Promotions & Incentives articles from May 2004

Promotions & Incentives archives from May 2004

Editorial: Why the old definition of SP is now irrelevant.(Sales Promotion)(Brief Article)
May 19, 2004... This year's ISP Grand Prix winner apparently generated controversy, morally as well as on the question of whether the campaign was, indeed, SP. The push is Iris' Sex Lottery work for the Department of Health (page 7 and ISP Awards Book of the...

Obituary: Brian Francis - 1939-2004.(Obituary)
May 19, 2004... I was in London the morning after Brian passed away when Alan Thompson rang me with the sad news. Then Bob Bailey. Then Chris Killingbeck. Then Dennis Horton. Then eight other people. It was indicative of how many lives Brian had touched so...

Collector scheme: Hovis Best of Both in Mattel games tie-up.(Brief Article)
May 19, 2004... Hovis is rolling out its first promotional activity on its Best of Both brand to target mums with a Stop the Summer Squabbles on-pack push that links with Mattel Games. The promotion, through retained agency Chilli Marketing, will feature...

On-pack: Cadbury begins instant rewards leisure activity.(Brief Article)
May 19, 2004... Cadbury Trebor Bassett is linking with leisure for a 12-month push across chocolate, sweets, cakes and ice cream. The Triangle-devised promotion kicks off this month and offers two-for-one deals on Great Things To Do around the UK. Aztec...

On-pack: Vitalite links with Thomas Cook in holiday scheme.(contract, Thomas Cook Holidays)(Brief Article)
May 19, 2004... Consumers are being offered the chance to win 15 Caribbean holidays, as well as a share of pounds 75 million in holiday vouchers as part of sunflower spread Vitalite's biggest on-pack giveaway. The spread has linked with Thomas Cook for its...

Giveaway: Arena pubs in Euro 2004 drive.(Mitchells & Butlers marketing)(Brief Article)
May 19, 2004... Pub chain owner Mitchells and Butlers is hosting a raft of activity around Euro 2004 to drive consumers into its Arena pubs. The Euro 2004 and More campaign, through Osmosis, is running across 142 outlets nationwide. It will include offers...

Sampling: Colgate backs Total launch with LU and cinema promo.(London Underground, Colgate-Palmolive Co., contract)(Brief Article)
May 19, 2004... Commuters at selected London Underground stations are set to be targeted with a 'station domination' campaign supported by money-off coupons and sampling for Colgate's launch of its Total Advanced Fresh toothpaste. The pounds 4 million...

Instant win: Pot Noodle in on-pack holiday campaign.(contract)(Brief Article)
May 19, 2004... Pot Noodle is going on-pack for the first time in two years with a two-tier instant-win promotion that puts holidays up for grabs. The push, through Catalyst Marketing, runs across 15 million packs from this month and offers consumers the...

Campaign of the month: Carling.(Carling Brewing Co.)(Brief Article)
May 19, 2004... Carling owns a music property called Carling Live, which is basically about sponsoring gigs of leading or independent label bands. But as anyone who uses the London Underground will know, Carling has even gone as far as sponsoring buskers at...

Sponsorship: Foster's targets pubs to bolster links with BBQs.(barbeques, Foster's Group Ltd., contracts)(Brief Article)
May 19, 2004... Foster's is doubling it's investment to pounds 2.5 million for summer campaigns that will underline its link with barbeques. The lager brand is sponsoring National BBQ Week (31 May-6 June) for the third year running, which brand manager...

Prize draw: LA Fitness offers members US trip to boost referral.(LA Fitness International marketing plans)(Brief Article)
May 19, 2004... LA Fitness is aiming to increase membership by 10 per cent with an incentivised referral campaign running throughout May. Regular visitors who refer friends to join the club have the chance to win a trip for two to New York, one of 130...

Agency launch: Incepta sets up agency to boost its BTL offering.(Theatre, formation of a new shop)(below the line)(Brief Article)
May 19, 2004... Dynamo parent Incepta has launched a brand experience agency to bolster its below-the-line offering and exploit what it sees as a 'major area of growth in marketing services'. The shop, called Theatre, is headed up by general manager Rob...

Agency win: Million-2-1 hires Iris Manchester for games task.(Iris Manchester contract)(Brief Article)
May 19, 2004... Mobile lottery operator Million-2-1 has appoin-ted Iris Manchester to handle its pounds 500,000 marketing account following a four-way pitch. Chief operating officer Chris Thomas said Iris would employ a variety of techniques to promote...

Acquisition: Celador enters kids' arena with Les Frogs.(Celador International agreement)(Brief Article)
May 19, 2004... Celador International has stepped up its ambitions to become a major licensing player with the acquisition of its first children's licence, Les Frogs. The company, which is best known for its Who Wants to be a Millionaire franchise, is in...

Agency win: L'Oreal hands Elvis relaunch work.(L'Oreal Professional, contract)
May 19, 2004... L'Oreal Professional has handed Elvis a relaunch project worth 'hundreds of thousands of pounds' after a three-way pitch. Elvis, the below-the-line shop that was set up last year by ad agency Miles Calcraft Brigginshaw Duffy (MCBD), will be...

Credit protection: BPMA in member scheme to halt insolvency rise.(British Promotional Merchandise Association)(Brief Article)
May 19, 2004... An increasing number of insolvencies among promotional merchandise companies has prompted the BPMA to investigate a credit protection scheme for its members. The association is working with brokers and hopes to launch a scheme tailored to...

Vouchers: Kingfisher adds CD and DVD offer to paper product.(Kingfisher Gift Vouchers)(Brief Article)
May 19, 2004... Kingfisher Gift Vouchers is adding to its paper portfolio with an new entertainment offering. Working with its sister company Entertainment UK, the voucher supplier has launched a service that can supply bespoke CDs and DVDs to recipients...

Awards: Iris Sex Lottery work lands ISP Grand Prix.(Institute of Sales Promotion, Iris Promotional Marketing)(2004)(Brief Article)
May 19, 2004... Agency Iris Promotional Marketing has topped a winning year by picking up the main prize at the 2004 ISP Awards for its Department of Health Sex Lottery campaign. As well as landing the Grand Prix, Iris won a Platinum and two Golds...

Exhibitions: Reed Exhibitions sees take-up of NIS stands rise.(National Incentive Show, contract)(Brief Article)
May 19, 2004... Reed Exhibitions has sold 70 per cent of space at The National Incentive Show (NIS), representing the highest level of pre-bookings at this point in the event's history. The organiser said 130 of the 220 stands have been booked, and added...

Appointment: Tequila takes on two partners to reinforce team.(Ian Thomas, Gina Larter appointed)(Brief Article)
May 19, 2004... Tequila has bolstered its management team with the appointment of two new managing partners answering to chief executive Tim Bonnet. Former Proximity managing partner Ian Thomas takes on the newly created position from May, with a remit...

Promotion works: Loaded.(magazine marketing)(Brief Article)
May 19, 2004... Brand: Loaded magazine Client: IPC Campaign: Summer of Your Life Budget: Undisclosed Agency: KHWS Response Marketing Timing: June 2003 Strategy: After running successful online promotions and competitions through its website,...

In the Hot Seat: Ian Millner.(Interview)
May 19, 2004... The Iris founder speaks to Stuart Derrick about no longer being the underdog For an agency that started up on the verge of the worst marketing recession in recent years, Iris is an impressive growth story. However, for managing director...

Moving up: Anna McCallum - RPM.(appointment)(Brief Article)
May 19, 2004... Brand experience agency RPM has taken on Anna McCallum as senior account manager on its Unilever team.

Moving up: Amanda Griffiths, Claire Speedie, Laina Snook - Kitcatt Nohr Alexander Shaw.(appointments)(Brief Article)
May 19, 2004... Kitcatt Nohr has appointed Amanda Griffiths as senior planner, Claire Speedie as copywriter and Laina Snook as art director.

Moving up: Jennie Cohen, Alison Fraser - Mediator.(appointments)(Brief Article)
May 19, 2004... Partnership marketing agency Mediator has two new recruits. Jennie Cohen joins as senior account executive on the Freeserve and NFL accounts. Alison Fraser joins as account executive.

Moving up: Claire Corrigan - The Big Kick.(Brief Article)
May 19, 2004... Promotional marketing consultancy, The Big Kick, has hired Claire Corrigan as account director to work on Walkers Snack Foods.

Moving up: Jane Bristow - Leisure Vouchers.(appointment)(Brief Article)
May 19, 2004... Leisure Vouchers has appointed Jane Bristow as managing director.

Moving up: Steve Manners - Universal Studios Consumer Products Group.(appointment)(Brief Article)
May 19, 2004... Universal Studios Consumer Products Group has appointed Steve Manners, formerly at CPLG, as vice-president for Europe.

Moving up: Clarification.(Correction Notice)
May 19, 2004... GRG One Fee would like to clarify that board director Stuart Selby is not a broker (Moving Up, March 2004).

Analysis: Why growth is back on the cards.(SP Holdings)
May 19, 2004... Expansion As SP players get into forward-planning mode, what's the best strategy to build business? The news last month that French marketing services giant Publicis was looking to bulk up its below-the-line offering will have had many...

Forum Preview: P&I Forum: what's on the agenda.(Promotions & Incentives)
May 19, 2004... The inaugural P&I Forum - why you should be at the first promotional marketing summit of its kind Promotions & Incentives is launching its first forum in October, with one simple goal: to create an event that helps promotional marketers...

In-store marketing: Morrisons chooses price over SP.
May 19, 2004... As a summer price war looms in the supermarket sector following Morrisons takeover of Safeway, will in-store promotions end up having to be sacrificed to make way for aggressive EDLP policies? The UK's supermarket sector is braced for a...

Shop Talk: Do we know the real impact of promotions?
May 19, 2004... A senior buyer from a top retail chain told me with pride that their BOGOF promotions were a great success as they moved 50 per cent more product. Apart from thinking that she needed new batteries for her calculator, for once I could think...

Licensing: Head Stateside for the next big thing.
May 19, 2004... UK promoters can gauge what's hot and what's not at the Licensing International show in New York Next month sees Licensing International return to New York, with more than 500 exhibitors from around the world presenting 5,500 properties,...

Licensing authority: Look beyond the obvious for long-term advantage.
May 19, 2004... As a licensing industry professional, I would be the last person to underestimate the trials and tribulations of building a successful programme. But when it comes to formulating promotional licensing deals, we in the business would benefit...

Vox Pop: Client behaviour - Are clients always right?(Zoe Smith, Suki Thompson, Randle Stonier, Matthew Hooper views)
May 19, 2004... ZOE SMITH, BRAND MANAGER, UBEVCO Mostly. As a brand manager you should know your brand inside out and instinctively know what is right for it. However, sometimes an outsider is able to look at things more objectively and if you are very...

Live Issue: Awards - What makes a winner?(methods)
May 19, 2004... Whether or not you think the winner of this year's ISP Grand Prix deserved the gong, awards always generate debate. Stuart Derrick attempts to work out why When it comes to awards, everybody has an opinion. They're either a great boost to...

Profile: Boomerang Treasure Hunt - Garfield Smith, chief executive, Boomerang Media.
May 19, 2004... Boomerang Media is celebrating its first decade in business this year. The company distributes free postcards to more than 3,000 venues nationwide, but its 'frustrated and lucky' chief executive, Garfield Smith, is quite sure consumers 'don't...

Cover Story: P&G's Ariel.(Procter & Gamble Co. marketing and contract)(Cover Story)
May 19, 2004... Ariel's Championship Whites campaign has helped P&G claw back its market share from rival Unilever. Stuart Derrick details how it's exploiting the tennis link Procter & Gamble's laundry brand Ariel has linked with tennis through an...

The Once in a Lifetime win.(lotteries market value)
May 19, 2004... Today's savvy consumers are demanding more from competition prizes. Stuart Derrick reports on how promoters are capturing the public's imagination and literally changing lives with their incentives Since the National Lottery launched in...

Special Report: Loyalty and motivation - Motivate the middleman.
May 19, 2004... Get the sales assistants on-side and the battle for brands to be front of mind with consumers is won. Pip Brooking takes a look at how incentivising shop-floor staff can be the secret to increasing sales In the drinks or automotive...

Put it on the Plastic?
May 19, 2004... Gift cards are making their mark on the incentives arena, but will they ever overtake the paper voucher? Lisa Burn looks at their rise Gift cards - or more accurately, stored value cards - are a common feature of the commercial landscape in...

ON OFFER.(product review)
May 19, 2004... P&I's review section features a host of products, incentives, premiums, gadgets, gizmos and services, photographed and rated by our reviewers. Product information and contact numbers are included with each review for easy reference, or copy the...

Sleuth: And our survey said ... a big fat no-no actually.(search of a perfect female boss and male boss)(Brief Article)
May 19, 2004... What are you people like? According to hot-off-the press research from Capital Incentives, the perfect female boss has the face of Catherine Zeta-Jones, the body of Halle Berry, the hair of Gwyneth Paltrow and the leadership of Paula Radcliffe....

Sleuth: Sleuth's Nan.(Publicis Dialog Dallas marketing for a scent generating device)(Brief Article)
May 19, 2004... With the executive role I now have (lunching), I have more time to look at things everyone else bins or files for 'later'. Like TrendTalk, a little missive from Publicis that claims to provide insights into consumer behaviour. (The 'insights'...

Sleuth: Blast from the past - May 1994.(Mia Dickson appointed)(briefs)(Brief Article)
May 19, 2004... A decade ago, Incentive 94 was being organised by Blenheim to be held at Olympia. For the first time, a programme of seminars featuring speakers that included Charles Kennedy, then Liberal Democrat spokesman on Europe, was introduced - IMP...

Sleuth: Taking Hart ..(Tony Hart, guest of honour)(Brief Article)
May 19, 2004... He may be at an age where his better works are behind him, but Tony Hart can still draw a bevvy of beauties. The former presenter of TV's Take Hart was guest of honour at HHM's party to celebrate a year in its spiffy Islington offices. Tony...

Sleuth: Competition.
May 19, 2004... Our friends at Passport 2 Sport (0870 850 0950) are offering a voucher, valid for two weekend general admission tickets to the British Grand Prix at Silverstone in July. To enter, send correct answers to the questions to the address at the top...

Sleuth: Tight brief ..(Alcopop WKD celebrations)(Brief Article)
May 19, 2004... Sleuth often hears of brand managers getting their knickers in a twist, but for once there was a sensible rationale behind it. Alcopop WKD celebrated this Easter with an ingenious promotion that invited punters to get their keks on. Church...

ISP Awards 2004: Introduction.(Institute of Sales Promotion)(Brief Article)
May 19, 2004... In delivering effective promotions we often break new boundaries. However, we must be mindful of the consequences. The CAP code states that 'all marketing communications should be legal, decent, honest and truthful; be prepared, with a...

ISP Awards 2004: Judges.(Institute of Sales Promotion)
May 19, 2004... AWARDS ADJUDICATION PANEL Edwin Mutton, ISP Director-General Stuart Macmillan Pratt, ISP Awards Committee Chairman Brenda Simonetti, ISP Standards & Practices Consultant Philip Circus, ISP Director-General of Legal Affairs Ken Spedding,...

ISP Awards 2004: Grand Prix - The Best Promotion of 2003.(Institute of Sales Promotion)
May 19, 2004... GOLD - The government message on unprotected sex Department of Health figures showed that between 1995 and 2000 there had been a dramatic increase in the incidence of sexually transmitted infections (STIs) in 18-30-year-olds. There was a...

ISP Awards 2004: The Platinum Winners.(Institute of Sales Promotion)
May 19, 2004... THE MOST EFFECTIVE TRIAL AND AWARENESS CAMPAIGN EDUCATION, EDUCATION, EDUCATION The Department of Health Sex Lottery Campaign had two major objectives. The first was to make the vulnerable 18- to 30-year-olds aware of the high...

ISP Awards 2004: Industry Sectors - Automotive.(VW Group UK)
May 19, 2004... GOLD - Nissan gains awareness with a 'cuppa' Nissan introduced its compact van Kubistar in October 2003 to complete its new range of light commercial vehicles (LCVs). The objective of the promotion was to raise the awareness of this range...

ISP Awards 2004: Industry Sectors - Culture, Leisure & Travel.
May 19, 2004... GOLD - Nikon pictures the prize The Coolpix range of Nikon digital cameras faced fierce competition from other reputable brands. In a bid to stay ahead of the game, Nikon launched a promotion, which had a target audience of digital...

ISP Awards 2004: Industry Sectors - Public Services, Utilities, Environment & Agriculture.
May 19, 2004... GOLD - Keeping sex safe The Department of Health was concerned about the dramatic increase in the rate of sexually transmitted infections (STIs) in 18- to 30-year-olds. Unprotected sex was commonplace due to their ignorance of the risks...

ISP Awards 2004: Industry Sectors - Financial Services.
May 19, 2004... GOLD - A pensions mailing tailored to drive sales The primary task facing Scottish Mutual on the relaunch of its portfolio pensions product was to develop a mailing that would grab the attention of independent financial advisers. These...

ISP Awards 2004: Industry Sectors - Food and Beverages.
May 19, 2004... GOLD - Kellogg's book link pays dividends Kellogg's Adult Health range (AHR) of cereals was under pressure from competitive activity. The strategy to overcome this was to develop an innovative and high-value loyalty programme directed at...

ISP Awards 2004: Industry Sectors - Alcoholic Drinks.
May 19, 2004... GOLD - Guinness gets ahead with a hat In a declining beer market Guinness saw the Rugby World Cup as an opportunity to exploit its natural association with rugby. The objective was to encourage drinkers watching live matches in pubs to...

ISP Awards 2004: Industry Sectors - Other FMCG.
May 19, 2004... GOLD - Andrex delivers family values message Andrex had a new positioning - looking out for the family. The objectives of this activity were to enhance and reinforce the new positioning with loyal users, as well as with younger...

ISP Awards 2004: Industry Sectors - Healthcare and Wellbeing.
May 19, 2004... GOLD - Some really cool stuff from Impulse With a broad target audience of 11- to 20-year-old girls, Impulse scent faces the constant challenge of being perceived as innovative and cool. Every year a new variant is launched and,...

ISP Awards 2004: Industry Sectors - IT, Technology and Telecoms.
May 19, 2004... GOLD - Orange engages with summer travellers Fewer than half of mobile phone customers use their phones while they are abroad. Orange identified this as an opportunity to educate and encourage UK holidaymakers to take advantage of its range...

ISP Awards 2004: Industry Sectors - The Media.
May 19, 2004... GOLD - The Guardian recruits gourmet readers The Guardian's special edition editorial supplements are a major tool for the recruitment of floating readers - those who switch between both broadsheets and tabloids, or are non-regular...

ISP Awards 2004: Industry Sectors - Retailers and Mail Order.
May 19, 2004... GOLD - Nando's offers passion on a platter Nando's chicken restaurants are expanding rapidly throughout the UK, but have low awareness in some of the new regions. Norwich had two city-centre restaurants that were not performing to...

ISP Awards 2004: Industry Sectors - Consumer Durables.
May 19, 2004... GOLD - Great Big Bertha 2 speaks for herself Leisure golfers regard Callaway as the professional's club and although they would love to own one, they feel they may lack the skill required. Great Big Bertha 2 (GBB ll) was a superb...

ISP Awards 2004: Industry Sectors - Professional and Business Services.
May 19, 2004... GOLD - Youth culture debate drives new business Hicklin Slade & Partners (HS&P), a direct and promotional marketing agency, has a specialist expertise in developing high-quality youth marketing programmes and was looking for a platform to...

ISP Awards 2004: Industry Sectors - Small Budget Campaigns.
May 19, 2004... GOLD - Becks scores for Indesit Although Indesit had always performed well in the major multiples (Currys, Comet etc) it struggled to gain listings with independent retailers. When Merloni bought Hotpoint in 2002 and became an official...

ISP Awards 2004: Industry Sectors - New Product Launch.
May 19, 2004... GOLD - Penguin Chukka goes out to play Penguin Chukka was launched in April 2003 to extend the appeal of the core Penguin biscuit bar to the nine-plus age group. It was a new product concept of chocolate, caramel and biscuit pieces...

ISP Awards 2004: Promotional Techniques - Free items at point of purchase.
May 19, 2004... GOLD - The hat that scored for Guinness Guinness has a history of supporting national and international rugby events and in the autumn of 2003, Rugby World Cup fever was at its peak. This provided a platform for Guinness to gain visibility...

ISP Awards 2004: Promotional Techniques - Free and self liquidating mail in promotions.
May 19, 2004... GOLD - Andrex pampers new prospects Andrex with Aloe Vera (AwAV) positions itself as a toilet tissue enriched with skin caring aloe vera and vitamin E, delivering 'an extra level of care'. Launched in 2001, the brand has relied on...

ISP Awards 2004: Promotional Techniques - Prize promotions.
May 19, 2004... GOLD - Gold Blend makes the perfect match Gold Blend is in the premium sector of the instant coffee market and was growing at 3.4% against sector growth of 5.1%. To rectify this underperformance, Nestle wanted to avoid price promotion and...

ISP Awards 2004: Promotional Techniques - Fundraising and cause-related marketing.
May 19, 2004... GOLD - Government attack on unprotected sex From 1995 to 2000, the rate of sexually transmitted infections (STIs) in 18-30-year-olds increased dramatically due to unprotected sex. Any government initiative to redress the problem would...

ISP Awards 2004: Special Promotions - Event Marketing.
May 19, 2004... GOLD - Kids go clubbing with Tizer Tizer has a distinctive taste that tends to polarise opinion. At the time of this promotion, it was sponsoring the ITV teen chart show CD-UK and joining with it in running a series of under 18 club nights....

ISP Awards 2004: Special Promotions - Partnership Marketing.
May 19, 2004... GOLD - Pet Smile partnership proves its worth Pet Smile Month (PSM) was founded in 1999 to promote veterinary dentistry by inviting vets to provide free dental checks for pets. In 2003 it was sponsored by two Nestle Purina brands -...

ISP Awards 2004: Special Promotions - Premiums and character merchandising.
May 19, 2004... GOLD - Shaping up with Kellogg Special K had recently shifted its positioning from 'Health & Beauty' to 'Shape Management'. As a premium- priced brand, it was facing fierce competition from lower-priced 'health credential' brands. ...

ISP Awards 2004: Special Promotions - Direct marketing.
May 19, 2004... GOLD - Memory card delivers for Nikon The Coolpix range of digital cameras offered very similar benefits to those of its competitors. The challenge was to develop an activity that would set it apart from the competition and make it the...

ISP Awards 2004: Special Promotions - Digital Communications.
May 19, 2004... GOLD - Groovy grans race for Ladbrokes The Grand National presents the biggest opportunity for betting companies to increase revenue both from existing customers and those who have an occasional flutter. Ladbrokes wanted to capitalise...

ISP Awards 2004: Creative Excellence - Design and art direction.
May 19, 2004... GOLD - Staying in tune with youth Hicklin Slade & Partners (HS&P) has a specialist expertise in the development of youth marketing programmes. In 2002/3, the dance music scene, seen by many as the focal point of the youth marketing scene,...

ISP Awards 2004: Creative Excellence - Copywriting.
May 19, 2004... GOLD - Nine words spell success for Indesit Historically, Indesit had always struggled to gain listings with the independent retailers. Following Merloni's purchase of Hotpoint in 2002 and its official sponsorship of the Euro 2004...

ISP Awards 2004: Creative Excellence - Innovation.
May 19, 2004... GOLD - A meeting of hearts and minds Acquiring new business is the life blood of any agency. Hicklin Slade & Partners (HS&P) rejected the standard credentials pitch in favour of a themed event that would stimulate dialogue and debate...

ISP Awards 2004: Roll of Honour 2003.(Illustration)
May 19, 2004... TOP UK PROMOTIONS 2003 (Started or finished during the calendar year 2002) WEETABIX HOUSE Dialogue Marketing Group for Weetabix Ltd ISP Awards: Grand Prix, Platinum, Gold, Bronze GLOBES Awards: a GLOBES DOVE FACE IN THE CROWD The...

ISP Awards 2004: Highly Commended Campaigns 2004.(Illustration)
May 19, 2004... CULTURE, LEISURE AND TRAVEL Campaign: COFFEE & HOLIDAY TO GO! Promoter: Ebookers - Basil Hyman Agency: Banks Love Account director: Jo Phillips Creative director: Stephen Dolan FINANCIAL SERVICES Campaign: SWAPPING ADDRESSES...

ISP Awards 2004: Sponsors.
May 19, 2004... 4Kids Entertainment International is the London- based international counterpart of 4Kids Entertainment, Inc. The team is responsible for 4Kids' licensed properties, which include Nintendo, Pokemon and Yu-Gi-Oh!, in the UK, Europe, South Africa...