Promotions & Incentives articles from November 2005

Promotions & Incentives archives from November 2005

Editorial: Halting character links is a naive way forward.(Brief Article)(Editorial)
November 21, 2005... Only in the US would you find the firm behind the Atkins diet funding research to the tune of dollars 73,000 (pounds 42,000) to find out how well Sesame Street's Elmo sells broccoli. But setting aside the fairly odd partnership between the...

In-Pack: Cereal Partners set to cash in on Narnia release.
November 21, 2005... Cereal Partners Worldwide is exploiting the release of Disney's The Lion, the Witch and the Wardrobe with a pan-European, cross-brand campaign through The Marketing Store. The push sees Narnia figurines inserted in Nestle cereal brands...

Competition: Quorn offers iMacs in health campaign.(Quorn Foods Inc.)(Brief Article)
November 21, 2005... Marlow Foods' Quorn brand is taking the high ground in the food education arena with a national competition targeting primary and secondary schools and local education authorities (LEAs). The Quorn IQ Test, through Brahm, is the brand's...

Partnership: NDNA in search of brands to join nutrition drive.
November 21, 2005... The National Day Nurseries Association (NDNA) is calling for brands to join its Big Breakfast healthy eating campaign, which launches in June next year. Partners will receive branding on promotional materials, together with product...

Gift with purchase: Make-up brand joins retailer for blusher pot offer.
November 21, 2005... New make-up brand MeMeMe is embarking on its first promotional push with a gift-with-purchase to drive sales over the Christmas period. The brand, which launched in October, will give away limited edition blusher pots - Pink Puff Powder in...

Instant win: Nokia pushes fashion mobiles.
November 21, 2005... Nokia is using its sponsorship of Clotheshow Live to create pre-awareness for the launch of its 'Fashion Collection 2006' handsets. Nokia 'Style Scouts' will photograph the most stylish people entering the show, who will then receive...

Two-for-one: London sights back ATOC aim to lure visitors.
November 21, 2005... Top London attractions including the Science Museum, the Saatchi Gallery and the Tower of London are getting behind a campaign from The Association of Train Operating Companies (ATOC) to encourage visitors back to the capital after the 7 July...

Scratchcards: Odeon banks on King Kong for biggest cinema promo.(Brief Article)
November 21, 2005... Odeon is launching its biggest ever in-cinema promotion at the end of November, with a partnership campaign to support the release of UIP/Universal's King Kong. The cinema chain is offering a prize for every movie-goer purchasing one of...

On-pack: Pretty Polly ties with Vivo for hosiery 'first'.
November 21, 2005... Pretty Polly has launched what it claims to be the hosiery sector's first ever on-pack partnership campaign, featuring covermounted lipsticks on 100,000 packs of tights. The push, via Mediator, targets Pretty Polly's '18-25 core group',...

Campaign of the Month: Canon Creativity Centre.
November 21, 2005... When Dixons announced that it was to stop selling 35mm cameras in its 221 stores, the writing was on the wall: the 35mm was on its way out. With Kodak running a concerted push to increase sales of its digital cameras and print technology,...

Partnership: Beeny lends her name to boost Tchibo in the UK.
November 21, 2005... German coffee-to-clothing retailer Tchibo has teamed up with TV property guru Sarah Beeny for a partnership designed to raise its profile in the UK. The deal, through Intelligent Marketing, kicks off in late November with Beeny...

Giveaway: Times Online to target business with wine push.
November 21, 2005... Times Online is re-running the wine giveaway push it first ran in 2004 with an updated version from 21 November. Site visitors can play a coconut shy-style wine bottle game and enter a prize draw to win a case each hour between 9am and 5pm,...

Campaign: Experiential - Umbro goes global for football activity.(Umbro International Ltd.)(Brief Article)
November 21, 2005... Umbro is to back its central 'One Love' message for next year's World Cup with a global promotional campaign that takes in experiential, CRM and online work. The push, in conjunction with agency RPM, centres on a 400-page fine art...

Campaign: Promotion Works - Utterly Butterly.(Brief Article)
November 21, 2005... Brand: Utterly Butterly Client: Dairy Crest Campaign: Utterly Butterly Build a Biplane Agency: Toucan Timing: May-September 2005 Strategy: Agency Toucan devised a competition to build an Utterly Butterly biplane replica as part of...

Campaign brief: Zopa raises profile of low-cost loans.(advertising)(Brief Article)
November 21, 2005... Zopa, which claims to be the world's first online financial exchange, is raising the profile of its low-cost loans in the run-up to Christmas with an experiential campaign through Burn, the agency formed by ex-Black Cat directors Julie Cheetham...

Campaign brief: Teadirect supports launch of Decency Manifesto.(Brief Article)
November 21, 2005... Fairtrade tea brand Teadirect is supporting the launch of its Decency Manifesto with a sampling drive scheduled to last for 96 days. Consumers presenting a proof of purchase will receive a Decency Manifesto tea towel as part of the push, which...

Campaign brief: Met Office NHS and npower team up.
November 21, 2005... The Met Office, NHS and npower have teamed up to produce 100,000 liquid crystal room thermometer cards for the Met Office's Health Forecasting Patient Packs. B&H Liquid Crystal supplied the thermometers.

Campaign brief: Lactalis runs DVD on-pack push.
November 21, 2005... Lactalis is running a DVD on-pack push for its President Cheese Slices brand to raise taste and convenience awareness. Called 'Love your sandwiches', the activity is through Inferno. Consumers send three lids from President cheese slices pack,...

Campaign brief: National Garden Gift Vouchers aims to boost sales.(Brief Article)
November 21, 2005... National Garden Gift Vouchers is aiming to boost sales over Christmas with aggressive pre-Christmas POP in 1,220 garden retail outlets across the UK. The POP suite has been created by Triangle and includes wobblers, hanging banners, bunting,...

Campaign brief: Onetel signs sponsorship deal.
November 21, 2005... Onetel has signed a three-year deal to sponsor the UK Music Hall of Fame. The agreement was brokered by entertainment marketing agency Kempster, which will also handle activity to lever the sponsorship.

Campaign brief: Dowlis Corporate Solutions to float on AIM.
November 21, 2005... Dowlis Corporate Solutions, which claims to be the UK's second largest promotional merchandise supplier, has announced its intention to float on AIM to raise pounds 4.5 million to fund growth and working capital requirements.

Campaign brief: Erratum.
November 21, 2005... In last month's P&I (news, page 8), we stated that Parker Pens had been knocked off the Central Office of Information's (COI) revised merchandise roster. Parker Pens is, of course, part of the Sanford corporation and so is still retained on the...

Motivation: Carphone plans Christmas staff incentive drive.
November 21, 2005... Carphone Warehouse has joined forces with mobile brands such as O2, Nokia and Virgin for its biggest ever Christmas staff incentive. The scheme runs until 7 January, and top prize for the best 40 performers is an all-inclusive trip to...

Start-up: Music publisher offers download.
November 21, 2005... Classical music publisher Boosey & Hawkes, has launched booseytones.com, a download service for promoters offering classical ringtones and music downloads as premiums. Natasha Baldwin, head of Boosey & Hawkes music consultancy, said:...

Research: Swapitshop puts out kids' activity report.
November 21, 2005... Swapitshop - the company behind kids' online auction site Swapits - has launched a monthly research report for marketers, breaking down statistics and trends from its 350,000 members' online behaviour. The Cool Report outlines activity on...

Sourcing: Redskin in Far East sourcing bid.(Brief Article)
November 21, 2005... Agency Redskin has joined forces with Hong Kong-based premium supplier Asia Vantage to provide a sourcing service designed to slash costs by cutting out the middleman. The collaboration, named Asia Vantage UK, sees two Redskin staff...

Partnership: Fox on the hunt for Family Guy third-party link.(Brief Article)
November 21, 2005... Twentieth Century Fox is looking to hook up with male-oriented licensing partners for Family Guy, as the animation's first series rolls out on BBC 2. 'We want brands that capture the show's irreverent style and so we're mainly targeting...

Account win: Souk Response wins BHB Order of Merit account.(British Horseracing Board Ltd.)(Brief Article)
November 21, 2005... The British Horseracing Board's (BHB) has handed its Order of Merit through-the-line account to Souk Response. The Order of Merit, a season-long league system that tracks the performance of horses, is in its second year. 'The remit is to...

Account win: Otto UK takes on Tequila to work on loyalty brief.(Brief Article)
November 21, 2005... Otto UK, the online retailer and mail-order company, has appointed Tequila\Manchester to handle retention and loyalty work for its Grattan, Look Again and Freemans brands. The agency won the account following a four-way pitch. John...

Retirement: BI founder set for retirement.(David Hackett)(Brief Article)
November 21, 2005... David Hackett, UK chairman and founder of motivation giant BI, is to retire in December. Hackett, who set up BI 25 years ago, will not be replaced. His responsibilities will be spread across the current management team, led by managing...

Appointment: Warner hires Ad Bradley Music.
November 21, 2005... Warner Music has outsourced its partnership marketing for the first time in a bid to boost sales. Music agency Ad Bradley Music, established last February by former Sony-BMG creative director Adam Bradley, has been set the task of driving...

Experiential: Malmaison in bid to tie up jazz partners.
November 21, 2005... Hotel chain Malmaison is hunting for promotional partners as it takes its jazz festival on the road for the first time. Jazz on the Quay first ran in 2003 to celebrate the 10th anniversary of the chain's launch in Edinburgh. The event will...

Awards: ISP makes initial call for entry to its 2006 Awards.
November 21, 2005... The Institute of Sales Promotion is calling for entries to its 2006 ISP Promotional Marketing Awards. 'Categories have been subject to minor refinements, but the awards will again reward combined creativity and effectiveness,' said ISP...

Incentives: Capital signs up Accor Hotels for Bonds scheme.
November 21, 2005... Capital Incentives has added its parent company Accor's hotel group to its list of Capital Bond redemption partners. Beefeater, Brewers Fayre and TGI Fridays have also signed up, alongside Accor chains such as Novotel and Ibis. The...

In the Hot Seat: David Evans.(The Grass Roots Group)(Interview)
November 21, 2005... GRG's CEO talks to Bhavna Mistry about marrying socialism and capitalism. 'The secret of success is to believe you're a promising 21-year-old, and I still believe it,' says David Evans, chairman and chief executive of The Grass Roots...

Moving Up: Adam Leigh - The Communications Agency (TCA).
November 21, 2005... Former Euro RSCG London managing director Adam Leigh has joined TCA as chief executive, teaming up with founder and chairman Robert Prevezer.

Moving Up: Sean Burke - The Marketing Store.
November 21, 2005... The Marketing Store has appointed Sean Burke to the newly created key role of retail activation director.

Moving Up: Various - 23red.(Carol Pinder )(Jonathan Long)(Owen Jenkinson)(Jo Smith)(Brief Article)
November 21, 2005... 23red's recruitment binge sees Carol Pinder (pictured), formerly at Publicis, take on the new role of head of planning. Jonathan Long joins the agency as senior copywriter, while Owen Jenkinson joins as project director. Jo Smith comes in as...

Moving Up: Kate Thurlwell - The Lounge.
November 21, 2005... Experiential agency The Lounge has hired Kate Thurwell as business development manager. She previously worked for Virgin's youth marketing division.

Moving Up: Various - Fox Kalomaski.
November 21, 2005... Fox Kalomaski has boosted its account team with the appointment of Lisa Saidel as account manager and Simon Dixon as account executive. Paul Styles has been promoted to head of art, and James Hough has been made account executive.

In-Store Marketing: Shop Talk - Old and new technology can succeed in tandem.
November 21, 2005... More and more TV screens are appearing in our stores - but does this new technology help someone shop? Conversely, PC World, clearly a technology-based retailer, has introduced an in-store magazine - but does this old technology help...

In-Store Marketing: Middleman muscles in on promotional activity.
November 21, 2005... Sainsbury's is the latest retailer to hire an intermediary to drive in-store marketing, but how will it affect agencies and brands? The balance of power for in-store campaigns is changing as Sainsbury's follows in the footsteps of Tesco and...

Licensing: Ban looms for character promos.
November 21, 2005... The Children's Food Bill is putting pressure on brands targeting children to put their house in order. It is unlikely Mr Greedy has been to the Labour Party Conference before. Yet at this year's gathering in Brighton, the Mr Men...

My Fantasy Licence: New Year.(Brief Article)
November 21, 2005... The celebration of New Year is the oldest of all holidays. First observed in ancient Babylon, it has taken 4,000 years to become the annual watershed of today. Whatever your predilection (best night of the year/best left to amateurs/time to...

Licensing Authority: Look to gaming promos to target youth market.
November 21, 2005... A recent study in the United States showed that American kids spend, on average, nine hours a week watching TV. However, they spend 12 hours a week playing video games. More significantly, the time they spend watching TV is declining, while the...

Live Issue: Radio Promotions - Why brands are splashing out on radio.
November 21, 2005... Promotions are driving the rise of radio, but do the figures add up for brands? As a marketer planning the best use of sponsorship and promotions budget, how likely is it that you'd choose to spend it on radio? Five years ago the answer...

Cover Story: Doom aims to entice gamers.(United International Pictures )
November 21, 2005... UIP has compiled a far-reaching tactical campaign in an attempt to get gamers in front of the big screen. James Thornton reports. When Doom - the uber-popular alien shoot-'em-up game that blasted onto gamers' screens in 1993 and has stayed...

Profile: Competitive Streak - Roz Colthart, Group marketing director Malmaison.
November 21, 2005... Roz Colthart is someone for whom gut instinct is everything. Take her first job, for example: aged 18 and having just started university, she spotted an opportunity at Disney in Orlando and decided that chucking college life to cross the...

Special Report: Publishing - Publishing's Pull.
November 21, 2005... Printed premiums have always proved popular with magazines, but other sectors have now seen the potiential. Anybody who has been in a newsagent over the past few years will have noticed the preponderance of magazines using books, novel...

Market Survey: Risk Management - Risk on Trial.
November 21, 2005... How well do risk management players respond to a hypothetical brief? P&I turns mystery shopper to find out what they can deliver. Every promoter wants their campaign to be the one that takes the nation by storm - the push that becomes a...

Special Report: Corporate Incentives - Communication Challenge.
November 21, 2005... Email is losing its impact when it comes to internal updates, so is it time to rethink delivery of incentive messages, asks Stuart Derrick. We now receive a greater proportion of our communications via email, but the ease of electronic...

Special Report: Pens - 10 Reasons to buy.(Brief Article)
November 21, 2005... Jennifer Creevy reports on why the humble pen is still a winner in the promotional premium stakes. Fits any budget Whether you're planning a big-budget national campaign or a low-cost regional mailout, there's a pen solution available....

On Offer.
November 21, 2005... P&I's review section features products, incentives, premiums, gadgets and services, photographed and rated by our reviewers so you can make an informed choice. Supplier names, product information and contact numbers are included with each...

Sleuth: Sleuth's Nan.(Brief Article)
November 21, 2005... Every year my old incentive muckers down at GRG do a quick divvy up on what their punters spend their well earned rewards on. What do you think the most popular redemption was for 2005? Holidays? Balloon flights? Mud wrestling pygmies? Not...

Sleuth: Dive! Dive! Dive! Billington bags bronze!
November 21, 2005... Pictured above right is Vanessa Hogg,new business director at Billington Cartmell having medalled at the Aquathlon championships in Honolulu. We're not sure what an Aquathlon is, but we bet it hurts, so light pats on the back for Vanessa

Sleuth: Blast from the past - November 1995.(Brief Article)
November 21, 2005... It certainly wasn't intentional, but fictional bottled mineral water was the focus of a P&I challenge a decade ago. Then though, we were putting client marketers on the spot to come up with a campaign strategy. Great minds, and all that...

Sleuth: Get down man, you'll pull something!(Paul Burgess in World Wakeboarding Championship )(Brief Article)
November 21, 2005... This nutter, sorry, outdoors type, is Paul Burgess, head of creative at Loewy taking part in the World Wakeboarding Championship in Moscow recently, coming sixth for his troubles (and roubles). All good stuff, but apparantly he's still looking...

Sleuth: When promos go bad ..(Brief Article)
November 21, 2005... Well done and top marks to the marketers at the caring, sharing Co-op for a well placed ad in The Observer. Underneath the paper's 'shocking revelation' that one of its journalists was sold enough drink in one bar to kill her, our mates plonked...

Sleuth: Windy gets his oats ..(Brief Article)
November 21, 2005... Honestly, sometimes these things just write themselves. Back in my day it was all good, innocent fun, but no more. As frontman for Leo Burnett's Quaker ads, Windy's clearly enjoying the job (although it looks to us like he's spending more time...

Sleuth: Heave!(Brief Article)
November 21, 2005... These two intrepid chaps are Dan Darley and Richard Dewire, oarsmen extraordinaire attempting to make it from the Canary Islands to Antigua in aid of Make A Wish and Cancer Research, and backed by our friends at Senator Pens. The 40-day lurch...