Promotions & Incentives articles from May 2005

Promotions & Incentives archives from May 2005

Editorial: Are you ready to fight in tomorrow's world?(Brief Article)(Editorial)
May 31, 2005... Most clients are critical of their agencies, and agencies are always slagging off their clients. Sometimes you can't blame them. Take the shop that was told by a large multinational that one of its brand sampling campaigns couldn't be extended...

Sampling: Chocolate vodka debuts with cow tour in summer.(Anglo Drinks introducing chocolate vodka shake, Brown Cow marketing)(Brief Article)
May 31, 2005... Anglo Drinks is launching its chocolate vodka shake, Brown Cow, with a three-month sampling campaign in the summer. Sampling, through Caspa, is scheduled for 60 Litten Tree venues nationwide, kicking off with a new opening in Carlisle this...

Partnership: Peugeot unveils car with Toni&Guy tie-up.(marketing campaign through Sledge)(Brief Article)
May 31, 2005... Peugeot has hooked up with hair salon chain Toni&Guy for its first partnership marketing campaign to back the roll-out of its 1007 model this summer. The campaign, through Sledge, is designed to emulate the car's Easy Living positioning...

Giveaway: Jammie Dodgers adds giveaways to cinema drive.(Brief Article)
May 31, 2005... Burton's Foods is supporting Jammie Dodgers' year-long sponsorship of cinema Kids Clubs with a giveaway and competition targeting children aged eight and under. The activity, through Logistix, kicks off with sampling at 110 of the weekend...

Prize draw: Gardening firms boost trade with spring initiatives.(National Garden Gift Vouchers and Haskins Garden Centres campaigns)(Brief Article)
May 31, 2005... National Garden Gift Vouchers (NGGV) and Haskins Garden Centres are both running spring prize draw campaigns. NGGV is targeting 2 million households with direct mail. The campaign features a 'Wish You Were There' draw running in 1,800...

Prize draw: Calloway offers golf resort break.(Calloway Golf Co. advertising cintract with Claydon Heeley Jones Mason )(Brief Article)
May 31, 2005... Calloway Golf has teamed up with luxury hotel group One&Only Resorts in a pan-European push to encourage trial of its Big Bertha Ti 454 golf club. A prize draw competition, through Claydon Heeley Jones Mason (CHJM), will be promoted in...

Experiential: P&G takes Flash on road for pounds 2m push with Lime.(Procter & Gamble )(Brief Article)
May 31, 2005... Procter & Gamble is putting pounds 2 million behind supermarket demonstrations of three Flash products at 600 sites. The 'Flash Easy Cleaning Revolution' ties together the Flash Powermop with new products Dustmaster and Mark & Stain Eraser....

Experiential: Strongbow to strengthen summer festival presence.(Brief Article)
May 31, 2005... Strongbow is seeking to build on the success of its Strongbow Rooms experience, with a three-tier event programme to 'effectively cover off the music scene'. The Scottish Courage cider brand is taking its established Strongbow Rooms dance...

Giveaway/sampling: Birds Eye develops free curry campaign.
May 31, 2005... Unilever's Birds Eye is reinforcing its 'We don't play with our food' healthy eating message on its frozen curry range with a free meal offer and UK-wide sampling push. Birds Eye has taken out ads in The Sun and listings magazine What's On...

Campaign of the month: Nescafe Gold Blend Trinny and Susannah.(Brief Article)
May 31, 2005... I'm a self confessed shopaholic, and love Trinny and Susannah's What Not to Wear television series so this campaign appealed to me straight away. With supermarket shelves crammed with coffee brands, this is a creative and relevant way to...

Prize Draw: Bonmarche sets up holiday draw for cardholders.(Brief Article)
May 31, 2005... Womenswear retailer Bonmarche is offering its 900,000 bonus club card holders the chance to win a week's family holiday in Malta as part of a third-party deal with online travel company Excel Airways. Katherine Scott, marketing manager at...

Money-off: Lexmark links up with Olympus for printer activity.(Lexmark International Inc.)(Brief Article)
May 31, 2005... Print specialist Lexmark has teamed up with Olympus to create a price push for a photo printer. The Lexmark P315 is being packaged with Olympus's C-370 Zoom camera and sold through all major electrical retailers for pounds 149.99, a pounds...

Competition: Burger King goes global for Star Wars scratchcard offer.(Brief Article)
May 31, 2005... Burger King is separately targeting adults and children in a global link-up with the release of the final Star Wars film Star Wars Episode III: Revenge of the Sith. The push will see it give away more than 1 million prizes in the UK alone. ...

Instant win: AG Barr gets healthy for second school push.(Brief Article)
May 31, 2005... AG Barr is taking a healthier stance on the second outing of its soft drinks push for schools. The instant-win scratchcard promotion, through Caspa, will run in more than 500 schools but with a sole focus on its rebranded flavoured water...

Giveaway: Ted Baker plans bag giveaway to capital students.(Brief Article)
May 31, 2005... Ted Baker is taking its in-store promotion to a wider audience with a goodie bag giveaway targeting 15,000 students in London. Branded 'What's in Your Shed Ted' packets containing seeds and condoms will be handed out at universities, shops,...

Giveaway: Sainsbury's to offer gamecard in Lottery tie-up.(J Sainsbury PLC with Camelot Group PLC)(Brief Article)
May 31, 2005... Sainsbury's has joined forces with National Lottery operator Camelot to offer its customers the chance to win a year's free shopping. Customers buying a Lotto and a EuroMillions ticket together will get a peel-and-reveal game card. Prizes...

Promotion works: Times online.(Brief Article)
May 31, 2005... Brand: Times Online Client: News International Budget: Undisclosed Agency: Grasshopper Timing: November 2004 Strategy: The resulting 'Corkscrew' campaign was developed in association with The Sunday Times Wine Club. This offered...

Launch: Steam chief and Culture head set up insight shop.(Kevin McCarthy )(Steve Jamieson)(Brief Article)
May 31, 2005... Culture associate director Kevin McCarthy and Steam account director Steve Jamieson have joined forces to launch One Deep Breath, a 'marketing communications and insight' agency. McCarthy said the launch was in answer to agencies'...

Partnership: Airline hires TLC for flights offer.(American Airlines, TLC Marketing )(Brief Article)
May 31, 2005... American Airlines has signed an exclusive contract with TLC Marketing to broker its free return flights to New York from the UK. Flight booking and handling will be through TLC. Consumers redeeming the free flights can buy extra ones for pounds...

Premiums: COI seeks suppliers in pounds 2m roster review.(United Kingdom. Central Office of Information)(Brief Article)
May 31, 2005... The Central Office of Information (COI) is putting pounds 2 million-worth of merchandise business out to tender in a roster overhaul that will boost its 21-strong supplier list to 35. In its first review for almost five years, COI...

Restructure: Theatre staffing arm goes solo.(Theatre Cast & Crew)(Rob Quinn, Richard Gibbs and Lucy Braybrook-Morris)(Brief Article)
May 31, 2005... Brand experience agency Theatre has made its staffing arm a separate company as it looks to double the names on its books to 2,000. Rob Quinn, managing director of Theatre, will head Theatre Cast & Crew. 'The move adds credibility and...

Personnel: Meerkat leader quits to take up consultant role.(Paul Vines of Meerkat Marketing Communications Ltd.)(Brief Article)
May 31, 2005... Meerkat managing partner Paul Vines has retired from day-to-day agency business after more than 20 years in the industry. Vines said he will now take on a business development consultancy role for smaller agencies in the industry, including...

Retail: Shopping centre operator hunts promo partners.(The Mall with Bd-ntwk)(Brief Article)
May 31, 2005... Shopping centre operator The Mall is seeking third-party tie-ins for promotional activity across its 22 community-based retail portfolios. Agency Bd-ntwk, appointed to the account earlier this year, is in talks with magazines and 'other...

Regulations: BPMA sides with EC on bid to limit Chinese imports.
May 31, 2005... The British Promotional Merchandise Association (BPMA) is backing European Commission (EC) attempts to reintroduce import quotas on Chinese textiles. The move comes as imports into Europe surge to 'alert levels' and threaten to damage UK...

Repositioning: Top Chilli duo depart in agency shake-up.(David Hicks and OraRuth Reichenberg of Chilli Marketing Communications)(Brief Article)
May 31, 2005... Chilli Marketing Communications has parted company with two of its most senior staff after a shake-up at the agency. Joint managing director David Hicks and creative director OraRuth Reichenberg have left as Chilli seeks to move from being...

Shopper marketing: S&N pulls brand focus in-store.(Scottish & Newcastle PLC)(Brief Article)
May 31, 2005... Scottish & Newcastle (S&N) is looking to embrace shopper marketing as the brewer redefines its marketing focus on its four key brands - John Smiths, Foster's, Kronenbourg and Strongbow. 'We've been guilty of not being as focused in-store as...

Research: Students love samples best, reveals survey.
May 31, 2005... Incentives and campus promotions make for the most successful student campaigns but what they really love are samples, according to research. Findings for a study commissioned for Targeting students: a marketing guide reveal sampling has...

Sampling: Vitamin V raps lazy sampling.(Inter-brew's Belgian beer Leffe marketing)(Brief Article)
May 31, 2005... Vitamin V has attacked mass sampling as lazy, as it launches a sensory marketing intitiative alongside a drive for Inter-brew's Belgian beer Leffe. Vitamin V's Sensory Marketing 'sticks more firmly to brand strategy, slowing consumers down...

Business News: Forum - P&I Forum to reveal exclusive kids report.
May 31, 2005... Findings from exclusive research, canvassing a panel of more than 300,000 kids and teens will be unveiled at this year's Promotions & Incentives' Forum. P&I has joined forces with children's online reward and currency firm Swapitshop to...

Business News: Acquisition - GRG snaps up consumer outfit Parallel to broaden its portfolio.(The Grass Roots Group acquires Parallel Promotions)(Brief Article)
May 31, 2005... Motivation and incentive supplier The Grass Roots Group (GRG) has added a consumer specialism to its business with the purchase of agency Parallel Promotions. The acquisition, for an undisclosed sum, gives GRG an established...

Business News Brief: Royal Mail hands over contract.(to Proximity London )(Brief Article)
May 31, 2005... Royal Mail has handed Proximity London the pounds 1 million SP contract for its special stamp collections for 2005/2006, following a two-way roster pitch. The agency is tasked with reinvigorating the hobby of philately.

Business News Brief: KP Nuts partners with Thomson for holiday push.(Thomson Travel Group PLC)(Brief Article)
May 31, 2005... KP Nuts has partnered with Thomson for a 10-week instant-win holiday push, through Billington Cartmell, running on 16 million packs. Consumers have the chance to win one of two trips to Australia or 37 Thomson holiday vouchers worth pounds...

Business News Brief: High Street Gift Voucher rebrands.(as Love2Reward)(Brief Article)
May 31, 2005... The High Street Gift Voucher has rebranded as Love2Reward and added a leisure offering to sit alongside its shopping and travel vouchers. Love2Reward will be the umbrella name covering Love2Play, Love2Shop and Love2Travel.

Business News Brief: Love2Rewards joins VA members at show.(Voucher Association)(Brief Article)
May 31, 2005... Love2Reward joins fellow Voucher Association members at this month's The Times Creme Show, for executive secretaries and PAs. The association is supporting the event for the first time to reflect the increasing importance the PA plays in...

Business News Brief: MCCA teams up with Committee of Advertising Practice.(Kirkpatrick & Lockhart Nicholson Graham LLP)(Brief Article)
May 31, 2005... The MCCA can now offer legal and copy advice after teaming up with the Committee of Advertising Practice's copy advice team and law firm Kirkpatrick & Lockhart Nicholson Graham LLP. Healthcheck has also been launched to ensure members have the...

Business News Brief: Dowlis Corporate Solutions acquisition.(Aviation Gifts )(Brief Article)
May 31, 2005... Dowlis Corporate Solutions has acquired Aviation Gifts as part of its strategy to target specialist markets. Aviation Gifts supplies scale models of aeroplanes, which the firm says have become established business gifts, to the airline...

Business News Brief: Npower looks for supplier.(Brief Article)
May 31, 2005... Npower is looking for a supplier to make its brand icons - the orbs seen in above-the-line work that highlights the power supplier's work with the new Wembley stadium in north London. It hopes to use them as a customer giveaway later this year....

Business News Brief: Appointment at 12Snap.(Emma Cotton)(Brief Article)
May 31, 2005... 12Snap has promoted Emma Cotton from director of client services to general manager of 12Snap London. She takes the reins of the mobile marketing company as managing director Martin Copus leaves the company to return to his native US.

In the Hot Seat: Steve Harding.
May 31, 2005... The head of 141 tells Pip Brooking why Darwin's theory is true for agencies. Survival of the fittest is as true for the agency world as it is in nature, according to Steve Harding. And his vision of the fittest includes the large and...

Moving Up: Mark Hamilton - Euro RSCG KLP.(appointments)(Brief Article)
May 31, 2005... Euro RSCG KLP has appointed Mark Hamilton account director of its Diageo GB team. Hamilton, whose career includes a stint as senior brand manager on Bacardi, takes on Smirnoff and Morgan's Spiced Rum in the UK. Hamilton joins from L'Oreal,...

Moving Up: Luffa Khnom, Jono Green, Leone Hanson and Siobhan Brady - iD.(appointments and promotions)(Brief Article)
May 31, 2005... Experiential agency iD has taken on Luffa Khnom as senior account director. She joins from Alcone where she held the same post. Jono Green is appointed account manager, having previously worked as brand manager for Lipton Ice Tea at Unilever...

Moving Up: Sophie Spallone - Cognito.(appointments)(Brief Article)
May 31, 2005... Agency Cognito has taken on Sophie Spallone as account director for the Nivea account. She was previously senior account manager at Dialogue, where she worked on Del Monte and Burger King.

Moving Up: Andrew Bailey, Neil Pagnam, Glen Wrigley, Richard Lyon, Donna Jones, Kelly Price - Capital Incentives & Motivation.(appointments)(Brief Article)
May 31, 2005... Capital Incentives & Motivation has appointed Andrew Bailey, Neil Pagnam, Glen Wrigley and Richard Lyon as sales managers. Donna Jones and Kelly Price join as account managers.

In-store Marketing: Shop talk - Three-point manifesto for selling gets my vote.(sales promotions)
May 31, 2005... There is nothing quite like a General Election for reminding us of the best and worst retail promotional practices. Political parties represent both the easiest and most difficult product to promote - easy to loyalists of your own brand, and...

In-store Marketing: Have media centres come of age in retail?
May 31, 2005... Retail media centres were created to clarify a fragmented in-store marketing arena. James Thornton asks if they've achieved their aim. Brands and retailers are all too aware that a huge percentage of purchasing decisions are now made at the...

Licensing: Brands poised to win star TV role.(Television)
May 31, 2005... Product placement is about to become a reality on UK TV as Ofcom prepares to relax advertising rules. Brands have become so keen on product placement that the rapidly growing dollars 3 billion (pounds 1.59 billion) sector is now denting...

Licensing: My fantasy licence - The cappster.(Brief Article)
May 31, 2005... It's a frenetic 24-7 world out there and sometimes it's easy to lose sight of the really important things in life. Every day, I find myself searching for answers to life's fundamental questions - 'Where can I get a nice, cold pint round here?'...

Licensing: Licensing authority - TV product placement hits international snag.(Television)
May 31, 2005... If there seems to be an over-emphasis on product placement on these pages this month, I make no apologies. The subject has been bubbling away for the past few months and it was one of the hot topics at last month's MipTV (the Cannes show for...

Live Issue: Training & development - Can chiefs be trained for life at the top?
May 31, 2005... It can be lonely being the boss, but an MCCA coaching scheme now allows leaders to learn from each other. By Jane Bainbridge. Coaching and mentoring techniques are the in-vogue methods of training leaders and senior management in many of...

Profile: Niki Macartney, Senior brand manager, Comfort - Soften up with spas.
May 31, 2005... 'Ultimately, I'm a consumer and I'm a real cynic when it comes to sales promotions,' says Niki Macartney, senior brand manager at Comfort. 'Comfort is an honest, trustworthy brand and promotions have to deliver on what they promise....

Cover Story: Heinz spices up stores with pounds 6m push.
May 31, 2005... Heinz is heading to supermarkets up and down the country to give shoppers a taste of its new Mean Beanz line. Pip Brooking reports. Even when you're as big as Heinz, spending pounds 6.5 million on a seven-week campaign is still 'pretty...

Special Report: Giftcards - Can giftcards crack corporates?
May 31, 2005... Plastic vouchers may be a big hit in retail, but they are failing to match that success in the business-to-business arena. So what could be holding them back? Pip Brooking investigates. 'The traditional paper voucher is popular because it's...

Special Report: Clothing - Dress sense for brands.
May 31, 2005... Guinness has taken promotional wear to a new level with a thriving fashion line. Can other brands follow suit? Jennifer Creevy reports. Along with leprechauns and the world-famous blarney stone, Guinness has become synonymous with the...

Special Report: Film & photo - Camera challenge.
May 31, 2005... A new brand of rum wants to run a camera offer. So what is the best proposal? James Thornton throws down the gauntlet to two suppliers. Film and photography premiums carry an aspirational quality that makes them great for promotional...

On offer.(Employee Incentives)
May 31, 2005... P&I's review section features a host of products, incentives, premiums, gadgets, gizmos and services, photographed and rated by our reviewers so you can make an informed choice. Supplier names, product information and contact numbers are...

Sleuth: Battered and bruised but beaming.(Brief Article)
May 31, 2005... Our man Thornton defies the critics, completing the London Marathon and clutching his medal as proof. It was all in aid of Spinal Research, and he raised more than pounds 1,500 with a lot of help from the industry. For which enormous thanks go...

Sleuth: Ah agency folk, dontcha just love 'em ..(Brief Article)
May 31, 2005... Spare a thought for our Islingtonian friends at HHM. Years, decades even, in thinking up a new name for their agency and they came up with The Nursery. We at Sleuth loved it. Unfortunately, someone else had already nabbed the name and sent...

Sleuth: Sleuth's nan.
May 31, 2005... Is nothing sacred? Back in my day a Royal wedding was something that made us proud to be British: bunting lined the nation's highways and families sat round the wireless, followed by street parties where the beer was warm and the food was cold...

Sleuth: Blast from the past - May 1995.(Brief Article)
May 31, 2005... A decade ago, the Daily Telegraph was picking up the Grand Prix gong at the ISP Awards for its Fantasy League work through IMP. The 2005 winner will be revealed at the gala dinner on 20 May. - Richard Branson launched Virgin's voucher...

Sleuth: And the winners are ..
May 31, 2005... These game birds and boys claimed top prizes in Sainsbury's Business Direct 'Big Hair & Beyond' Comic Relief competition, bagging pounds 250 each for the charidee. From top to bottom then: SMC's Geoff Lodge, Maggie Blackwell, Jon Cornish and...

Sleuth: Knickers to the lot of them we say!(Brief Article)
May 31, 2005... These colour-coordinated items of lingerie - Election KnickerGrams - have been supplied by Panties For Everyone and were punted out to canvassers wanting to spice up their election campaigns. 'Imagine your party winning on the night and...

Sleuth: Welcome back Postman Pat ..(Brief Article)
May 31, 2005... Whereas before, posties were more likely to say, 'Ooh, me back - that's me on the Tom and Dick', they're now back to taking a leaf out of Pat's book and getting up at some god-forsaken hour of the day. Yes folks, they are forgoing the crafty...

Sleuth: Competition.
May 31, 2005... The lovely people at Thomas Cook (0870 750 2222)are offering two lucky winners of this month's competition a pounds 100 holiday voucher each. To enter, send the correct answers to the questions below to the address at the top of the page. First...

Loyalty & Motivation Manual 2005: Editorial - Leaders will pay price for not building loyalty.(Brief Article)
May 31, 2005... We know how fickle we are as consumers. Now research shows we're just as faithless when it comes to our employers. A report from recruitment firm Hudson found nearly half of the 2,500 UK employees quizzed said they were loyal to themselves...

Loyalty & Motivation Manual 2005: Sponsor's statement - Motivation is more than a buzz word.(Total Motivation Show )(Brief Article)
May 31, 2005... Motivation has always been around, always been important. In any form of human activity, motivation is often the key to achieving success. And of course it is also essential to achieve motivation in people you rely on for success: namely,...

Loyalty & Motivation Manual 2005: Money's a sure-fire motivator - isn't it?
May 31, 2005... Actually, non-cash rewards work harder to change behaviour - if properly identified. This all starts with the right questions, so what should you ask? By Alyson Cook. It's hard to believe, but employees were once seen as just another input...

Loyalty & Motivation Manual 2005: It motivates me.
May 31, 2005... Employers use a variety of incentives to motivate staff - but what actually works? Amanda Nottage talks to five people at different stages of their career about what it is that drives them to succeed SIMON MAHON, General manager, Premier...

Loyalty & Motivation Manual 2005: 10 great ideas.
May 31, 2005... There's a vast array of premiums and experiences to match every motivational objective. Jennifer Creevy eyes the latest additions. 1. Virgin Incentives has added a treat to its redemption portfolio that is likely to liven up the recipient's...

Loyalty & Motivation Manual 2005: If you only do five things ..
May 31, 2005... Amy Frengley, a consultant at Brandsmiths, has come up with this five-point checklist to ensure you motivate your people to the max. Motivating staff takes more than a fair pay packet and a few words of encouragement. If you really want to...