. The Marketing Store won best agency after taking the honours for sales promotion agency of the...

People: In the Hot Seat - Roger Marriott and Sam Jordan.
October 4, 2007... The joint chiefs of Wax Communications tell James Quilter why two heads are better than one. Mergers can be a painful business, but for Roger Marriott and Sam Jordan, managing directors of Dynamo and Catalyst respectively, the move has...

People: Moving Up - Graham Kemp, RPM.
October 4, 2007... Experiential agency RPM has appointed The Marketing Store founder and current MCCA chairman Graham Kemp as its chairman. He will provide strategic input to the board, as well as help to develop group businesses

People: Moving Up - Mark Dunn, Caroline Crompton, Closer.
October 4, 2007... Experiential agency Closer has appointed Mark Dunn as an account director where he will work with brands including Kraft and Unilever. He joins from marketing agency Ignition. Caroline Crompton also joins the company as staffing manager

People: Moving Up - Peter Cox, The Marketing Store.
October 4, 2007... Peter Cox has become director of people and practices, Europe at The Marketing Store. He joins the agency having held a similar role at Fasthosts Internet

People: Moving Up - Elena Morgan, Emma Savill, Cognito Marketing.
October 4, 2007... Cognito Marketing is boosting its account teams with the addition of Elena Saville as account manager. She joins from Draft FCB and will be working on the Nivea account. Emma Savill joins from Grass Roots Group and will also be an account...

People: Moving Up - Adam Pett, Heather Bull, 23red.
October 4, 2007... 23red has recruited Adam Pett as a project director. He joins from events consultancy The Works Sydney. Heather Bull also joins the agency as a graduate trainee to work on a range of partnership marketing accounts

People: Moving Up - Richard Bishop, The Last 4 Feet.
October 4, 2007... In-store marketing agency The Last 4 Feet has hired Richard Bishop as business development manager. He joins from SP Group

People: Moving Up - Alex Speed, Love2Reward.
October 4, 2007... Reward and incentive supplier Love2Reward has appointed Alex Speed as business development manager. She was previously national sales manager at OC Tanner

People: Moving Up - Kevin Harrington, Sodexho Pass.
October 4, 2007... Kevin Harrington has joined management service provider Sodexho as research and development director

In-store Marketing: Shop talk - Keep an eye on the past to stay free from trouble.
October 4, 2007... Remember the Hoover promotion offering 'free' flight tickets to the US? It created more demand than Hoover could cope with andled to legal wrangles, discontented customers and a damaged brand image. It also sent travel company JSI to the...

In-store Marketing: Retailers forecast a bright tomorrow for online sales.
October 4, 2007... Britain's high street retailers are busy developing their e-commerce offer to build on the boom in internet shopping. Faced with the wettest summer since records began, UK shoppers have turned their back on the high street and instead...

Licensing: Food comes off the licence menu.
October 4, 2007... Public antipathy to cartoon characters on food and drink is forcing licensors to rethink their strategies. Traditional character licensing is under assault on a number of fronts. The latest salvo comes from an August report by consumer...

Live Issue Recruitment: Who should pay when skills walk away?
October 4, 2007... Senior figures from the sales promotion world have begun calling for recruitment agencies to contribute towards the cost of staff training, but not everyone agrees. James Quilter joins the debate. The increasing number of recruitment...

Profile: Teaching the old dog new tricks.
October 4, 2007... Gideon Lask, E-commerce director HMV. 'I've been banned from straddling Nipper,' says Gideon Lask HMV's director of e-commerce of the entertainment brand's larger-than-lifesize dog icon at his head office. However, as the man tasked...

Cover Story: Kellogg bets on breakfast boost.
October 4, 2007... Will a campaign to get people eating breakfast pay off for Kellogg? Stuart Derrick reports. Breakfast, as we are repeatedly told, is the most important meal of the day, but it's a message many of us choose to ignore. Recent research by...

On offer.
October 4, 2007... P&I's review section features products, incentives, premiums, gadgets and services, photographed and rated by our reviewers so you can make an informed choice. Supplier names, product information and contact numbers are included with each...

Impact Awards 2007: The Judges.(Brief article)
October 4, 2007... Christian Cull - Director of customer communications,BSkyB Roisin Donnelly - Corporate marketing director, Procter & Gamble Michael Doyle - Customer understanding manager, Honda Jonathan Gatward - Brand director, Britvic Shona Hooker -...

Impact Awards 2007: Sponsor's introduction - Clear benefits of recognition.(Brief article)
October 4, 2007... The Grass Roots Group sets out each year to help its clients inspire better performance with staff channels and customers. In the past five years it has done so on an ever-increasing scale, both in sheer size and world geography, with...

Impact Awards 2007: SP Agency of the Year.(Brief article)
October 4, 2007... WINNER Agency: The Marketing Store Clients: Masterfoods, InBev, Kerrygold Three significant campaigns in 2006 confirmed The Marketing Store as worthy of the title of SP Agency of the Year. For client Masterfoods, it ran the Mars...

Impact Awards 2007: DM Agency of the year.
October 4, 2007... WINNER Agency: Craik Jones Watson Mitchell Voelkel Clients: First Direct, Virgin Trains, Refuge Craik Jones Watson Mitchell Voelkel's work for First Direct aimed to convey the warmth and friendliness of the bank's consumer experience....

Impact Awards 2007: Digital agency of the year.
October 4, 2007... WINNER Agency: Reading Room Clients: The Reading Agency, The Crimestoppers Trust, The British Heart Foundation Three online campaigns clinched Digital Agency of the Year for Reading Room. The Government's Reading Agency wanted...

Impact Awards 2007: Experiential agency of the year.(Brief article)
October 4, 2007... WINNER Agency: BEcause Experiential Marketing Clients: Innocent Drinks, Scottish &Newcastle (UK), Procter & Gamble Innocent Drinks asked BEcause Experiential Marketing to bring its health proposition to life with a sampling exercise in...

Impact Awards 2007: In-store marketing agency of the year.
October 4, 2007... WINNER Agency: Billington Cartmell Clients: Thresher Group, Lloyds TSB, Tesco When off licence chain Threshers needed to halt declining sales thanks to the inroads of supermarkets on the off trade, it turned to Billington Cartmell to...

Impact Awards 2007: Integrated agency of the year.
October 4, 2007... WINNER Agency: Billington Cartmell Clients: Carlsberg UK, GlaxoSmithKline, Thresher Group Billington Cartmell created '2006... Probably', for Carlsberg - a push based around Euro 2006. The creative integrated the official Three...

Impact Awards 2007: Motivation agency of the year.(Brief article)
October 4, 2007... WINNER Agency: Euro RSCG Skybridge Clients: Canon Consumer Imaging, Vaillant Group, Land Rover UK When Canon Consumer Imaging (CCI) restructured its marketing activities it called on Euro RSCG Skybridge to create a motivation...

Impact Awards 2007: Consumer campaign of the year.
October 4, 2007... WINNER Agency: Space Client: Eurostar The dominance of low-cost airlines and the accessibility of formerly exotic locations such as Riga and Krakow had left more traditional destinations such as London and Paris languishing. Meanwhile...

Impact Awards 2007: Trade campaign of the year.(Brief article)
October 4, 2007... WINNER Agency: Blue Chip Marketing Client: 3M UK The UK stationery market is highly fragmented with thousands of products competing in a busy retail environment. Manufacturers traditionally focus their brand communications on retail...

Impact Awards 2007: Integrated campaign of the year.
October 4, 2007... WINNER Agency: The Marketing Store Client: Masterfoods The 2006 World Cup was a key opportunity for sponsorship, but although Masterfoods brand Mars was not an official sponsor, it still wanted to connect with fans and leverage the...

Impact Awards 2007: Motivation campaign of the year.
October 4, 2007... WINNER Agency: Euro RSCG Skybridge Client: Land Rover UK When Land Rover UK wanted to engage with and improve the performance of its individual sales staff in the UK, it turned to Euro RSCG Skybridge to create a recognition programme....

Impact Awards 2007: Agency of the Year.(Brief article)
October 4, 2007... WINNER Agency: The Marketing Store Clients: Masterfoods, InBev, Kerrygold As well as SP Agency of the Year, The Marketing Store also scooped overall Agency of the Year with work that ranged from ambitious experiential campaigns to...

Impact Awards 2007: Campaign of the year.(Brief article)
October 4, 2007... WINNER Agency: Space Client: Eurostar Consumers have been spoilt for choice in recent years when it comes to short-haul destinations and weekend breaks. So it comes as little surprise that close-to-home destinations such as London and...

Impact Awards 2007: Marketer of the year.
October 4, 2007... WINNER Client: David Walker media and marketing controller Kellogg's With a brief that oversees one of the most promotionally active brands in the UK, David Walker has been a mainstay at Kellogg's for almost 25 years. The past year...

Impact Awards 2007: Sponsors.
October 4, 2007... BPMA The UK's leading industry body dedicated to upholding and promoting best practice in sourcing, manufacturing and distributing promotional products. With more than 650 members, the British Promotional Merchandise Association has set...

Entertainment Marketing Handbook Top 20: Licensing leaders 2007.
October 4, 2007... It's been a busy year for licensing as the sector continues to look for blockbuster ideas and deals, but who are the most influential people in the industry? P&I's panel of experts deliver their verdict. If there's one thing sure to create...