Promotions & Incentives articles from March 2006

Promotions & Incentives archives from March 2006

Editorial: Why brands are being forced to re-evaluate.(Editorial)
March 24, 2006... I've been a life-long fan of Heinz baked beans (unbeatable on toast the morning after the night before) so am appalled at the memo leaked to the press that talks of a recipe change. But Nick Rabin must be punching the air in triumph. As...

News Campaigns: Instant Win - Eblex joins with SportsAid to promote 'quality' beef.
March 24, 2006... The English Beef and Lamb Executive (Eblex) has teamed up with charity SportsAid for a dual retail push backing its new 'Quality Standard' mark on beef mince. The push, through Geoff Howe, includes an instant win promotion running on 2.6...

News Campaigns: CRM - Aqueous in school link for World Water Day.
March 24, 2006... Aqueous Wholesale is launching a schools-based cause-related marketing (CRM) push for charity-led water brand One Water, linking with World Water Day on March 22. Children in about 90 schools in Leeds, Liverpool and Cheshire will be handed...

News Campaigns: Event Marketing - Saab takes to the road to get Asians onside.
March 24, 2006... Saab is taking its 'Move Your Mind' event on the road in a bid to target British Asian consumers outside the capital, following last month's success of its first London forum. The sessions, created by agency PD3, are Question Time-style...

News Campaigns: Prize Draw - TaylorMade in move to target golfing outlets.
March 24, 2006... Golf supplier TaylorMade is targeting 3,000 retailers and golf courses with a pan-European POP and trade push. The promotion, through Intelligent Marketing, features POP packs including posters, shaft talkers, toblerone talkers and window...

News Campaigns: Campaign of the Month - Adidas Test 28.
March 24, 2006... Although a lot of my running is done in front of a TV screen in the gym at this time of year due to a severe aversion to cold, wet, dark etc, I still like to think of myself as a 'proper'' runner, and so getting hold of the right running shoes...

News Campaigns: Pop - Johnston Press in push to back brand relaunch.(Brief article)
March 24, 2006... Newspaper and online publisher Johnston Press is supporting the re-launch of Property Today this month, with a campaign designed to highlight its points of difference from its rivals and drive web traffic. Posters and POP material will...

News Campaigns: Prize Draw - Motor trio back Icon for Hopkins release.(Brief article)
March 24, 2006... Icon Films has lined up a host of motoring partners for a three-way push to boost ticket sales for this month's cinema release of movie The World's Fastest Indian, starring Anthony Hopkins. The campaign, launching on 10 March, is targeting...

News Campaigns: Prize Draw - Oriental pushes kids food range with mag tie-up.
March 24, 2006... Oriental Express Frozen Foods has teamed up with a range of women's magazines to support the relaunch of its Sizzling Stir Fry meals and the extension of its Scooby Doo Cauldron Casserole children's range. That's Life will feature...

News Campaigns: Experiential - Premier takes Heatermeals to Outdoors Show.(Brief article)
March 24, 2006... Premier Foods is targeting outdoor sports lovers as it launches its self-heating Hungerbreaks Heatermeals with an experiential drive at the Ordnance Survey Outdoors Show at the NEC on 17-19 March. Promotional staff will demonstrate the...

News Campaigns: Sampling - P&G trials new Kandoo to girls.
March 24, 2006... Procter & Gamble is rolling out a nationwide sampling campaign to support the launch of a scent variant for its toddler hygiene range Kandoo. P&G's research has shown that the existing Kandoo soap and wipes products are more popular with...

News Campaigns: Sampling - Nivea Visage in UK Boots tour to drive awareness.
March 24, 2006... Beiersdorf UK is backing the launch of its Nivea Visage Sensitive skincare range with a sampling drive through Boots stores nationwide. The activity, through Cognito, is scheduled to kick off around Mother's Day (26 March), targeting women...

News Business: Account Win - Charlton FC hires Cocktail for partnership campaign.
March 24, 2006... Charlton Athletic Football Club is set to embark on a partnership marketing drive this summer in a bid to expand its fan base. Having shored up a 22,000-strong season ticket base in its immediate locale of south-east London, the club is now...

News Business: Awards - 400 campaign entries vie for ISP accolades.
March 24, 2006... Entries for the ISP Awards have topped 400 for the second year running, with more than 60 agencies entering 150 promotions representing more than 100 clients. 'We can see below-the-line activity coming into its own - FMCG is no longer the...

News Business: Account Win - PayPoint takes on Chemistry.
March 24, 2006... Retail payment network PayPoint has hired Chemistry to manage its consumer marketing activity for the next year, following a three-way pitch. The PayPoint system is designed for payment of bills, mobile top-ups and withdrawals from Link...

News Business: Acquisition - P&MM Group adds two firms to portfolio.
March 24, 2006... P&MM Group has acquired voucher supplier The Voucher Shop and communication company Summersault for an undisclosed sum. The Voucher Shop provides incentive packages to corporate customers, and was bought following the administration of...

News Business: Promotion Works - Extreme Makeover.
March 24, 2006... Brand: Adshel Connect Client: Clear Channel Campaign: Extreme Makeover Agency: Swordfish Timing: August 2005 Budget: pounds 10,000 The agency's brief was to build bookings from media buyers by boosting awareness, dissipating...

News Business: Research - In-store TV sees a rise in uptake over past year.
March 24, 2006... In-store TV take-up has rocketed in the past 12 months, with a 63 per cent increase in the amount of screens to 94,000, according to this year's Samsung Screen Survey compiled in association with POPAI Digital. More than half the 82...

News Business: Account Win - Crown selects Blue Chip to raise profile.
March 24, 2006... Paint giant Akzo Nobel has appointed Manchester's Blue Chip Marketing to handle promotional activity for its Crown brand. The win follows a three-way pitch, and the first work will roll out next month ahead of the vital Easter DIY trading...

News Business: Research - Price rules for consumers in loyalty stakes.
March 24, 2006... More than half of UK consumers want to receive promotional information every time they shop, according to a YouGov survey. The poll was commissioned by Catalina Marketing and questioned 2,201 consumers. Of the 1,233 who wanted to be told...

News Business: Trade Body - BPMA to offer buying advice for World Cup.
March 24, 2006... The British Promotional Merchandise Association (BPMA) is putting together guidelines for buying official football merchandise ahead of the World Cup as it warns of a significant rise in the amount of fake merchandise hitting the market. ...

News Business: Account Win - Toast to work on SP for Mr Kipling.
March 24, 2006... Manor Bakeries has appointed Toast Marketing to take control of sales promotion activities for its Mr Kipling brand. The agency won the business after a four-way pitch against Joshua, The Marketing Store and Crossing O'Sullivan. ...

News Business: Research - Staff cite vouchers as top reward.
March 24, 2006... Vouchers and time off work have topped the list of rewards in the first P&I Incentives survey, compiled in conjunction with online rewards provider ipoints. Interviewees were questioned what rewards they currently received and what they'd...

News Business: In The Hot Seat - Bill Ronald.
March 24, 2006... Bezier's chairman gives James Thornton an insight into his philosophy on his business and personal life. 'I managed to dodge around faster than they could catch up with me,' the newly installed Bezier chairman Bill Ronald says of his 23...

Moving Up: Various, Blue-Chip Marketing, (Scotland).
March 24, 2006... Blue-Chip Marketing (Scotland) has rejigged its top team to promote Kyle Hardie to the managing director post, replacing Fiona Laurie, who takes on the chairman's role. Claire Prentice has also been taken on as account director, joining from...

Moving Up: Bernie Morrison, 141 Worldwide.
March 24, 2006... Bernie Morrison has joined 141 Worldwide as a senior planner.

Moving Up: Dale Barker, Lime.
March 24, 2006... Lime, the experiential division of Arc UK, has promoted group account director Dale Barker to director, focusing on new business.

Moving Up: Victoria Kenney, The Marketing Store.
March 24, 2006... Victoria Kenney has left P&I's advertising team to join The Marketing Store as an account executive, working on the agency's McDonald's Youth account.

Moving Up: Susanne Waerholm, Catalyst Marketing.
March 24, 2006... Susanne Waerholm has been brought on board as account manager at Catalyst Marketing. She was previously at Meerkat Culture Marketing, where she worked on accounts including Coca-Cola, Motorola and Waitrose.

Moving Up: Various, P&MM.
March 24, 2006... P&MM's travel and leisure promotions division has appointed Jacqui Glover as promotions manager. Glover joins from Aztec Marketing Solutions, where she was senior account manager. Ben Hunt, previously at The MotivAction Group, moves to P&MM's...

Moving Up: Amy Wattridge, Bullet.
March 24, 2006... Bullet has promoted Amy Wattridge to the position of account director, following several recent appointments to the its team in the light of recent account wins.

Moving Up: Ron Smith, Logistix.
March 24, 2006... Logistix, the family marketing agency owned by EMAK Worldwide, has drafted in Ron Smith from its Chicago office to head it's UK office's creative team as creative director.

In-Store Marketing: Can John Lewis teach Tesco about loyalty?
March 24, 2006... As the John Lewis Partnership tops Verdict's customer survey, what can other retailers learn from the JLP shopping model? A cooking demonstration: a nice piece of customer entertainment undoubtedly, but not the most obvious or seemingly...

In-Store Marketing: Shop Talk - Promotions are the way out of retail doldrums.(marketing of retails stores in summer)
March 24, 2006... This year more than ever, retailers have to stay on track with consumer trends and the part played by promotional marketing. Economic conditions are tough, but not impossible. Footfall fluctuates constantly as customers look for something...

Licensing: Licensors boost promotions focus.
March 24, 2006... As two licensing firms look to add a promotions and sponsorship post, is this a trend that will take off? When one licensing company employs someone specifically to deal with the promotions and sponsorship arena, it's good news for...

Licensing: My Fantasy Licence - Winter.(licensing of New York Toy Fair)(Brief article)
March 24, 2006... As I sat in my hotel room during the New York Toy Fair, contemplating the white hell that was once The Big Apple and feeling like an extra in The Day After Tomorrow, an idea occurred to me. Winter, I thought. What a great idea for a licence!...

Licensing: Licensing Authority - Success is finding and building on exclusivity.
March 24, 2006... By definition, a licensed promotion should have a degree of exclusivity around it: the push is, after all, a partnership from which both parties are looking to profit. So it's only natural to expect that the property will only be used by one...

Live Issue: Partnership Marketing - Cashing in on the Power of Partnerships. As the COI puts its weight behind partnership marketing, what are the benefits?
March 24, 2006... The role of partnership marketing raised its profile last month with the announcement that the government's communications department, the Central Office of Information (COI), had created a dedicated roster for the discipline. The COI has...

Cover Story: Superbrands Bolster Family Link.(easter business)
March 24, 2006... Woolworths and Tussauds Group are gambling on exclusivity in an Easter push that is putting faith in in-store, writes James Thornton. When two massive household names team up for what both say is their biggest ever third-party promotion,...

Profile: Big Beat Boutique - Suzanne Egleton, head of UK marketing, Ben Sherman.
March 24, 2006... The fashion industry is notoriously self-conscious, so it would have been disappointing if Suzanne Egleton, head of marketing at Ben Sherman, didn't have an air of the diva about her. She's poised, polished and determined to make sure P&I's...

Market Survey: Corporate Incentives - Why Vouchers Win.
March 24, 2006... P&I survey throws up interesting results about what are deemed desirable incentives. A while ago, P&I's advertisement manager decided to practise what her magazine preached and ask her sales team what rewards it wanted for hitting targets....

Special Report: Sourcing - Bespoke vs Volume.
March 24, 2006... When it comes to sourcing premiums for promotional pushes, James Thornton finds there's no right or wrong answer to the method used. Here, the experts argue the case for their preferred approach. Volume Sourcing For Jonathan Britton,...

On Offer.(marketing techniques of industries)
March 24, 2006... P&I's review section features products, incentives, premiums, gadgets and services, photographed and rated by our reviewers so you can make an informed choice. Supplier names, product information and contact numbers are included with each...

Sleuth: Dynamite Dame..(Dame Kelly Holmes services)(Brief article)
March 24, 2006... Yes indeed, it's Britain's favourite double-gold-medal-winning-posh-title-holding Dame Kelly Holmes, pictured here with the good folk of Dynamo, the agency behind Sainsbury's Active Kids - it's mission to get the chubby hands of the nation's...

Sleuth: Blood is thicker than water... though not in SP.
March 24, 2006... Mentioning no names, cos we're not like that at Sleuth, but can you identify the leading industry figure for whom nepotism is clearly a no-go? The man in question (the pic above, coupled with a glance at the list of wonderful people who make...

Sleuth: Sleuth's Nan.(marketing)(Brief article)
March 24, 2006... New research shows that the average lunch break is just 19 minutes and 42 seconds. Not only that, but six months ago it stood at 26 minutes. That means soon marketing monkeys will toil from dawn to dusk with nothing but a speedily gulped...

Sleuth: Blast From The Past - March 1996.(marketing techniques)(Brief article)
March 24, 2006... Golden Wonder was shaking up the kids snack market a decade ago with a pounds 3.5 million in-pack promotion on 90 million packs using playground toy sensation POGS. If it had continued with such a joined-up promotional strategy, would it have...

Sleuth: Ahoy there me hearties!
March 24, 2006... Pictured above and below are the folks from the good ship Toast on a recent sojourn to the seaside. Pictured spotting their latest account win (on the horizon?) are studio manager Chris Ellis and creative director Gary Shacklady - how brilliant...

Sleuth: Love is... cheap?
March 24, 2006... February, and Sleuth Acres was awash with flowers, chocolates, cards, small white ponies with plaited manes ridden by lute-playing dwarves - you know, the usual Valentine's Day shenanigans. Not surprising with such a bevvy of beauties in the...

Sleuth: Crack commandos!
March 24, 2006... Some think Sleuth's gone downhill in recent times - knickers to them we say. Top smutty promotion of the month goes to the gorgeous things at ProTravel for their lingerie push, offering a chance to win pounds 300 worth of smalls. Not sure if...

Sleuth: Competition.
March 24, 2006... Our friends at Euromarque Personalised Wines (0845 260 6008) are offering a crate of 12 wines to the winner of this month's competition. To enter, send answers to the address at the top of this page. First correct entry out of the hat on...

Promotional Marketing Preview 2006: Introduction - London's New Show.
March 24, 2006... Promotional Marketing 2006 is setting itself up as the capital's major SP forum, finds Lisa Burn. There's a new promotional marketing show in town and, not surprisingly, its founders want everybody to know about it. Promotional Marketing...

Promotional Marketing 2006: Preview - What's Hot - Spring Show Stoppers.
March 24, 2006... Lisa Burn provides a rundown of the must-have premiums and services at Promotional Marketing 2006. ADVICE The British Promotional Merchandise Association (BPMA) hosts a hospitality area on its stand (202) for members, as well as an...