Promotions & Incentives articles from November 2002

Promotions & Incentives archives from November 2002

EDITORIAL: Little yuletide joy for Sainsbury's brands.(competition problems with Tesco )(Brief Article)
November 20, 2002... Sainsbury's is facing a tough Christmas. Not only is the supermarket under attack for its number two position from Asda, it's also getting a bludgeoning from number one Tesco. Take the subject of our cover story, Sainsbury's Bank. It is...

PARTNERSHIP: Cadbury's joins up with UCI for free ticket idea.(candy/movie theater promotion)(Brief Article)
November 20, 2002... Cadbury's Fingers is joining forces with UCI Cinemas in a Christmas push offering customers pounds 5 million worth of free cinema tickets throughout December. The BOGOF promotion, created by Chilli, will run on four million packs. ...

PRIZE DRAW: Post Office to offer toys as yuletide prize.(Brief Article)
November 20, 2002... The Post Office is running a Christmas-themed promotion, via agency Toast, that targets families and gives them the chance to win a sack of presents. Customers fill out an entry form to win pounds 1,000 or pounds 500 worth of toys. ...

GIFT OFFER: Abbey National goes for kids with Crayola.(use of Crayola pen and crayon sets as an incentive)(Brief Article)
November 20, 2002... Abbey National is attacking the savings market in a promotion targeting child savers that uses Crayola pen and crayon sets as an incentive. The tie-up continues the bank's strategy to act more like a retailer and builds on previous brand...

INSTANT WIN: Bar Med to host Ali G evening.(Bar Med links up with Universal Films to run a promotion around the release of Ali G Indahouse on DVD and video)(Brief Article)
November 20, 2002... Pub chain Bar Med has linked up with Universal Films to run a promotion, through Caspa, around the release of Ali G Indahouse on DVD and video. All bars in the chain will be hosting an Ali G night on 20 November, when customers will...

SAMPLING: Cussons in link with Toni & Guy for bath range.(Brief Article)
November 20, 2002... Cussons is teaming up with hairdressing salon Toni & Guy in a major sampling push for its new Imperial Leather bathtime range. The drive, through Tequila Manchester, will encourage customers to trial the range's premium product, Bubble...

SAMPLING: Allied Domecq begins second Tia Lusso push.(Brief Article)
November 20, 2002... Allied Domecq is launching the second phase of its sampling campaign for Tia Lusso by linking up with hairdressing brand Wella in a drive via 141. Samples will be handed out at 600 Wella salons across the UK. Participants will receive...

ON-PACK: Tate & Lyle forges link with Spider-Man for pounds 50k push.(Brief Article)
November 20, 2002... Tate & Lyle is launching a pounds 50,000 on-pack Spider-Man promotion with Columbia TriStar consumer products on its Squeezy golden syrup product. The prize, exclusive to Tate & Lyle, is a five-night trip to the on-location filming of...

PARTNERSHIP: UGC Cinemas aims at families via Kellogg's.(Brief Article)
November 20, 2002... UGC Cinemas is targeting families in the run-up to Christmas by linking up with cereal giant Kellogg's for an on-pack promotion. The drive, through STLC, allows children to go to their local UGC cinema for free when accompanied by an adult,...

CAMPAIGN OF THE MONTH: POT NOODLE.(Brief Article)
November 20, 2002... Memories of my Sixth Form common room come flooding back when I hear the words 'Pot Noodle'. I must confess, I was never a big eater of this groundbreaking fast food, but I do admit that the snack and the brand have moved on a long way...

SMS: Mail titles target males via SMS to gain readership.(Brief Article)
November 20, 2002... The Daily Mail and the Mail on Sunday are launching an SMS campaign targeting young males as part of an ongoing strategy to attract new readers. The I-SPY promotion, through Dialogue Marketing Group, asks readers a daily question via SMS...

LOYALTY: Emap Elan drive gives free subs in reward plans.(Brief Article)
November 20, 2002... Magazine publisher Emap Elan kicks off a loyalty programme called Get Up & Go this month, aimed at rewarding customers who take out yearly magazine subscriptions. Customers subscribing to titles such as Empire, Top Sante and FHM can...

PRIZE DRAW: Vodafone Live kicks off with pounds 1m jackpot.(Brief Article)
November 20, 2002... Vodafone is running the biggest promotion in its history to launch Vodafone Live with a pounds 1 million guaranteed prize draw. Vodafone Live is the mobile operator's bundled package that brings together colour, sound, picture messaging and...

COMPETITION: Home Office in car crime push.(Brief Article)
November 20, 2002... The Home Office is launching a fresh attack on car crime in a push, through Yellow Submarine, that encourages people to be more security conscious during the festive season. The campaign gives readers of 10 selected regional newspapers the...

IN-STORE NOW: Lloyds TSB teams up with FOX/MGM for promotion.(for its Platinum Card)(Brief Article)
November 20, 2002... Lloyds TSB, the high street bank, has teamed up with FOX/MGM for an in-branch promotion through agency Storm for its Platinum Card. The card is the official James Bond Die Another Day credit card and the drive will include point-of-sale...

IN-STORE NOW: McVitie's launches sampling campaign.(Brief Article)
November 20, 2002... McVitie's, the biscuit giant, has launched a sampling campaign at 20,000 Ann Summers parties in a push designed by agency Dialogue. The brand identified the parties as 'ideal sharing moments'. The campaign includes a 'find your McV spot' kit,...

IN-STORE NOW: Bonio dog biscuit brand unleashes on-pack promotion.(Brief Article)
November 20, 2002... Bonio, the dog biscuit brand owned by Nestle Purina, has unleashed an on-pack promotion to search for the UK's most deserving dogs. Customers submit their dogs' tales of heroism, devotion or companionship. Ten finalists will be invited to a...

IN-STORE NOW: Sainsbury's running promotion for Active:naturals.(Brief Article)
November 20, 2002... Sainsbury's is running promotions around its latest own-label to hit the shelves. Active:naturals is a botanical beauty and household range. A field marketing campaign, through The Media Vehicle, features an inflatable 'sensory' tunnel named...

IN-STORE NOW: Tesco embarks on promotion campaign for its organic range.(Brief Article)
November 20, 2002... Tesco has embarked on a promotional campaign around its new organic range through agency WDPA Communications. The activity involves in-pack leaflets containing money-off coupons. One promotes savoury products, the other sweet and dairy...

IN-STORE NOW: Rothman's Royals launches promotion.(Brief Article)
November 20, 2002... Rothman's Royals, a BAT brand, has launched a promotion through agency 141, running on 11 million cigarette packs through November. It features a double peel-off voucher revealing one of 20 pub quiz questions. Customers ring a freephone number...

TRADE BODIES: ISP beefs up link with DMA to help agency support.(Institute of Sales Promotion and the Direct Marketing Association ally )(Brief Article)
November 20, 2002... The Institute of Sales Promotion (ISP) and the Direct Marketing Association (DMA) have forged stronger links in a bid to improve support for agencies. The DMA will endorse the ISP's Certificate in Promotional Marketing and the ISP Diploma...

LEGISLATION: Tobacco advert ban may be law by the year-end.(ban on advertising tobacco products to become law)(Brief Article)
November 20, 2002... The bill outlawing tobacco advertising and promotions is set to become law by the end of the year after an unopposed third reading in the Commons. The government pressed ahead with the legislation despite the EU's plans for a Europe-wide...

SPORTS SPONSORSHIP: Firstplace4's direct brand set to launch.(Brief Article)
November 20, 2002... Firstplace4, the gift division of Octagon Motorsports, is taking its brand to consumers in a move that puts it head-to-head with agencies it supplies. It will continue to supply competitors such as Red Letter Days with motorsports...

AGENCIES: D'Arcy demise 'will not affect Arc'.(Publicis Groupe's decision to drop advertising agency D'Arcy is to have no repercussions for Arc)(Brief Article)
November 20, 2002... Publicis Groupe's decision to kill off advertising agency D'Arcy last month is to have no repercussions for its sister below-the-line network Arc, according to Arc boss John Quarrey. Arc, which was D'Arcy's marketing services network, is...

ISP AWARDS: Revamp to bring categories up to speed for 2003.(Institute of Sales Promotion)(Brief Article)
November 20, 2002... The Institute of Sales Promotion has revamped the categories for its 2003 Awards in a move aimed at 'reflecting the way promotional marketing activity is undertaken in the UK today', according to a spokesperson. There will be four main...

NEW WIN: Chilli to handle below-the-line on Kerry brands.(Kerry Foods appoints Chilli)(Brief Article)
November 20, 2002... Kerry Foods has appointed Chilli to handle its below-the-line activity for its Richmond Sausages and Mattessons brands. A promotional push for Richmond Sausages is expected to kick off next spring and will include an on-pack offer. Kerry...

LOYALTY: Barclaycard has to backtrack on Nectar scheme.(changes its policy on long-haul flights redemption)(Brief Article)
November 20, 2002... Barclaycard has been forced to change its policy on long-haul flights redemption through its Nectar loyalty scheme after many complaints. The company has backtracked on its original cut-off date for the old scheme. Customers will now be...

SPORTS SPONSORSHIP: WPP tool will match backers and brands.(Millward Brown to compile a database matching sponsorship properties and personalities of brands)(Brief Article)
November 20, 2002... Martin Sorrell's global network WPP has asked its research firm, Millward Brown, to compile a database matching sponsorship properties and personalities of brands. The move is to satisfy demand from clients for more scientific and...

PROMOTION WORKS: O'NEILL'S.(Five Communications campaign for Murphy's beer at O'Neill's bar)(Brief Article)
November 20, 2002... Brand: Murphy's Campaign: World Cup reversible T-shirts Agency: Five Communications Budget: approx pounds 80,000 Timing: end May/June Objectives: For Murphy's, it was to increase sales. The brand recognised that the world's biggest...

INCENTIVES: Red Letter Days rejigs image as it expands work.(revamps corporate identity )(Brief Article)
November 20, 2002... Red Letter Days has revamped its corporate identity in a bid to appeal to a wider market. The company's revamped look comes after it signed up a number of new retail partners, including Selfridges. 'We no longer see our selves as a...

DISTRIBUTION: Tesco alliance is the first for Emma's Diary.(distribution contract with the Emma's Diary program)(Brief Article)
November 20, 2002... Tesco has landed an exclusive distribution contract with the Emma's Diary programme, a scheme that supplies newborn baby information and sample packs to pregnant women. Emma's Diary, which is owned by Lifecycle Marketing, has links with...

ANALYSIS: Power brands lever partnerships.
November 20, 2002... Utilities Can the demise of TXU Energi be put down to the absence of savvy promotional link-ups? The sudden collapse of TXU Energi at the end of October showed the fragility of brands in the utilities market. Despite ploughing millions...

ANALYSIS: Papers flout the rules - Newspapers publishers are ignoring codes in order to boost circulations.(Associated Newspapers group launchs two promotional-led initiatives )
November 20, 2002... Last month saw the launch of two promotional-led initiatives from a range of titles in the Associated Newspapers group. The first linked Costa Coffee in a free newspaper offer with the Daily Mail and London's Evening Standard. The other...

SHOP TALK: Manufacturers are out of kilter with retailers.(Tesco's international growth )
November 20, 2002... Tesco's recent annual report laid great emphasis on the firm's international expansion. The financial commentators carped, but the company is now the third biggest player on the international scene. The manufacturing sector has been global...

IN-STORE MARKETING: Promotions take back seat in babycare world.
November 20, 2002... Retailers want to make shopping attractive for pregnant women, but SP's low on the agenda. Why? A spate of high-profile pregnancies, such as those of Madonna and Victoria Beckham, have left the average mum-to-be aspiring to a more trendy,...

IN-STORE MARKETING: Sparks fly in couponing tussle.(Tesco meets competitors in couponing wars)
November 20, 2002... Coupons Tesco's move to honour its rivals' money-off offers has intensified the supermarket share war. Given the millions that retailers have spent in the past ten years on developing sophisticated database marketing solutions, it's ironic...

LICENSING: Potter v Tolkein battle hots up - Lord of the Rings is moving in on Harry Potter territory just in time for the Christmas products tussle.
November 20, 2002... The Christmas film battle between the licensing programmes of wiz kid Harry Potter and Tolkein-based epic Lord of the Rings is set to be fiercer than last year as the latter strives to target a younger age group. The news comes as a...

LICENSING: Licensing arm signals Disney's recuperation - The US media empire has turned itself around with licensing deals after a year of disappointments.
November 20, 2002... The past 12 months will go down as Mickey Mouse's annus horribilis. The media empire for which he is the icon has suffered a multitude of blows. Disney's main US broadcasting network, ABC, has been hit by the advertising recession; its...

LICENSING AUTHORITY: Hollywood deals show the way for partnership.
November 20, 2002... For those who own a strong brand, limiting one's strategy without exploring the benefits of licensing and promotional partnerships is a mistake. In the US, we are seeing creative and successful examples of strong brand partnerships emerging....

OPINION: LETTER FROM AMERICA - Coupon inserts still carry promotional weight.(Brief Article)
November 20, 2002... One of the things that I enjoy about spending time in London is the fact that after a Saturday night out you can pick up an early edition of Sunday's newspapers. The news might not be as up to date as on Sunday morning, but it is something I...

CLIENT COMMENT: All aboard the partnership marketing express.(Brief Article)
November 20, 2002... Tying up with other brands to run promotions is worth the extra effort. The level of display and buy-in from retailers for our Roast Britannia campaign was a lot bigger than if we had run a campaign around Bisto and Paxo only. And with...

AND ANOTHER THING: Meet your latest buzzword: 'media neutrality'.(Brief Article)
November 20, 2002... There is currently a lot of industry talk about 'media neutrality'. To the uninitiated, this means no bias towards any particular media. But hang on - what agency in its right mind would ever stand in front of a client and say 'we're...

VOX POP: LOYALTY SCHEMES - Is the use of some sort of loyalty scheme now an essential element of retailing?
November 20, 2002... MIKE PHILLIPS, analyst, Datamonitor Loyalty schemes can be great assets when executed well, but they are by no means essential. What's essential is that retailers deliver good value, good service and a proposition that fits customers'...

PROFILE: ADD FLAVOUR TO YOUR COFFEE - Adrian Mooney, Head of marketing and category management, Tate & Lyle.
November 20, 2002... 'I don't think I've met many people who are more passionate and focused on achieving change that's justified than me.' This comment might make Adrian Mooney, head of marketing and category management at Tate & Lyle, sound a little arrogant, but...

CASE STUDY: SAINSBURY'S BANK - The bank is shifting its promotions up a gear and has the big four in its sights, Suzy Bashford discovers.
November 20, 2002... Jonathan Hewett describes Sainsbury's Bank, where he is retail director, as 'a very demanding teenager with two capable and experienced parents'. These parents, supermarket giant Sainsbury's and banking force HBOS, are supportive but have high...

P&I ROADTEST PENS: PUTTING PENS THROUGH - Pens have long been sought-after premiums, but just how good are they and how much should they cost? Emma De Vita reports.
November 20, 2002... The pen a firm chooses to promote itself with says as much about a business as your car does about you. Is it stylish? Reliable? Traditional? Just like buying a new motor, finding the right pen needs a certain amount of market...

ON OFFER.
November 20, 2002... P&I's review section features a host of products, incentives, premiums, gadgets, gizmos and services, photographed and rated by our reviewers. Product information and contact numbers are included with each review for easy reference, or copy the...

SLEUTH.
November 20, 2002... Daylight robbery... Walkers was left red-faced and with a stale packet of cheese and onion last month. It all started when Geoff Parkinson walked into his local in Borehamwood for a nice quiet drink with a few mates and the odd pork...

GUIDE TO SP TECHNIQUES: INTRODUCTION - SP SHOWCASE.
November 20, 2002... Sales promotion can seem complex and difficult to implement, but knowing the trade's techniques is invaluable, says Suzy Bashford. Running a sales promotion campaign for the first time can be like learning a foreign language - you are...

GUIDE TO SP TECHNIQUES: ON-PACK PROMOTIONS - PACK POWER.
November 20, 2002... On-pack pushes are the granddaddies of promotional mechanics, but they can reap rewards for you. Cordelia Brabbs discovers how. Q: What is an on-pack promotion? It is any offer that is communicated on the product pack itself. Q: What...

GUIDE TO SP TECHNIQUES: OFF-PACK PROMOTIONS - TARGETING DIRECT.
November 20, 2002... Off-pack promotions may work out to be dearer than their on-pack counterparts, but they can be liberating, as Cordelia Brabbs reports. Q: What is an off-pack promotion? This is an offer that is communicated to consumers via any medium...

GUIDE TO SP TECHNIQUES: PRIZE PROMOTIONS - WINNING WAYS.
November 20, 2002... With the right prize, you can give your promotion a boost to make it stand out in a cluttered market place. Paul Twite finds out how. Q: What is a prize promotion? In theory it's simple: the lure of winning encourages your customer to...

GUIDE TO SP TECHNIQUES: CORPORATE INCENTIVES - RIGHT REWARDS BOOST PERFORMANCE.
November 20, 2002... Offering staff or clients creative incentives can help to build your brand. Anna Burford-Taylor quizzes the experts about the top line. Q: What is a corporate incentive? Any reward given to staff or clients that is not cash. They can be...