Promotions & Incentives articles from October 2004

Promotions & Incentives archives from October 2004

Editorial: What makes brands and leaders great?(Brief Article)(Editorial)
October 19, 2004... Two things feature in this issue that you may or may not agree with, and both are listings. The first is exclusive to P&I and is a line-up of SP's all-time greatest brands, put together by Matt Haig, author of Brand Royalty: How the...

News Campaign: Giveaway - Tetley's returns to its roots for cask ale promo.(Brief Article)
October 19, 2004... Tetley's is seeking to reinforce its position as the UK's number one cask ale with an eight-month campaign taking the drink back to its Yorkshire heartland. 'Don't be Daft', through Red Cell Response, 'taps into the straight-talking values...

News Campaign: Competition - PlayStation targets university gamers.(Brief Article)
October 19, 2004... Student gamers are being targeted with an experiential competition to support the launch of the latest Mortal Kombat game on the PlayStation 2 that will see the winner jet off to Asia. Students in 100 UK university unions will be given the...

News Campaign: Online - AA boosts new route with web points scheme.(American Airlines)(Brief Article)
October 19, 2004... American Airlines is supporting the launch of its Manchester to Miami route with a web-based travel agent incentive. Running from October to December through Positive Thinking, the push invites travel agents to register on a bespoke website...

News Campaign: Instant win - Strongbow claims Halloween.(Brief Article)
October 19, 2004... Strongbow has lined up its biggest ever promotion with a Halloween-themed on-trade push this month. The four-week drive will work as a test run for Strongbow, as the brand seeks to 'own' October in the same way that Jack Daniel's has...

News Campaign: On-pack - G Costa offers premiums in sauce activity.(G. Costa and Company Ltd.)(Brief Article)
October 19, 2004... G Costa, UK distributor of grocery names Blue Dragon and McIlhenny's Tabasco sauce, is running on-pack promotions in October across 500,000 bottles of the two brands, both through Toucan. The Tabasco element offers consumers a free chrome...

News Campaign: Gift with purchase - BallyGowan ties up with Esso in wallet giveaway.(Brief Article)
October 19, 2004... BallyGowan, the Irish mineral water brand, is backing the recent launch of its one-litre sports bottle with a promotion targeting c-stores and forecourt retailers across Ireland. The promotion, through Award International, sees BallyGowan...

News Campaign: Experiential - Guinness World Records to boost book with roadshow.(Brief Article)
October 19, 2004... Guinness World Records is taking its book on the road in a quirky bid to update consumer perceptions of the brand and drive Christmas sales in a 50th anniversary push. The 'Go on! Get in there!' campaign kicks off with a national roadshow,...

News Campaign: Sampling - Heinz lines up six-month sampling drive.(Brief Article)
October 19, 2004... Heinz has lined up its biggest brand experience event to date with a six-month sampling run for its new 'Special' soups variants. The campaign kicks off this month and will involve a total of 450 days of sampling at supermarkets and in more...

Campaign of the month: Virgin.(Brief Article)
October 19, 2004... As a music fan, I'm always on the lookout for different sources of music. So logging into Hotmail recently, I was interested to see a great offer from Virgin music. The creative wasn't particularly special, but it really got the point across,...

News Campaign: In-store - Universal links with pizza firm for DVD launch.(Deep Pan Pizza Company)(Brief Article)
October 19, 2004... Universal Pictures has partnered with Deep Pan Pizza Company to promote the release of the film Van Helsing on video and DVD. The 'Sink your Teeth into this' campaign features an in-store promotion across 50 Deep Pan Pizza Company...

News Campaign: Data Capture - Rum brand bids to build trust in local hero move.(Brief Article)
October 19, 2004... Overproof white rum brand Wray & Nephew is seeking to build up trust among its core consumers and add to its consumer database through a brand ambassador scheme. The 'Local Hero' push targets Jamaican communities across the UK. HHM,...

Business News: Agency launch - Beasley marks his return with consultancy bid.(Brief Article)
October 19, 2004... Mark Beasley, co-founder and former managing director of Perspectives, (now called Red Cell Response), has returned to the industry after a two-year break with consultancy venture Alternative Minds. The firm provides consultancy and...

Business News: European awards - Sex Lottery scoops European honours.
October 19, 2004... Sex Lottery, the Department of Health's safe sex campaign, has matched its success as overall winner at April's ISP Awards by bagging three gongs in Europe, including the 'Best of Best' honour. The push, through Iris, claimed top spot in...

Business News: Licensing brief - Dialogue seeks key partners for Aardman movie.(Brief Article)
October 19, 2004... Dialogue Marketing has been given the brief of lining up promotional partners for the launch of the Wallace & Gromit feature film next year, having been appointed by studio Aardman. 'We will be looking at traditional licence partners,...

Business News: Agency expansion - 141 adds retail division to offer.(Brief Article)
October 19, 2004... 141 has launched a retail division with the aim of exploiting brand presence in-store. The unit will be integrated with 141's sales promotion, direct marketing and face-to-face marketing arms and will work on in-store strategies for...

Business News: Resignation - Creative duo bid agency farewell after two years.(Brief Article)
October 19, 2004... Graham Mills and Jack Nolan, executive creative directors at Arc London, have parted company with the agency. Their pair have decided to take time out following a personal tragedy and after six weeks of compassionate leave. The pair...

Business News: Appointment - Cottrills moves into incentives and motivation.(Brief Article)
October 19, 2004... Employee service recognition specialist Cottrills has set up an incentive and motivation division, with former Grass Roots Group man Richard Lee at its head. Lee was awards services business development manager at Grass Roots, in charge of...

Business News: Loyalty scheme - Green initiative in prize handout to halt polluiton.(Brief Article)
October 19, 2004... Tickets to major sporting events and European city breaks will be among the monthly prizes on offer to people signing up to a Government-backed environmental scheme. Good Going is a London-wide travel initiative that aims to reduce...

Business News: Pitch - Channel 4 shortlists five for Big Brother 6.(Brief Article)
October 19, 2004... Channel 4 has shortlisted five SP agencies to handle promotional work around next year's Big Brother. Mediator, Yellow Submarine, KLP, SMP and Why Not? were asked to pitch at the end of September and the broadcaster has said it will make...

Business News: Appointment - The Marketing Store takes on BBCarlson MD.(Brief Article)
October 19, 2004... Amanda Morrisey has joined The Marketing Store as managing director following her departure from the same position at BBCarlson. Her arrival at The Marketing Store comes after Mike Bowen left his role as director of UK agencies after less...

Business News: New win - ATOC appoints Communique to push train travel.(Brief Article)
October 19, 2004... Communique 360 has won an Association of Train Operating Companies (ATOC) brief to increase customer numbers on trains in London and the south-east. The agency won a four-way pitch with a campaign that focuses on two-for-one entry to a...

Business News: Promotion works - Nestle Rowntree.(Brief Article)
October 19, 2004... Brand: Multi-brand Client: Nestle Rowntree Campaign: Chants to Win Budget: Undisclosed Agency: Billington Cartmell Timing: April-May 2004 Strategy: Nestle Rowntree decided to increase the scale and stature of the activity by...

In the Hot Seat: Vicky Kinasz, MD, Logistix.(Biography)
October 19, 2004... The Logistix MD talks to Pip Brooking about the importance of change. Seven years ago, Vicky Kinasz wanted to work as an account manager at Kellogg, but Logistix president Ian Madeley had something bigger in mind for the 'entrepreneurial...

Moving Up: Chris Boddice - Liquid Communications.(Brief Article)
October 19, 2004... Liquid Communications has appointed Chris Boddice as a group partnership director. His work will focus on direct and CRM consultancy, and the Co-operative Group business. Boddice has worked for The Marketing Store and Hicklin Slade & Partners.

Moving Up: Gideon Lask - HMV.(Brief Article)
October 19, 2004... Gideon Lask replaces Ged Hopkins as head of marketing (promotions, e-commerce & CRM) at HMV.

Moving Up: Warren Hillier - Headcount Worldwide Field Marketing.(Brief Article)
October 19, 2004... Warren Hillier has joined Headcount Worldwide Field Marketing, a WPP company, as chief financial officer.

Moving Up: Debbie Mills, Anita Fu - The Sourcing Team.(Brief Article)
October 19, 2004... The Sourcing Team has appointed Debbie Mills as new business manager and Anita Fu as marketing assistant.

Moving Up: Suzanne Brand - Liquorice.(Brief Article)
October 19, 2004... Marketing communications agency Liquorice has appointed Suzanne Brand as new business executive.

Moving Up: Julia Rich - Entertainment Rights.(Brief Article)
October 19, 2004... Right Entertainment, the home entertainment arm of Entertainment Rights, has appointed Julia Rich as director of home entertainment. She previously held marketing roles at BBC Worldwide and Ted Baker.

In-Store Marketing: Shop talk - How to turn wet weather into retail success story.
October 19, 2004... There is no escaping the fact that it was a bad summer for retail. While not quite the 'August Armageddon' described by the Sunday Times, weakening consumer confidence and one of the wettest holiday periods of recent years made it a...

In-Store Marketing: Argument rages over curbing coupon fraud.
October 19, 2004... The ISP and brand owners are at loggerheads with retailers over coupon misredemption, so what solution will appease all sides? Misredemption of coupons is robbing brands of more than pounds 150 million each year, according to latest...

Licensing - Brands put health on the agenda.
October 19, 2004... As Tesco links up with Disney to promote fruit, will pester power work in healthy eating's favour? Disney and wholesome are two words that have long been inextricably linked, and for the past two months this association has been at its...

Licensing Authority: Why continuity and a long-term view will be surefire licensing hits in future.
October 19, 2004... This month's Brand Licensing Show will, as ever, throw up some of the up-and-coming trends in our sector. But some will present more opportunities for promotional marketers than others. This year, for example, was one for tent-pole movies....

Live Issue: Top brands - Brand Royalty: the SP all-time greats.
October 19, 2004... Why do the likes of Wrigley's, Pepsi and McDonald's end up being such successful brands? In an exclusive report for P&I, author Matt Haig attempts to define what sets them apart. What marks out a successful promotion, and subsequently, a...

Profile: Stephan Croix, global marketing director, Sony Ericsson.(Biography)
October 19, 2004... Stephan Croix, global marketing director for Sony Ericsson (SE), is half-French, half-German and now a London resident, all of which easily gives him enough international perspective for his business role. Croix may have spent his student years...

Cover Story: Mullerlight.
October 19, 2004... The low-fat dairy brand is asking consumers to put themselves in Bridget Jones's shoes in a tie-up that aims to cement its position. Showing up at your parents' party dressed as a bunny girl and running down the street in your knickers are...

Special Report: Roadshow Europe - The movie Moguls' showcase.
October 19, 2004... The inaugural L.A. RoadShow Europe comes to London this month, and P&I gets a sneak preview of what's in the pipeline for promoters as the major film studios present their upcoming blockbusters. With cinema now reaching more people than...

Special Report: Clothing - Dedicated followers of fashion.
October 19, 2004... For promotional clothing to have an impact, it must mirror what's hip on the street, says Pip Brooking. The T-shirt may still be king in the promotional world, but what's happening on the high street is having an impact on how marketers...

Market Survey Christmas Gifts: Santa's stocking fillers.
October 19, 2004... Tina Chotalia runs through Christmas gifts for every promotional budget under P&I's corporate tree. Britney Spears once bought Justin Timberlake a pair of dollars 700 (pounds 390) silver Gucci cufflinks for Christmas. Obviously most...

Market Survey: Christmas print premiums - 10 great ideas.(Buyers Guide)
October 19, 2004... Joy Persaud takes a look at the print premiums that would make ideal corporate Christmas gifts. 1. The Time Out Film Guide: The thing with Christmas gifts, whether they're personal or corporate, printed or not, is that they're often...

On Offer.(Buyers Guide)
October 19, 2004... P&I's review section features a host of products, incentives, premiums, gadgets, gizmos and services, photographed and rated by our reviewers so you can make an informed choice. Supplier names, product information and contact numbers are...

Sleuth: The greasy pole of success.(Brief Article)
October 19, 2004... Philip Slade may no longer be at Hicklin Slade & Partners but that doesn't mean he's at too much of a loose end. In between top secret talks with the agency world's worthy, he was spotted at the National Incentive show, helping the Queen of...

Sleuth: Sleuth's Nan.(Brief Article)
October 19, 2004... On the eve of its 10th birthday, the National Lottery seems to have a pretender to its throne. A release sent to this Nan stated rather gleefully: 'Camelot's days could be numbered if more local communities follow in the footsteps of the...

Sleuth: Blast from the past - October 1993.(Brief Article)
October 19, 2004... The long and rich tradition of sales promotions cock-ups was being bared in P&I - although agency names were carefully deleted to protect the red-faced. - Rates of pay for the same jobs within sales promotion agencies were varying hugely,...

Sleuth: Breaking all the rules.(Brief Article)
October 19, 2004... It's cast in stone and is true for agencies and actors: never work with animals or children. But the rebels at Logistix have been defying the child rule for years - apparently a significant proportion of the agency even have some of their own -...

Sleuth: And they call it puppy love.(Brief Article)
October 19, 2004... Though clearly not for Kingfisher Voucher's Jayne Fearn, whose brief encounter with Donny Osmond's bodily secretions had her beaming all the way through the Woolworths Kids First Charity Red Carpet Bash. Fearn wasn't the only one. Sleuth has it...

Sleuth: Boss meets boss from hell.(Brief Article)
October 19, 2004... Sleuth could be referring to Simon Tilley, but given the amount of champagne he's fed us over the years, it would be rude. (But there's always a Sleuth page coming up, so keep it up Si.) No, we're talking about Our Own Glorious Leader's (aka...

Sleuth: Competition.
October 19, 2004... Our lovely friends at Tradewinds (020 8341 9700) are offering a top of the range pilot's case (pictured) to the lucky winner of this month's competition. To enter, send correct answers to the questions to the address at the top of the page. ...

Licensing Showcase: Brand Licensing 2004.
October 19, 2004... Earls Court 2 is the place to be for a look at the hottest property licences on offer, says Pip Brooking. Brand Licensing 2003 was hailed by its organiser, Advanstar Communications, as being bigger and better than its predecessors. Visitor...

Licensing Showcase: Promotions & Incentives Licensing Showcase 2004 - Licensing leaders - The Top 20.
October 19, 2004... P&I presents a roll of honour of the licensing industry's most influential players over the past two years. It's the nature of the beast that any list or ranking that involves people is likely to be a cause of contention. P&I's first...