Promotions & Incentives articles from May 2008

Promotions & Incentives archives from May 2008

Editorial: Nanny knows worst.(Editorial)(Brief article)
May 1, 2008... We have all heard commentators and politicians rabbiting on about how the 'nanny state' treats us as easily-led children. Often it is just posturing designed to score easy political points. But sometimes it does seem that the authorities think...

Campaigns: Experiential - Renault stages family fun days to flag up test drives.
May 1, 2008... Renault has launched a family day out promotion to generate participation in its annual test drive programme. The scheme, operated by agency TRO, will be promoted through Renault dealers and invites prospective buyers and their families to...

Campaigns: Promotion - Footballers wanted for BT Mexican wave.
May 1, 2008... BT is looking for football teams to feature in its BT Fon 'Online Mexican Wave' promotion aimed at creating the world's largest wi-fi network. The BT Fon service allows members to access each other's internet connections. The aim is to...

Campaigns: Experiential - Portable pub will distribute health advice.(Brief article)
May 1, 2008... East Lancashire Primary Care Trust (PCT) is set to launch an experiential mobile 'pub' as part of its health awareness campaign to curb excessive drinking in the region. The promotion, created by agency Branded Moments of Truth, will see a...

Campaigns: Branding - MoS launches own vodka with on-pack promo.
May 1, 2008... Club brand the Ministry of Sound (MoS) has launched its own vodka brand in Sainsbury's with an on-pack promotion. The 'House Party' promotion, created by Caspa Marketing, will target clubbers and 18 to 30-year-olds. Consumers will be able...

Campaigns: Campaign of the month - House of Fraser recognition reward.
May 1, 2008... House of Fraser has always been a favourite of mine, but I couldn't help feeling that its stores and its rewards programme have fallen behind its competitors. So it came as a very nice surprise to be offered an upgraded card - a new Mastercard...

Campaigns: Integrated - Co-op launches charity-friendly water campaign.(Brief article)
May 1, 2008... The Co-operative has launched an integrated campaign to promote its Fairbourne Springs own-brand water and help charity The One Foundation. The campaign, created by Cheeze, encourages consumers to make an online pledge to buy 'ethical'...

Campaigns: On-pack - Consumers get encouragement to 'Make a Moo'.
May 1, 2008... Anchor is launching a pounds 5 million on-pack rewards scheme as it seeks to build market share for 2008. The dairy brand's 'Make a Moo' scheme runs from 5 May to January next year. Anchor customers will receive 'O' tokens which can then...

Campaigns: On-pack - SanDisk highlights links to motorsport.(Brief article)
May 1, 2008... The world's largest flash memory manufacturer, SanDisk, is launching its 2008 promotional campaign to highlight the brand's sponsorship of the Ducati Moto GP team. The campaign, which was created by SMP, encompasses both a consumer...

Campaigns: Experiential - Adnams to target gastropubs.
May 1, 2008... Adnams' premium beer brand, Spindrift, is set to launch experiential activity across gastropubs to drive sales. The month-long campaign, created by Blazinstar, will see 'blonde' brand ambassadors visiting around 70 pubs. The 'Spindrift...

Campaigns: Partnership - Skincare brand teams up with women's mags.
May 1, 2008... Skincare brand Simple is to launch a range of summer promotions aimed at raising brand awareness and expanding its female customer database. Media promotional partnerships, created by Cocktail Marketing, will target affluent women aged 25...

Business: Account win - Arcadia Group appoints IM to handle its Outfit account.
May 1, 2008... Arcadia has appointed Intelligent Marketing (IM) to handle the in-store and promotional brief for its Outfit chain of stores. Outfit is predominantly based in out-of-town retail parks and stocks products from other Arcadia stores such as...

Business: Legislation - Scandanavians plan court case over 'free' rule.(Brief article)
May 1, 2008... The use of the word 'free' by UK marketers is still under threat following moves by the Finnish and Swedish governments to halt the British government's compromise on upcoming EU consumer protection laws. The UK is planning to ratify the...

Business: Exhibition - PME exhibitors heartened by quality buyers.(Promotional Marketing Exhibition)(Brief article)
May 1, 2008... The footfall at this year's Promotional Marketing Exhibition (PME) was far from overwhelming but the exhibitors' consensus seems to be that quality triumphed over quantity. 'There are quality buyers here,' said Sourcing Planet managing...

Business: Online - Bounty web developments focus on dads.
May 1, 2008... Baby sampling and data capture specialist Bounty is planning a series of initiatives aimed at dads as it seeks to evolve online. Managing director Ian Beswetherick told P&I the company was looking at ways to engage fathers. It currently has...

Business: Promotion works - Bell's - Brand: Bell's Scotch Whisky.
May 1, 2008... Client: Bell's Budget: pounds 1 million Agency: Pulse Timing: December 2007 to April 2008 Objectives: To communicate Bell's richness by bringing to life the brand's role in drinkers' own richest experiences. Strategy:...

Business: Account moves - New director's contacts lead to acquisitions.(HRG Inc. appoints Jonathan Bowden)(Brief article)
May 1, 2008... Retail specialist HRG has acquired the E&J Gallo and Spirit Group accounts following the agency's appointment of Jonathan Bowden. Bowden previously worked as a freelance consultant for E&J Gallo and Spirit Group, which also operates the...

Business: Rebranding - One4all brand replaces Gift Voucher Shop.(Brief article)
May 1, 2008... The Gift Voucher Shop is rebranding as One4all to capitalise on the consumer profile of its vouchers. The company has redesigned the One4all Gift Voucher logo to feature bold colours and speech bubbles. It will reduce the use of its trading...

Business: Agency pitch - Orange holds pitch for PAYG promotion.
May 1, 2008... Orange is holding a pitch for a promotional agency to handle sales promotion for its pay-as-you-go (PAYG) mobile offer. The review follows a number of moves by Orange to improve its share of the highly profitable PAYG market. The pitch is...

Business: Agencies - Poole leaves TMS to found rival.
May 1, 2008... David Poole, managing director of The Marketing Store's Birmingham office, has left to set up his own shop, taking a number of accounts with him. Poole has founded a new agency in Birmingham called Life Agency and will launch around a...

Business: Sponsorship - Abbey appoints Inferno to direct F1 sponsorship.
May 1, 2008... Abbey has appointed integrated agency Inferno to handle its Formula One sponsorship activity following a four-way pitch. The agency will begin with a summer campaign around the British Grand Prix in July with a nationwide promotion. The...

Business: IPA report - Bellwether says to expect weak growth in 2008.(Insitute of Practitioners in Advertising )(Brief article)
May 1, 2008... Sales promotion budgets in 2008 are set to see the weakest growth for eight years, according to the Bellwether Report. The quarterly Insitute of Practitioners in Advertising survey, which monitors marketing spend, revealed budgets have been...

People: In the hot seat - Gary Brine.(Marketing Communications Consultants Association )
May 1, 2008... New MCCA chairman Gary Brine has big plans for the agency body's members. The founder of Gyro International tells Julia Buchanan it's all about giving something back. Gary Brine is a busy man: since founding Gyro in 1991, the company's...

People: Moving up - Lisa Greenway, The Marketing Store.
May 1, 2008... Promotional marketing agency The Marketing Store has appointed Lisa Greenway to the new role of UK director of business development. She will report to managing director Simon Marshall. The agency has also appointed Rob Pursey as account...

People: Moving up - Brooke Radley, Bullet.
May 1, 2008... Bullet has appointed Brooke Radley as account manager. Radley will work with clients including Pernod Ricard and the COI. She joins from motivation specialist TMB

People: Moving up - Claire Bloxham, iD.
May 1, 2008... Experiential agency iD has promoted Claire Bloxham to the position of director for iD Staffing from her previous role as client services director. Bloxham joined iD in 2004 and worked as account manager handling work for L'Oreal and Arcadia

People: Moving up - John Mallows, JSL Concepts.
May 1, 2008... John Mallows has joined JSL Concepts as account manager for soft toys. Mallows will report to sales director Richard Plaskow and will be working on developing new product ranges for this division of the business

People: Moving up - David Sloly, Mason Zimbler.
May 1, 2008... David Sloly has been promoted to creative director at below-the-line agency Mason Zimbler. Sloly joined the agency in 2006 as digital director and will now work with clients such as Microsoft and Toshiba

People: Moving up - Charl Olivier, Maximiles.
May 1, 2008... Online marketing and loyalty specialist Maximiles has appointed Charl Olivier as its new operations manager. Olivier will work on expanding the company's reward offerings by building ties with its loyalty partners

People: Moving up - Sarah Dunlop, P&MM.
May 1, 2008... Sarah Dunlop has joined P&MM as account manager in the company's travel and events division. Dunlop has worked for 16 years in the travel and events industry

In-store marketing: Journey to the centre.
May 1, 2008... Retailers seem to have gone off experiential marketing, but it's a different story in the malls. One casualty in the drive to create more economic use of store space is experiential marketing. In the retail environment it's on the decline,...

Licensing: Not in front of the children.
May 1, 2008... Government pressure has made fast food chains shy away from toy promotions and embrace the healthy eating ethic. Since the knives came out for the fast food giants in December 2003 - the month Tessa Jowell assigned Ofcom to investigate the...

Digital: The wide world of widgets.
May 1, 2008... They give a web page that personal touch - and they've taken off with social networkers. The evolution of internet technology has led to ever more sophisticated means of targeting consumers. As part of this, a growing line-up of...

Live issue: A threat to our freebies?
May 1, 2008... Promoters are facing a legal dilemma as the UK adopts EU rules that could ban the word 'free' from their vocabulary. To use 'free' or not to use 'free'. That is the question facing promoters on the eve of new EU rules banning the most...

Profile: When a child is born - Ian Beswetherick, MD Bounty.(Ian Beswetherick of Mars UK Ltd.)
May 1, 2008... If you hear the name Bounty and immediately think of a chocolate bar, the chances are that you have not witnessed or experienced the joys of childbirth. If you're a mother or father, on the other hand, you may well have a different reaction -...

Cover story: Wine, Wimbledon and summer.
May 1, 2008... Blossom Hill is sponsoring tennis and giving away garden parties in its bid to become the UK's top wine brand. James Quilter reports. British consumers have traditionally been a rum lot when it comes to an alcoholic tipple. For the majority...

Special report: Point-of-purchase - Watch this space.
May 1, 2008... In a move that's killed off elaborate point-of-purchase dispays, the supermarkets are decluttering their shop floors and imposing strict rules on how brands promote themselves. Patrick Dye reports. Supermarkets are past masters at...

Special Report: Ethical promotions - Keeping it all fair.
May 1, 2008... The promotional market has embraced the Fairtrade products ethos wholeheartedly, says Melanie May. Across the globe, consumers spent more than pounds 1 billion on Fairtrade-certified products in 2006. This was 42 per cent up on the...

Special Report - Clothing - Ensemble efforts.
May 1, 2008... Do clothes maketh the brand? You'd think so, judging by how much thought goes into the uniforms. Melanie May reports. Promotional and sales representatives can be considered the true face of a brand. They are the first and perhaps only...

Special Report: Publishing - On the same page.
May 1, 2008... Brands like to stamp their own identity on the promotions they run - but when a book is involved, other factors come into play, says Simon Clarke. There are a number of options for a publisher creating a branded book promotion. These...