Promotions & Incentives articles from October 2002

Promotions & Incentives archives from October 2002

EDITORIAL: Pepsi push opens up whole new frontiers.(Brief Article)
October 4, 2002... Space - as in the final frontier - is fast becoming the big thing in promotional marketing. Carlton is offering space training, with the tag 'Win a trip to be a spaceman' as a prize to push the relaunch of that seminal Sixties puppet show, Joe...

BREAD: Hovis set up for Christmas with trolley dashes.(Brief Article)
October 4, 2002... Hovis is to link up with toystore Hamleys for a below-the-line push kicking off this month. The campaign, through Dynamo, gives away 10 'trolley dash tickets', which allow consumers to fill up a trolley with toys in a set amount of time....

TELEVISION: Carlton Books signs deal with Bing and Bong.(licensing agreement with Pepper's Ghost)
October 4, 2002... Carlton Books has signed up as a licensee for the launch of kids' TV hit Bing and Bong's Tiny Planets range in 2003. The publisher will have rights across a range of products including story books, activity and sticker books and learning...

CEREALS: Special K puts accent on beauty with Almay.(Brief Article)
October 4, 2002... Kellogg's low fat Special K cereal is joining forces with Revlon's Almay skincare brand for an on-pack promotion targeting health-conscious 20 to 44 year-old women. Consumers can collect between five and eight tokens and send off for one...

ALCOHOLIC DRINKS: Tia Lusso to take on Bailey's.(Allied Domecq )(Brief Article)
October 4, 2002... Allied Domecq this month unveils an extensive sampling campaign for its new Tia Lusso brand in a bid to challenge rival Bailey's stranglehold on the market. The push, through 141, is part of the pounds 30.9 million pan-European launch...

MEDIA: Metro kicks off its first mobile promo service.(Brief Article)
October 4, 2002... Metro, the free newspaper owned by Associated Newspapers, is launching its first mobile marketing initiative. Readers will be able to enter a daily competition, called 'Metro Text', by sending an SMS charged at a premium rate. Mobile...

TRAVEL: Lufthansa aims for agents with Warner CD push.(airline and Warner Music UK target incentive industry )
October 4, 2002... Lufthansa has teamed up with Warner Music UK in a promotion to incentivise travel agents. Those that register with eXperts, the airline's web site for travel agents, can claim free music and games from Warner, both in CD format. Tracks on...

BEVERAGES: Costa texts Londoners with free newspaper promotion.(Brief Article)
October 4, 2002... High street coffee chain Costa is teaming up with the Daily Mail to run an SMS campaign targeting coffee lovers in the London area. Existing Costa customers will receive a text message offering them a free copy of the Daily Mail, London's...

FOOD: Knorr offers money off with Thomas Cook.(joint promotion)(Brief Article)
October 4, 2002... Unilever sauce brand Knorr has joined forces with Thomas Cook to run a promotion offering shoppers the chance to save pounds 200 on a holiday. The in-store push, through Catalyst, is part of a wider strategy to support the migration of...

CAMPAIGN OF THE MONTH: Coca-Cola.(Brief Article)
October 4, 2002... Coca-Cola, perhaps the planet's most recognised brand, re-invents itself yet again with this promotion. The classic bottle is brilliantly re-born in matt silver as reassuringly recognisable as ever, but bang up to date. Cunningly, with the...

ALCOHOLIC DRINKS: First Drinks goes for growth with old ad images.(First Drinks markets using Communicator)(Brief Article)
October 4, 2002... First Drinks brand Benedictine has launched a drive to offer consumers money off their next purchase. The promotion, through Communicator, will involve mailing postcards of old advertising campaigns to 14,000 consumers on its database. The...

BEVERAGES: Douwe Egberts taps into cafe coffee culture.(Brief Article)
October 4, 2002... Douwe Egberts is launching an on-pack promotion for its Real Coffee brand which aims to leverage the growing coffee culture in Britain following the influx of cafes to the high street. Consumers can get a free milk frother if they collect...

MEDIA: Carlton offers space age prize with Joe 90.(Carlton Visual Entertainment uses Swordfish for relaunching campaign)(Brief Article)
October 4, 2002... Carlton Visual Entertainment (CVE) is set to relaunch its sixties puppet TV show Joe 90 with a below-the-line push in men's magazine Jack and in newspaper Metro. The campaign, through Swordfish, will give people the chance to win prizes...

CONFECTIONERY: Jacob's Gems links with Ice Age.(marketing through Brewer Blackler)(Brief Article)
October 4, 2002... Iced Gems and Choc Gems, the confectionery brands owned by Jacob's, are linking with the Ice Age movie in a promotion targeting kids aged between four and 12. The push, through Brewer Blackler, is timed to coincide with the planned release...

IN-STORE NOW: McVitie teams up with Hamleys.(McVitie's Cake Company and Hamleys use Dialogue Marketing Group for promotion )(Brief Article)
October 4, 2002... McVitie's Cake Company has teamed up with Hamleys to offer kids the chance to win a sleep-over in the toyshop. The promotion is an instant win competition on-pack through Dialogue Marketing Group. The winners can take three friends to Hamleys...

IN-STORE NOW: Cearal Partners links up with Landround.(Brief Article)
October 4, 2002... Cereal Partners has linked up with travel promotions specialist Landround for holiday giveaways on Nestle's breakfast cereals including Shredded Wheat, Bitesize, Fruitful, Honey Nut Shredded Wheat and Clusters. Each pack offers a pounds 50...

IN-STORE NOW: Robinson's links up with Disney.(animated film promotion)(Brief Article)
October 4, 2002... Robinson's, the soft drink owned by Britvic, is linking with Disney's forthcoming animated film Lilo & Stitch in a pounds 1.5 million deal. Robinson's plans to leverage the launch of the film later this year by running an on-pack promotion on...

IN-STORE NOW: Tesco runs on-pack stickers on selected products.(Brief Article)
October 4, 2002... Tesco is running on-pack stickers on selected products in-store to flag-up its new Kids range. The labels feature two cartoon character's eyes to match the branding on-pack. Kids can also pick up a leaflet with fold-out toy glasses to wear...

IN-STORE NOW: Thomas Cook links up with Samsung cameras.(Brief Article)
October 4, 2002... Thomas Cook has linked up with Samsung cameras for an on-pack drive. It offers customers the chance to get pounds 100 off their next holiday with Thomas Cook, JMC, Neilson, Style or Club 18-30.

IN-STORE NOW: Co-op runs a 'Fun in the Winter Sun' campaign.(Brief Article)
October 4, 2002... The Co-op is running a 'Fun in the Winter Sun' campaign. It will feature on special packs of the convenience store's oranges and lemons. Participants can win pounds 500 worth of Co-op Travel Holiday coupons with runners-up prizes of 1,000...

IN-STORE NOW: Piglet Beanie from PEK Chopped Pork.(Brief Article)
October 4, 2002... Piglet Beanie soft toys are up for grabs in an on-pack campaign from PEK Chopped Pork. Consumers have to collect two tokens on special packs and send pounds 3.49. All toys are available for five tokens and pounds 11.99.

IN-STORE NOW: Erratum.(Correction Notice)
October 4, 2002... The picture of the hamper for Thompson Directories in the A to Z of Christmas Gifts on page 55 of the September issue of Promotions & Incentives was produced by Geneiva Chocolates, and not Highland Fayre as stated in the caption.

APPOINTMENT: Reed Exhibitions picks Taylor for leading UK post.(Brief Article)
October 4, 2002... Reed Exhibitions has made Karen Taylor its UK managing director, with responsiblity for overseeing shows including Incentive World. She takes over from Andrew Roberts, who died in July. Taylor has 14 years experience in the exhibition...

PRODUCT LAUNCH: Scratchcards go upmarket with EGC chip.(Electronic Game Card releases promotion)(Brief Article)
October 4, 2002... Electronic Game Card (EGC) is launching a promotional tool it says will add a touch of class to the traditional stratchcard. It has developed a device the size of a credit card with a microprocessor chip that houses games ranging from slot...

BRAND REVAMP: Marketing Store drops global tag.(company name change details )(Brief Article)
October 4, 2002... The Marketing Store World Wide is ditching its 'world wide' tag after negative client reaction. The London office has suffered rejection in several pitches because clients assume the agency is too vast to be able to devote time to their...

AGENCY SPLIT: Von Bergen departs The Shop after row.(marketing company personnel and management details )
October 4, 2002... Paul von Bergen is leaving The Shop following a row with senior management over strategy for the youth marketing agency network. His exit sees the UK arm of The Shop lose its grip on its flagship Miller account, which is now being run in...

VOUCHERS: Big W and Comet sign up for High Street Vouchers.(contract details )(Brief Article)
October 4, 2002... Comet, Woolworth's Big W and Optical Express have all signed up to voucher provider High Street Vouchers. The signing brings the total number of redemption partners to over 16,000 high street stores, making the company the largest...

AWARDS: ISP Awards shift to first night of Incentive World.(Institute of Sales Promotion)(Brief Article)
October 4, 2002... The Institute of Sales Promotion is to hold its awards ceremony on the first evening of the Incentive World exhibition. The gala dinner and awards presentation will take place on the 29 April at the Hilton Metropole in London. The move...

EXHIBITIONS: Incentive World seminars set to plug skills gaps.(marketing conference details)(Brief Article)
October 4, 2002... The Incentive World exhibition will this year be running a seminar programme for the first time. The British Promotional Merchandise Association (BPMA) and Reed, the exhibition organiser, have teamed up to launch the initiative, which they...

RETAIL WIN: Virgin Experience is choice of John Lewis.(contract details)(Brief Article)
October 4, 2002... High street retailer John Lewis has taken on Virgin Experience as its experiences gift supplier after a two-way pitch against Red Letter Days. The win marks the first retail account for Virgin Experience, which was launched last year,...

AGENCY LAUNCH: The House split creates new SP marketing shop.(sales promotion)(Brief Article)
October 4, 2002... The House's SP and merchandise arm has demerged from the outfit to create a new agency, called Caspa Marketing. The move follows a split between SP and merchandising activities and branding into two independent entities. 'We were already...

COUPONS: NCH Marketing unveils its new consumer site.(company website details)(Brief Article)
October 4, 2002... CH Marketing has unveiled the name of its long-awaited consumer portal: Wishvalue.co.uk. The new venture allows visitors to download money-off coupons from a broad range of FMCG brands and retailers; for example, 20p off Benedicks Mint...

PROMOTION WORKS: Timotei.(The Marketing Store contract details for Lever Faberge)(Brief Article)
October 4, 2002... Brand: Timotei Golden Highlights Camomile Campaign: Lever Faberge Agency: The Marketing Store Budget: approx pounds 267,000 Timing :six weeks from April 1 Objectives: To encourage women to try Timotei's new Golden Highlights...

IN THE HOT SEAT: Colin Lloyd.(interview )(Interview)
October 4, 2002... Emma De Vita meets Colin Lloyd, the ex-DMA chief who wants to open doors. Colin Lloyd has revealed his latest move after leaving the DMA in March, where he was president for nine years: he is to be non-executive chairman of National...

MOVING UP: Louisa McGinn, Tarantula.(company personnel changes )(Brief Article)
October 4, 2002... Louisa McGinn has been promoted to senior account manager at Tarantula. She will work on the Tele2 and Marlow Foods accounts. The agency has also appointed Viv Hall as account executive for Kwik Save.

MOVING UP: Greg Thorpe, 23red.(marketing industry personnel changes )(Brief Article)
October 4, 2002... Greg Thorpe has joined 23red as senior project manager. Previously with Tequila, he joins ex-Tequila staff and 23red managing partners Jane Asscher, Adam Wylie and Sean Kinmont. He will be responsible for the agency's work with the World Rally...

MOVING UP: Natalie March, Catalyst Marketing.(Brief Article)
October 4, 2002... Catalyst Marketing has appointed Natalie March as account manager for the agency's Muller Dairy and Birds Eye Walls accounts. She was a marketing executive with UCG Cinemas. Sophie Boston also joins as account executive and will work on the...

MOVING UP: Tim Carter, SMP.(SMP personnel appointment)(Brief Article)
October 4, 2002... Tim Carter has joined SMP as project manager. He joins from Browne International, where he was international area manager. The agency has also hired Taryn Woodhouse as junior account manager for the National Car Rental Group.

MOVING UP: Lisa Thompson, Corgi Classics.(personnel appointment)
October 4, 2002... Lisa Thompson has been promoted to marketing director at Corgi Classics. She joined the firm in 1998 and previously worked at The Marketing Store, Emap and Weetabix. She will be responsible for licensing, product management and development.

ANALYSIS: Cigarette firms look for let-outs.
October 4, 2002... Tobacco - Ad ban Regulation to stop the promotion of tobacco is almost here, but are there loopholes? Tobacco marketing is a taboo subject at the best of times, but with the imminent enforcement of the much-mooted advertising ban, marketers...

ANALYSIS: Battle for loyalty set to intensify.(Customer loyalty programs marketing details )
October 4, 2002... Loyalty Schemes - Consumers are the winners as the fight to curb their promiscuous tendencies hots up. You'll no doubt have noted that the launch of Nectar, a loyalty coalition of Sainsbury's, Debenhams, BP and Barclaycard, has spurred Air...

ANALYSIS: Clients go below the line.(Marketing industry )
October 4, 2002... Market Slump - Despite dire predictions, SP is outperforming other sectors. Global agency networks are not in good shape. Network chiefs delivering bleak predictions for the future, while posting depressing results for the past few months,...

IN-STORE MARKETING: Kids wield powers of persuasion.
October 4, 2002... Children are developing sophisticated ways to influence buying decisions. So is pester power dead? New research by McCann-Erickson Junior claims that today's children aren't using pester power as a way of getting their weary parents to...

IN-STORE MARKETING: Shop talk - Rip-off Britain brigade fails to see true picture.
October 4, 2002... Once again the headline writers have resurrected 'Rip-off Britain' (Consumer Association's Which?, August 2002). That long, expensive and futile government enquiry into supermarket pricing should have buried this. But it seems the...

IN-STORE MARKETING: Abbey tests shop floor tactic to sell insurance.
October 4, 2002... The bank wants to adopt retail's 'small and exciting' image. Will its off-the-shelf strategy pay off? Abbey National's move to sell travel insurance in boxed packages (P&I September 2002) marks an attempt to deliver its above the line...

IN-STORE MARKETING: M&S' national plan has local focus.
October 4, 2002... The retail giant is breaking with tradition and briefing BDW to improve the regional shopping experience. Marks & Spencer learnt about the importance of marketing the hard way - when its loyal, British shoppers stopped popping in for their...

LICENSING: Hulk aiming to beat film fatigue.
October 4, 2002... Licensing programmes can't afford to rely on well-known characters to make it a success in-store. Universal Studios is banking on its summer 2003 blockbuster movie, The Hulk. An all-singing, all-dancing promotional campaign has been lined...

LICENSING: My fantasy licence - The Premiership.(Brief Article)
October 4, 2002... Watching the development of 'the beautiful game' over the past few years, I am intrigued to see where it can go from here. In 50 years time, when technology has improved, owning the Premiership licence could make for a big fat revenue...

LICENSING: Why licensing calls for longer-term relations.
October 4, 2002... Forgo the quick fix - success is grounded in strong partnerships not opportunistic short-termism. Licensing is already recognised as one of the most powerful marketing tools in the mix, but developing client/agency relationships will be...

LICENSING: Licensing Authority - Ignore the power of the small screen - at a cost.(Brief Article)
October 4, 2002... Licensing deals with Hollywood blockbuster movies can provide a superb opportunity to put your brand in front of consumers. Movies like Minority Report and Spiderman are glamorous, exciting and backed by the marketing muscle of US studios. But...

OPINION: Letter from America - Beware litigation - it might be coming your way.(Brief Article)
October 4, 2002... Chris Tarrant did a feature in his show on London's Capital Radio about people in the US who had successfully sued fast food restaurants for the most ridiculous things. A woman slipped on a drink she had thrown at her partner in the restaurant...

OPINION: Client comment - Stopping customer churn should be a priority.(Brief Article)
October 4, 2002... All firms have a percentage of customer churn - people walking away from goods or services. Although this varies by industry sector and brand, we're told the average is around 20 per cent, although many companies experience up to 80 per...

OPINION: And another thing - Imperfect science helps to understand clients.(Brief Article)
October 4, 2002... I believe clients get the agencies they deserve - but do agencies get the clients they deserve? For years I have recruited account handlers using aptitude and psychometric tests that divide people into four types: 'drivers' - those...

VOX POP: Sales promotion.(Brief Article)
October 4, 2002... EDWIN MUTTON, director-general, ISP With more budget going below the line, is SP's image catching up with advertising on the sexiness stakes? It ought to be getting sexier. Unfortunately, SP lost its glamour at the end of the 1980s and...

Why SP isn't marketing's dumb blonde.(sales promotion)
October 4, 2002... Is sales promotion's image as a poor relation to direct marketing justified? Suzy Bashford reports. Sales promotion has long suffered from being seen as the dumb blonde of the marketing mix: fun and attractive, but cheesy and good only for...

PROFILE: Roast Britannia - Mary Keates trade marketing manager Centura Foods.
October 4, 2002... When Mary Keates joined Centura Foods from Schwarzkopf in 2000, she was assigned to what she describes as a 'bizarre' project - Roast Britannia. She remembers the look of confusion on her colleagues' faces as they comically assumed she was a...

CASE STUDY 1: John Smith's Ales.(Scottish Courage)
October 4, 2002... Scottish Courage wants punters to 'Just 'Ave It' in a no-nonsense instant-win push, finds Bhavna Mistry Cutting the No Nonsense Man as the face of John Smith's ale was a brave move by Scottish Courage. The cardboard cut-out had been the...

CASE STUDY 2: Felix cat care.(Felix launches campaign)
October 4, 2002... A long-term promotion from the number-two cat food is set to boost brand loyalty, writes Sarah Howells. With eight million cat lovers in the UK, competition is fierce in the feline food category, with an on-going battle for top spot being...

SPECIAL REPORT: Brand Licensing 2002 - Show properties.
October 4, 2002... Brand Licensing London 2002 is expecting to match the growth of a buoyant sector. In its four-year history, Brand Licensing London has become an essential date in the industry's events calendar. The show's success has been led by the...

SPECIAL REPORT: Clothing - Catwalk premiums.(promotional wear to follow high fashion )
October 4, 2002... Next year's premiums are set to follow high fashion more closely than ever. Sarah Howells reports. You wouldn't automatically associate footballing hero and cultural icon David Beckham with promotional clothing. After all, even the...

MARKET SURVEY: Publishing - 20 top tips.(publishing premiums)
October 4, 2002... Publishing premiums offer vast potential - so long as you get it right, as Philip Chadwick reports. So you've taken the decision to use good old-fashioned publishing for your promotional premium, but what's it to be? Do you offer your...

ON OFFER.
October 4, 2002... P&I's review section features a host of products, incentives, premiums, gadgets, gizmos and services, photographed and rated by our reviewers. Product information and contact numbers are included with each review for easy reference, or copy the...

SLEUTH: What a bummer.( hipster knickers )(Brief Article)
October 4, 2002... We've all suffered, though some of us more than most if the picture below is anything to go by. But this fashion victim's situation is one we can all relate to - you've bought a pair of hipster trousers (quite popular with the yoof of today)...

SLEUTH: On yer marks.(London Triathalon participants)(Brief Article)
October 4, 2002... Now Iain Sanderson has always been a bit of a babe-magnet on the SP circuit - or so Sleuth is reliably informed anyway. The Dynamo man's got all the gear - black leathers, the throbbing bike et al... And his magnetism clearly knows no...

SLEUTH: Sleuth's nan.
October 4, 2002... There's now a new word to add to the lexicon of meaningless jargon that those who don't know what they're talking about spout when they really don't know what they're talking about. That word is SPAD, and I'm told its used to refer to a...

SLEUTH: Blast from the past - October 1997.
October 4, 2002... Europe - even five years ago - was making the headlines. Promoters were expecting a cross-European code by May of 1998. As part of the same move, the EPMA was researching the size of the European market. - Carlson UK was 'streamlining'...

SLEUTH: Timeless appeal.(Ryder Cup 2001 retains name despite being postponed until 2002)(Brief Article)
October 4, 2002... Sleuth is no expert, but the world of golf looks as if its been stuck in a time warp. The evidence? Appalling dress sense (Pringle jumpers, checked trousers - sooo Seventies) and clubs refusing to allow women members (positively dark ages) are...

SLEUTH: A whole other experience.(Red Letter Days website confusion details)(Brief Article)
October 4, 2002... Anyone who's tried to log onto the Red Letter Days website (or rather 'miskeyed') will get a bit of a shock. Users going to redletterdays.com won't find any balloon or racing car experience. The only experience they'll be getting is...

SLEUTH: Competition.(Brief Article)
October 4, 2002... This month, the very sweet folk at Geneiva Chocolates (01763 257705) have donated a goodie-filled hamper. To win, just answer the three questions below and send them in to the address at the top of the page. The winner will be pulled out of a...