Promotions & Incentives articles from October 2006

Promotions & Incentives archives from October 2006

Editorial: Why measurement is vital for promotions.(Editorial)
October 23, 2006... People spend just three to seven seconds scanning for their usual brand or deciding among alternatives. What informs their decisions is the reputation of the brand - which depends on how well marketing has done its job - and added value - an...

Prize Draw: 3M offers Hollywood trip in Post-it and Prada film push.(Twentieth Century Fox Film Corp. and 3M Co. marketing "The Devil Wears Prada")(Brief article)
October 23, 2006... Twentieth Century Fox and Post-it Notes manufacturer 3M have teamed up to offer seven 'Devilish' days in Hollywood as the headline prize in support of the fashion movie The Devil Wears Prada. Consumers must fill in their details on a...

Sampling: S&N goes on a pub crawl for whiskey trials.
October 23, 2006... Scottish & Newcastle is building on its Biggest Round campaign with the rollout of a 'Taste Tour' of the UK to persuade drinkers to try its brands. The campaign, through LoewyBe, will tour 1,000 pubs across the country, kicking off this...

Experiential: Bushmill bids to boost sampling with Gaelic tales.(Bushmills Irish Whiskey)(Brief article)
October 23, 2006... Irish stories are to be the focal point in a Diageo push aimed at driving sales of its Bushmills Original Whiskey brand. Targeting men in their late 20s to early 40s, the activity features a Bushmills 'Snug' that will tour UK events with...

Self-liquidating promotion: Country Life gives away forest animal toys.
October 23, 2006... The forest animals that starred in Country Life's Home Grown ad campaign are being offered to consumers as plush toys for the butter brand's latest promotional push. The campaign, through Chilli Marketing, offers consumers a soft toy in...

Campaign of the Month: Muller Amore.(cafe ad)(Brief article)
October 23, 2006... Muller Amore's cafe brand experience really caught my eye and captured my attention. Despite an unsuccessful launch in 2004, the brand has managed to reposition itself and generate word-of-mouth with this campaign, which featured...

Prize Draw: Ford partners with LeapFrog to reach dads.
October 23, 2006... Ford Motor Company is targeting tech-savvy men with kids for the launch of its Galaxy marque, via a link with children's educational games maker LeapFrog. Ford's partnership with Leapfrog, brokered through Cocktail Marketing, sees 3,500...

Online Competition: Pizza Hut plays web card for new variant.
October 23, 2006... Pizza Hut is harnessing the reach of online promotions for the first time as it seeks to drive sales of its new Cheesy Bites pizza variant. An online game, called Cheesy Bites Challenge, will be used to gather data and will ask players to...

Partnership: Disney links with ASA for launch of Mermaid DVD.
October 23, 2006... Disney is targeting swimming pools across the UK in partnership with the Amateur Swimming Association (ASA) to support the November launch of The Little Mermaid special edition DVD. The push, through Lime Communications, kicks off next...

Instant win: Stella Artois to tempt drinkers with cinemas.
October 23, 2006... Stella Artois is exploiting its movie association with an instant-win push kicking off in Northern Ireland and the Republic of Ireland (ROI) this month. The promotion, through Elevator Promotional Marketing, offers consumers the chance to...

On-pack: 'Life-changing' activity for One.(One Water ad campaign)(Brief article)
October 23, 2006... Water brand One is playing on its charity credentials with an on-pack, text-to-win, awareness-raising campaign going on shelf this month. The promotion offers consumers the chance to win a trip to Africa to see first hand how the profits...

Sampling: Carpe Diem to drive purchase with free water.(advertising)(Brief article)
October 23, 2006... Bottled water brand Carpe Diem is aiming to boost awareness among women with a sampling campaign across the south east of England. The activity, through Lime, will see branded stands set up in the car parks of all larger Tesco and...

Business: ASA Ruling - Nestle stands firm on Big Brother push.(Advertising Standards Authority)
October 23, 2006... Nestle is standing by its Big Brother promotion despite censure from the Advertising Standards Authority (ASA) for breaking the CAP code, the set of self-regulatory rules to which all non-broadcast communications in the UK are expected to...

News brief: WPP merges agencies.(WPP Group PLC with Sharpen Troughton Owens Response)(Brief article)
October 23, 2006... WPP has merged Sharpen Troughton Owens Response into RMG Connect, just nine months after the former agency changed its name from Red Cell Response. Jonathan Harman, chief executive of RMG Connect, who was reported to be heading up the merged...

News brief: Promotional Marketing Exhibition 2007 50% sold.
October 23, 2006... The Promotional Marketing Exhibition 2007 is now 50 per cent sold, with 100 of the 200 stands booked. Filofax Group, Russ Bernie and Prodir have already signed up to the event, which takes place at Olympia's National Hall in London, on 17-19...

News brief: Incentive Direct adds to services.
October 23, 2006... Online incentive scheme provider Incentive Direct has added to its services with a 'Sweep Back' offer for clients using its iD-points scheme. All points that are not spent by recipients during a reward scheme will be returned to the supervisor...

News brief: Symbios Group launches 3Bill service.
October 23, 2006... Symbios Group has launched its 3Bill service, which will enable companies to deliver passive and interactive marketing campaigns to mobile phones at a lower rate than what they are likely to be paying. The service will appeal to companies in...

News brief: Sledge appointed to three blue-chip rosters.
October 23, 2006... Brand experience agency Sledge has been appointed to three blue-chip rosters. The Central Office of Information has added Sledge to its list of broadcast and film providers, and BSkyB and JP Morgan have appointed the agency to their event...

Business: Trade Body - BPMA calls for its members to offer healthier premiums.(British Promotional Merchandise Association)(Brief article)
October 23, 2006... The British Promotional Merchandise Association (BPMA) has added its voice to the obesity debate by urging its members to provide more 'health-conscious' premiums in the face of a growing backlash against brands that promote junk food. The...

Business: Exhibition - Reed to stage NIS with CMP's Call Centre Expo.
October 23, 2006... Reed Exhibitions is co-locating next year's National Incentive Show with CMP's Call Centre Expo and Customer Strategy Marketing events. The move follows CMP's decision to co-locate the National Venue Show after buying it from Waypoint...

Business: Acquisition - Tangent Labs in agency buyout.
October 23, 2006... Tangent Labs, the digital marketing agency previously known as C360UK, has bought digital and direct marketing agency Probe Media just months after its own acquisition by Tangent Communications. The buyout sees the merged agency move to a...

Business: Awards - Agencies welcome P&I's Impact Awards.(Promotions & Incentives )(Brief article)
October 23, 2006... The Impact Awards in association with P&I and Marketing have been met with enthusiasm by agencies, most of which are applauding the concept of a cross-discipline scheme judged solely by clients to celebrate consistent agency excellence. ...

Business: Promotion Works.(David Lloyd Leisure PLC and Waitrose Ltd. advertisements created by Packaging Media)(Brief article)
October 23, 2006... Brand: Waitrose Perfectly Balanced, Waitrose.com and David Lloyd Leisure Client: Waitrose and David Lloyd Agency: Packaging Media Timing: April-July 2006 Budget: Undisclosed but all costs picked up by David Lloyd Leisure. Strategy:...

Business: Account Win - Coral takes on 141 to boost its rugby profile.(Coral.co.uk signed contract with 141 Worldwide/London)(Brief article)
October 23, 2006... Coral.co.uk, the online arm of Coral Betting, has hired 141 Worldwide/London to exploit its sponsorship of the Guinness Premiership Rugby Union league. Coral's main objective is to boost its profile with rugby punters and has charged 141...

Business: Account Win - Intercontinental hires Cocktail to seek partners.
October 23, 2006... Hotel group Intercontinental has taken on Cocktail Marketing to develop a partnership marketing strategy for its Holiday Inn, Express and Crowne Plaza chains. The agency will be seeking brands from the media, retail, leisure and FMCG...

Business: Appointment - Jones joins colleagues at Atom.(Atom Marketing)(Brief article)
October 23, 2006... Atom Marketing, the sales promotion agency set up this April by Kellogg's former head of promotions, Andy Duff, has poached a second marketer from the cereal giant to join its team. Simon Jones, brand manager of innovation at Kellogg UK, is...

Business: Account win - Microsoft adds BTL to launch strategy.
October 23, 2006... Microsoft is stepping up its focus on below-the-line channels with the appointment of sales promotion agency SMP to handle its biggest launch campaign in five years. The launch of Microsoft's Windows Vista programme marks a shift in...

Business: Launch - Retailers in race to offer punters 'giftcard malls'.
October 23, 2006... Supermarket giant Sainsbury's and stationer WH Smith are set to go head-to-head with their giftcard offers in November, when both launch the UK's first giftcard malls. Sainsbury's is set to roll out its scheme, where customers can charge a...

In the Hot Seat: Jane Asscher.(managing partner of 23Red)
October 23, 2006... Alexandra Jardine finds out from the managing partner of 23Red why regional expansion is key. 23Red's move last month to launch a regional agency was an intriguing one in a marketplace where consolidation, as opposed to expansion, seems to...

Moving Up: Various - Dig For Fire.
October 23, 2006... Sheffield-based integrated marketing agency Dig For Fire has made a number of appointments to its planning, creative and client services teams. Joel Arber joins as senior planner. Copywriter Stuart Caine joins from CMS Advertising, while Rohan...

Moving Up: Raj Randhawa - LoewyBe.
October 23, 2006... Raj Randhawa, former new business director at Arc Worldwide, has been appointed to the same role at LoewyBe.

Moving Up: Various - KLP.
October 23, 2006... KLP has taken on three new recruits. Victoria Collishaw becomes an account manager, while Duncan Maclennan and Amy Andrews have been hired as account executives on the Total and Britvic accounts respectively.

Moving Up: Clare Jayne - Cognito.
October 23, 2006... Clare Jayne has joined Cognito as a senior account manager from Steak Media. She will work on the Nivea, Invenys and IDT accounts.

Moving Up: Various - Space.
October 23, 2006... Vicki Walsh and Ilysa Corns have joined Space as group account director and creative artworker respectively.

Moving Up: Lisa Rootes - Cocktail Marketing.
October 23, 2006... Cocktail Marketing has taken on Lisa Rootes as account director. She joins from Lime Communications Brand Partnerships and brings experience in film partnerships and on-pack promotions.

In-store marketing: Why impact, not ROI, is best measure of POP.
October 23, 2006... POPAI is to launch a pilot scheme to pit in-store marketing against above-the-line media, but securing retailer support is a problem. After a long, hot summer of negotiation, POPAI UK is nearly ready to roll with a scheme designed to create...

In-store marketing: Shop Talk - Virtual future won't end the need for retail stores.
October 23, 2006... As more and more retailers move into new products and services through an increasing range of channels and formats, what is the promotional role of the traditional retail store in this increasingly virtual market? Within a multi-channel...

Live Issue: Promotional Effectiveness - How much does SP affect what we buy?(British Promotional Merchandise Association Ltd)(Statistical data)
October 23, 2006... It's a question that the BPMA has tried to answer with a report by the London School of Business, but pinning down the real impact promotional work has on purchase is tough, as Bhavna Mistry discovers. 'Assessing a promotion's...

Cover Story: Ford bets on Bond link.
October 23, 2006... The US car behemoth is seeking to increase its aspirational value with a spy-related Casino Royale campaign, says Gemma O'Reilly. Think James Bond, and in amongst the shaken-but-not-stirred Martinis and scantily-clad beauties, you also...

Profile: Let them eat cake - Sam Bennett, brand manager, Cadbury Cakes.
October 23, 2006... As brand manager at Cadbury Cakes, it's handy that Sam Bennett describes herself as a chocoholic - an addiction she insists developed long before she joined the company, owned by market leader RHM. Now, she's charged with the task of...

Special Report: Clothing - Dressed to endorse.(clothing for experiential campaigns)
October 23, 2006... Marketers place great worth on clothing as an aid to experiential campaigns, ranking it only second to staff. James Thornton discovers why what people on the ground wear plays such an important role. Short of force-feeding your consumers...

On Offer.(Co Prom introduces T-shirts and aprons)(Blue Fish Promotions introduces office accessorieas)(Playengine introduces eco friendly computer monitors)
October 23, 2006... P&I's review section features products, incentives, premiums, gadgets and services, photographed and rated by our reviewers so you can make an informed choice. Supplier names, product information and contact numbers are included with each...

Sleuth: Sporting chance ..(Brief article)
October 23, 2006... With summer comes an event that has been written into the very core of agency DNA: the obligatory sports day. A bit like suntans, we know they're bad, but hell, we do it anyway. This year, we're picking on the team at 23Red. Their trip to...

Sleuth: Wacky races ..(Global Games introduces Bathtub racers computer game)(Brief article)
October 23, 2006... In one last gasp of summer season silliness, Sleuth brings you a new game: Bathtub racers. Maker Global Games is sure that racing around a track in a bathtub on wheels will mark a 'dramatic shift' in the marketing industry. It brings a whole...

Sleuth: Mingling with the stars ..(Intelligent Market employees attend Woolworths' fund-raising ball )(Brief article)
October 23, 2006... Judging by the slew of photos Sleuth received by email, the peeps at Intelligent Marketing are eager to show everyone just how bling they are. The team attended The Red Carpet Bash 3, a fund-raising ball in support of Woolworths' Kids...

Sleuth: Gizza job ..(Iris group recruitment tactics)
October 23, 2006... Sleuth is liking the recruitment tactics of the boy Millner and the rest of his Iris Nation. Not for them the back pages of the trade rags, or the more discreet services of headhunters and recruitment agents. No siree, Iris has opted for...

Sleuth: Food for thought ..(British brides to be seek kitchenware as wedding gifts)
October 23, 2006... According to a recent survey, British brides-to-be aren't satisfied with just their future hubbies. They also want Jamie Oliver, Gordon Ramsay and Gary Rhodes at the same time. In the kitchen. Before we start succumbing to naughty...

Sleuth: Competition.
October 23, 2006... Those lovely folk at Procurement (0118 973 4422) are offering a Peekabo pole dancing kit, complete with pole, garter and fake money. To be in with a chance of winning the prize, send answers to the questions below to the address at the top...

Sleuth: Sleuth's Nan.(views of Archbishop of Canterbury on child upbringing)
October 23, 2006... The Archbishop of Canterbury, Rowan Williams, has deigned to tell us mere mortals where we're going wrong and has helpfully pointed out how we're contributing to the toxic childhoods that kids today have to endure. Top of the list of...

Sleuth: Blast from the past - October 1996.
October 23, 2006... This time a decade ago, marketing to kids hardly raised an eyebrow with Kellogg launching its Strike breakfast cereal, endorsed by the Premier League and aimed at 10- to 12-year-olds. - P&I's special report warned that getting a celebrity...

Entertainment Marketing Handbook 2006: Editorial - Food licensing: time to take responsibility.
October 23, 2006... What has the fact that a million British children are expected to be obsese by 2010 got to do with the art and craft of entertainment marketing? Everything actually. The morality of marketing to kids has always been on the licensing...

Entertainment Marketing Handbook: P&I Briefing - The obesity debate: what you need to know.
October 23, 2006... The 2007 deadline is looming for marketers to put their house in order on promoting unhealthy food to kids. So where does the threat of legislation leave licensors? David Tiltman outlines the state of play. The issue of childhood obesity...

Entertainment Marketing Handbook: Top 20 Licensing Leaders 2006.
October 23, 2006... P&I's league table of the top movers and shakers in the industry. No doubt the arguments are breaking out already. After last year, that's no surprise. P&I's rating of licensing's most influential players flew off the magazine's stand at...

101 Christmas Premiums: Editorial - Why corporates must hone the art of giving.(Brief article)
October 23, 2006... Did you know that we as consumers spent a whacking pounds 26.8 billion over Christmas last year? That's more than half of the pounds 40 billion or so we're estimated to spend on each other every year, and the figure is expected to increase...

101 Christmas Premiums.
October 23, 2006... 01. STOCKINGS To surprise staff and give clients a treat, consider these stockings as a Christmas gift. They provide the perfect parcel in which to include choccies, games or even vouchers as festive rewards. How much: 50p ...