Promotions & Incentives articles from March 2008

Promotions & Incentives archives from March 2008

Editorial: Price alone can be a kamikaze strategy.(Editorial)
March 1, 2008... When times are tough and competition gets fierce, the temptation for many marketers is to turn to one of the bluntest weapons they can use: heavy discounting. But this can be a kamikaze strategy if those executing it miscalculate. As...

Campaigns: Loyalty scheme - GHD gets straight to the point with loyalty scheme.
March 1, 2008... Haircare brand GHD has created a loyalty scheme to run in salons, handing stylists sole responsibility for inviting members. The club, branded Blessed, is initially launching in 20 salons using GHD hair-straightening products. The scheme...

Campaigns: Product launch - TMS primed to launch Marvel toy range.(The Marketing Store)(Brief article)
March 1, 2008... Promotional marketing agency The Marketing Store (TMS) is to launch a range of Marvel licensed toys directly into the retail market for the first time. They will go on sale in the summer to coincide with the Marvel Entertainment action...

Campaigns: Promotion - Tap water to get Mayor's backing in the capital.
March 1, 2008... Thames Water and the Mayor of London have launched a promotional drive to encourage the use of tap water rather than bottled water in restaurants and bars. The campaign is to raise awareness of the climate impact of bottled water and to...

Campaigns: On-pack - Nescafe rolls out paperback with Half Caff.(Brief article)
March 1, 2008... Nescafe has launched a paperback gift promotion for its Half Caff brands, targeting its core audience of young women interested in health. The slimline version of A Girl for all Seasons by author Camilla Norton, author of best-selling...

Campaign of the Month: Cadbury Mini Rolls.
March 1, 2008... A Space Hopper once saved my life. I was five years old and climbing a tree in the garden of the house where I grew up. A branch snapped and I fell what felt like 50 feet (probably ten!). Luckily, I landed on a half-deflated Space Hopper...

Campaigns: Partnership - Housekeeping mag teams with health chain.
March 1, 2008... Good Housekeeping Books has teamed up with health food store chain Julian Graves to promote its Good Housekeeping: Easy to make titles to its health-conscious customers. The promotional partnership, created by Cocktail Marketing, will see...

Campaigns: Experiential - Electoral body pushes student registration.(Electoral Commission )(Brief article)
March 1, 2008... The Electoral Commission has launched a national experiential campaign to drive voter registration for local elections among students. The month-long drive, created by Because Experiential Marketing, will see a graffiti wall travel round 42...

Campaigns: Merchandising - Shell to fete Ferrari alliance with toy cars.
March 1, 2008... Shell is planning to sell a series of toy Ferrari cars in its forecourts as part of the 50th anniversary of the tie-in between the two. Six cars ranging from the marque's Formula One car to historical models stretching back through...

Campaigns: On-pack - UB help WWF pick up a penguin.(World Wildlife Foundation)(Brief article)
March 1, 2008... United Biscuits brand Penguin has created an on-pack promotion with the World Wildlife Foundation (WWF) to help raise funds for the charity's projects in Antarctica. The campaign, created by Wax Communications, offers consumers a chance to...

Campaigns: Promotion - AA trials free car washes to pull in business.
March 1, 2008... The AA is offering free car washes for a year to prospective members as part of a drive to increase sign-up. The breakdown service has teamed up with car wash firm ARC/IMO to offer joiners a free car wash each month for a year. The...

Campaigns: Multimedia - Sci Fi supports Flash Gordon with campaign.(Brief article)
March 1, 2008... The Sci Fi channel has launched a multimedia promotion to support its new live action series, Flash Gordon. IPTV service Tiscali TV will provide free access to the NBC Universal science fiction channel for its customers throughout March....

Business: Promotion - Next seeks sales promo agency for directory push.(Directory)
March 1, 2008... Next Directory is on the hunt for a sales promotion and experiential agency to help boost sales and take-up of the catalogue. The catalogue, which comes out twice a year, is bought by customers for pounds 3.75 per issue. Next is asking...

Business: Promotion - Nivea takes on Sledge to set up UK skincare tour.
March 1, 2008... Nivea has appointed experiential agency Sledge to create a nationwide tour for its Nivea Visage facial skincare range. The spa-themed roadshow will visit large shopping centres and provide skincare consultations, as well as give shoppers...

Business: Account win - Lime wins Tesco brief to manage external activity.
March 1, 2008... Tesco has hired Leo Burnett group agency Lime to handle its external experiential activity as the store seeks to simplify marketing around the store. Tesco has handed Lime a brief for car park own-brand and brand sampling This also...

Business: Mover - Clubcard head moves into new position.
March 1, 2008... The marketing director of Tesco's Clubcard loyalty scheme, Andrew Mann, has moved into the newly created role of marketing director for planning for the chain's UK business. Mann is to be responsible for planning, strategy and innovation in...

Business: Promotion works nestle foodservices.
March 1, 2008... Brand: Nescafe Client: Nestle FoodServices Budget: Undisclosed Agency: Momentum Timing: Throughout 2007, with trade push phases in March and October Strategy: Depth research into cash and carry and delivered wholesale trade...

Business: Digital - BT marketing chief bails out before BT Fon.
March 1, 2008... BT head of marketing for broadband acquisition Dominic Grounsell is leaving the company just before the promotional launch of its BT Fon network. Grounsell is believed to be leaving for a similar position at a financial brand. His...

Business: Exhibition - Industry bodies to give short talks at PME.
March 1, 2008... For the first time, the ISP, BPMA and VA have teamed up to take part in a programme of 'bite-sized' talks at the Promotional Marketing Exhibition (PME) in April. Industry experts from Point of Purchase Advertising International,...

Business: Retail - Waitrose abandons coupon scheme.
March 1, 2008... Waitrose managing director Mark Price has decided to rule out using coupons in its stores as they 'are not right for the brand'. Speaking to P&I, Price said the retailer had been talking to specialists about bringing in coupon technology,...

Business: Account win - Samsung drafts in Space to help Chelsea drive.(Brief article)
March 1, 2008... Samsung's in-house agency Cheil has appointed Space to its roster to work on a number of projects, including the campaign that is based around its sponsorship of Chelsea Football Club. Cheil vice-president Saul Pearce confirmed that Samsung...

Business: Appointment - Borders hires Woolies marketer.(Borders Books has hired Neil Fetton as head of marketing)(Brief article)
March 1, 2008... Borders Books has hired Neil Fetton as head of marketing from Woolworths, as the retailer plans to launch its own transactional website. The books retailer has been without a head of marketing since the departure of Meg Seymour late last...

Business: Marketing - Blossom Hill wines brings Pulse on board.
March 1, 2008... Diageo-owned wine brand Blossom Hill has appointed the Pulse Group to develop its on- and off-trade promotional marketing after a four-way pitch. The wine brand, which is number two in the market behind Hardy's, has handed Pulse three...

People: In the hot seat - Simon Marshall.
March 1, 2008... Recently arrived managing director Simon Marshall tells Julia Buchanan why TMS is the ideal challenge. The first thing Simon Marshall, managing director of The Marketing Store (TMS), does is apologise for the cheerfully chaotic Covent...

People: Moving up - Frankie Goulding, P&MM.
March 1, 2008... P&MM has appointed Frankie Goulding as a producer for its in-house event communication team. Goulding will work on the management of all live conferences and events for the company

People: Moving up - Shaun McIlrath, iris.
March 1, 2008... Integrated agency iris, has announced the appointment of Shaun McIlrath as creative executive director. He has moved from Hurrell and Dawson and will work alongside the global creative director at iris, Sean Reynolds

People: Moving up - Mark Stevenson, O2.
March 1, 2008... O2 has promoted Mark Stevenson to head of sponsorship. His predecessor, Amanda Jennings, left at the end of last year. Stevenson joined O2 in 2004 from British Gas

People: Moving up - Robert Hazelwood, Skoda UK.
March 1, 2008... Skoda UK has named Robert Hazelwood as its brand director Hazelwood moves from his role as director of Volkswagen Commercial Vehicles and replaces Chris Craft, who has been appointed brand director for Volkswagen UK.

People: Moving up - Jon Birrell, BTC Group.
March 1, 2008... Promotion and merchandise business the BTC Group has named Jon Birrell as its senior marketing manager. Birrell joins a promotional merchandise team of 55 and will work on developing a marketing strategy for 2008

People: Moving up - Adam Maher, ipoints.co.uk.
March 1, 2008... Adam Maher has joined loyalty programme ipoints.co.uk as director of loyalty. He was previously head of commercial development at employee benefit company You at Work for seven years

People: Moving up - Paul Bidgway, Rivet London.
March 1, 2008... Interpublic creative agency Rivet London has recruited Paul Bidgway to be its creative director. Bidgway moves from BD-NTWK, where he was creative group head. He will be responsible for the Nokia Nseries business

In-store marketing: Shop talk - Online retailers mustn't forget punters' needs.
March 1, 2008... In the hustle and bustle of online entertainment retailing, Amazon has led the way since it was launched in 1994. The store has been constantly innovative with Web 2.0 applications such as customer reviews, which are given ratings. It has...

In-store marketing: Supermarket chains take brand war to a local level.
March 1, 2008... Research shows supermarkets' tactics to reel in punters are more sophisticated - and dirty! The supermarkets have plenty of detractors, big and small. Last month it was the monks of Honiton in Devon who were aggrieved that Tesco could be...

Licensing: Lights Camera Advert!
March 1, 2008... Licensing money may be tight, but that hasn't stopped studios and brands working together. If the licensing industry was a blockbuster movie, it would be difficult on the basis of last year's performance to find a reason to make a sequel....

Live Issue: Energy Suppliers - Big energy players move beyond price.
March 1, 2008... Nine in 10 consumers believe energy firms are ripping them off Hugh Filman asks how suppliers can fight back with promotions. The past few months have been dismal for energy consumers. Five of the six major energy providers hiked their...

Digital: Cashback sites drive web sales.
March 1, 2008... Affiliate marketing is attracting bargain hunters who resist online advertising and price promotions. With one pound in every six now being spent online, a new kind of website has emerged offering customers the ultimate incentive to do more...

Profile: The common touch - Andrew Mann Marketing director for planning Tesco.
March 1, 2008... Andrew Mann never found it easy to explain to his nonagenarian grandmother exactly what he did as marketing director for Tesco Clubcard. 'She sort of understands, but it's more that I can look her in the eye and say: 'What I do is say...

Cover story: Homegrown hols for walkers.
March 1, 2008... Walkers makes a family affair of its first on-pack campaign in years, writes James Quilter. In 2005, PepsiCo's then president, Martin Glenn, spoke to the Institute of Direct Marketing about the power of promotions. In particular, he...

Special report: Sports marketing - Olympian heights.
March 1, 2008... Mike Fletcher reports on how UK brands plan to capitalise on this summer's Beijing Olympics. As another era for English football kicks off, this time under the uncompromising gaze of Fabio Capello, the nation's marketers are facing up to a...

Special report: Gift vouchers - End of the paper trail?
March 1, 2008... The old-style paper voucher industry is being challenged by the popularity of plastic gift cards, writes Simon Clarke. If you had been a slightly studious child in the depths of Depression-hit Britain, there was probably little greater...

Special report: Corporate incentives - Fit for purpose ..
March 1, 2008... The government wants employers to fight the rising tide of obesity and encourage healthy living among staff. It's an approach that relies more on the carrot than the stick, writes Steve Hemsley The government is getting tougher on bad health...

On offer.
March 1, 2008... P&I's review section features products, incentives, premiums, gadgets and services, photographed and rated by our reviewers so you can make an informed choice. Supplier names, product information and contact numbers are included with each...

Sleuth.
March 1, 2008... Have you any interesting images or scurrilous stories that you think Sleuth would like to share with fellow promotional marketers? If so, send them to Promotions & Incentives, 174 Hammersmith Road, London W6 7JP, or e-mail:...

Blast from the past.
March 1, 2008... March 1998 A decade ago, Mars launched a major on-pack promotion for Maltesers. A free Malteser was included in each pack and there were instant-win prizes of pounds 10,000 for those who found one of 10 missing chocolates. -...