Promotions & Incentives articles from November 2003

Promotions & Incentives archives from November 2003

EDITORIAL: SP should get behind credibility research.(Editorial)
November 13, 2003... Melanie Howard raises a hugely important issue in her assertion that if SP is to gain the greater credibility it seeks, it needs to invest in more research (news, page 7). As co-founder of think-tank Future Foundation, Howard's inside...

COMPETITION: Safeway offers prize vouchers to push apples.(Brief Article)
November 13, 2003... Safeway is incentivising customers to buy English apples during the festive period by offering them the opportunity to win pounds 1,000 of its vouchers. The competition is being promoted using Post-it note barkers, which will be displayed...

ON-PACK: Nescafe levers Gold Blend link to Love Actually.(Brief Article)
November 13, 2003... Nescafe is leveraging its tie-up with romantic comedy film Love Actually through an on-pack promotion across its flagship Gold Blend brand. The top prize is pounds 50,000 to spend on romantic treats. Other prizes include weekend breaks and...

SCRATCHCARDS: Royal Mail in pounds 5m competition.(Brief Article)
November 13, 2003... Royal Mail is tying up with Celador's Who Wants to Be a Millionaire? for a pounds 5million promotion over Christmas to encourage customers to trade up from second to first class stamps. The campaign, which follows Royal Mail's Lord of the...

FIELD MARKETING: BBC backs Olive with below-the-line drive.(new food magazine)(Brief Article)
November 13, 2003... BBC Magazines is pushing its new food title, Olive, which launches on 19 November, with a below-the-line drive. Around 400,000 mini sampler magazines containing pounds 1-off vouchers are to be distributed at the BBC's Good Food (26-30...

PREMIUMS: Greene King to reward punters with Santa hats.
November 13, 2003... Greene King is running a Christmas campaign across it 442-strong pub chain, offering pub-goers discounts and premiums. Customers receive a Santa hat in return for buying three bottles of drinks such as Smirnoff Ice, or a pocket radio in...

INSTANT WIN: Blue Nun unveils pounds 600 gold cork festive activity.(Brief Article)
November 13, 2003... Wine brand Blue Nun is unveiling an instant-win promotion this Christmas that gives customers the chance to win pounds 600. The promotion will be flagged up via a neck tag on a million bottles, inviting purchasers to check if they have one...

ON-PACK: Campbell's in two-pronged campaign to reward loyalty.(Proximity London and Banks Love promote Campbell's soup and meatball products)(Brief Article)
November 13, 2003... Food company Campbell's is running two below-the-line pushes this winter to raise awareness among consumers that the brand produces more than just soup. One of the promotions, through Proximity London, focuses on Campbell's Condensed and...

PRIZE DRAW: Bringme offers prizes in awareness activity.(Brief Article)
November 13, 2003... Lloyds TSB's incentives company Bringme is launching an awareness-raising campaign. The brand, which launched in June, is giving employees across its client base, including staff at B&Q, William Grant and Somerfield, the chance to win...

CAMPAIGN OF THE MONTH: Warburtons.(Brief Article)
November 13, 2003... Although promotions are market-driven, all too often a campaign doesn't always fit with the message the brand wants. A campaign may want consumers to win, for example, the very latest gadget, but that prize doesn't always reflect the...

POP: Young's begins Christmas pub POP onslaught.(Brief Article)
November 13, 2003... Brewery Young's is beefing up its trade promotions, starting with a push featuring its iconic ram dressed in festive guises and the strapline 'The perfect blend of hops, barley and Christmas'. The activity, through The Communications...

SAMPLING: Surf tours with mock vote as a sales incentive.(Brief Article)
November 13, 2003... Surf is running a sampling push in the form of a mock election campaign. Promotional teams are touring the country urging members of the public to vote to save a celebrity from the 'Surf 99 Stains Torture Test'. Teams will arrive in...

AGENCY LAUNCH: 'Remuneration' idea at heart of Fresh strategy.(Brief Article)
November 13, 2003... Caterpillar Consultancy co-founder Tony Fairclough has set up below-the-line agency Fresh with former Clarke Hooper creative director Martin Smith. Part of Fresh's strategy is a 'remuneration structure' that promises to write off 20 per...

APPOINTMENT: Hogg quits 141 for Billington Cartmell move.(Vanessa Hogg)(Brief Article)
November 13, 2003... WPP agency 141 has lost several high-profile members of staff, including business development director Vanessa Hogg. Hogg has taken the same role at Billington Cartmell, despite attempts by newly appointed 141 chairman Richard Church to...

AGENCY LAUNCH: Elvis launch aims to fill the planning gap.(Brief Article)
November 13, 2003... Advertising agency Miles Calcraft Brigginshaw Duffy (MCBD) has set up a below-the-line outfit called Elvis to bring brand and media planning expertise to promotions. Elvis, which is headed by ex-Claydon Heeley managing director Mark...

SP SPEND: Bellwether reports SP spend rise.(Sales Procedure )(Brief Article)
November 13, 2003... The third quarter of 2003 saw SP spend rise by 2.7 per cent, the first increase since the start of 2002. This jump, unveiled in the latest Bellwether Report, contrasts sharply with falls in spend for sponsorship, conferences, PR and market...

SPORTS SPONSORSHIP: Shell Olympics brief is won by Carlson group.(Brief Article)
November 13, 2003... Shell has given Carlson Marketing Group a brief to leverage its sponsorship of next year's Athens Olympic Games. It is the first time the oil behemoth has sponsored the games. Carlson's contract covers merchandising and hospitality. ...

REGULATION: Pharmaceutical firms' incentive schemes slated.(Brief Article)
November 13, 2003... The Government's Medicines and Healthcare Products Regulatory Agency (MHRA) has criticised a number of pharmaceutical firms' incentive schemes for breaching its guidelines. The agency has told wholesalers Nucare, Numark and AAH...

REWARD SCHEME: Grass Roots sets up international rewards scheme.(Brief Article)
November 13, 2003... Grass Roots has launched what it claims is the world's first off-the-shelf international rewards programme, which it calls grgWorldReward. The system is already in use at research firm Research International. It enables the company to...

RESEARCH: SP sector is urged to fund better research.(Brief Article)
November 13, 2003... The SP industry should put more money into research if it wants to bring greater credibility and consumer-focus to the discipline, according to a leading think-tank. Future Foundation co-founder Melanie Howard has approached the Institute...

AWARDS: ISP responds to members with awards revamp.(ISP Promotional Marketing Awards)(Brief Article)
November 13, 2003... The Institute of Sales Promotion has rejigged its 2004 awards, renaming them the ISP Promotional Marketing Awards. The awards now feature 27 categories in four sections: industry sectors; promotion techniques; special promotions; and...

MOTIVATION: Maritz cuts 70 positions as it rejigs its focus.(Brief Article)
November 13, 2003... Motivation house Maritz has axed 70 jobs in its UK operation as part of a restructure to focus on the automotive, pharmaceutical and financial sectors. The redundancies represent about 10 per cent of its UK workforce, with its incentives...

PROMOTION WORKS: Nintendo.(Fox Kids Europe launches online campaign)(Brief Article)
November 13, 2003... Brand: Pokemon Sapphire and Pokemon Ruby Game Boy Advance Client: Nintendo Campaign: N/A Agency: in-house at Fox Kids Europe Budget: undisclosed Timing: June-October The on-air and online campaign ran on FKE channels and websites...

GUIDE TO SP THIRD-PARTY PROMOTIONS: Promos with a partner.(Column)
November 13, 2003... Philip Chadwick outlines ten ways to make sure your third-party partnerships stay on the right course 1 Be clear about the kind of brand or property you want to link up with and why. Don't pick partners at random. Research the market and...

IN THE HOT SEAT: David Atkinson.(Interview)
November 13, 2003... Space's co-founder tells Philip Chadwick why size is vital to the new agency It's a brave move to launch an agency with only one paying client to smooth the bumpy road travelled by all start-ups whatever the economic climate. For David...

MOVING UP: Elly Hastie, Ping Communications.(Elly Hastie previously with Proximoty London)(Brief Article)
November 13, 2003... Elly Hastie has joined Ping Communications as senior account manager. She was previously with Proximity London, where she worked with such clients as VW, Sainsbury's, Telebank and Eurostar.

MOVING UP: Danny Crowe, Interfocus.(Crowe heads travel and leisure division)(Brief Article)
November 13, 2003... Interfocus has appointed Danny Crowe as client services director to head its retail and travel and leisure specialist divisions. He has 20 years of experience in marketing, with stints at Thomas Cook, The Marketing Store and Mercier Gray.

MOVING UP: Tony Royle, IQ Group.(Brief Article)
November 13, 2003... Tony Royle has joined IQ Group as sales director, promoting its range of in-store marketing technology. Royle has experience in screen technology and digital media.

MOVING UP: Barbara Holgate, The Big Kick.(Brief Article)
November 13, 2003... The Big Kick has made Barbara Holgate a director. Before joining, she was a director of Storm, part of the Triangle Group. Holgate will share client responsibility with managing director Debbie Simmons.

MOVING UP: Ian Hughes, Capital Incentives & Motivation.(Brief Article)
November 13, 2003... Ian Hughes has become national account manager at Capital Incentives & Motivation. His previous role was at Bonusbond, as senior sales executive.

MOVING UP: Amanda Bell, Antone.(Brief Article)
November 13, 2003... Amanda Bell has been appointed business development manager at Antone. She will be responsible for promoting its dedicated POP design and manufacturing facilities, and its overall retail design capability. Bell has eight years of experience in...

IN-STORE MARKETING: Compliance: who's responsible?
November 13, 2003... With POP spend around pounds 1.15bn, brands are recognising a need to encourage more buy-in from store managers, discovers Suzy Bashford at POPAI's conference Ninety-one per cent of brand owners say their budgets for POP will increase next...

IN-STORE MARKETING: SHOP TALK - Rogue buyers put retail power back on agenda.
November 13, 2003... The issues thrown up by the consolidation of retailer power into fewer and fewer hands has, in the past, been swept under the carpet. But when the Competition Commission gave Morrisons the green light to bid for Safeway, 'retailer power'...

LICENSING: Licensed toy sales boom across Europe.
November 13, 2003... Research shows traditional kids' toys are feeling the heat from the popularity of licensed properties A quarter of all toys sold in the UK are licensed, and their popularity is likely to increase as children continue to request licensed...

MY FANTASY LICENCE: The Bad Guy.(Interview)
November 13, 2003... A good villain is a rare commodity. The villain is just there to make the good guy's life miserable before he's vanquished, right? Wrong. Villains are a fantastic opportunity to explore your imagination. Some of the most memorable...

LICENSING: Licensing Authority - Millionaires' traits can teach us a thing or two.
November 13, 2003... The BBC has been running a series that investigates and identifies the character traits of a diverse collection of self-made millionaires. This might come as a surprise, but brands running licensed promotions could learn something from it....

LIVE ISSUE CLIENT/AGENCY RELATIONSHIPS: Top Marketers: Who makes the grade?(Coca-Cola Co.)
November 13, 2003... Last month's P&I put the spotlight on clients that some agencies feel abuse the pitch process, but who do agencies rate as the credible marketers on the client side? Suzy Bashford rounds up opinion P&I named Coca-Cola as one of the worst...

CASE STUDY: PBI's baby Bio.
November 13, 2003... The 52-year-old British plant food brand is using its first on-pack promotion to attract new and lapsed custom, reports Jules Grant Houseplant care and gardening, traditionally popular with baby boomers, has never really been that sexy. But...

PROFILE: ROBERTSON'S GOLDEN TICKET - Caroline Penny, assistant brand manager, Centura.
November 13, 2003... It's part of Caroline Penny's job to immerse herself in the literature of Roald Dahl. The assistant brand manager on Centura's Sweet Spreads portfolio works on the Robertson's brand, which has carried Dahl's characters on its jars for the past...

MARKET SURVEY: PUBLISHING - Your Year In Publishing.
November 13, 2003... With long lead-in times often a requirement in the area of publishing, it's vital to plan well ahead if you want to get the best out of a publishing premium. If you're responsible for sourcing publishing premiums, P&I can help you plan...

SPECIAL REPORT: PENS - Using the power of logos on pens.
November 13, 2003... Whatever you're using your promotional pen for, getting the logo right is crucial if it is to do its job properly, as Jules Grant discovers If your promotional pen is doing its job, it should often be in the hand of a potential client. But...

ON OFFER.
November 13, 2003... P&I's review section features a host of products, incentives, premiums, gadgets, gizmos and services, photographed and rated by our reviewers. Product information and contact numbers are included with each review for easy reference, or copy the...

SLEUTH: Taking the flak..(Billington Cartmell)(Brief Article)
November 13, 2003... Sleuth thought holidays were all about creature comforts and over-indulging in the finer things in life. Not that we're name-dropping, or putting feelers out for more exotic destinations to blag next year - of course we are - but we've been to...

SLEUTH: Sleuth's Nan.(Brief Article)
November 13, 2003... Kelvyn Gardner, Asgard Media MD and occasional P&I columnist, is a kindred spirit. His Licensing Phrase Book, handed out at October's Lima Awards bash, poked a bit of gentle fun at the licensing industry and features these gems. Licensing...

SLEUTH: Blast from the Past.(Brief Article)
November 13, 2003... NOV/DEC 1993 The Hoover free flights fiasco featured large in P&I's very own Annus Horribilis round-up in its snapshot of the best and worst of 1993. Also on the list... - Worst: For Nick Adderley, then marketing manager at...

SLEUTH: Torches, sticks and disposable gloves..(Brief Article)
November 13, 2003... We're not talking about the festive season's first agency party, but about what some people will do to claim a prize. Pamela Warner takes Sleuth's tea-time biscuit for this effort to claim a trip to New York from Vimto's Pokemon push, with this...

SLEUTH: Competition.(Comet Incentive Services)(Brief Article)
November 13, 2003... This month, our friends at Comet Incentive Services (0870 607 0152) are offering a pounds 50 Comet Gift Card. To win this fabulous prize, answer the questions below and send your answers to the address at the top of the page. The first correct...

SLEUTH: Golf is a good walk spoiled..(Brief Article)
November 13, 2003... So said Mark Twain - and Sleuth suspects Phil Weston, of Diss Promotional Services, would agree. At the BPMA's recent golf day, he spent so much time in the bunker he began to wish he'd brought his bucket and spade. But then Weston wasn't a...