Promotions & Incentives articles from November 1 2001

Promotions & Incentives archives from November 1 2001

Art glasses free on beck's packs. (News).(Brauerei Beck GmbH und Co.)(Brief Article)
November 1, 2001... Lager brand Beck's is giving drinkers the chance to take home a series of limited edition glasses, designed by famous artists. The glasses, featuring work from four artists, including Damian Hirst and Douglas Gordon, will be an instant...

P&O puts boost in passengers down to promos. (News).(Brief Article)
November 1, 2001... P&O Princess Cruises has singled out marketing promotions as the key factor in helping it raise passenger numbers since the 11 September attacks. The cruise company's third-quarter financial report notes that the recent increase in booking...

Tunisia tourism boosts SP spend. (News).(Brief Article)
November 1, 2001... The Tunisian National Tourist Office has boosted its promotional marketing spend by 15 percent to [pounds sterling]1.5 million, and is set to kick off activity early next year. The campaign will see a major consumer and trade push...

ITV Digital gives new subscribers monkey replica. (News).(TV campaign's monkey star)(Brief Article)
November 1, 2001... ITV Digital is giving consumers the chance to own life-sized premiums of the monkey star from the channels' above-the-line TV campaign in a bid to boost subscriptions numbers over the Christmas period. From this month, new subscribers will...

ISP revamps awards night with new look. (News).(Institute of Sales Promotion)(Brief Article)
November 1, 2001... The ISP is revamping its annual awards with a change of venue and format so that it is "more befitting of the industry's premier awards". The new-look 2002 ISP Awards will take place at London's Le Meridien Grosvenor House on 19 April. ...

Anchor's kitchen appeal: Campaign of the month. (News).(Anchor Spread-able, Le Creuset, New Zealand Milk)(Brief Article)
November 1, 2001... I tend to opt for the boring, low-fat healthy options when choosing things like butter or margarine, but the current Anchor Spread-able Le Creuset promotion has now led me astray -- the offer really is too good to miss. Two 250g tubs of...

Esso forecourts link with Shrek. (News).(cheaper price for videos)(Brief Article)
November 1, 2001... Esso has teamed up with Dreamworks in a money-off deal on Shrek DVDs and videos. Customers at Esso forecourts who spend [pounds sterling]15 on fuel or [pounds sterling]3 instore will be able to buy a Shrek DVD or video at a reduced price....

Air Miles offers two for one to spur air travel. (News).(flights)(Brief Article)
November 1, 2001... Air Miles is offering two-for-one flights for the first time to encourage customers to take to the skies following the 11 September attacks on New York and Washington. The promotion will run up to 23 December 2001 or until such time as the...

Orti flies in to fill BK's Palmer role. (News).(Javier Orti, Burger King UK marketing manager Mark Palmer)(Brief Article)
November 1, 2001... Burger King UK has brought in Javier Orti from its Spanish operation to replace senior marketing manager Mark Palmer. Orti keeps Palmer's title and responsibilities, focusing on implementing a mid-term marketing strategy for Burger King UK....

SP investigated at WARC conference. (News).(Brief Article)
November 1, 2001... Speakers from Britvic, Taylor Nelson Sofres, AC Neilsen and Excite are in the line-up for the third annual Measuring the Effectiveness of Sales Promotion conference, organised by the World Advertising Research Centre. The conference, on 5...

Euro RSCG's impact buy grows network. (News).(EURO RSCG Worldwide buys Impact Group)(Brief Article)
November 1, 2001... Euro RSCG Worldwide has bought Atlanta based event marketing-to-merchandising agency Impact Group to add to it's marketing services capabilities in the US. The agency will become part of Euro RSCG Marketing Services and will be renamed...

The shift in attitude needs a genuine, honest dialogue. (LETTER FROM AMERICA).(Brief Article)
November 1, 2001... Isn't it amazing that we have not found the words to describe the events of 11 September. Disaster, tragedy, catastrophe don't work, instead we just refer to the date and everyone has a deep understanding of its meaning. The Sound Archive...

Moving up. (News).(employee appointments and promotions)(Brief Article)
November 1, 2001... Simon Gresswell Interface Simon Gresswell, ex director o licensing at Universal Studios Europe, has joined Interface as business development director. Gresswell's role will be to focus on substantiating Interface's profile. Julian Howell...

Green and waldron set up meerkat shop. (News).(Brief Article)
November 1, 2001... Graham Green and Alistair Waldron have joined forces to establish a new agency called Meerkat. The five-strong, privately-backed launch shop will target the retail, financial, business-to-business and trade marketing sectors with sales...

Colgate backs new gum with sampling. (News).(Brief Article)
November 1, 2001... Colgate Palmolive is kicking off an 8 million pack sampling campaign for its Colgate Dental Gum this month, to generate awareness and trial of the new product. The trial is part of a [pound sterling]13 million push for the new dental gum range...

Butt ugly gong at awards event. (News).(Brief Article)
November 1, 2001... Butt Ugly Martians and the property's licence owner Just Licensing, scooped Licensed Promotion of the Year at this year's Licensing Industry Awards. The awards, held last month, reward properties, brands, promotions, retailers and...

Lynx runs free music CD xmas in-pack activity. (News).(Brief Article)
November 1, 2001... Elida Faberge brand Lynx has teamed up with Warner Strategic Marketing UK to mount a tailor-made Christmas gift pack offer to run across Boots outlets. Consumers will receive an in-pack, five-track CD when they purchase the Lynx Christmas...

Mintel sees activity sector value spiral. (News).(Brief Article)
November 1, 2001... The activity days market is reported to be worth around [pounds sterling]60 million and is expected to grow to approximately [pounds sterling]100 million in 2001, according to new findings from market researcher Mintel. The Mintel report,...

Gillette extends cup links across Europe. (News).(to sponsor World Cup)(Brief Article)
November 1, 2001... The Gillette Company is leveraging its sponsorship of the World Cup with a pan-European, six-month promotional push across four of its core brands. The campaign begins in January through Dialogue. It will include SP disciplines, from...

Met school push to tackle racism. (News).(Metropolitan Police target primary and secondary schools with anti-racism campaign)(Brief Article)
November 1, 2001... The Metropolitan Police has kicked off an anti-racism campaign, targeting 3,000 primary and secondary schools with interactive information packs. The Youth Diversity Anti-Hate Campaign is focusing on youngsters to stress that bullying,...

Ryvita proof of purchase nets personal trainer. (News).(Brief Article)
November 1, 2001... Ryvita has rolled out a proof-of-purchase promotion, offering purchasers a free work out with a top personal trainer of their choice. For five proofs of purchase from offer packs of Ryvita Multi-Grain Rye Crispbread, customers are entitled...

Impetus gives fmcg free trial. (News).(fast moving consumer goods)(Brief Article)
November 1, 2001... Roadshow specialist Impetus is offering potential clients a free two day sampling trial at London supermarkets. The agency will supply five sampling staff, a stand and logistical support outside a London venue between now and February 2002....

Transport for London's booking push: Promotion works: effective campaigns. (News).(Brief Article)
November 1, 2001... Brand: Transport for London Campaign: Ticketline Agency: Interfocus Budget: N/A Timing: April 2001 Objectives: To grow sales of monthly and annual Travelcards via Ticketline's phone and online services and to...

Smash pack activity offers laughing mug. (News).(HL Foods brand offers laughing Martian mug)(Brief Article)
November 1, 2001... Smash, the HL Foods' brand, is putting [pounds sterling]100,000 behind an on-pack push that gives consumers the chance to redeem a laughing Martian mug. The promotion runs from December on 4.5 million packs. The mug will be available to...

Tic Tac ties with Virgin Radio for Icehotel drive. (News).(Ferrero UK promotion to Icehotel, Sweden)(Brief Article)
November 1, 2001... Ferrero UK has linked its mint brand Tic Tac with Virgin Radio to support its current on-pack promotion offering consumers the chance to go to the Icehotel in Sweden. Listeners to Virgin Radio will be guided through advertorials to the...

ISP asks for sense in anthrax climate. (News).(Brief Article)
November 1, 2001... The ISP is warning its members to be sensitive and use more common sense in the use of sampling and DM activity in light of the anthrax scares in the US and UK. The warning comes after the ISP was called in by police to determine whether...

Haygarth group snapped up by france's high co. (News).(Brief Article)
November 1, 2001... The Haygarth Group has been acquired by High Co, France's second largest marketing consultancy, for an undisclosed sum. The buy is said to be in line with High Co's European expansion plans. The Haygarth Group has offices in the UK,...

Clothing firms keep eye on war progress. (News).(Brief Article)
November 1, 2001... Promotional clothing suppliers in the UK are putting contingency plans in place to protect client orders as the situation in parts of Pakistan becomes more unstable. The country borders Afghanistan, and air freight is already being delayed...

Errata. (In Brief).
November 1, 2001... In the pens feature (P&I, September 2001) it was stated that the US Quill Pen Company is the parent company of the UK's The Quill Pen Company. There is no connection between the two companies. In the voucher feature (P&I, October 2001), we...

British airways. (In Brief).(Brief Article)
November 1, 2001... British Airways is offering: 50,000 free business class tickets in a bid to boost its business travel sales. Frequent flyers who book a long haul return flight can take a companion with them for free the next time they travel. The offer ends on...

Tefal. (In Brief).(Brief Article)
November 1, 2001... Tefal is running an in-store push for its 2910 Steam Generator iron until the end of this month. Consumers can claim [pound sterling]20 cash back, redeemable via postal claim and receipt.

Hamlyn Books. (In Brief).(offers free round of golf with purchase of four golf paperbacks)(Brief Article)
November 1, 2001... Hamlyn Books is offering consumers a free round of golf with the purchase of four of its paperback golfing titles in the run up to Christmas. Consumers sending stickers from the book jackets to MKM Marketing and Promotion, the agency behind the...

Weetabix. (In Brief).(Brief Article)
November 1, 2001... Weetabix is to roll out a 12-week campaign to drive sales of its Crrrunch variant. The push involves consumers calling a tie-breaker competition hotline and identifying a crunching noise. There are 300 stereos up for grabs. Activity is via...

A lion's share of a diminishing pie. (Editorial).(Brief Article)
November 1, 2001... SP and DM tend to prosper during times of downturn, according to Matthew Hooper, head of Interfocus and chairman of the SPCA (news analysis, p19), and it's an observation that certainly seems to be borne out by surveys such as the Bellwether...

Globe accolade for saatchi push. (News).(Saatchi & Saatchi gets award)(Brief Article)
November 1, 2001... Saatchi & Saatchi netted two more awards for its Win Seven Nights in Kenya campaign for client COI/The Army, at the Association of Promotion Agencies Worldwide Globes. The agency won the Best Activity Generating Brand Awareness and Trial,...

Amarula moves from TV ads to in-store activity. (News).(First Drinks Brands' product)(Brief Article)
November 1, 2001... First Drinks Brands is turning its back on TV advertising this Christmas in a cost cutting measure, and using a retail brand experience to push its Amarula brand. Four Amarula experience teams arc now on tour visiting major Asda,...

Bodies publish school pointers. (News).(Brief Article)
November 1, 2001... Advertising body ISBA and the Consumers' Association have issued the much-mooted guidelines governing best practice for commercial activities in schools. A fifteen-point document has been published based on guidelines issued by the...

Goodfella's to offer cash back warranty. (News).(Brief Article)
November 1, 2001... Green Isles Foods is to run a new year on-pack push as part of the ongoing [pound sterling]7 million activity for its Goodfella's Stone Baked ciabatta style pizza brand. "The offer will be a money-back guarantee running on one million...

Marketing drive London board restructured with promotions. (News).(Brief Article)
November 1, 2001... Marketing Drive Worldwide London has restructures its board with the appointment of four board directors. The promotion of account directors Matt MeKeany, Liz Farnan, Stewart Baxter and Beverly Bagnall to board director level is designed...

Dairygate runs hotel discount on-pack drive. (News).(Brief Article)
November 1, 2001... Dairygate Fresh Milk has linked up with the Corus and Regal hotel chain in an on-pack push which is running until 31 December. The push runs across more than 60 million cartons and plastic bottles of whole, semi-skimmed or skimmed Dairygate...

Tarantula opens interactive arm. (News).(Brief Article)
November 1, 2001... Tarantula is launching an interactive arm this month to provide digital media services to its existing agency clients as well as new ones. Tarantula Digital will offer a range of services including email marketing, website design, CD-Rom...

Exhibitors flock back to NIS for the 2002 show. (News).(National Incentive Show )(Brief Article)
November 1, 2001... National Incentive Show (NIS) organiser Reed Exhibitions has rebooked almost half the space for 2002's show. Re-bookings account for 900[m.sup.2] the 2,000[m.sup.2] available, compared with 550[m.sup.2] this time last year for the 2001...

Little chef doles out CD funnies. (News).(Brief Article)
November 1, 2001... Little Chef, the roadside catering chain, is offering a free comedy compilation CD to customers spending [pounds sterling]7.99 or more at any of their restaurants. The push is running alongside Little Chef's ongoing promotional link up...

Keep on the winning side. (SP TECHNIQUES PRIZE PROMOTIONS).(Brief Article)
November 1, 2001... With the right prize and the right brand, prize pushes can still pull in crowds, but promoters have to watch the legal small print. Free prize draws and instant wins are commonly used by brands as varied as Walkers crisps and Budweiser...

Vital statistics.(sales promotions)(Brief Article)(Statistical Data Included)
November 1, 2001... Vital statistics Product Supplier Price Minimum order Showbox Leafen Design [pounds sterling]6.95 25 or 100 personalised...

Sleuth.(sales promotion briefs)(Brief Article)
November 1, 2001... At last the national press has caught wind of what the SP industry has known for a long time -- namely that no-one ever uses a promotional item for its intended purpose. Take rugby fan Ed Cliff, who was pictured in a tabloid with his collection...

Performance gains. (SP TECHNIQUES CORPORATE INCENTIVES).(Brief Article)
November 1, 2001... Whether you are motivating or rewarding staff, a well administered scheme will add value for clients and recipients alike. Corporate incentives can be divided into two principal groups -- performance rewards and motivating schemes. The...

Glass for the makeover market. (SPECIAL REPORT CRYSTALWARE).(Brief Article)
November 1, 2001... Glassware has always been a top-end gift, but fired by the public's interest in design matters, suppliers are reaching out to a new audience. Anybody who hasn't heard of or visited Ikea has surely been living on another planet. Few of us...

Online insurance. (MARKET SURVEY RISK MANAGEMENT).(Brief Article)
November 1, 2001... Online promotions have grown to the extent that both agencies and risk managers run dedicated divisions, but some clients still need convincing. According to online statistician Global Reach, 505 million people worldwide had online access...

Enhancing the offer for mobile devotees. (SPECIAL REPORT PHONECARDS).
November 1, 2001... In these net and mobile-conscious times, you might think that phonecards had little left to offer, but suppliers would beg to differ. Clive Couldwell explores the innovations that are keeping the sector fresh. Promotional phonecards...

10 great ideas. (MARKET SURVEY SPORTS PREMIUMS).(Brief Article)
November 1, 2001... With the World Cup around the corner, there isn't a better time to exploit consumer interest in sport. 1 Photographs Standing shoulder to shoulder with sporting heroes is a dream for many. While it may stay that way, Roantree Incentive...

Moving picture show. (On Offer).
November 1, 2001... Let's face it, while they could be cast from precious metals and engraved with touching messages and motifs, picture frames can be a bit dull as a gift. Not only that, there's also the realisation that staring mournfully at the same picture of...

Power of attraction. (On Offer).
November 1, 2001... In this fickle business of ours it's important to remember your roots, and we don't just mean the kind you get six weeks after your last hairdressing appointment. To make sure your clients remember just where it is that they came from, or...

Spherically challenged. (On Offer).
November 1, 2001... We all like to think that we're clever, but not everyone can be a certified brainbox. Take this ingenious puzzle ball from Rocket Solutions. With only six pieces to put back together to form a sphere you'd think that members of the P&I team...

ELC stores offer two for one panto deals. (News).(Brief Article)
November 1, 2001... The Early Learning Centre is aiming to leverage sales over the Christmas period by offering two-for-one pantomime tickets to customers spending [pounds sterling]25 or more. The push is designed to incentivise its core customer base of...

Miller aims to build activity for lager brand in global market. (News).(Brief Article)
November 1, 2001... Miller Brewing is set to kick start an extensive promotional campaign in spring 2002 to push its Miller lager brand. The activity will include bar and club promotions, online and viral marketing, as well as a destination prize. There is...

Oxo goes below the line via own sampling cafes. (News).(Brief Article)
November 1, 2001... Campbells is investing [pounds sterling]700,000 into below-the-line activity for its Oxo stock cube brand, and has kicked off with its sampling outlet the Oxo Cafe. The cafes have been setup in four major shopping centres at sites in...

Halfords in HMV sony giveaway. (News).(Brief Article)
November 1, 2001... Sony and Halfords have linked up to offer customers [pounds sterling]30 worth of free HMV vouchers in a pre-Christmas push. Customers who purchase goods with a value of more than [pounds sterling]229 from Sony's In-Car range of hi-fi...

Wimpy and fruit shoot trial deal. (News).(Brief Article)
November 1, 2001... Wimpy International is trialling Britvic's still drink variant Fruit Shoot across its 300 restaurants with a view to sealing a permanent partnership between the brands. Until mid December, kids will be able to choose a 200ml Fruit Shoot...

Napolina offers villa for life prize in draw. (News).(Brief Article)
November 1, 2001... Napolina, the Princes-owned Italian food brand will be offering customers the chance to win an Italian villa timeshare for life as part of the second phase of its current push. The villa competition follows on from the first leg of the...

L'Oreal cabriolet giveaway push. (News).(Brief Article)
November 1, 2001... L'Oreal Paris is to end its [pounds sterling]120,000 below-the-line push for new hair colourant, Open Color, by giving away a L'Oreal branded open-topped Peugeot car at the Clotheshow Live 2001 on 12 December. The activity, through PMA...

Reaping the benefits of induction: SPCA GRADUATE PROGRAMME. (ANALYSIS).(Brief Article)
November 1, 2001... The SPCA launched its graduate recruitment scheme earlier this year, scouring university milkrounds and scanning CVsfor new talent. Under the aegis of Scott Knox, the trade body placed 11 recruits into five agencies. Here, graduate Adam Johnson...

SP growth tempered by decline: THE ECONOMY. (ANALYSIS).(Brief Article)
November 1, 2001... The UK's marketing services industry is heading into this recession in far better shape than in 1990/91, according to findings from accountant Willott Kingston Smith's (WKS) annual survey of financial performance. The report found that the...

Letters.
November 1, 2001... THE DOWNTURN Invest in fun to aid recovery In reference to last month's editorial (P&I, October 2001) on doing "what we do best to aid upturn", I can only agree that the consequences of recent events have led to an increasing veil of...

Sally fenwick vodafone. (PROFILE).(Brief Article)
November 1, 2001... A quick glance at Sally Fenwick's CV could give the wrong impression. At 33, and having worked her way up from a marketing assistant to Vodafone's channel strategy manager in ten years, you could be forgiven for thinking that she is a driven,...

Kellogg's enrols BBC beast cast. (COVER STORY CEREALS).
November 1, 2001... While Christmas will see some huge properties hitting the cinemas, Kellogg's has turned to the small screen in its bid for shelf standout by teaming up with the BBC's Walking with Beasts. This Christmas is going to be one of the most...

Play premiums. (MARKET SURVEY TOYS AND GAMES).
November 1, 2001... The teddy bear is 100 years-young next year. With that notable anniversary in mind, Katie Hunt charts the historic highs and lows of toys and games. That traditional staple of the toy box, the teddy bear, celebrates its 100th anniversary...

Sp route finder: As an introduction to SP techniques, Bhavna Mistry lists the constants that underpin all successful promotions. (SP TECHNIQUES INTRODUCTION).(Brief Article)
November 1, 2001... Sales promotion aficionados are well aware that the discipline encompasses myriad routes to a range of markets -- the skill lies in ensuring that you choose the right option to achieve the desired objective. In this, the first part of...

On-shelf tactics. (SP TECHNIQUES ON PACK).(Brief Article)
November 1, 2001... Although the on-pack route may seem to be a well-trodden SP path, it remains popular because it is proven to drive sales, and with creative input it can still capture the imagination. Katie Hunt reports. Walk through the supermarket aisles...

Direct action: Off-pack's flexibility and creativity invites consumer response. (SP TECHNIQUES OFF-PACK).(Brief Article)
November 1, 2001... There was a time when the biggest attention-grabbers on the promotional scene were the ubiquitous pack promos, bombarding shoppers with promises of X per cent Extra Free! or free holidays. But the crowded retail environment has led marketers to...