Promotions & Incentives articles from May 2003

Promotions & Incentives archives from May 2003

EDITORIAL: Prodigal returns, but bearing what gifts?(Colin Lloyd at the Institute of Sales Promotion)(Brief Article)
May 12, 2003... Colin Lloyd, the new president of the ISP, takes up the role to great expectation from promotional marketing's great and good. His credentials, after all, are impeccable. As one of the founders of the KLP Group, the first SP shop to go...

SAMPLING: L'Oreal goes on road to boost Maybelline NY.(Brief Article)
May 12, 2003... Beauty product behemoth L'Oreal is rolling out nationwide roadshows for its brand Maybelline NY, combining free expert makeovers with a search for the 'Face of Maybelline' in each region. The 'Make-up on the go Tour' will travel the...

IN-PACK: X-Men 2 in Kellogg's link-up for tag push.(Brief Article)
May 12, 2003... Kellogg's is teaming up with Twentieth Century Fox's X-Men 2 film for an in-pack promotion that offers a metal premium for the first time in the cereals market. Children can collect a set of six metal X-Men 2 ID tags and six trading cards...

INSTANT WIN: Blockbuster in tie-ups for pounds 1m movie madness.(Brief Article)
May 12, 2003... Blockbuster, the video rental brand, has teamed up with a raft of third parties for a 'pounds 1million movie madness' campaign. Throughout May, customers spending pounds 5 or more in-store will receive an instant-win scratchcard, with every...

PEEL AND REVEAL: Que Pasa buys in to fashion for singles events.(Brief Article)
May 12, 2003... Pub chain Que Pasa is running a 'Cheesy Singles' promotion from mid-May as it embarks on an aggressive awareness push. The campaign, through Rise Marketing, is sponsored by Red Square and will become a regular feature if successful....

AGENCY WIN: VisitScotland hires Bd-ntwk for SP role.(Brief Article)
May 12, 2003... VisitScotland has handed its SP account to Bd-ntwk after a four-way pitch involving incumbent DraftWorldwide. The brief is likely to focus on driving domestic tourism to Scotland, following the impact of foot-and-mouth disease two years...

MOBILE MARKETING: Diageo closes down Nightfly.(Brief Article)
May 12, 2003... Diageo, the drinks giant behind brands including Guinness and Baileys, has axed its mobile marketing arm Nightfly, claiming the outfit was no longer in its core business plans. Nightfly was launched in December 2000 with a remit to create...

IN-STORE NOW: Britvic to run Ice Blast promotion.(Brief Article)
May 12, 2003... Britvic Soft Drinks is running a promotion on frozen carbonated drink Ice Blast, which gives kids the opportunity to win tickets to an event called The Rulaz of Cool Ice Blast Kingdom in Sheffield. This features music act Big Brovaz and a host...

IN-STORE NOW: Nestle to launch POP campaign.(Brief Article)
May 12, 2003... Nestle International Travel Retail is launching a major POP campaign called 'A passion for chocolate - how far will it take you?' in Amsterdam's Schiphol Airport. The push, designed by Tactical Marketing, will offer travellers the chance to win...

IN-STORE NOW: Esso rolls out promotion phase.(Brief Article)
May 12, 2003... Esso is rolling out the third phase of its Motorway Money promotion, which encourages drivers to collect 50p vouchers for every pounds 20 of fuel they buy. These vouchers can be redeemed at other retail outlets.

IN-STORE NOW: Jordans embarks on campaign.(Brief Article)
May 12, 2003... Jordans, the cereal giant, is embarking on a pounds 1million sampling campaign, through LoewyBe, in supermarkets. Open-topped double decker buses will tour supermarkets inviting consumers to encourage trial of brands such as Country Crisp and...

IN-STORE NOW: Peugeot team with Walt Disney.(Brief Article)
May 12, 2003... Peugeot car dealerships have teamed up with Walt Disney to run a series of Jungle Book 2 promotions. The tie-up sees car showrooms carrying branded merchandise to encourage families to browse. The push, via Pro-Ex, is supported by national and...

IN-STORE NOW: Vauxhall launches promotion.(Brief Article)
May 12, 2003... Vauxhall has launched a '100-Day Sale' promotion to mark its centenary. Discounts are available on a number of models, including the Zafira and Corsa Active.

IN-STORE NOW: Wilson runs campaign.(Brief Article)
May 12, 2003... Wilson, the sports manufacturer, is running a campaign to support the launch of the Wilson Staff True golf balls. Through MKM Marketing and Promotions, the drive offers golfers the chance to win a free return flight to Paris, Amsterdam or...

AGENCY WIN: Dynamo snaps up Sainsbury's promotions job.(Brief Article)
May 12, 2003... Sainsbury's Bank has handed its in-store promotional marketing to Dynamo after a two-way pitch involving incumbent Meteorite. The agency will work across the bank's product range on a retained basis. The first campaign through Dynamo...

ISP AWARDS: Dialogue scoops top prize at 2003 awards.(Institute of Sales Promotion)(Brief Article)
May 12, 2003... The Weetabix House campaign, run through the Dialogue Marketing Group, has scooped this year's Grand Prix at the ISP Awards, held for the first time at Hilton London Metropole last month. The campaign also picked up a platinum, a gold and a...

LICENSING: New York gears up for Licensing 2003 exhibition.(Brief Article)
May 12, 2003... More than 400 exhibitors will be showcasing in excess of 5,500 properties at this June's Licensing 2003 International event in New York. Exhibitors include BBC Worldwide, DreamWorks, Disney, Warner Bros Consumer Products and HIT...

KIDS MARKETING: Schools Plus to take brands into schools for free.(Brief Article)
May 12, 2003... This month sees the national launch of a company set up to bring brands into schools in an ethical way. Schools Plus has the backing of the National Association of Head Teachers and the Secondary Heads Association and works via a discount...

AGENCIES: Barrett leaving 'top heavy' Chilli.(Brief Article)
May 12, 2003... Martin Barrett, associate director of Chilli, has been made redundant in a bid to make the agency less 'top heavy'. According to creative planning director Rebecca Vercoe, the agency wants to move away from employing costly board directors...

PARTNERSHIP: Ms Dynamite to boost Pepsi with an 'urban' face.(Brief Article)
May 12, 2003... Pepsi has announced a UK partnership deal with Brit Award winner Ms Dynamite to develop a more urban image. The brand, which has traditionally been associated with bubblegum pop stars such as Britney Spears and Gareth Gates, has confirmed...

EXHIBITIONS: Hong Kong fair to run again as SARS takes toll.(Brief Article)
May 12, 2003... The Hong Kong Trade Development Council (HKTDC) has been forced to re-run its Gifts & Premiums Fair in July after 1,000 exhibitors pulled out of this year's event because of the prevalence of severe acute respiratory syndrome (SARS) in the...

AGENCIES: The Marketing Store gives Bowen top role.(Brief Article)
May 12, 2003... The Marketing Store has ended its four-month hunt to replace its former managing director, following the appointment of Mike Bowen. Bowen replaces Miles Hanson, who left in January to set up his own consultancy. His previous SP...

LICENSING: Celador hands Millionaire work to Tequila launch.(Brief Article)
May 12, 2003... Celador International, the company handling the licensing for quiz show Who Wants To Be A Millionaire?, has hired Tequila/London's new Entertainment Partnerships division. The win makes Celador the venture's first client and the brief is...

AGENCY WIN: Aztec to handle Choices Video campaign work.(Brief Article)
May 12, 2003... Choices Video, the video, DVD, games and mobile phone accessories rental company, has appointed Aztec Marketing to handle all SP and relationship marketing for the brand. Aztec will initially be working on a number of promotional newspaper...

PROMOTION WORKS: Daredevil.(Brief Article)
May 12, 2003... Brand: Daredevil Client: Twentieth Century Fox Agency: Enigma Budget: undisclosed Timing: 1-14 February, 2003 Objectives: To create awareness and kick-start the development of a large opt-in movie-goer database. Strategy: In...

IN THE HOT SEAT: Andy Agar.(Interview)
May 12, 2003... Suzy Bashford talks to News Group's acting marketing director about going solo Andy Agar describes newspaper people as 'traditionally hard-nosed and unpleasant', but the acting marketing director for The Sun and the News of the World...

MOVING UP: Niki Kovacs, Robin Southgate - Tequila/London.(Brief Article)
May 12, 2003... Tequila/London has appointed Niki Kovacs and Robin Southgate as digital designers/developers. Kovacs was previously with Tequila's sister digital agency Digerati in Johannesburg. Southgate has experience in design and technical implementation.

MOVING UP: Kingsley Roberts - Church.(Brief Article)
May 12, 2003... Through-the-line shop Church has taken on Kingsley Roberts as group account director. He has experience with agencies Interface, Marketing Store and Bates 141.

MOVING UP: Richard Roberts, Liz Every - Castelli Diaries.(Brief Article)
May 12, 2003... Castelli Diaries has appointed Richard Roberts as corporate sales manager and Liz Every as distributor support manager for the south.

MOVING UP: Julian Bonnett - LivingWell.(Brief Article)
May 12, 2003... Julian Bonnett has joined LivingWell, the health club division of the Hilton Group, as sales and marketing manager. Bonnett previously worked on the business-to-business market at Virgin Incentives.

MOVING UP: Stuart Kerr, Lorraine Collier - 4imprint.(Brief Article)
May 12, 2003... Promotional merchandise supplier 4imprint has taken on Stuart Kerr as account manager. He was previously at writing instrument company Inoxcrom. Lorraine Collier takes on an account management role in the north-west. She has been with 4imprint...

ANALYSIS: The case for a dedicated regulator.(Standards for Promotions Insepctorate)
May 12, 2003... Regulation If SP will not venture into self-regulation, it should expect the government to intervene In October last year, I signed up to be chief executive of the Standards for Promotions Inspectorate (SPi), due to begin operations in...

ANALYSIS: Tax measure has industry in a spin.
May 12, 2003... Vouchers Chancellor Gordon Brown's decision to close a tax loophole has caused great confusion The voucher industry has slammed the Government's decision to close a loophole that allows companies to avoid paying tax on the full price of...

IN-STORE MARKETING: Industry ignores DDA's third phase at its peril.
May 12, 2003... SP must become more clued up on the Disability Discrimination Act or POP will just go to waste The wording of the Disability Discrimination Act (DDA) could not be clearer, but the industry's response to it has been one of uncertainty, the...

IN-STORE MARKETING: Screens shown to push up sales.(research into use of plasma screens and captive area networks for point of sale advertising)
May 12, 2003... A survey reveals impressive results, but brands require more evidence before they turn to plasma Tesco's decision to investigate in-store TV marks the medium as the 'next big thing' in retail. But for brands used to hearing every other...

LICENSING: Europe: what works, and where.(product licensing that targets children)
May 12, 2003... Pan-European licensing is no easy brief: a maze of broadcast platforms and varying kids' lifestyles make it hard to generalise on the appeal of global properties. Understanding the differences is key The UK has seen a number of new channels...

OPINION: Letter From America - Marketers move in on last refuge from adverts.(Brief Article)
May 12, 2003... Brands are trying hard to connect with customers one to one. This opportunity is not only being driven by marketers but also by the access afforded to them through technological advances. Television and direct marketing are giving way to the...

OPINION: Client Comment - Why loyalty cards no longer cut the mustard.(Texaco)(Brief Article)
May 12, 2003... A while ago I was standing behind a woman in a supermarket checkout queue and couldn't fail to notice the trouble she had locating her loyalty card. She turned her purse inside out and, in the end, gave up, muttering something about how 'it...

OPINION: And Another Thing... First-class leadership comes from conviction.(Tony Blair and the crisis in Iraq)(Brief Article)
May 12, 2003... Can leadership be taught? I don't think so. Management? Yes. Management is a science whereas leadership is more of an art. You can train people to be good managers but with leaders you need to start with certain raw materials - then HR...

VOX POP CREATIVITY AND PITCHES: Can creativity and strategic thinking be judged objectively in a pitch situation?(Brief Article)
May 12, 2003... Richard Tolley - spreads marketing director, Dairy Crest, St Ivel Group Yes, it can be - most of the time. That's especially true at the moment because there's such a hunger from agencies for business. I've seen some agencies show real...

LIVE ISSUE EMPLOYMENT LEGISLATION: Enforcing the Work Life Balance.
May 12, 2003... Legislation that enshrines the right of employees to flexible working practices came into force last month, part of the government's emphasis on work/life balance. How will the long-hours culture of SP cope, asks Suzy Bashford Sales...

PROFILE: Anchor Butter - Stuart Ibberson, brand manager, Anchor, Arla Foods.
May 12, 2003... With five years of beer marketing under his belt, many would consider some of Stuart Ibberson's previous jobs as the most enviable in the industry. As a business studies and maths graduate, his first job was working in market research for...

CASE STUDY: Mcvitie's Penguin.
May 12, 2003... The well-loved chocolate brand wants the most extensive push in its 70-year life-span to add a bit of cool, writes Suzy Bashford Think of penguins and chocolate and, invariably, an oblong slab of chocolate will spring to mind. Closely...

SPECIAL REPORT SOURCING: Beating Global Constraints.
May 12, 2003... Promoters worried about the impact of the war in Iraq on premium sourcing have had few concerns to date, as Clive Couldwell finds As the conflict in Iraq kicked off, promotional marketing was anticipating a fall in premium-led pushes. The...

SPECIAL REPORT: Risk Management - Contingency Cover.
May 12, 2003... Is covering redemption enough or should a promoter insure a whole push, asks Stuart Derrick Promoters constantly walk a fine line between consumer apathy and high financial risk. It is becoming harder all the time to convert a call to...

MARKET SURVEY: Music - Motivating with music.
May 12, 2003... Music triggers strong emotions and associations, making it a powerful medium for marketers, writes Jennifer Creevy Music is one of the most powerful mechanics for marketers, whether their brand is a soft drink or a financial services...

ON OFFER.
May 12, 2003... P&I's review section features a host of products, incentives, premiums, gadgets, gizmos and services, photographed and rated by our reviewers. Product information and contact numbers are included with each review for easy reference, or copy the...

SLEUTH: Gambling mug's game.(At the track with Britvic)(Brief Article)
May 12, 2003... Gambling is a mug's game... as Sleuth's Nan never tires of telling us, there's only one sure fire winner - the bookmaker. But her constant nagging flies right over Sleuth's head as it continues to go in pursuit of making a fast buck at every...

SLEUTH'S NAN.(Incentive World visitors)(Brief Article)
May 12, 2003... It's staggering beyond belief the number of people in SP who don't actually believe that the discipline works, and yet they expect their clients to buy into the idea of incentivisation and motivation through rewards and competition. I'm usually...

SLEUTH: Blast from the Past - May 1999.(Brief Article)
May 12, 2003... Even five years ago, critical mass was the talk of SP, with Bates Group buying Graham Green's Blue Skies. Bates' chairman Graham Hinton put it thus: 'We wanted Graham and the only way to get him was to buy the company.' - Pepperami picked...

SLEUTH: Tony the Sex God.(Tony Hadley's career revival)(Brief Article)
May 12, 2003... Winning TV show Reborn in the USA has done wonders to revive ex-Spandau Ballet Tony Hadley's floundering career. It's not only brought old Spandau classics such as True and Gold pumping out of cheesy radio stations again, it's shot him to...

SLEUTH: Basil Bashing.(British Broadcasting Corporation Ltd., Entertaiment Rights licensing campaign, Basil Brush )(Brief Article)
May 12, 2003... Despite the furore around Basil Brush seeming to endorse 'gay bashing' in one of its episodes, the BBC has commissioned another series of 'the booming marvellous show'. Hot on the heels of this announcement, licensing agent Entertaiment Rights...

SLEUTH: Competition.
May 12, 2003... To win a case of wine from those lovely folk at By Design (01869 242 428), send correct answers to the following three questions to the address at the top of the page. Answers must be received by 23 May. 1) Executives of which US agency...