Promotions & Incentives articles from November 2008

Promotions & Incentives archives from November 2008

Editorial: Even in a recession, price is not enough.(Editorial)(Brief article)
November 30, 2008... When times get tough, brands turn to SP because they get instant results. No surprise there perhaps - those of us who have been through a recession before will have seen spend invariably filtering from ads to below-the-line work. What's...

Campaigns: The Sun and NOTW plan to launch cashback scheme.
November 30, 2008... The Sun and The News of the World are planning to launch their own cashback offer based on the GreasyPalm scheme. News International has signed a deal with Submission Technology, which has set up a white label version of the GreasyPalm...

Campaigns: Aero to hire for male-oriented campaign.(Brief article)
November 30, 2008... Nestle brand Aero is on the hunt for a partnership agency to create campaigns targeting men. The campaigns will follow on from last year's TV ads, which featured a semi-naked man in a log cabin talking about the chocolate bar. The ads were...

Campaigns: Cadbury offers Rio carnival trip to choc eaters.
November 30, 2008... Cadbury has launched an on-pack campaign running across its range of chocolate offering consumers the chance to win a trip to a famous carnival. The 'Is there a carnival in the box?' campaign uses a prize-draw mechanic requiring...

Campaigns: Cake brands in slimming push outside stores.
November 30, 2008... WeightWatchers has launched a sampling campaign at UK supermarkets to drive sales of its licensed meals, bread and cakes. The campaign highlights products from WeightWatchers licensees Warburtons, Greencore and Finsbury Cakes. Created by...

Campaign of the month: Lurpak.(Brief article)
November 30, 2008... This is one of my favourite experiential campaigns. It proves that if you use a simple idea to tap into consumers' preoccupations, you can truly deliver. The campaign nicely dovetails Lurpak's recent advertising focusing on the humble...

Campaigns: FA plans promo on merchandise for World Cup.
November 30, 2008... The Football Association (FA) is planning a series of on-pack promotions around England football team merchandise to drive awareness of the 2010 World Cup. A free prize draw running from January to July will offer fans the chance to win...

Campaigns: Douwe Egberts partners You for Xmas drive.
November 30, 2008... Premium coffee brand Douwe Egberts is launching a coupon drive through You magazine in December as it seeks to increase take-up among Christmas shoppers. The campaign, created by Cubo, will take the form of advertorials offering 50p-off...

Campaigns: Marmite to extend use of Paddington.(Marmite lanched campaign created by Iris)(Brief article)
November 30, 2008... Unilever brand Marmite is planning to launch an on-pack campaign offering consumers the chance to obtain a Paddington Bear figure. The campaign, created by Iris, is due to launch in the new year and follows recent above-the-line activity...

Campaigns: Renault takes Megane to malls.
November 30, 2008... Renault is launching a series of trivia quizzes in shopping centres as part of its through-the-line campaign to launch the latest Megane. The integrated campaign, created by Pulse, aims to encourage test drives and capture data. It...

Campaigns: Hi-Tec explains technology of waterproof boot.(Brief article)
November 30, 2008... Hi-Tec has launched an integrated campaign to communicate the product benefits of a walking boot that uses nanotechnology to repel water. The campaign, created by Live and Breathe for Hi-Tec's V-Lite Ultra WP boot, will run online, in...

Campaigns: Disaronno set for Valentine's Day campaign.(Caspa)(Brief article)
November 30, 2008... First Drinks brand Disaronno is to launch a Valentine's Day on- and off-trade promotion targeting women. Disaronno will give away premium Italian chocolates as part of the on-trade activity to reflect the liqueur's Italian heritage. The...

The Business: Gambling Act 'is confusing promoters' 12 months on.(Brief article)
November 30, 2008... Promoters are still struggling to take advantage of changes arising from the Gambling Act more than a year after it was passed, says the Institute of Sales Promotion (ISP). According to ISP legal affairs director Philip Circus, many...

The Business: Vodafone scraps brand experience role.
November 30, 2008... Vodafone has axed its global director of brand experience and partnership marketing role following an internal review. The remit of former brand experience chief Peter Harris has been taken on by Vodafone's global brand director David...

The Business: Game to rethink strategy amid video game rise.(Brief article)
November 30, 2008... Game is planning a revamp of its loyalty and in-store strategy as it seeks to take advantage of the rise in video game sales. The retailer has hired Billington Cartmell following a pitch through the AAR. The agency has a brief to work with...

The Business: Waterstone's story most read on P&I website.
November 30, 2008... Waterstone's book bank for kids and Kerrygold's on-pack bag giveaway have been the most popular exclusives to run this year on pandionline.com. The Waterstone's campaign, which was created by Wax, allows schoolchildren to swap old books...

The Business: Promotion works - The Mall.
November 30, 2008... Client: The Mall Agency: Meteorite and RPM Timing: June-July 2008 Budget: Undisclosed Strategy The promotion offered people a pampering voucher if they spent over pounds 50. They could also enter a competition to win a Mulberry bag,...

The Business: ITV brings in BD Network for promo link-ups.(Brief article)
November 30, 2008... ITV has appointed BD Network with a brief to create promotional opportunities around the channel's TV shows. The agency's appointment was orchestrated by ITV director of promotions Corine Pouvreau-Miles, who joined the broadcaster in...

The Business: Kellogg's adds Iris to roster for sampling work.
November 30, 2008... Kellogg's has appointed Iris Experience to a place on its roster following a pitch. The agency will create sampling campaigns to run across brand extensions including Rice Crispies Squares, Nutri-Grain Soft Oaties and Special K Mini...

The Business: PizzaExpress head of grocery departs.
November 30, 2008... PizzaExpress head of grocery Simon Barnett has left the restaurant chain on the spur of the company's gift-card rollout. Barnett joined the brand in 2006 from Unilever, where he was business group manager for Peperami and Pot Noodle. ...

The Business: Tesco expands kids' voucher.
November 30, 2008... Tesco is planning to extend its combined kids' voucher scheme into environmental projects, cooking and music as part of next year's relaunch. Earlier this year, Tesco announced it was combining the Sports for Schools and Clubs and...

The Business: Agency iRise is downsized by joint owners.
November 30, 2008... IRise, the agency jointly owned by Iris and media specialist Rise Communications, has been downsized to a collaboration between the owners. The agency was launched in July last year and was intended to concentrate on through-the-line media...

People: In the hot seat - Andrew Edwards.(Interview)
November 30, 2008... The Leo Burnett Group London CEO speaks to Bhavna Mistry about the toughest job of his career. Straight talking and hard working: this is how Andrew Edwards describes himself. By and large, so do those who know the group chief executive of...

People: Moving up - Tom Milns, Inferno.
November 30, 2008... Inferno has appointed Tom Milns as its head of digital. He has previously worked at Fujitsu and agency Hagarth. -------------------- Did you find this article useful? Why not subscribe to the magazine? Please call 08451 55 73 55 for...

People: Moving up - Ayman Maat, Archibald Ingall Stretton.
November 30, 2008... Ayman Maat has been made Archibald Ingall Stretton's head of experience architecture. Maat formerly worked for LBi London. -------------------- Did you find this article useful? Why not subscribe to the magazine? Please call 08451 55...

People: Moving up - Amelia Baerlein, Space.
November 30, 2008... Space has appointed Amelia Baerlein as senior account manager. She will work on accounts including Destination Devon and Wines of Rioja. -------------------- Did you find this article useful? Why not subscribe to the magazine? Please...

People: Moving up - Fraser Otterbein, BSI Group.(appointment of Mark Dando)(Brief article)
November 30, 2008... Fraser Otterbein has been named sales manager of BSI Group's event management division, Olive 360 degrees. Mark Dando has also been appointed as sales manager at the division. -------------------- Did you find this article useful? Why...

People: Moving up - Laura James, Line Up.
November 30, 2008... Experiential agency Line Up has hired Laura James as its event producer. James was senior event manager at Gyro International. -------------------- Did you find this article useful? Why not subscribe to the magazine? Please call 08451...

People: Moving up - Laura Derbyshire, Not Actual Size.
November 30, 2008... Laura Derbyshire has joined experiential agency Not Actual Size as senior account director. She joins from Sledge. -------------------- Did you find this article useful? Why not subscribe to the magazine? Please call 08451 55 73 55 for...

People: Moving up - Mikah Martin-Cruz, Samsung.
November 30, 2008... Mikah Martin-Cruz has been named Samsung Electronics UK's head of marketing following the departure of Anthony Marsella in June. -------------------- Did you find this article useful? Why not subscribe to the magazine? Please call...

In-store marketing: Kids' schemes go head to head.
November 30, 2008... Tesco and Sainsbury's are squaring off for a loyalty fight by launching their vouchers for schools against each other for the first time next year. One outcome of media interest in overweight children is that brands have slimmed down their...

Digital: Major brands spur mobile revolution.
November 30, 2008... Mobile coupons are old hat, and household names are now buying into technology like quick response and dot mobi websites. Promotionally speaking, the new frontier, now online has been tamed, is mobile technology. Mobile couponing via SMS...

Live issue: Consumers seek out SP as hard times hit.(Survey)
November 30, 2008... As the economy nosedives, shoppers are more likely than ever to buy a brand running a promotion. Jane Bainbridge reports on our exclusive poll. From retailers to manufacturers, companies are bracing themselves for a period of less lavish...

Profile: Easy listening - Chris Goldson, creative content director, Absolute Radio.
November 30, 2008... Chris Goldson is a determined man. As Absolute Radio's creative content director, it is his responsibility to ensure the station's competition entries entertain its listeners. There is nothing more boring, he says, than answering A, B or...

Cover story: Play courts families with Nestle.
November 30, 2008... The UK home entertainment emporium is offering cereal munchers the chance to buy a family film on DVD for pounds 1. James Quilter investigates. As any media buyer will tell you, a campaign's creative is irrelevant if unseen by the public....

Risk management: Brand cover.
November 30, 2008... Tokens and coupons are in the ascendancy as consumers seek a little financial relief. But, finds Steve Hemsley, their popularity and relative simplicity as a mechanic belie a need for risk management. With the economic downturn hitting...

Publishing: 10 Top tips.
November 30, 2008... Publishing can be daunting for the uninitiated promoter, but by following 10 sensible steps, book campaigns will deliver powerful returns for brands, writes Simon Clarke. Books offer a wealth of advantages to brand owners when it comes to...

Corporate incentives: Cash or cards?
November 30, 2008... Now more than ever, cash is a coveted incentive. But does money motivate, and if not, what are the alternatives for employers wanting to drive performance? Julia Buchanan finds out. It is a classic, cringe-making feature of every childhood...