Promotions & Incentives articles from May 2007

Promotions & Incentives archives from May 2007

Editorial: Why phone-in fiasco has to be our priority.(Editorial)
May 3, 2007... The telephone votes scandal was continuing to make the headlines as P&I went to press this month, with the BBC's Panorama documentary putting ITV1's GMTV breakfast show in the firing line for allegedly defrauding viewers out of thousands of...

Campaigns: Price promotion - Total offers money back to convert to premium fuel.(TOTAL America Inc.)(Brief article)
May 3, 2007... Total is claiming a first in the fuel sector with a money-back promise that aims to boost trial of its advanced petrol and diesel brand Excellium. The company is offering to refund the difference on the price of Excellium compared with...

Campaigns: Gamecard - Dodge lures drivers with Binky giveaway.
May 3, 2007... Dodge is stepping up a test-drive promotion for the Caliber with a Q2 push featuring the star of its TV ad campaign. Drivers who book a test drive of the car can win a toy 'Binky', a fluffy character who featured in its launch...

Campaigns: Online - Cadbury banks on 'me time' for chocolate push.
May 3, 2007... Cadbury is embracing on- and offline sampling activity to trial its new adult chocolate brand Bournville Deeply Dark. Rich media ads by CMW Interactive are themed around a desire for 'me time' in which consumers can enjoy the upmarket...

Campaigns: Sampling - Con Agra puts up popcorn as crisp alternative.
May 3, 2007... US food giant Con Agra Foods is rolling out a sampling push for its popcorn brand Orville Redenbacher's to position it as an alternative snack food to crisps for consumers. The activity, through SP shop HRG, is designed to build awareness...

Campaigns: Campaign of the month - Fred Perry/Madness.(Brief article)
May 3, 2007... Having subscribed to the Fred Perry site to buy a Christmas present and been impressed by the job it did to re-awaken my affinity for the brand through its tone of voice and use of a variety of impossibly cool brand ambassadors, I had mostly...

Campaigns: On-pack - Character World aims to get kids out and about.
May 3, 2007... Household textile manufacturer Character World is incentivising kids to get active with an on-pack push launching in July. The campaign, through Fresh Rewards, offers two free sports lesson vouchers on its Disney Pixar Cars duvet set and...

Campaigns: Sampling - Nivea For Men in initiative for Sensitive range.(Brief article)
May 3, 2007... Nivea For Men is launching a sampling campaign this month to distribute three million samples of its Sensitive range. The product will be distributed to coincide with a poster campaign through FCB. Activity is being carried in Sky Sports...

Campaigns: Roadshow - Quarantine push to launch zombie film.
May 3, 2007... 20th Century Fox is targeting students this month to drive interest in its latest zombie film 28 Weeks Later across campuses nationwide. The film is a sequel to 28 Days Later, released in 2002, and action takes place six months after a...

Campaigns: Competition - Matalan in Hawaii loyalty drive.
May 3, 2007... The discount clothing and homeware retailer Matalan is rolling out a competition with the chance to win a holiday in Hawaii, as part of its monthly promotions cycle rewarding loyalty card customers. Kicking off this month and running for...

Campaigns: Online - Spar teams with Woodland Trust to offer tree kits.
May 3, 2007... Convenience retailer Spar is joining forces with the Woodland Trust to give consumers tree planting kits to donate to local schools. Supporting leaflets will be handed out in its 2,700 stores, driving consumers online to fill in an entry...

Campaigns: Gift with purchase - BK and Sony to tie up for Spidey toy giveaways.
May 3, 2007... Burger King is teaming up with Sony for the cinema release of its Spider-Man 3 movie for its themed kids' meals. Ten licensed characters including Web Crawlin' Spidey, Menacing Venom, and Great Escape Sandman will be given out with every...

Business: Research - Branded premiums deliver sales finds desktop survey.
May 3, 2007... Promotional merchandise is welcomed by recipients, increases brand awareness and leads to product sales according to new research carried out by sourcing company Source-e in conjunction with the BPMA. The research asked 25,000 individuals...

Business: Appointment - Orbell takes on new business role at SMP.(Andrew Orbell appointment)(Brief article)
May 3, 2007... Andrew Orbell, former head of promotional marketing at Publicis Dialogue, has joined SMP as a new business director and director of the Sandisk account. Orbell joined the Tunbridge Wells-based independent last month following his departure...

Business: Account win - Healthy drinks brand chooses TPP for activity.
May 3, 2007... Feel Good Drinks Company has appointed marketing agency The Promotions Practice (TPP) to spearhead below-the- line activity across all three of its healthy juice ranges. TPP has been charged with driving awareness of the brand's still and...

Business: Account win - Paddy bets on partner power.
May 3, 2007... Bookmaker Paddy Power has charged Cocktail Marketing with raising its profile in the UK. Partnership marketing is due to kick off in the summer with male lifestyle brand partnerships. Activity aims to make 'risk-based entertainment' more...

Business: Promotion works - Galaxy FM and Oasis.(Cocktail Marketing does the promotion work )(Brief article)
May 3, 2007... Brands: Galaxy FM and Oasis Client: Galaxy FM Budget: Undisclosed Agency: Cocktail Marketing Timing: September 2006 Strategy: Cocktail developed a below-the-line strategic campaign centred on an autumn storecard holder event at...

People: In the hot seat - Peter Lidgey.
May 3, 2007... Bhavna Mistry discovers from Dialogue's managing director why delivering true integration is so important. You can spot a consummate account professional at 10 paces: the easy charm, the articulate, knowledgeable stance, and perhaps most...

People: Moving Up - Gregg Imlah, Arc.
May 3, 2007... Arc has hired the former Scottish Cycling Champion as new business development director in its Edinburgh office. Before joining Arc, Imlah worked at Brand Ambassador as marketing director

People: Moving Up - Emily Maynard, Victoria Moor, HRG.
May 3, 2007... Emily Maynard has joined HRG to manage the Stanley and Paramount Hotel accounts. Formerly, Maynard was the new business manager at The Grass Roots Group. Victoria Moor also joins HRG as a senior account executive. She will work on the...

People: Moving Up - Vicki Harris, Momentum.
May 3, 2007... Vicki Harris has been appointed as account executive by Momentum in its Glasgow office, assisting with the Coca-Cola, Setanta Sports and The Dawn Meats Group accounts. She joins from design agency Third Eye where she held the role of marketing...

People: Moving Up - Lisa Sem, Bryony Deakin, Dialogue.
May 3, 2007... Dialogue has promoted Lisa Sem to senior account director and Bryony Deakin to business director

People: Moving Up - Sarah Bentley, Richard Woods, Bd-Ntwk.
May 3, 2007... Sarah Bentley and Richard Woods have joined the Bd-Ntwk sport marketing team as group account director and account director respectively. Bentley joins from CSS Stellar and Woods from Team Spirit

People: Moving Up - Annabel Ridgewell, Impetus.
May 3, 2007... Impetus has taken on Annabel Ridgewell as senior account executive with responsibility for accounts including Yoplait and Pilgrims Choice Ridgewell formerly worked at the agency Sales Activation Solutions (SAS).

People: Moving Up - Craig Massey, Glass.
May 3, 2007... Craig Massey has joined the digital communications agency Glass. He is charged with heading the Glass mobile team. Massey was previously chief executive of Brainstorm and part of the founding team of the Mobile Marketing Association in 1999

People: Moving Up - Evelyne Brink, Coolabi.
May 3, 2007... Coolabi has appointed Evelyne Brink as its new licensing executive She joins from 4Kids International were she was UK licensing co-ordinator.

Licensing: Is Licensing International a must for marketers?
May 3, 2007... New York is preparing to host the great and good of licensing, but is the exhibition really giving marketers their money's worth? Industry exhibitions, no matter how large, prestigious or ingrained in the calendar, are funny beasts. While...

Licensing Authority: Europeans can learn a lot from the Big Apple.
May 3, 2007... Now's probably as good a time as any to reflect on how licensing provides brands with global market potential and reach. With the UK licensing industry preparing to decamp en masse for New York's Licensing International show, it's particularly...

In-store Marketing: Can environment and retail go hand in hand?
May 3, 2007... M&S has made the first major move into becoming eco-friendly, but brands may find that going green is a double-edged sword. The first few months of this year have seen retailers' fight for footfall take an altogether unexpected detour from...

In-store Marketing: Shop talk - Price will always be a powerful buying tool.
May 3, 2007... The last few remaining Easter eggs were sold off at a discounted price at my local store last week, which brought to mind the validity of price promotions and, subsequently, the critical nature of decision-making for time-related promotions....

Live Issue: TV phone-in scandal - Is consumer confidence in competitions dead?(Icstis )
May 3, 2007... Stuart Derrick investigates what impact the phone-in debacle is having on the promotions arena. Watchdog Icstis was set to hand down the biggest fine it can impose - pounds 250,000 - over the Richard and Judy telephone quiz scandal as P&I...

Letters: Licensing - ISP is doing its bit to educate on needs of licensors and SP shops.(Letter to the editor)
May 3, 2007... Dear Editor, I broadly agree with Ian Downes' Licensing Authority column in last month's P&I (April 2007), but want to address a couple of points. Ian convincingly outlines the reasons for a decline in the volume and quality of...

Letters: Promotions - SP has evolved, but same rules apply.(Letter to the editor)
May 3, 2007... Dear Editor, After a two-year 'retirement' following the sale of Triangle, I find myself back in marketing communications at Initials. Like Philip Circus (Letters, P&I, April 2007), I recall the excitement of winning my first...

Letters: Marketing to children - Promoters can only keep legislators at bay if ..(Letter to the editor)
May 3, 2007... Promoters can only keep legislators at bay if the laidback attitude of some is redressed. Dear Editor, The American Psychological Association's report into US toys and their effects on young girls may have been slightly hysterical in...

Cover Story: 'Dream team' bank on play push.
May 3, 2007... How Coca-Cola and Nintendo are targeting teens through a gaming link. 'It's a real sweet spot between our brands - the fact that they are about having fun with your friends and sociability. And this campaign, Get up and play, is a great...

Profile: A homely touch - Jamal Hirani, chief executive, Tiffinbites.
May 3, 2007... For self-confessed mummy's boy Jamal Hirani, his mother's 'unrivalled' cooking has been inspirational on more than one count. It has driven his ambition to the point where he set up his own restaurant business in 2003 with no prior knowledge of...

Special Report: Publishing - Print options.
May 3, 2007... When it comes to publishing premiums, there's more on offer to marketers than the classic book. Steve Hemsley outlines the options available to brands that want to cash in on the written word. Communications theorist Marshall McLuhan...

Special Report: Point of purchase - Shopping forecast.
May 3, 2007... In 1992, Suzanne Bidlake examined the future of the retail environment. Today, she reflects on the developments and looks at the 2022 landscape. Division One still meant top-flight football, the Tories had just begun their last term in...

Market Survey: Eco incentives - 10 great ideas.(Buyers guide)
May 3, 2007... Tina Chotalia sources ethically sound premiums as firms place being green high on the agenda. EGG PLANTER The concept is pretty straightforward: crack the egg by lightly tapping it on the head with a spoon, place it on its tray, water...

On Offer.
May 3, 2007... P&I's review section features products, incentives, premiums, gadgets and services, photographed and rated by our reviewers so you can make an informed choice. Supplier names, product information and contact numbers are included with each...

Sleuth.
May 3, 2007... WILL THAT BE A BRAZILIAN? Time was when hoofing round the London marathon in fancy dress was enough to earn you the respect - and dosh - of SPers. Now, donors demand a greater ROI and Simon Couch, director of field marketer Phiz will...

Blast from the past: May 1997.
May 3, 2007... A decade ago, Coca-Cola's US arm was in the throes of creating its own in-house promotions agency, Marketing Works, to curb promotional spending. - Cadbury rolled out Choco-mania, its biggest ever promotion for its moulded range, offering...

Competition.
May 3, 2007... The generous folk at Kingfisher Gift Vouchers (0800 146 500) are offering the winner of this month's competition pounds 150 of vouchers Send answers to the following questions to the address at the top of the page. First correct entry out of...