Promotions & Incentives articles from October 2005

Promotions & Incentives archives from October 2005

Editorial: Heat is on alcohol, but promos aren't all bad.(Editorial)
October 20, 2005... You don't have to be in promotional marketing to know that free beer always goes down well. It was a no-brainer that P&I would welcome InBev's offer of a sampling opportunity of its Belgian beer portfolio. But as well as the fun and free...

Online: Times Online in prize draw push with golfing site.(golfbreaks.com)(Brief Article)
October 20, 2005... Times Online is partnering with golf package organiser golfbreaks.com to offer businessmen and women the chance to win trips to top-end British golf destinations. The free prize draw campaign is designed to drive traffic to both sites and...

Prize Draw: Supercook aims recipe promo at mums and kids.
October 20, 2005... Baking supplier Supercook is targeting mums with two million Family Fun recipe and activity books as part of its biggest-ever promotion. The 12-page A5 publication includes simple recipes to encourage mothers and their children to...

Prize Draw: Askeys links up with Valiant for film first.
October 20, 2005... Askeys, the UK's biggest supplier of ice-cream cones and wafers, has teamed up with Entertainment in Video to launch its first film promotion - a tie-in with the November DVD release of animated movie Valiant. The campaign, through Lime...

Sampling: Guerrilla tactics for Nurishment.(WT Foods Group sales promotion activity)(Brief Article)
October 20, 2005... WT Foods is attempting to broaden the appeal and boost sales of its Nurishment milk-based energy drink by repositioning the brand as a meal substitute in a can. Agency Fuel has created a guerrilla sampling campaign set to launch in the...

Viral: C4 unit seeks public view on best viral ads.(Channel 4 Television Co.)(Brief Article)
October 20, 2005... Channel 4's talent division Ideasfactory is calling for agencies to submit their best viral campaigns for a competition where the public votes for its favourite. Ideasfactory has tied up with BoreMe.com, the world's largest collection of...

On-Pack: Zip Firelighters tempts buyers with luxury hols.(Brief Article)
October 20, 2005... Standard Brands is running a five-million-strong on-pack push on its Zip Firelighters designed to maintain the momentum of its successful summer barbecue marketing. The campaign is through Haygarth and offers consumers in the UK, Ireland...

Online: Spin Palace courts the pink pound with shopping offer.
October 20, 2005... The Spin Palace Group of online casinos is targeting the pink pound in a push aimed at high-income gay gamblers. The promotion, through Intelligent Marketing, centres on the Spin Palace and Ruby Fortune sites, and also seeks to increase...

In-Store: Kwik Save in bid to raise footfall with Bingo.(Brief Article)
October 20, 2005... Budget grocer Kwik Save has rolled out a multi-million pound gamecard push designed to drive footfall in-store. Going into 400 outlets, the Kwik Save Bingo campaign runs for eight weeks to the end of November and sees a total of seven...

In-Store: Nestle ties with Office to boost Pizazz launch.
October 20, 2005... Nestle Rowntree is backing the launch of its Pizazz chocolate range with a tie-up with shoe retailer Office. The Girl's Best Friend campaign, through experiential agency LoewyBe, targets 20- to 35-year-old women with in-store sampling and a...

Experiential: Entertainment Rights in Barbie DVD campaign.
October 20, 2005... Entertainment Rights has teamed up with toy manufacturer Mattell and holiday company MyTravel to promote this month's release of Barbie and the Magic of Pegasus on video and DVD. MyTravel's Airtours brand will carry Pegasus-themed...

Campaign of the Month: Walkers - Win an ipod every five minutes.
October 20, 2005... Another big, in your face campaign of the kind we've come to expect from the UK's biggest crisp brand. The usual recipe of a big prize fund with Gary Lineker to support it is a tried-and-tested formula, and this one does justice to its...

Experiential: Muller goes online to bolster trial of Amore.(Brief Article)
October 20, 2005... Muller is putting pounds 250,000 behind an experiential campaign to increase awareness and trial of its Amore luxury yoghurt and dessert brand. The activity, through Catalyst, features an on-pack push running on seven million pots across...

Promotion Works: Dove.(Dove Essential Care and Intense Care range)(advertising campaign called Hair Histories)(Brief Article)
October 20, 2005... Brand: Dove Essential Care and Intense Care range Client: Dove Hair Campaign: Hair Histories Agency: ID Budget: Undisclosed Timing: April - July 2005 Strategy: An integrated campaign brought consumers' real 'Hair Histories' to...

News Brief: UK campaigns winners.(by Promotional Marketing Council of the European Association of Communication Agencies)(Brief Article)
October 20, 2005... UK campaigns have swept the boards for the fourth year on the trot at the European Awards, organised by the Promotional Marketing Council of the European Association of Communication Agencies. Of the 17 categories, the UK won Gold in 14, plus...

News Brief: Carlson appointed.
October 20, 2005... Etihad Airways, the national airline of the United Arab Emirates, has appointed Carlson Marketing towork on its Guest Recognition CRM programme.

News Brief: Copyright Promotions buyout.
October 20, 2005... Copyright Promotions Group has undergone a management buyout from US venture capitalist Beringea, which has owned a significant minority share in the agency for four years. The MBO was led by chairman Matthew Wheeler and chief executive Kirk...

News Brief: Silver Bullet launched.
October 20, 2005... Bullet Marketing is attempting to tap into the lucrative grey market with the launch of a specialist division called Silver Bullet. The offshoot will initially be run by Bullet founding directors Phil Goodman and Stuart Gulliver, and business...

News Brief: Free Leisure Vouchers.(Leisure Vouchers sales promotions)(Brief Article)
October 20, 2005... Leisure Vouchers is offering buyers pounds 100 in free vouchers if they place an order of pounds 1,000 or more in the run-up to Christmas. Buyers must quote a code that can be found on advertising that flags up the offer. P&I readers are also...

News Brief: Aloe Vera free gift.
October 20, 2005... Andrex's Aloe Vera brand is giving away a free gift to visitors to its stand to lever its title sponsorship of the Autumn Ideal Home Show. This is the third year the brand has backed the event.

News Brief: OxiClean coupons.(Brief Article)
October 20, 2005... OxiClean, the stain remover, is using coupons to drive in-store trial as part of a six-figure print advertising campaign in the home and women's lifestyle press. Targeting ABC1 housewives, the campaign highlights the versatility of the product...

News Brief: WDPA merges.
October 20, 2005... WDPA has merged with advertising agency HDM and new media shop Mitchell Conner Searson to form Souk. The merged agency has billings of pounds 40million.

Survey: Employees put rewards on top of 'valued' list.
October 20, 2005... The majority of UK employees would like to be rewarded for doing a good job, but most expected their employers to spend less than pounds 25 on those rewards, according to research conducted by Cadbury Gifts Direct. The results showed that...

Licensing: Universal in hunt for blockbuster tie-ups.
October 20, 2005... Universal Studios' Consumer Products Group is looking for promotional tie-ups with a number of brands to back the 2006 release of two major blockbusters. In the first instance the film giant is looking for brands suited to a mature...

Research: Marketers scrimp on in-store.
October 20, 2005... Marketers allocate less than a quarter of their budgets to the in-store environment despite being convinced that more than three quarters of purchasing decisions are made on the shop floor, confirms a new poll of blue chip marketing directors....

Agency Expansion: i2i turns staffing division into new standalone shop.(Brief Article)
October 20, 2005... Brand experience specialist i2i has relaunched its staffing division as a standalone agency and is backing the move with a money-back guarantee for clients. I2i Faces is being supported with an intranet system, which the agency claims...

Reward: MKM's Breeze scheme signs up first partner.(Magyar Kabel Muvek)(Brief Article)
October 20, 2005... Businesses incentivising external sales staff are being targeted by a new points-based rewards scheme called Breeze through MKM. MKM claims it has a lower minimum threshold than those of rival schemes. For example, while participants...

Restructure: Carlson Group in rejig to cater for shift towards BTL.
October 20, 2005... Carlson Marketing Group has been restructured as part of a global shake-up instigated by the shop's chief executive and president, Jim Schroer. The agency, now called Carlson Marketing, is shifting from traditional marketing silos to...

Roster: COI boosts agency numbers in review.(Central Office of Information)(Brief Article)
October 20, 2005... The Central Office of Information (COI) has completed the review of its pounds 2million merchandising and promotional account and extended its agency roster from 21 to 35 agencies in a bid to become more cost-effective. For the first time,...

Exhibition: Licensing show to launch in May.
October 20, 2005... LIMA UK managing director Andrew Levy's directory business Licensingpages has launched an exhibition for adult, corporate and non-entertainment properties. The aim of the Exclusively Brands event is to bring together 40 brand owners and...

Agency Launch: Former tabloid marketer sets up consultancy.
October 20, 2005... Former Sun and News of the World marketer Rebecca McKinlay and ex-HSBC group advertising manager Nicola Gibbons have set up a new marketing consultancy. Ambition will offer clients integrated communications across a number of disciplines,...

Awards: MCCA honours digital's growth in 2006 awards.
October 20, 2005... The MCCA has introduced three new categories for its Best Awards in recognition of the rise of digital marketing. The three will reward the best web marketing, interactive TV and mobile marketing campaigns. The news comes as the MCCA...

In The Hot Seat: Rafael McDonnell.
October 20, 2005... Bhavna Mistry talks to the Red co-founder about how mucking in reaps rewards. When you're guaranteed Coca-Cola as your first client, setting up your own shop is a bit of a no-brainer. For Rafael McDonnell, Coca-Cola's former head of...

Moving up: Veronica Wheatley - 141 Worldwide (UK).
October 20, 2005... 141 Worldwide (UK) has appointed Veronica Wheatley to the post of human resources director, with overall responsibility for recruitment and staff development. She was previously director of learning and development at the Ogilvy Group.

Moving up: Mark Hazell - Ignito.
October 20, 2005... Ignito has taken on Mark Hazell to head Checkout TV, its joint venture media platform with Ideal World. As sales manager of the TV-based demo, sampling, and research platform, Hazell reports to Ignito managing director Peter Noorkiov.

Moving up: Ilona Dearne - Leisure Vouchers.
October 20, 2005... Ilona Dearne has joined Leisure Vouchers as national accounts manager. Her remit includes working on the Premier Travel Inn business, as well as on its David Lloyd Leisure referral scheme account.

Moving up: Neil Beard - P&MM.
October 20, 2005... Neil Beard has left BI Worldwide for an account director role at P&MM. Beard will specialise in motivation at the performance improvement agency.

Moving up: Nick Radley - WFCA.
October 20, 2005... WFCA has handed Nick Radley a brief to provide strategic direction across all accounts in the role of planning director. He was previously research director at qualitative research shop Rosenblatt and brand consultant at Galileo Brand...

In-Store Marketing: Retail no-go for coupons solution.
October 20, 2005... New technology claims to tackle the issue of misredemption, but grocers are reluctant to adopt it. A year ago this month, P&I investigated coupon misredemption and the resulting report painted a stark picture. While the Institute of Sales...

Licensing: What's hot in character licensing?(Brand Licensing Expo)
October 20, 2005... A round-table of industry experts convene at Brand Licensing Expo to predict 2006's big properties. Predicting the future always leaves you a hostage to fortune, not least in the area of character licensing where next year's 'big thing'...

Licensing: My Fantasy Licence - Global Yawn.(Brief Article)
October 20, 2005... Digital technology has finally accommodated the ultimate in 'word of mouth'. And what an opportunity it's going to provide for your brand. We all know what it's like to see/hear someone yawn; we can't help but join in. In a world well...

Licensing Authority: Promoters can call the show shots at Mipcom.(world's largest audio visual content marketing)(Brief Article)
October 20, 2005... Later this month, the world's television buyers and licensing executives will converge on the French Riveriea for the 2005 Mipcom show. Producers will be hyping up their shows as if they were the next Pokemon. Buyers will be inundated...

Live Issue: Cigarettes and Alcohol - Alc0hol forced to put its house in order.
October 20, 2005... CAP regulations will curb alcohol advertising. How will promoters respond, asks James Thornton. Alcohol, tobacco and fast food provide marketers with the most edgy of challenges: as social issues they refuse to go away, but in terms of...

Cover Story: Asda backs DFT safety message.
October 20, 2005... Pip Brooking reports on how the supermarket is putting its clout and family values image behind the Government road safety push. More than 500 children were killed or injured on Britain's roads last winter. To combat this, the Department...

Profile: That's Entertainment - Anton Colton, marcoms programme manager, 3M.
October 20, 2005... Anton Colton's agency reckons he's driving promotional sophistication in a category that has traditionally been relatively basic in its marketing approach. Colton, 3M's marcoms programme manager, office and consumer, rebuts this with...

Special Report: Clothing - Quota Chaos.
October 20, 2005... As the fallout from the EU's textile imports debacle continues, the promotions sector is also feeling the effects, says Jennifer Creevy. The textiles industry has had a tough time of it over the past few months. The inevitable wrangling...

On Offer.(Business promotions and incentives)
October 20, 2005... P&I's review section features products, incentives, premiums, gadgets and services, photographed and rated by our reviewers so you can make an informed choice. Supplier names, product information and contact numbers are included with each...

Sleuth: Mmmmmm... 'tache-tastic!
October 20, 2005... Ah, the moustache. Much-maligned and currently out of favour with everyone apart from the Village People and Tom Selleck. But maybe not. These two beauties are Darren Lay, head of art, and Greg Sendell, client services director from Toast,...

Sleuth: Aaaaaaaagh!
October 20, 2005... Who let these two out? Oh yes, it's that man, the camera-shy Thornton again. Web geeks may also be able to recognise the other fella (Revolution editor Phil Buxton). Our man managed to sell it into the boss-lady as the world's biggest sampling...

Sleuth: Sleuth's Nan.(Brief Article)
October 20, 2005... Am I the only person not particularly surprised that Kate Moss (allegedly) is fond of the old Peruvian marching powder? I ask you. Next thing it'll be front-page news that some (irresponsible, natch) individuals in the world of marketing and...

Sleuth: Blast from the Past.
October 20, 2005... OCTOBER 1995 A decade ago, Free BT Phone Calls from Flora had retailers falling all over the margarine brand's owner Van den Bergh Foods to get involved. The pounds 3million integrated push was two years in gestation and was fronted...

Sleuth: Cheers!(Brief Article)
October 20, 2005... A huge thank you to those luvverlly people at InBev for providing the liquid refreshment for P&I's inaugural Belgian Beer Night. Special thanks also to master beer sommelier and Belgian beer ambassador Mark Stroobandt, who was on hand to give...

Sleuth: Who ate all the pies?(Brief Article)
October 20, 2005... Layydeez an' gennumen, I give you the world's biggest custard pie fight, courtesy of OxiClean stain remover. Verified by Guinness World Records, the event saw 20 people throwing 3,320 custard pies in just two minutes and 20 seconds. The clash...

Sleuth: Intelligent Marketing?(sales promotions)(Brief Article)
October 20, 2005... Well done, certainly for intention, to those environmentally minded bods at Intelligent Marketing. They've upped sticks, moved round the corner and gone carbon neutral in the process. They claim to be the first agency to do so, and as far as...

Sleuth: Competition.
October 20, 2005... Our friends at Procurement International (0118 973 4422) are offering this uber-stylish pen - the Noblesse Oblige - from Montblanc to this month's winner. The black and gold ballpoint retails for approximately pounds 125. To enter, send correct...

101 Christmas Premiums: Introduction - Editorial - Inspiration starts here for Christmas giving.(Brief Article)(Editorial)
October 20, 2005... For most of us mired in the sleeves-up, hands-on world of strategy, budgets, objectives and delivery, it's worth recalling one of the truisms of our business: that much of promotional marketing is built on the art and craft of giving. ...

101 Christmas Premiums: Sponsor's Statement - Choosing the right gift brings Christmas cheer.(Column)
October 20, 2005... The Christmas season means different things to different people, but for many it's a time to relax, see the family, eat too much, and be subjected to yet another re-run of The Great Escape on the box. However, it's fair to say that...

101 Christmas Premiums: Great Outdoors.(outdoor recreation equipment stores)
October 20, 2005... If you're about to turn the page because you think it's too cold for outdoor pursuits, think again. As Firebrand managing director Andrew Bourne points out, Christmas timing means outdoor offerings coincide with New Year's resolutions, making...

101 Christmas Premiums: Home Comforts.(houseware industry)
October 20, 2005... It's fair to say that homewares have dipped in popularity as premiums over recent years, but they're about to see a resurgence, says Paul Beirne, sales director at BTC. 'People are starting to opt for home goods again, because recipients put...

101 Christmas Premiums: Toys & Gadgets.(toy industry and consumer electronics stores )
October 20, 2005... 'Today's toys and gadgets are seen as status symbols and talking points,' says Special EFX sales director Melanie Osborne. Boysstuff founder Richard North adds that the status factor will be benchmarked by the latest must-have technology, while...

101 Christmas Premiums: Stocking Fillers.(sales promotion activities)
October 20, 2005... At the lower end of Christmas budgets, traditional premiums really come into their own. 'With the Christmas gift market, people tend to want to play it safe - they want a gift that will be well received,' says Paul Beirne, sales director at BTC...

Entertainment Marketing Handbook 2005: Editorial - Why entertainment is a hit for licensing.(Editorial)
October 20, 2005... It's now part of movie folklore that when George Lucas negotiated his deal for the first Star Wars film with 20th Century Fox, he made the inspired call of acquiring the merchandising rights. At the time, the studio is reported to have thought...

Entertainment Marketing Handbook 2005: Sponsor's Statement - RoadShow is the place to tap into entertainment marketing.
October 20, 2005... Entertainment marketing is a powerful tool for marketers of virtually every kind of product created today, and we are thrilled that Promotions & Incentives and Marketing have covered this trend as it continues to build each year. The days...

Entertainment Marketing Handbook 2005: Making money from the silver screen.
October 20, 2005... Partnering with blockbusters can be a cash cow, but the synergy between movie and brand has to be spot on. Holly Wright reports. 'Hitch your wagon to a star,' said the American writer Ralph Waldo Emerson in the 19th century, and in that one...

Entertainment Marketing Handbook 2005: Brands that made it work.
October 20, 2005... As entertainment marketing grows in stature, Stuart Derrick examines the licensing success stories. That Volkswagen employs a head of international product placement speaks volumes about the way in which entertainment marketing has grown...

Entertainment Marketing Handbook 2005: Licensing Leaders 2005 - The Top 20.
October 20, 2005... Who has made it on to P&I's elite list of influential industry players? It was only to be expected that some people would take issue with our rating of the licensing industry's most influential players in last year's Licensing Leaders: The...

Entertainment Marketing Handbook 2005: Roadshow 2005.
October 20, 2005... Event gives studios and brands an opportunity to build relationships. Eight of Hollywood's major movie studios converge in London's Empire Leicester Square at the end of this month for the second outing of Roadshow Europe. A series of...