Promotions & Incentives articles from May 2006

Promotions & Incentives archives from May 2006

Editorial: Why SP should aim to raise its creative game.(Editorial)
May 15, 2006... There's an element of here we go again in this issue, as the thorny issue of just how SP is defined raises its head once more. But the debate is not without its merits, especially in light of the fact that this particular piece of navel gazing...

Text-and-Win: McDonald's to offer diners World Cup prize every hour.
May 15, 2006... McDonald's is backing its official World Cup sponsor status with a promotion offering tickets to the tournament every hour on the hour throughout this month. The campaign, through The Marketing Store, sees participants encouraged to text...

On-pack: Waitrose ties with David Lloyd fitness chain.
May 15, 2006... Waitrose is launching its first-ever on-pack promotion for its own-brand range in a link with fitness club chain David Lloyd Leisure. The push, through Packaging Media, kicks off this month and runs on 600,000 packs of Waitrose's Perfectly...

Gift with purchase: Book publishers join forces for free flight push.
May 15, 2006... Book publisher Dorling Kindersley (DK) is teaming up with its sister publisher Penguin's Rough Guide series for a second free flights promotion on its travel guide range. The push, through Landround's Discover Promotions arm, kicks off...

Sampling: Feel Good Drinks to give samples at film premiere.(Feel Good Drinks Co.)(Twentieth Century Fox Film Corp.)(Brief article)
May 15, 2006... The Feel Good Drinks Company has lined up a sampling campaign to back its partnership with Twentieth Century Fox's new British comedy film Confetti. Promotional staff will hand out 2,000 bottles of the range at the London and Manchester...

Campaign of the month: Glenfiddich get Britain talking.(Glenfiddich)(Brief article)
May 15, 2006... In a world where I seem to increasingly rely on my mobiles (one's not enough anymore!), and a steady stream of emails and even voicemail messages to keep in touch with friends and family, any attempt to persuade me to have a real conversation...

Sampling: Dole Fruit visits supermarkets for dessert trial.
May 15, 2006... The Dole Fruit Company is launching a sampling campaign to drive trial of its new Fruit Parfair dessert pots this month. The push, through Carbon Marketing, kicks off on 17 May and will visit one Tesco and Sainsbury's store per day in the...

Gift with purchase: Odeon plugs Cruise film with Orange link.
May 15, 2006... Cinema chain Odeon has teamed up with Orange to roll out its biggest-ever third-party POP campaign to coincide with the launch of Mission: Impossible: III (M:i:III). All Odeon customers buying a ticket to see the UIP/Paramount film will...

Sampling: Typhoo goes on nationwide tour to redefine tea.(Typhoo)(Brief article)
May 15, 2006... Typhoo Tea is rolling out a sampling campaign kicking off this month to support its repositioning as an energising drink. The push, through The Big Kick, will tour 80 Asda, Tesco and Sainsbury's supermarkets nationwide spending one day at...

Experiential: The Mall repeats talent search to bolster footfall.
May 15, 2006... Shopping centre group The Mall is rolling out its X Factor-style talent search 'Mall Stars' for a second year as it looks to drive footfall. The push, through Bd-Ntwk, focuses on two of The Mall's centres at Norwich and Ilford. The...

Mailer: Radio Times bids to boost sales.(Radio Times)(Brief article)
May 15, 2006... Radio Times is rolling out two DM-based promotions this month as it looks to drive sales and grow its database. The push, through DS-J, will see three mailing packs sent out to 290,000 consumers during May. The packs are designed to look...

Viral: Man Utd targets 'armchair fans' with online quiz.
May 15, 2006... Manchester United has revealed plans for a viral push aimed at reaching its armchair supporters. An interactive online quiz, through Sharpen Troughton Owens Response (STO Response), will encourage fans to fill in 11 football-related...

Research: World Cup fever aids brands into top 20.
May 15, 2006... Football promotions had a big impact on consumers last month, according to the second survey for P&I compiled by market research firm Market Evolution. The Promotions Watch study questioned 525 people via online research house EDigital to...

Promotion works: The Guardian.(Guardian Media Group PLC)(141 Worldwide/London)(Brief article)
May 15, 2006... Client: Guardian Media Group Brand: The Guardian Campaign: Guardian Oyster travelcard promotion Budget: Undisclosed Agency: 141 Worldwide/London Launch: 21-25 November 05. Strategy: 141 Worldwide/London developed a promotional...

News brief: NIS 2006 already 60% sold out.
May 15, 2006... The National Incentive Show (NIS) 2006, which takes place from 19-21 September at Birmingham's NEC, is already over 60 per cent sold out. Exhibitors lined up include Filofax, GroovyChocolate, Sweet Temptations, Thompson & Morgan and TLC...

News brief: Brand Licensing Show signs up movie studios.
May 15, 2006... The Brand Licensing Show has signed up five movie studios to screen forthcoming releases at this year's show. Disney Consumer Products, Sony Pictures Consumer Products, Twentieth Century Fox, Universal Studios Consumer Products and Warner Bros...

News brief: Clic Sargent rolls out text campaign.
May 15, 2006... Cancer charity CLIC Sargent is rolling out a text campaign this month through Catalyst to 'Build a London Home from Home' for children with cancer.

News brief: More than 75% of UK financial services promotions are misleading.
May 15, 2006... More than three quarters of UK financial services promotions and advertisements are misleading, according to research from business and financial advisers Grant Thornton. Just over three quarters fail to meet the requirements set out by the...

News brief: Capri-Sun launches promotion to tie in release of Ice Age 2.
May 15, 2006... Capri-Sun has launched an on-pack promotion to tie-in with the UK release of Ice Age 2: The Meltdown, through Logistix. The promotion will run on 4.4 million 10-packs, across all eight flavours until the end of July. To claim their choice of...

News brief: Research by AP Information Services.
May 15, 2006... According to research by AP Information Services, although women make up 43 per cent of marketing departments in the UK, just 26 per cent make it to marketing director level. The research also reveals that women make up 66 per cent of positions...

News brief: Warner Breaks appoints E-Relationship Marketing.
May 15, 2006... Warner Breaks has appointed email marketing agency E-Relationship Marketing to implement its email marketing campaigns, with a brief to drive sales from its existing customer base, as well as attracting new customers.

News brief: IncentiveDirect launches plug-in module.
May 15, 2006... Online reward and motivation system provider IncentiveDirect, has launched a plug-in module for its ID-points reward system called ID-survey. It allows companies to reward their employees and partners for performance, and also give constructive...

Account win: Co-op hires Blue Chip for summer in-store activity.
May 15, 2006... The Co-Operative Group (Co-op) has hired agency Blue Chip Marketing as it looks to increase customer loyalty through an in-store promotion, which is set to launch in June. The push will focus on encouraging Co-op's dividend loyalty card...

Acquisition: GRG buys troubled rival Maritz Europe.(Grass Roots Group)(Brief article)
May 15, 2006... Grass Roots Group (GRG) has bought up the European wing of fellow motivation house Maritz from its US owner following years of under performance by its offices in the UK, Germany, France and Spain. 'The existing operation has had some...

Account win: Diageo awards Mango brief for new drink brand.(Diageo GB and Mango Experiential Marketing )(Brief article)
May 15, 2006... Drinks giant Diageo GB has signed up Mango Experiential Marketing to handle promotions for its biggest new product launch in five years. Diageo is putting pounds 8.5million for the first year behind its Quinns brand, which it describes as a...

Campaign: Search starts for best SP ever.(P and I)(Brief article)
May 15, 2006... P&I is calling for clients and agencies, regardless of discipline, to cast their votes to find the ultimate sales promotion. The P&I Best Sp Ever is in conjunction with WPP shop Sharpen Troughton Owens (STO) Response and kicks off in June....

Awards: ISP gets set to podcast awards in first for body.
May 15, 2006... The ISP's Promotional Marketing Awards will be podcast for the first time this year. The awards take place on 19 May, and event previews will be online from 8 May with broadcasts from the event itself available from 22 May. BBC TV and...

Appointment: Jong shifts role at Intelligent to grow business.(Uwern Jong Intelligent Marketing)(Brief article)
May 15, 2006... Intelligent Marketing's director and co-founder, Uwern Jong, has been charged with driving new business for the agency, as he takes on the newly created role of business development director. Starting this month, he will be looking to the...

Research: Own labels win over brands in shopper survey.
May 15, 2006... British shoppers want supermarket own brands more than brand names, according to an exclusive poll conducted for P&I by online rewards provider ipoints. The survey questioned 601 consumers and found that for seven out of 13 categories,...

Trade body: ISP nationwide tour aims to raise profile.(Institute of Sales Promotion)(Brief article)
May 15, 2006... The Institute of Sales Promotion (ISP) is set to hit the road as it looks to drive recognition for promotional marketing and raise its own profile. 'Meet the ISP' forums will be held in Manchester, Belfast, Wolverhampton, Edinburgh and...

Experiential: Vom Fass backs DM for launch.(Vom Fass )(Brief article)
May 15, 2006... Vom Fass - the French-owned supplier of top-end spirits, liqueurs, gourmet oils and vinegars - is promising a full promotional marketing support for franchisees as it seeks to extend its UK and Irish retail operations. The company...

Account win: Green Giant in on-pack push to drive loyalty.
May 15, 2006... Global food manufacturer General Mills has hired Banks Love to handle promotional activity for its Green Giant brand. The first work will include an on-pack push rolling out later this year targeting mums. It's the first on-pack drive for...

Loyalty: Barracuda hunts partners to join VCard scheme.
May 15, 2006... Pub chain operator Barracuda Group is looking for partners to join its Varsity brand's VCard loyalty scheme. Student chain Varsity launched its loyalty card in 2002 offering its customers 25 per cent off selected drinks and food deals, and...

Head to head: Is DM just SP in an envelope?(Institute of Sales Promotion, direct marketing)(Martin Troughton, Simon Mahoney)
May 15, 2006... The ISP's mission to revitalise itself and SP hinges on the belief that 'promotions deliver the message and the sales' whether the media is digital or DM. But when P&I asked DM stalwart Martin Troughton and SP champion Simon Mahoney to debate...

People: In the hot seat - Lor Gold.(Draft Chicago's )
May 15, 2006... Draft Chicago's creative head tells Bhavna Mistry how the Promo Lions put SP in the global limelight. When adland's most (in)famous beano, the Cannes International Advertising Festival, admits sales promotions to its coveted Lions awards,...

Moving Up: Kate Watkin, Adam Bloomer, Snowball.
May 15, 2006... Kate Watkin (pictured) joins Snowball's account handling team as an account executive. Her appointment comes after a number of internships, notably at PR company Weber Shandwick. Adam Bloomer has been taken on as a data executive, joining from...

Moving Up: Jeremy Baron, Jinx Jeffrey, Bd-Ntwk.
May 15, 2006... Bd-Ntwk has appointed Jeremy Baron as creative director and Jinx Jeffery as creative services director. Baron rejoins the agency following a spell running his own company, and Jeffrey moves over from Buffalo Creative.

Moving Up: Emma Ede, ID.
May 15, 2006... Experiential marketing agency ID has promoted Emma Ede to the board from her position as head of its staffing division.

Moving Up: Various, Dynamo.(Dynamo Marketing appoints Cathee Gibson, Ross Jackson and Holly Thomas )(Brief article)
May 15, 2006... Dynamo Marketing has appointed Cathee Gibson as senior account manager. Gibson was formerly account manager at The Marketing Store. Ross Jackson takes on the account manager role after a spell as senior account executive at Iris. Holly Thomas...

Moving Up: Chris Johns, Sledge.
May 15, 2006... Chris Johns has joined brand experience agency Sledge as business development manager, leaving his role as new business co-ordinator at RPM.

Moving Up: Rebecca Candler, Fremantle Home Entertainment.
May 15, 2006... Fremantle Home Entertainment has brought Rebecca Candler on board as senior product manager in the UK. She joins from Warner Home Video where she was senior product manager of television and special interest.

Moving Up: Pete Petrella, Proximity London.
May 15, 2006... Proximity London has hired Pete Petrella as creative director of digital. He was previously associate creative director at Wheel.

In store marketing: Shop talk, Can family occasions offer long-term gain?
May 15, 2006... With Father's Day fast approaching and Mother's Day now past for another year, it's worth reflecting on the increasing importance of in-store promotions based on these family occasions. Are these just one-off events that have no long-term...

In store marketing: Asda aims to take on the no-frills retailers.
May 15, 2006... The nation's number two grocer is trialling its Essentials format, but will shunning big brands for own labels keep the tills ringing? The changing balance of power between the UK's major grocers and brand owners has been well documented....

Licensing: Endemol takes on global players.
May 15, 2006... How the success of Deal or No Deal has driven a shift in off-screen licensing strategy for the company. There are those among the viewing public who won't be thanking Endemol for reviving the career of Noel Edmonds. But the production...

My Fantasy Licence: Event television.
May 15, 2006... The delivery of entertainment products is becoming increasingly fragmented - space is limited, merchandise ranges diluted. So how can a licensed character find its voice at retail? The solution is for entertainment rights owners to pool their...

Licensing Authority: Lack of data is partly to blame for the slowdown.
May 15, 2006... Previous commentators in P&I have focused on issues such as the general move away from character-based activity (driven by concerns on advertising to kids) to explain why there has been a slowdown in licensed promotions over recent months. ...

Live Issue: SP's World Cup XI - Campaign line-up.
May 15, 2006... SP pundits Andy Duff and Rafael McDonnell round up who's doing what to exploit the coming footie fest by picking two dream teams. DUFF'S TEAM TALK 'I've gone for a traditional 4-4-2 formation that combines a solid back line with some...

Profile: Eurostar Quest - Greg Nugent, head of marketing, Eurostar.
May 15, 2006... Following this year's high-profile The Da Vinci Code law suit, you'd forgive Eurostar head of marketing Greg Nugent for being nervous as the train service hooks up with the film version of Dan Brown's now infamous book, but he insists he wasn't...

Case Study: Pepsi.
May 15, 2006... The soft drinks brand is banking on its football-themed Xbox push to take the World Cup promotions honours, writes Caroline Thorpe. To paraphrase World Cup sponsor Mastercard's ad slogan: 'The price of official sponsorship? dollars...

Market Survey: Giftcards - Giftcard Challenge.
May 15, 2006... James Thornton puts suppliers to the test to come up with solutions for the relaunch of a 'green' card. When the giftcard arrived on the scene a few years back, converts were convinced that the voucher was dead. Certainly the giftcard's...

Special Report: POP - Future perfect?
May 15, 2006... Interactive POP may be the way forward, but has it got the clout to build brands, asks Alexandra Jardine. In 2002's Spielberg thriller Minority Report, a virtual employee on a giant flat screen greets a customer walking into a branch of...

Special Report: Publishing - Digital knocks on publishing's door.
May 15, 2006... Will the digital download push the printed premium onto the back seat? Gemma O'Reilly investigates. To the outsider, the world of publishing is shrouded in a romanticised haze of dust and musty books. The reality is, of course, very...

On Offer.(buyers guide)(Buyers guide)
May 15, 2006... P&I's review section features products, incentives, premiums, gadgets and services, photographed and rated by our reviewers so you can make an informed choice. Supplier names, product information and contact numbers are included with each...

Sleuth: Lordie, the relief!(Brief article)
May 15, 2006... Another year, another marathon for Thornton, our man on the rainy streets of London. Wracked with cramp from the 17-mile mark, he managed to fight his way over the finishing line, beating last year's time despite having to walk the last...

Sleuth: And the promotional misnomer award goes to .. McCoy's/Jaffa Cakes.
May 15, 2006... 'Travel to Germany with Ian Wright', screams the promotional blurb for its nicely timed football themed push. 'Wahey!' scream the punters, imagining a World Cup VIP package to see England accompanied by the toothsome ex-Gooner. But no. You get...

Sleuth: Nice work if you can get it ..
May 15, 2006... Pictured here (alongside and to the left) is the Luckiest Man Alive, aka Levon Biss, RPM's photographer and the man charged with travelling to six continents taking in 26 countries to take shots of people playing football. It's all in aid of...

Sleuth: Sleuth's nan.
May 15, 2006... This Nan is not given to introspection - I didn't get where I am today by navel-gazing and anyway, a life in SP with its boozy long lunches means it's been years since I last saw my navel. But do you ever get the feeling you've seen it all...

Sleuth: Blast from the past - May 1996.
May 15, 2006... Just as we're all gearing up for June's football World Cup, this time 10 years ago everyone was getting set for the Euro '96 tournament. Even P&I had two tickets to the final to give away, courtesy of official sponsor FujiFilm. Alas, no...

Sleuth: The King (Edward) of all doordrops ..
May 15, 2006... Last month saw 810,000 households receive a DM shot from butter bods Kerrygold, and as well as the standard money-off coupon, recipes, etc, a call to a dedicated 'spud line' got them a hand-delivered box, containing two jacket potatoes and...

Sleuth: Spud news part 2:.
May 15, 2006... If the Kerrygold promotion wasn't aimed at stoners, this one looks like it was made by them. 'Thank you for entering our North Carolina Sweet Potato competition in conjunction with Sainsbury's, Onlinetravel.com and American Airlines' breezed...

Sleuth: Yeeeuuurrrgggghhh!(Brief article)
May 15, 2006... 'Saliva says it all' the press release headline from alternative health clinic Health Dept says, casual as you like. Apparently it's the latest in employee care for those in the business of motivating employees. The 'Executive Burnout...