Promotions & Incentives articles from March 2007

Promotions & Incentives archives from March 2007

Editorial: It's in SP's interest to get rid of scammers.(Editorial)
March 8, 2007... More than 500,000 people lose a collective pounds 320 million a year to scams informing them they have won a prize draw and need to send money up front to cover so-called administration, processing fees and tax. The numbers come from the...

Campaigns: Experiential - Sugar Puffs revives Honey Monster for latest initiative.
March 8, 2007... Food marketer Big Bear is resurrecting promotional icon the Sugar Puffs Honey Monster in a move to distance the cereal from negative connotations around sugar. 'When the brand was bought from PepsiCo last year we considered changing the...

Campaigns: Prize draw - Lufthansa goes online to boost Asian trips.(Deutsche Lufthansa AG marketing plans)(Brief article)
March 8, 2007... German airline Lufthansa is targeting travel agents with a digital drive to promote Asian destinations. Intelligent Marketing, which has won the company's promotional business following a three-way competitive pitch, will start the...

Campaigns: Roadshow - Cafedirect goes on UK tour to tell fair trade story.(advertising campaigns of Cafedirect)(Brief article)
March 8, 2007... Fair trade brand Cafe-direct is mounting a roadshow to capitalise on Fairtrade Fortnight, the Fairtrade Foundation's annual campaign. The tour, taking in London, Oban, Edinburgh and Durham, will target businesses and schoolchildren with...

Campaigns: Competition - Dymo marks its 50th year with gold giveaway.
March 8, 2007... Dymo Label Writers is celebrating its 50th anniversary with a gold-themed consumer drive that includes a gold car giveaway. The campaign, through Osmosis Marketing, runs from April 1 until January 31, 2008 in UK stationery retailers and...

Campaigns of the month: Samsung.(Brief article)(Column)
March 8, 2007... My favourite campaign is one I stumbled across while trying my hardest to forget all things experiential - which was going to Stamford Bridge to watch a bit of footie. I suppose that's why I like this initiative - it's a really good...

Campaigns: Competition - DK lifts lid on travel website with trip offer.
March 8, 2007... Travel guide publisher Dorling Kindersley (DK) is supporting the launch of its DK Eyewitness Travel website with an online competition in which entrants can win a dream trip they have devised themselves. A pounds 10,000 holiday is up for...

Campaigns: Competition - Retail centre in Mother's Day spa promotion.
March 8, 2007... Shopping centre The Mall is rolling out a Mother's Day competition with the chance to win a spa break. The promotion, through MKM Concepts, gives shoppers the chance to pamper their mothers by explaining why each is a 'Mum in a Million'...

Campaigns: Sampling - Persil backs launch with sampling push.
March 8, 2007... Unilever is launching a major product under its Persil pillar brand and pushing trial through a heavyweight sampling campaign via Billington Cartmell (BCL). Persil Small & Mighty - a double concentrate laundry detergent - will hit UK...

Campaigns: Sampling - Rustlers drive targets students.(Kepac Convenience Foods)(Brief article)
March 8, 2007... Kepac Convenience Foods has handed Catalyst a national guerrilla sampling campaign targeting universities and colleges for its flagship Rustlers hot snack line. A mobile 'hit squad' will descend on different venues every two days, putting...

Campaigns: Online - Miele looks for web customers to spread word.
March 8, 2007... German domestic appliance manufacturer Miele is promoting its products with a word of mouth campaign via Loud Group. The agency is looking for 'brand advocate' customers who will give product testimonials on the Miele website as it is...

Campaigns: Competition - Celebrity chef on the menu for bread winners.
March 8, 2007... Celebrity chef Paul Rankin is to share his culinary skills with winners of a competition on packs of his range of breads sold in Irwin's Bakery. The promotion, to coincide with St Patrick's Day this month, offers the chance for consumers...

Business: Redundancy - Orbell axed from Publicis as account losses mount.(Andrew Orbell leaves Publicis Dialog)(Brief article)
March 8, 2007... Andrew Orbell, head of promotional marketing and brand director for IT giant HP, has been made redundant from Publicis Dialog. His exit coincides with a swathe of redundancies - thought to be around 50 - from the above-the-line agency,...

Business: Online - Blueboomerang starts free lead service.(blueboomerang.com launches free lead generation service )(Brief article)
March 8, 2007... Haymarket Business Media's online business directory blueboomerang.com has launched a free lead generation service for the promotional industry. Marketers looking to source products or services can post their needs on the site and have...

Business: Appointment - United Biscuits in marketing team shake-up.(Oliver West appointed)(Brief article)
March 8, 2007... United Biscuits (UB) has rejigged its McVitie's marketing team after two key staff left late last year. Oliver West has joined as marketing controller, replacing Steve Clarke, who moved to organic dairy firm Rachel's Organic as marketing...

Business: Awards - Record number of agencies bid to win ISP prizes.(Institute of Sales Promotion Awards)(Brief article)
March 8, 2007... This year's Institute of Sales Promotion (ISP) Awards has attracted entries from a record number of agencies. Almost 100 agencies - 25 per cent more than last year - submitted entries covering promotions for about 150 major brands. New...

Business: Promotion works - What shape is your heart in/Unilever.(Unilever UK Foods)(Brief article)
March 8, 2007... Client: Unilever UK Foods Brand: Flora pro.activ Campaign: What shape is your heart in? Budget: Undisclosed Agency: Dialogue Experiential Date: July 2006 Strategy: Flora pro.activ set out to conduct the UK's largest ever...

People: In the hot seat - Becky Munday.(Mando)
March 8, 2007... The head of Mando tells Suzanne Bidlake about the leap from sports marketing to MD in the WPP empire. Ever since Becky Munday competed for Team GB as a nimble 14-year-old gymnast, balance has played a large part in her life. Then, her...

Moving Up: Susannah Patrick, DS-J.
March 8, 2007... Direct marketing agency DS-J has appointed Susannah Patrick as an account executive. She joins from Nappi Nippas where she was marketing development officer

Moving Up: Various, Liquid Communications.
March 8, 2007... Natalie Dunning and Eldon James have joined Liquid Communications as senior account managers from Rapier and Red Cube respectively. They are joined by new account executives, Michael England, who moves from Osmosis Marketing, and Sara-Jane...

Moving Up: Austen Donnellan, The Big Kick.
March 8, 2007... The Big Kick has hired Austen Donnellan as a director working on the PepsiCo account. He joins from Catalyst Marketing where he was client services director

Moving Up: Various, Intelligent Marketing.
March 8, 2007... Hannah Scotchmer and Arbel Givargis (pictured) have joined Intelligent Marketing as account managers, from BD-Ntwk and Clarks International respectively. Erin Harkins joins as a project manager, while Asif Rahman, Ingrid Pearce and Lisa...

Moving Up: Nicola Ee, The Promotions Practice.
March 8, 2007... The Promotions Practice has appointed Nicola Ee as international business development director. She joins from The Big Kick, where she was senior account manager

Moving Up: Daniel Hennessy, Momentum.
March 8, 2007... Integrated marketing agency Momentum has appointed Daniel Hennessy as executive creative director. He previously worked for Leo Burnett USA

Moving Up: Benjamin Hunt, Archer Young.
March 8, 2007... Archer Young has hired Benjamin Hunt as business development manager. He joins the agency from P&MM where he was business development director

Moving Up: Yalda Richardson, Tom Reid, RPM.
March 8, 2007... Yalda Richardson has been hired as HR manager at experiential agency RPM; Tom Reid joins as procurement manager

In-store marketing: Shop talk - Ikea's card is a global drive for local people.(IKEA UK Ltd.)
March 8, 2007... Ikea recently launched a family club card in the UK where cardholders are entitled to a 25 per cent discount on selected 'family' products in store, including luggage, bedding and bathroom accessories. Moreover, the card is a useful vehicle for...

In-store marketing: High street puts faith in mystery shopping.
March 8, 2007... Brands and retailers trying to improve the customer experience are turning to mystery shoppers to rectify poor staff behaviour. Retailers and brands alike are becoming increasingly aware of the power of online shopping. According to online...

Licensing: Licensing authority - For kids' TV, let's start at the very beginning.
March 8, 2007... The licensing market has traditionally thrived on new product becoming available for licensees. By new product, I mean new licensing opportunities, such as new films and new television series. While long-standing classic properties are a vital...

Licensing: Charities pin hopes on character recognition.
March 8, 2007... With almost 200,000 charities in England and Wales, many are licensing well-known characters to try to get their voice heard. When Comic Relief kicks off on March 16, it will do so with the backing of a large portfolio of leading brands...

Licensing: Live issue research - Why client research can miss the mark.
March 8, 2007... Marketers argue research can justify the cost of SP, but, asks David Tiltman, is the approach stifling campaign creativity? Can too much research be a bad thing? That's the question increasingly occupying the minds of sales promotion...

Cover story: Kellogg's out-of-home goal.
March 8, 2007... The cereal giant is capitalising on a trend to eat breakfast away from home with a pounds 1.5m instant win push, finds Suzanne Bidlake. If anything keeps Kellogg's Alan Shakeshaft awake at night, it's thinking about what people do when they...

Profile: A nose for business - Karl Reynolds head of fundraising Comic Relief.(Interview)
March 8, 2007... Whether or not you wear a red nose this month, it's difficult to avoid the buzz surrounding Comic Relief's biennial Red Nose Day (RND), which is exactly what its head of fundraising Karl Reynolds is hoping for. The 11th RND on March 16 is...

Special Report: Gift cards - Prepared for plastic?
March 8, 2007... Gift cards have become a high street hit, but corporates continue to be wary about switching from vouchers, finds Gemma O'Reilly. While scrambling for presents in the run-up to last Christmas, you may have been one of the millions who...

Special Report: Sports marketing - Winning tactics.
March 8, 2007... Brands can strike gold at the 2012 London Olympics, but only if they forge the perfect tie-up. James Thornton explains the rules. The biggest show on earth is coming to town. The London Olympics in 2012 provides enormous potential for...

Special Report: Corporate incentives - Effective experiences.
March 8, 2007... In an age where business transparency matters, providing money-can't-buy experiences is easier to justify than giving expensive gifts. Adam Woods looks at the best awaydays the sector can offer. For employees, the most commonly voiced...

Market Survey: Digital accessories - 10 Great ideas.(Vase speakers)(Bendi Light-up Keyboard)(Walletflash USB flash drive)
March 8, 2007... Gemma O'Reilly joins the digital age as she sets out in search of top premiums for gadget lovers. THE VASE It may be called a Vase, but it's not for holding flowers, it's actually a surround sound speaker that lets users share their...

On Offer.
March 8, 2007... P&I's review section features products, incentives, premiums, gadgets and services, photographed and rated by our reviewers so you can make an informed choice. Supplier names, product information and contact numbers are included with each...

Sleuth.
March 8, 2007... Have you any interesting images or scurrilous stories that you think Sleuth would like to share with fellow promotional marketers? If so, send them to Promotions & Incentives, 174 Hammersmith Road, London, W6 7JP, or email:...