Promotions & Incentives articles from October 2003

Promotions & Incentives archives from October 2003

SAMPLING: pounds 50 for drivers who test out the Mercedes Vito.(Brief Article)
October 1, 2003... Mercedes is incentivising prospects to try out its Vito van model by giving them pounds 50 if they take a test drive. The offer is being communicated via a direct mailing that targets 7,000 prospects in the painting, decorating and floristry...

ON-PACK: Douwe Egberts push is backing rejigged packs.(Douwe Egberts Coffee Service Inc. promotes product packaging changes)(Brief Article)
October 1, 2003... Douwe Egberts is unveiling an on-pack promotion to support the launch of revamped packaging for its real coffee range, Le Cafe. The promotion, which has been created by Positive Thinking, runs across all four variants of the coffee brand...

POP: Young puts its money on rugby.(Young and Company Brewery PLC advertisements tied to rugby football)
October 1, 2003... Young & Co's Brewery aims to pull punters into its pub network and get them drinking its flagship brand, Young's bitter, in a promotion around the Rugby World Cup. The push, through The Communications Agency (TCA), breaks on October 10 and...

PARTNERSHIPS: Ebookers in coffee link for holiday push.(eBookers PLC partners with Coffee Republic PLC)(Brief Article)
October 1, 2003... Online travel firm Ebookers has linked up with Coffee Republic to launch a competition to drive more visitors to its site following a drop in summer holiday sales. The promotion is Ebooker's first third-party tie-up and has been forged in...

IN-STORE: Centura Foods runs third roast meal promotion.(Brief Article)
October 1, 2003... Centura Foods is running its Roast Britannia campaign, which encourages consumers to eat roast dinners, for the third consecutive year, but is extending the promotion from a week to a month. POP features roasting shots, stickers on pork and...

COMPETITION: Greene King to run promotions round World Cup.(alcoholic beverages advertising at rugby games)(Brief Article)
October 1, 2003... The Greene King pub chain is running an upbeat promotion, called 'Watch England Win', encouraging fans to support England in the Rugby World Cup. The promotion, which carries the tagline 'The Power, The Glory, Our Men', is through Caspa...

FIELD MARKETING: Orange takes music push to students to revitalise brand.(marketing wireless telephones with MP3 players)(Brief Article)
October 1, 2003... Mobile phone company Orange is running a music campaign throughout October in a bid to revitalise its brand in the student market. The activity, through Bd-ntwk, marks the first time Orange has run student promotions outside the traditional...

ON-PACK: Dairylea uses Simpsons to reach children.(Dairylea Lunchables)(Brief Article)
October 1, 2003... Dairylea Lunchables has begun an on-pack campaign around cartoon family The Simpsons. Billington Cartmell has devised the push, targeting children and their mums with an instant-win mechanic. There are three categories of prizes - Homer,...

CAMPAIGN OF THE MONTH: Carling - Music to your ears.(Brief Article)
October 1, 2003... Every Monday morning here at Swordfish Towers, we have a Hall of Fame/Hall of Shame session, with the latest promotions held up for a bout of collective scrutiny. Sometimes it's not a pretty process. Household-name brands can be ripped to...

VOUCHERS: NDNA campaign targets parents of nursery kids.(National Day Nurseries Association)(Brief Article)
October 1, 2003... The National Day Nurseries Association, which promotes high-quality childcare, is launching a sampling and direct marketing drive. Nursery staff will hand out 'Nursery Chequebooks' and goodie bags to parents of more than 400,000 children in...

COMPETITION: Metro Radio VIP drive offers high life to listeners.(contest to increase radio audience ratings)(Brief Article)
October 1, 2003... North-east England station Metro Radio this month unveils its biggest promotion to date, aiming to pull listeners in with a celebrity theme. The Emap-owned station is running Celeb 4 a Weekend, which offers customers the chance to spend a...

AGENCIES: Hooper to stay in SP after Interfocus exit.(advertising executive Matthew Hooper leaves agency he founded)(Brief Article)
October 1, 2003... Matthew Hooper, the outgoing chairman of Interfocus, has confirmed he will stay in promotional marketing following his departure from the agency he co-founded 15 years ago. He declined to reveal further details because of contractual...

GRADUATE RECRUITMENT: MCCA claims recruitment is up.(Marketing Communications Consultants Association)(Brief Article)
October 1, 2003... Graduate recruitment via the Marketing Communications Consultants Association (MCCA) has trebled for 2003. The trade body claims 28 graduates are embarking on training schemes with member agencies this year. Agencies supporting the...

IN-STORE NOW: Budgens launches new customer loyalty scheme.(Budgens Ltd.)(Brief Article)
October 1, 2003... Budgens has launched a new customer loyalty scheme across its 95-strong supermarket network. It rewards customers with discounted breaks in one of 210 three or four-star hotels across the UK. Customers receive one stamp for every pounds 25...

IN-STORE NOW: Britvic adds new brand.(Brief Article)
October 1, 2003... Britvic Soft Drinks has added a new brand, Apple Fruit Shoot, to its portfolio and is supporting its arrival on shelf with a pounds 7 million campaign. This includes TV advertising, press, online and POP support. Promotional support is by...

IN-STORE NOW: Hellman's runs campaign to launch Snack Sauces.(Brief Article)
October 1, 2003... Hellman's is running an in-store marketing campaign, through Dialogue Marketing, to launch its Snack Sauces. POP focuses on the theme of bringing 'The taste of the takeaway' into homes. Sampling will take place in-store throughout October.

IN-STORE NOW: Kingsmill unveils promotion.(Brief Article)
October 1, 2003... Kingsmill has unveiled an on-pack promotion that enables customers to collect tokens to redeem free sports kit and equipment for school sport clubs. The bread brand's push is also through Dialogue Marketing.

IN-STORE NOW: William Hill campaign to mark football betting season.(William Hill PLC)(Brief Article)
October 1, 2003... William Hill has kicked off a campaign through Poulter Partners to mark the beginning of the football betting season. It encourages footie fans to place bets through posters, a free bet giveaway promotion, a new type of bet called 'shoot for a...

IN-STORE NOW: Carling to give free-pint vouchers.(Carling Brewing Co.)(Brief Article)
October 1, 2003... Carling is giving 50,000 London Tube commuters free-pint vouchers redeemable at 46 pubs in Zone One to support its sponsorship of licensed buskers. The promotion is in association with pub group Mitchell & Butler and is through WWAV Rapp...

IN-STORE NOW: Co-op runs promotion.(Brief Article)
October 1, 2003... The Co-op is running a promotion around the Rugby World Cup in which consumers can win a trip to Australia. The promotion details appear on the retailer's meat and poultry products and will enable the Co-op to data capture.

IN-STORE NOW: Correction.(Correction Notice)
October 1, 2003... The correct name for the field marketing agency that won the Post Office's compliance contract is Blue Water, not Bluewater, as suggested in P&I, September 2003.

NEWS THE BUSINESS: Appointment - Green and Black's briefs Edkins to double growth.(Allison Edkins accepts marketing position)(Brief Article)
October 1, 2003... Green & Black's, the premium organic chocolate maker, has appointed Allison Edkins to the new position of marketing controller, in a bid to double growth of the brand over two years. Edkins brings consumer and retail experience from prior...

VOUCHERS: Market booms as vouchers hit pounds 1.2bn in value.(Brief Article)
October 1, 2003... The value of the voucher market has hit pounds 1.2 billion, a growth of 6.8 per cent on last year, according to industry body The Voucher Association. Corporate sales for the year ending June 2003 were pounds 579 million, up by 10.2 per...

IN-STORE: FMCG giants endorse Tesco's media move.(Fast Moving Consumer Goods)(Tesco PLC)(Brief Article)
October 1, 2003... Unilever and Procter & Gamble (P&G) publicly endorsed Tesco's new positioning as a media owner with the power to influence decisions at point of sale at the supermarket's media conference last month. Mark Fiander, e-tail business unit...

APPOINTMENT: Iris North raid snaps up Humphris.(Ian Humphris, senior account director )(Brief Article)
October 1, 2003... Ian Humphris, senior account director at Blue Chip Marketing, has been poached by Manchester-based Iris North as the specialist retail shop gears itself up to win business from London agencies. Ian Millner, managing partner at Iris London,...

IN-STORE: Spar to pilot TV screens in six of its UK outlets.(in-store television advertising)(Brief Article)
October 1, 2003... Convenience store group Spar is following Tesco's lead by piloting in-store TV screens that offer media space to brand advertisers in six of its 2,700 shops. For the trial, which runs until November, the retailer has linked up with...

PREMIUMS: Marlow picks up contract for the 2006 World Cup.(Marlow Foods)(Brief Article)
October 1, 2003... Premium supplier Marlow International has landed the lucrative Fifa Marketing contract to be the preferred supplier for the 2006 World Cup in Germany. Marlow managing director Alec Pettrigrew said the company would be working closely with...

EXHIBITIONS: Blue-chips to be focus of 2004 Incentive World.(Brief Article)
October 1, 2003... Incentive World organiser Reed Exhibitions has said the seminar programme for the 2004 show will focus on case studies from blue-chip companies, especially examples of motivation and incentive schemes in consumer campaigns. This strategy...

LICENSING: Downes establishes his own consultancy.(Ian Downes starts marketing consulting service)(Brief Article)
October 1, 2003... Ian Downes, ex-head of Fox Kids Europe, has set up a licensing consultancy called Start Licensing, which aims to take a 'more focused and creative' approach to licensing promotions. Start Licensing will specialise in bespoke promotions that...

SCRATCHCARDS: Tombola.com says sorry for cards blunder.(Brief Article)
October 1, 2003... Online competition company tombola.com has apologised after a blunder led to 'i:scratch' winners of pounds 5,000 being told their prizes were void. A software failure led to invalid gamecards being issued over three days, said a company...

VOUCHERS: P&MM offering discounts for global holidays.(Performance and Motivation Management)(holiday travel vouchers)(Brief Article)
October 1, 2003... The motivational reward company Performance & Motivation Management (P&MM) has launched a product called Round The World Holiday Cheques. These allow consumers to obtain discounts from the 750 tour operators approved by the Association of...

PROMOTION WORKS: Pimm's.(advertising alcoholic beverages )(Brief Article)
October 1, 2003... Brand: Pimm's Client: Diageo Campaign: Pimm's O'Clock Agency: The Pulse Group Budget: undisclosed Timing: April to September Objectives: To bring the successful above-the-line campaign below the line in a bid to maximise its...

PEOPLE: In the hot seat - Paul Brewer, CCG's new SP marketing head.(sales promotions)(Chemistry Communications Group )
October 1, 2003... CCG's new SP marketing head sells the firm's potent proposition to Jules Grant. According to Paul Brewer, there's a fine line between 'being a guru and being a boring old fart'. He should know - he's been in the industry for almost 30...

MOVING UP: Mark Hollander - Liquorice.(employee appointments)(Brief Article)
October 1, 2003... Liquorice has appointed Mark Hollander as director, overseeing the account handling of Johnson & Johnson. Prior to joining Liquorice, Hollander was a director at Carlson Marketing Group.

MOVING UP: Chris Thomas - Proximity London.(new chief executive officer)(Brief Article)
October 1, 2003... Chris Thomas has been appointed chief executive at Proximity London. He replaces Simon Hall, who becomes chairman of the agency and will continue as chief executive of Proximity Worldwide. Thomas was previously chief executive at Lowe London.

MOVING UP: Neil Francis, Julie Cheetham, James Clifton - Black Cat.(employee promotions)(Brief Article)
October 1, 2003... Neil Francis has been made executive creative director at Black Cat. He joined Black Cat Direct in 1997 as creative director after a stint at Wunderman. Julie Cheetham and James Clifton have been promoted to managing partners.

MOVING UP: Rachel Sainsbury, Luke D'Arcy - Liquid Communications.(employee promotions at Liquid Communications Ltd.)(Brief Article)
October 1, 2003... Rachel Sainsbury and Luke D'Arcy have joined Liquid Communications from KLP Euro RSCG. Sainsbury becomes director of interactive. She held a similar post at KLP and links up with D'Arcy, who has become business development director.

MOVING UP: Katie Morris, Kiran Gill, Chris Golding, Anne Graf - Dynamo.(employee appointments at Dynamo Marketing)(Brief Article)
October 1, 2003... Dynamo has made four appointments. Katie Morris joins as account manager, moving from the Marketing Store, where she worked on the Shell and McDonald's accounts. Kiran Gill and Chris Golding become account executives; Anne Graf is appointed...

ANALYSIS: Petrol retailers push sexy prizes.(Texaco Ltd. partners with Virgin Radio to promote customer loyalty)
October 1, 2003... Fuel Texaco's campaign shows how the sector is turning to tactical promotions in the search for loyalty. This month, Texaco launches its first pan-European promotional campaign, with MG Motors and Virgin Radio in the UK set to headline the...

ANALYSIS: Experience trademark overturned.
October 1, 2003... Vouchers Red Letter Days' ownership of the phrase 'experience vouchers' has been ruled invalid. When Red Letter Days succeeded in trademarking the phrase 'experience vouchers' at the beginning of 2001, the move was seen as needlessly...

IN-STORE MARKETING: Shop Talk - How Wal-Mart has led to irrevocable change here.
October 1, 2003... British retailing was once typically 'service' oriented. Now there are unmistakable signs that it has slipped sideways into 'price orientation'. Prior to Wal-Mart's purchase of Asda, the UK was world leader in quality of service and own...

IN-STORE MARKETING: How loyalty cards can win points for brands.
October 1, 2003... Tesco's Clubcard can track four out of every five pounds spent in the shop, but it has also built up a rich fund of information that it can use for promotions. 'If you say promotions can work five ways,' says Clive Humby, chairman of...

LICENSING: BBC Worldwide review raises the stakes.
October 1, 2003... In reassessing its 43 food licences, has the BBC gone too far down the road of social responsibility? BBC Worldwide, the commercial arm of the BBC, has begun a global review of all its food-licensing partnerships. The move follows news...

LICENSING: My fantasy licence - Peter Pan.(Logistix Kids runs Nestle promotion in schools)(Column)
October 1, 2003... Newspapers last month talked about a new breed of people who refuse to grow up: the 'super youth'. Absolutely brilliant, as far as I am concerned - a consumer group containing the word 'youth' that I still qualify for (just). Like me, these 4.5...

LICENSING: Licensing Authority - Are you brave enough to take risk for returns?(Column)
October 1, 2003... Last month I touched on the difficult relationships between promotional companies and licensing agencies. The two don't relate as well as they could, to the detriment of both. Given the risky nature of licensed promotions, professionals...

OPINION: Letter from America - What networks will do for a minute of your time.(Brief Article)
October 1, 2003... People may watch TV shows despite the ad breaks, but this autumn NBC is hoping people will watch the ads in order to see new shows, or rather a series of one-minute movies. Networks are continually forced to look at creative ways to...

CLIENT COMMENT: Collaboration is in the industry's best interest.(Brief Article)(Column)
October 1, 2003... We're entering a period in which it is in retailers' and brands' best interests to collaborate. Among top-end retailers, competition is so intense that nobody wants to be outmanoeuvred on price. So brands need to come up with promotional...

OPINION: And another thing ... Agencies need to take a risk with graduates.(Brief Article)(Column)
October 1, 2003... The Kendall Tarrant report 'The Young Ones', published in August, showed a 50 per cent decline in graduate applications to advertising agencies in the past few years. Its suggested solution was that the creative disciplines join forces to...

LIVE ISSUE: Client/Agency Relationships - Are you running pitches professionally?
October 1, 2003... Meerkat's out-of-court deal with Vimto, after claims that its ideas were passed to another agency, has put the spotlight on clients that attempt to abuse the pitch process. Suzy Bashford reports. Agencies are ambivalent about whether...

PROFILE: Mark Palmer, marketing director, Green & Black's - Music on a summer's evening.(Interview)
October 1, 2003... Being in the same room as Mark Palmer, marketing director at Green & Black's, is enough to reduce a normal person to a salivating wreck. With due deference to Palmer, the reaction has nothing to do with him - it's his brand, strewn...

CASE STUDY: Andrex says thank you.
October 1, 2003... The toilet tissue brand is playing down the puppy for a broader family appeal. Bhavna Mistry investigates. Think Andrex and you think puppy. Man's best friend in miniature has become inextricably linked with Andrex itself, symbolising the...

CASE STUDY: Galaxy 'Down with Love.'(chocolate and motion picture marketing)
October 1, 2003... The confectionery brand has linked up with a film that explores sex and chocolate. By Philip Chadwick. It has a reported marketing budget of pounds 16 million and has already redesigned its packaging. Now Masterfoods brand Galaxy is...

SPECIAL REPORT: POP - Searching for the buy button.
October 1, 2003... Every promoter wants to know what shoppers think, but can neuroscience provide them with answers, asks Glynn Davis. In an ideal world, brand managers and marketers would know exactly what 'triggers' to pull to persuade customers to purchase...

MARKET SURVEY: Clothing - Making it to measure.
October 1, 2003... Stuart Derrick finds brands turning away from catalogue stock to bespoke promotional clothing. To adapt the words of George Orwell, we are all individuals, but some of us are more individual than others - nowhere more so than in the area...

MARKET SURVEY: Specialist Print - Cut the cost of print.
October 1, 2003... Emerging digital technology can lead to substantial savings and efficiently targeted promotional material, writes Rachel Barnes. Printing is not just about putting ink on paper these days. It's about making any promotional mechanic - from...

On Offer.
October 1, 2003... P&I's review section features a host of products, incentives, premiums, gadgets, gizmos and services, photographed and rated by our reviewers. Product information and contact numbers are included with each review for easy reference, or copy the...

SLEUTH: They should have known better.(Meteorite )(Brief Article)
October 1, 2003... The Beatles are definitely some distance before our time here on Sleuth, but we're nothing if not up on our knowledge of pop music (we're cultured like that) and we know there were four of them for most of the time and five only very briefly....

SLEUTH: Sleuth's nan.(Brief Article)
October 1, 2003... Compers are a fine body of people - after all, it is they who fuel part of our industry. Professional compers are dedicated and expend time and effort in brainstorming for those elusive winning tie-breakers, as was shown on BBC1's Inside Out...

SLEUTH: Blast from the past.
October 1, 2003... SEPTEMBER 1993 Thirty years after the plastic rose blossomed for Procter & Gamble brand Daz, P&I's retrospective on the campaigns that tainted SP with the tacky plastic daffodil tag found they deserved bouquets rather than brickbats. ...

SLEUTH: Naughty - but nice.(Richard Wood at the National Incentive Show)(Brief Article)
October 1, 2003... Here's Richard Wood as you've never seen him before (at least Sleuth hopes you haven't, unless you're Mrs Wood). The BPMA's main man - he's the trade body's chairman - is quite simply gagging for it. Do we hear you wondering who's giving it to...

SLEUTH: Competition.(Rockingham Racetrack and Hilton package)(Brief Article)
October 1, 2003... This month, our friends at Rockingham Racetrack (01536 271273) and the Hilton are offering a Relaxhilaration driving experience package worth pounds 179. To win, answer the questions and send your answers to the address at the top of the page....

SLEUTH: All for charidee.(sales promotions charity run)(Brief Article)
October 1, 2003... SPers certainly have big hearts, as these Brahmers proved. They raised a whacking pounds 6,000 for the Meningitis Research Foundation (and the donations are still coming in) by taking part in the Great North Run last month. And what was the...

PROMOTIONS & INCENTIVES LICENSING PORTFOLIO 2003: Demystifying the licensing process.(Brief Article)
October 1, 2003... Welcome to the first Promotions & Incentives Licensing Portfolio. Its purpose is straightforward: to enable our readers to use licensing to its fullest and most effective extent as part of their promotional strategies. You'll gather from...

PROMOTIONS & INCENTIVES LICENSING PORTFOLIO 2003: Licensing industry goes from strength to strength.(Brief Article)
October 1, 2003... Advanstar is delighted to be sponsoring Promotions & Incentives' Licensing Portfolio. As the organiser of the major trade shows, Licensing International (New York every June) and Brand Licensing (London every October), and publisher of top...

PROMOTIONS & INCENTIVES LICENSING PORTFOLIO 2003: LIMA's mission to educate and to aid understanding.(International Licensing Industry Merchandisers' Association )(Brief Article)
October 1, 2003... The International Licensing Industry Merchandisers' Association (LIMA) recognises the important role the promotional industry plays in the licensing and development of many types of intellectual property. LIMA UK is delighted to support...

PROMOTIONS & INCENTIVES LICENSING PORTFOLIO 2003: Licensing - An overview.
October 1, 2003... It's a lucrative business, as Andrew Levy reports in his round-up of the state of the licensing nation. Licensing is one of the most dynamic elements of the marketing mix. It is a huge revenue generator for those directly involved in it and...

PROMOTIONS & INCENTIVES LICENSING PORTFOLIO 2003: Achieving Your Sales Promotional Objectives.
October 1, 2003... From loyalty to sales uplift, planning is vital for successful licensing campaigns, says Adrian Thomas The use of licensing within promotional marketing is widespread, and for good reason. If you can match your brand values with a...

PROMOTIONS & INCENTIVES LICENSING PORTFOLIO 2003: Choosing the right licence for your brand.
October 1, 2003... A licensing deal is what you want, but how do you go about it? Jamie Edgar outlines the simple process So you've decided that a licence-based promotion could be a route forward for your brand. What now? How do you successfully choose the...

PROMOTIONS & INCENTIVES LICENSING PORTFOLIO 2003: Partners.(Brief Article)
October 1, 2003... Communication and planning are key factors in the success of licensing partnerships, according to Suzy Bashford For brand managers who have never used licensing in promotions, the prospect can be intimidating, not least because it usually...

PROMOTIONS & INCENTIVES LICENSING PORTFOLIO 2003: Budgets.
October 1, 2003... Each licence is unique, so the costs will be different every time, but there are some golden rules, argues Angela Polley Asking how much a licensed promotion will cost is like asking the length of a piece of string: there is nothing set in...