Promotions & Incentives articles from November 2004

Promotions & Incentives archives from November 2004

Editorial: Why ISP is right to let punters have their say.(Brief Article)(Editorial)
November 30, 2004... What do consumers really think of our work? It's a vital question. We think we know what they think, but this view is often based on gut feeling and the views of a few focus groups pre-campaign rather than anything more substantive. Which...

Instant win: TDK puts tickets up for grabs to boost DVD sales.(Brief Article)
November 30, 2004... TDK has put together a movie-themed instant win promotion as it seeks to drive sales of its DVD five-packs. Codes on 500,000 packs of DVD-R and DVD-RW products can be entered into the campaign website, www.tdk-movies.com. Up for grabs are...

Sampling: Nivea employs sexy Santas to target men.(Brief Article)
November 30, 2004... 'Sexy Santa Claras' are being used to promote Nivea's For Men products during the Christmas party season to convince males of the importance of a grooming regime. The Morning After campaign, through Mercier Gray, sees female sampling teams...

Prize draw: The Fort centre in pounds 1,000 draw for Christmas.(Brief Article)
November 30, 2004... Customers visiting Manchester's newest shopping centre are being given the chance to win pounds 1,000 a week in retail vouchers in the run-up to Christmas. Visitors to Fort Shopping Park, which opened in late October, enter via a free...

Licensing: Airtours in Thunderbirds promo.(Brief Article)
November 30, 2004... Airtours and retail partner Going Places have linked up with the Thunderbirds licence to push family holidays for 2005, timed to coincide with the DVD release of the film. The push, through Redskin, sees all of Going Places' 650 stores...

Giveaway: Strongbow set to build festival link with CD offer.(Brief Article)
November 30, 2004... Strongbow is aiming to build on the success of its sponsorship of summer music festivals with an exclusive CD giveaway. The Strongbow Rooms dance mix CD, put together by Warner Music UK, can be claimed by visiting the NME.com website and...

Discounts: Aqua Bar opens up with BOGOFs and giveaways.(Buy One Get One Free )(Brief Article)
November 30, 2004... Water-only retailer Aqua Bar has lined up a range of promotional offers as it rolls out 15 units at shopping centres in the UK. Aqua Bar sells more than 130 varieties of water and bottle-carrying accessories targeting health-conscious...

Giveaway: Swapits links with Funday Times for online campaign.(Brief Article)
November 30, 2004... Swapits, the online youth trading currency set-up, has teamed with the Funday Times in a deal that could see 45 million Swapits given away. Between 14 November and the New Year, the Funday Times will carry vouchers worth 25-50 Swapits to...

Prize draw: Tchibo in move to strengthen UK presence.(Intelligent Marketing)(Brief Article)
November 30, 2004... German retailer Tchibo is looking to consolidate its UK positioning with a three-pronged push developed by Intelligent Marketing. The main thrust sees the coffee-to-clothing chain promote its gold jewellery with the 'Join the Tchibo Gold...

Campaign of the month: Nescafe love the morning.(Nescafe Original )(Brief Article)
November 30, 2004... Nescafe's latest promotion is a great way of reminding consumers to make the most of the morning. Special packs of Nescafe Original give three consumers the opportunity to win pounds 100 every day for a year. The proposition is perfectly simple...

In-pack: L'Oreal Kids ties with Shark Tale in on-pack push.( L'Oreal Kids )(Brief Article)
November 30, 2004... L'Oreal Kids is targeting mums with young children with an on-pack promotion aimed at making bathtime more fun. The children's haircare brand is giving away three Shark Tale 'Bath Grippers' - shaped stickers that can be attached to the...

Licensing: Centre:MK takes up The Snowman licence for drive.(The Snowman)(Brief Article)
November 30, 2004... Centre:MK, one of the top 10 regional shopping centres in the UK, is using The Snowman licence for a winter push that sees grotto giveaways and retail tie-ins backed by a DM campaign and press competitions. Retailers at the Milton Keynes...

Departure: Triangle chief's exit paves way for a new team.(Brief Article)
November 30, 2004... Triangle founder Kevin Twittey is stepping down as chairman on the eve of the agency's 30th anniversary. Twittey's decision comes as parent Publicis aligns Triangle to the Leo Burnett group of companies. Triangle will move to Leo Burnett's...

Job cuts: Unilever culls sales and marketing jobs.(Brief Article)
November 30, 2004... FMCG giant Unilever is to slash up to 25 jobs from its UK Foods sales and marketing team as part of its bid to get back on track. The move comes after disappointing third-quarter sales that saw the company commit itself to a higher...

Research: Consumers call for firms to put CRM on agenda.(Cause-related marketing)(Brief Article)
November 30, 2004... Cause-related marketing (CRM) remains high on consumers' agenda with two-thirds calling for more companies to get involved, according to a report from Business in the Community (BiTC). The Brand Benefits study, which questioned 6,000...

Exhibition: European crowd hails the first LA RoadShow a hit.(European LA Office RoadShow)(Brief Article)
November 30, 2004... Last month's inaugural European LA Office RoadShow has been hailed as a success, attracting 350 delegates. Mitch Litvak, President of LA Office said: 'We have grown RoadShow successfully in the US over the past seven years and it's...

Awards: Public to get vote at ISP Awards.(Brief Article)
November 30, 2004... Members of the public are being recruited to judge at next year's ISP Awards, as an Audience Award replaces the Platinum Awards. While the rest of the awards are judged by industry experts, a consumer panel, handpicked from consumer...

Account win: Britvic chooses Supremia for its premiums work.(Supremia)(Brief Article)
November 30, 2004... Britvic Soft Drinks has handed its premiums buying business to sourcing house Supremia in an initiative driven by the company's procurement department. Supremia is thought to have taken on all responsibility for Britvic's premiums...

Licensing: Red Cell seeks partners for TV launch of quiz.(Beat the Intro)(Name That Tune-style)(Brief Article)
November 30, 2004... Interactive music quiz game Beat the Intro is hunting for blue-chip partners as it plans 2005's expansion into TV. The Name That Tune-style DVD game is expected to sell 250,000 copies this Christmas, and its maker, Beat the Intro...

Restructure: The Marketing Store streamlines sectors.(Brief Article)
November 30, 2004... The Marketing Store has brought together its agency, premium and regional businesses as part of a restructure that sees the creation of a number of senior positions and six-figure investment in planning and creative. Under the new regime,...

Account win: C4 gives Yellow Submarine Big Brother 6 work.(Brief Article)
November 30, 2004... Yellow Submarine has won the five-way pitch for next year's Big Brother 6 promotions account. Speaking ahead of the pitch, Channel 4 consumer products manager Richard Amos said that it was looking for 'two or three major FMCG brands', but...

Exhibition: Reed highlights Incentive World seminar details.(Brief Article)
November 30, 2004... Incentive World organiser Reed Exhibitions has unveiled details of next year's seminar programme ahead of the February show. Free back-to-basics 'nuts and bolts' sessions will run throughout the three-day show, supplemented by case studies....

Promotion works: McVitie's.(Dunk for Britain )(Brief Article)
November 30, 2004... Brand: McVitie's Digestives, Chocolate Digestives, Rich Tea, Hob Nobs, Ginger Nuts, Caramels and Chocolate Hob Nobs Client: McVitie's Campaign: Dunk for Britain Budget: Undisclosed Agency: Catalyst Timing: September - November 2004...

News People: In the hot seat - Iain Sanderson.(Interview)
November 30, 2004... The Dynamo founder tells James Thornton why it pays to get rid of the 'bull'. At the beginning of Dynamo's 15th year in SP, founder and chairman Iain Sanderson clearly has succession management on his mind. He has appointed three...

Moving up: Neil Cowan, Mark Oldridge - 141 Worldwide.(Brief Article)
November 30, 2004... 141 Worldwide has appointed Neil Cowan as UK business director and Mark Oldridge as head of European planning. Cowan was founder and managing director of DM shop Adventus, and has also worked with KLP, Brann and Mediator. Oldridge was...

Moving up: Gill Maclenan, Marcus Sandwich, Vicki Cox, Tom Charles, Nilam Patel, Chris Lloyd - Haygarth.(Brief Article)
November 30, 2004... Haygarth has promoted SP account directors Gill Maclean, Marcus Sandwich and Vicki Cox, and DM account director Tom Charles, to team associate director level. Nilam Patel takes on account directorship, and Chris Lloyd joins as art director team...

Moving up: Martin Cooper Cottrills.(Cottrills)(Brief Article)
November 30, 2004... Martin Cooper has been promoted from general manager, marketing, to head of marketing at service recognition company Cottrills. He has been with the firm for 12 years.

Moving up: Helen Haider - 4Kids Entertainment International.(Brief Article)
November 30, 2004... 4Kids Entertainment International has appointed Helen Haider as senior vice president of retail. She joins from Hasbro.

Moving up: Diane Jackett - Headcount Worldwide Field Marketing.(Brief Article)
November 30, 2004... Headcount Worldwide Field Marketing has hired Diane Jackett as client services director.

In-store marketing: Shop talk - Why the loyalty schemes must go back to basics.
November 30, 2004... Loyalty schemes have come a long way to reach today's swipe-card technology and heavyweight brand partnerships. But while the names, technology and potential may all be there, some major programmes are rumoured to be in trouble and some...

In-store marketing: Can Unilever market itself out of trouble?
November 30, 2004... Having issued a profits warning, the FMCG giant is embarking on a creative brand-building push to get back on track financially. A profits warning is not how any incoming chairman wants to make his City debut, but September saw Unilever's...

Licensing: Kids characters come up trumps.
November 30, 2004... An extensive report by NPD reveals how UK households are spending their money on licensed goods. Research company NPD has been tracking 6,500 UK households over the past year in a bid to discover which licensed products are making their...

Licensing Authority: Is the sales promotion sector ready to take on the challenge that is India?
November 30, 2004... It's 2014. The largest market in the world is very much open for business. It's been a long haul but those licensing and promotions companies that made efforts to gain a foothold in the market as early as 2005 are being rewarded for their...

Forum: First forum a winner - P&I event covers the issues facing the SP sector.(Brief Article)
November 30, 2004... Promotional coupon fraud, how agencies can win back faith from brand managers and the challenges that the SP sector faces in 2005 were just three of the issues covered in the Question Time session at the first Promotions & Incentives Forum. ...

Live issue premium and incentive suppliers: Buyers cash in as suppliers consolidate.
November 30, 2004... Fierce competition in the premiums sector is leaving suppliers in a state of flux, but clients are profiting as a result. If you bought shares in P&MM earlier this year, you should have a smile on your face. The performance improvement...

Cover story: Kellogg's Corn Flakes.(Cover Story)
November 30, 2004... The cereal brand is teaming with 20th Century Fox and Springfield's favourite dysfunctional family to get its market active. It can't have missed anyone's radar that Homer, Bart, Lisa et al have moved from their erstwhile BBC2 home to take...

Profile: Wimpy - Clare Starling, marketing manager, Wimpy.
November 30, 2004... 'I'm a big kid at heart and what I enjoy most is working on children's promotions,' says Clare Starling, Wimpy's marketing manager. These days, that's not an easy brief. Children demand much more to stimulate them, as Starling acknowledges, but...

Market Survey: Electrical Incentives - Inspecting gadgets.
November 30, 2004... With high-street prices for electrical goods falling and their perceived value remaining high, we ask marketers to review some of the latest products to see if they make the grade in the incentives arena ROBOSAPIEN Gary West, marketing...

Special Report: Pens - Pull of the pen.(pen industry, ball point pens)
November 30, 2004... Pip Brooking rolls back the years to discover how the promotional pen industry has expanded into a multi-million pound business. Look around any office space and most of us are likely to see a branded pen or pencil knocking around...

Special Report: Publishing - Bank on the bestseller.
November 30, 2004... Books have built their premium credentials as covermounts but they're just as valuable for other pushes, as Stuart Derrick finds. The UK is a nation of book lovers. Despite the rise of the internet, mobile phones, computer games and...

On offer.(advertising)(Advertisement)
November 30, 2004... P&I's festive review section features a host of products, incentives, premiums, gadgets, gizmos and services, photographed and rated by our reviewers so you can make an informed choice. There's still time to order before Christmas, and...

Sleuth: Is it the thought that counts?
November 30, 2004... It's just your luck. You've suddenly become a parent, you're feeling cream-crackered and, frankly, you could down a bottle of bubbly in one. Understandably, you're expecting someone to send you something to wet the baby's head - you work...

Sleuth: Sleuth's nan.(GlaxoSmithKline rebrands Horlicks)(Brief Article)
November 30, 2004... It takes a brave marketer to try to reinvent a brand more than a century old. GlaxoSmithKline is doing just that with its 130-year-old Horlicks brand. Horlicks is fed up of being used as a synonym for messes, muddles and pejorative words no...

Sleuth: Blast from the past: Nov/Dec 1994.(Brief Article)
November 30, 2004... Ten years ago, Nestle linked with Burger King to run an on-pack offer on its Kit-Kat brand, via FKB Carlson. Kit-Kat buyers qualified for free Mega Meal, fries or burgers, with 500,000 free, instant win hamburgers up for grabs. - Graham...

Sleuth: Top gongs.(Awards and Achievement)(LIMA licensing awards)(Brief Article)
November 30, 2004... An awful lot of glass ware was lugged home by the folk at The Licensing Company on the night of the LIMA licensing awards. The agency literally swept the board, scooping six out of the 15 gongs, including the licensing agency of the year...

Sleuth: Bullocks.
November 30, 2004... Now that cow-tipping is off even the unofficial incentive agenda (the poor moos find it difficult to get up again - so cruel), bovines in SP have been at a bit of lose end. So imagine Sleuth's delight when a PR called up with the immortal...

Sleuth: Champions of charidee.(Brief Article)
November 30, 2004... So good to see SP boys and girls get off their well-lunched behinds and do their bit for good causes. They've been going at the fundraising hammer and tongs with Leeds' Brahm and London's Meteorite pegging it at the Bupa Great North Run....

Sleuth: Competition.
November 30, 2004... The lovely people at online hamper firm Moviehampers.com (www.moviehampers.com) are offering one hamper, up to the value of pounds 100 to the winner of this month's competition. To enter, send correct answers to the questions below to the...

Guide to SP Techniques: Introduction - Down to SP basics.(sales promotion)
November 30, 2004... When it comes to promotional campaigns, identifying brand objectives is as important as developing the best techniques. Once, sales promotion was what you did to deliver a short, but sharp, uplift in sales. It was simple and did what it...

Guide to SP Techniques: Generating trial - Why trial matters.(sales promotion)
November 30, 2004... Convincing consumers to trial brands is key to their long-term sales strategy. James Thornton looks at the mechanics involved. Getting consumers to try your product may be a no-brainer when it comes to maximising the impact of a product...

Guide to SP Techniques: Raising awareness - How to boost brand profile.(Sales promotion)
November 30, 2004... Sales promotion is no longer about merely shifting boxes - now sales and brand-building go hand-in-hand, says Stuart Derrick. Sales promotion is a key sales driver, but in today's competitive market, it is increasingly required to also do a...

Guide to SP Techniques: Encouraging loyalty - Keep the faith.
November 30, 2004... Consumer loyalty is a tough nut to crack, but there are two routes that can halt brand switching, says Bhavna Mistry. 'Most consumers today haven't got the time or the inclination to make new choices every day. Whether we're working or...