Promotions & Incentives articles from November 2007

Promotions & Incentives archives from November 2007

Editorial: Brands can rise above the digital controversy.(Editorial)
November 20, 2007... Within the recent 'state of the nation' report that is the quarterly Bellwether marketing spending study, one fact seemed to stand out. The expansion of digital as a medium pushed beyond its present limits and accounted for about six per cent...

Campaigns: Trade promotion - Gordon's Gin deploys chef Ramsay to help 'fix' pubs.
November 20, 2007... Gordon's Gin is taking its association with celebrity chef Gordon Ramsay into the on-trade with a campaign where he delivers commercial advice to bars and pubs. The push, through Arc, features Ramsay in the business fixer role he adopts in...

Campaigns: Digital - BT campaign seeks users for wi-fi network.
November 20, 2007... BT is gearing up for a New Year campaign to sign up customers in an attempt to create the world's largest wi-fi network. The push will support its BT Fon service, which launched last month, and will allow members to access each other's...

Campaigns: On-pack - Dairy Crest to shout about its British origins.
November 20, 2007... Dairy Crest is highlighting its British provenance in a campaign designed to drive growth in the key pre-Christmas sales period. The through-the-line push focuses on the fact that the brand is the only major butter brand to carry the Red...

Campaigns: In-store - Matalan focuses on POP in 'It's a gift' festive push.
November 20, 2007... Discount clothing retailer Matalan is gearing up for one of its largest in-store promotions as part of its Christmas campaign. The push has been created by Simpson Group, which won the work in a pitch against Matalan's roster agencies, and...

Campaign of the month: Innocent.(Brief article)
November 20, 2007... I've been really impressed by the current Innocent online marketing campaign, if only because of its brilliant title - 'buy one... get one tree'. Not only does it explain the essence of the campaign in an instant - always a good idea -...

Campaigns: Gift with purchase - McDonald's to tie Happy Meals into Bee Movie.
November 20, 2007... McDonalds is teaming up with DreamWorks Animation to promote forthcoming film Bee Movie through the fast-food chain's Happy Meals. The promotion is based around the movie's story-line about the importance of bees and the pollination...

Campaigns: Competition - Poultry body in continued bid to boost sales.
November 20, 2007... The British Turkey Federation is forging ahead with plans for a promotion to bolster Christmas sales, despite the latest avian flu outbreak in Suffolk. The marketing body is continuing with activity targeting the UK's 7,500 independent...

Campaigns: In-store - Sainsbury's backs Sport Relief.
November 20, 2007... Sainsbury's is planning a high-profile in-store push to publicise next year's Sport Relief, the fundraising initiative run by the BBC and Comic Relief. The supermarket chain is looking at a number of ways to use point of sale material to...

Campaigns: On-pack - Kellogg to aim zoo day out at families.
November 20, 2007... Kellogg is offering consumers the chance to be a zoo keeper for a day as part of a promotion for its cereal brands, as exclusively revealed by P&I (pandionline.com, 6 November). The push, which will run on 25 million packs of Rice Krispies,...

Campaigns: Integrated - Guinness pounds 10m activity mixes price and prizes.(Guinness America Inc.)(Brief article)
November 20, 2007... Guinness is combining price deals and themed promotions as part of its biggest-ever integrated marketing push. The pounds 10 million campaign sees pre-Christmas activity in both the on- and off-trade channels, as well as a digital campaign...

Campaigns: Vouchers - QS Stores links with WH Smith for book offer.
November 20, 2007... Value clothing retailer QS Stores is teaming up with Mills & Boon and WH Smith to offer a book promotion in the run-up to Christmas. The cut-price fashion chain is offering customers a free Mills & Boon novel plus a pounds 2-off voucher at...

Retail: Stella seeks to dispel 'bad rep' with focus on heritage.
November 20, 2007... InBev is in talks with supermarkets about funding a revamp of the way beer is sold in-store. The company, which owns lager brands such as Stella Artois and Becks, is looking at ways to redesign beer aisles and make them more attractive to...

Moves: Marketing Store and Bender go separate ways.(David Bender appointed)(Brief article)
November 20, 2007... The Marketing Store (TMS) has parted company with global chief executive David Bender after only 10 months, as revealed exclusively on pandionline.com. Bender, who was formally chief executive of TMS's sister company, Havi Global...

Digital: 118 118 to expand 'piggyback' ads service.
November 20, 2007... Directory enquiries service 118 118 is planning to extend its 'piggyback' ads service to include offers next year. The service, called txd//ad, offers brands the opportunity to add their details to text messages sent in response to...

Licensing: Former Kellogg licensor Pink to launch courses.
November 20, 2007... Former Kellogg licensing manager Richard Pink is launching a training venture in an attempt to increase understanding about licensing and its use in promotions. The company, called Pink Key Developments, will run two courses a month...

Promotion works: Lufthansa.
November 20, 2007... Client: Lufthansa Agency: Intelligent Marketing Budget: pounds 10,000 Timing: 16th August - 16th October Strategy: Intelligent Marketing developed a viral game Lufthansa Lucie, to engage consumers while at the same time capturing...

Agency: Hutton Collins buys Billington Cartmell stake.
November 20, 2007... Independent agency Billington Cartmell (BCL) has sold a stake in its business to private equity company Hutton Collins. BCL management and founders will retain a majority stake in the agency, while the injection of capital will be used to...

Vouchers: Retailers sign up in Leisure Vouchers first.
November 20, 2007... Leisure Vouchers is launching its first retail partnerships with Halfords and golf store American Golf. The tie-in is part of Leisure Vouchers' strategy for 2008 to add retailers to its list of partners. Leisure Vouchers managing...

Agency: Arc and Leo Burnett unite departments.
November 20, 2007... Leo Burnett Group agencies Arc and Leo Burnett have merged their planning and creative departments as part of plans to integrate the two agencies' offering. The move follows the appointment of Arc London managing director Andrew Edwards as...

In-store: T-Mobile revisits multimedia task.
November 20, 2007... T-Mobile is reviewing its in-store multimedia account across all 255 of its UK stores. At the time of writing, the mobile network had seen presentations from four agencies, including incumbent Iris. T-Mobile upgraded its in-store...

Moves: Spicer takes on marketing task at Media Square.(Mike Spicer appointed )(Brief article)
November 20, 2007... Mike Spicer, the former Arc managing director, is joining marketing services group Media Square as chairman of its marketing division. Spicer will be responsible for the development of agencies including Clark McKay & Walpole, digital shop...

Trade Body: BPMA launches scheme to meet training needs.
November 20, 2007... The BPMA is looking to boost its education and training provision with the launch of a bespoke scheme aimed at the needs of merchandise suppliers. Director-general Gordon Glenister said the scheme, the BPMA Academy, would fulfil the same...

People: In the hot seat - Carl Lumbard.(Biography)
November 20, 2007... Fox's vice-president tells James Quilter why working as a team and nurturing talent is a winning formula. It is the end of the Brand Licensing Show and for Twentieth Century Fox vice-president and fifth- placed Licensing Leader in P&I's...

People: Moving up - Philip Slade, T7f.
November 20, 2007... T7f, formerly known as the 7th Floor Consultancy, has appointed Philip Slade as creative director. Slade has been working as a consultant at the agency for most of this year. The appointment comes as T7f looks to open a New York office to help...

People: Moving up - Geoff Foots, Guerrilla.
November 20, 2007... Integrated agency Guerrilla has promoted designer Geoff Foots to the position of creative director. Foots has been with the agency since it launched in 2002

People: Moving up - Clare Piggott, Nickelodeon UK.
November 20, 2007... Nickelodeon UK has appointed Mattel UK senior country manager Clare Piggott as vice-president of consumer products. Piggott takes over from Trudie Hayward, who left the company to work as a consultant

People: Moving up - Trenton Birch, RPM.
November 20, 2007... RPM has hired Trenton Birch, former project manager with music strategy agency Frukt, as operations director, a newly created position within the agency. Birch will be responsible for production

People: Moving up - Derrick Hardman, Capital Incentives and Motivation.
November 20, 2007... Capital Incentives and Motivation has appointed Derrick Hardman as managing director. Hardman previously worked for Capital Incentives owner Accor Services

People: Moving up - Tanya Artman, Kate Steel, Aqueduct.
November 20, 2007... Integrated agency Aqueduct has promoted its group account director Tanya Artman and founding director Kate Steel. Artman becomes head of client services while Steel takes the title of operations director with responsibility for creative...

People: Moving up - Tony Knight, Lime Communications.
November 20, 2007... Lime Communications has recruited Tony Knight as brand partnership manager to work across all entertainment properties. Knight joins the team from TUI Travel, part of TUI AG, where he was responsible for sales promotions across all of TUI...

In-store Marketing: Shop talk - Who's paying the price of festive promotions?
November 20, 2007... Price promotions are an important tool for any retailer or supplier, especially around the Christmas period, which may make or break a company's financial performance over the year. This is an important time for choosing the method of price...

In-store Marketing: Are the post-Christmas sales starting to go out of fashion?
November 20, 2007... Shoppers are being enticed by frequent discounting, new store openings and celebrity ranges. No sooner has the turkey gone cold, it seems, then Britons start turning their thoughts towards bargain-hunting. The sales that follow Christmas...

Licensing: Breathing new life into the oldies.
November 20, 2007... Licensors and brands are resurrecting children's characters, but which ones can be comeback kids? Children have never had so much TV programming available to them. With the growth in multi-channel TV, the number of hours broadcast has...

Live Issue: Shopper insight - Targeting and intrusion: it's a fine line.
November 20, 2007... Google and Motorola have come under fire for plans to 'pry' on customers to tailor marketing. But as Sainsbury's and Somerfield offer instant coupons, James Quilter asks if there's a difference in tactics. Thanks to progress, the targeting...

Digital: Does SP's future lie with digital?(Sales promotions)
November 20, 2007... As digital spend increases to record levels, how will the medium's continued rise affect the sector? The boom and bust of digital in the early days of 2000 seems a lot longer than seven years ago. Digital is living up to its early promise,...

Profile: Patrick Allen, Marketing director, Co-operative Group - Group ambition.
November 20, 2007... New jobs tend to bring additional responsibilities, but for the Co-operative Group's marketing director, Patrick Allen, this came in the shape of several thousand stores, all of which were in the middle of a major overhaul. But the role is...

Cover Story: Texaco invents Hector for road safety.
November 20, 2007... The forecort chain is pushing its social responsibility credentials by revisiting its 80s campaign. Whether its giving something back or corporate and social responsibility (CSR), many brands are trying to do their bit to help consumers....

Special Report: Corporate incentives - Party planner.
November 20, 2007... Christmas is traditionally a time when employers reward their staff for a job well done. But staging a successful event is a challenge for organisers. James Quilter discovers that it's all in the preparation. Christmas is just around the...

Special Report: Clothing.
November 20, 2007... Just as the seasons dictate fashion on the high street, they can also influence the promotional market. Simon Clarke reveals what's in vogue. Think promotional clothing and you tend to think T-shirts - but as consumers become more...

Market Survey: Publishing - Fantasy fiction.
November 20, 2007... Stuart Derrick challenges publishers to recommend an ideal book promotion for a chocolate brand. Books are a flexible option for products that are looking to add value and create brand synergy. In order to test the credentials of some of...

Special Report: Risk management - Reducing the risk.
November 20, 2007... Stuart Derrick unravels the key procedures that can help predict the performance of a campaign. Estimating in advance how a promotion will perform is incredibly difficult. The interaction of a huge number of variables - from the type of...

On offer.
November 20, 2007... P&I's review section features products, incentives, premiums, gadgets and services, photographed and rated by our reviewers so you can make an informed choice. Supplier names, product information and contact numbers are included with each...

Sleuth.
November 20, 2007... Hair-raising read... We had the matriarch of the world's most popular cartoon family down as more of a National Enquirer reader. But never underestimate the thirst for marketing knowledge of a licensing leader such as Marge Simpson....

Blast from the past: Nov/Dec 1997.
November 20, 2007... Ten years ago, the efficacy of loyalty cards was called into question by a survey, commissioned by The Continuity Company, which found that almost three quarters of loyalty cardholders did not stop shopping at other supermarkets. -...