Promotions & Incentives articles from March 2005

Promotions & Incentives archives from March 2005

Editorial: Awards show the big idea is where it's at.(awards for marketing promotions)(Brief Article)(Editorial)
March 8, 2005... That event marketing and integrated communications were two of the biggest categories in this year's ISP Awards is a near perfect reflection of the promotional marketing landscape. The 2005 awards attracted 450 entries across all 28...

Prize draw: BBC in link with Snow & Rock to sell latest book.(BBC Books' marketing campaign)(Brief Article)
March 8, 2005... BBC Books has linked up with outdoor brand Snow & Rock to push sales of Unforgettable Things To Do Before You Die. The drive for the book takes in POP, online and exhibitions, and offers a Far East sporting holiday in a free prize draw. ...

Giveaways: Felix multi-pack will offer fun for families.(Brief Article)
March 8, 2005... Felix is taking its playful cat positioning into a 'Big days out - fun for all the family' promotion to launch a new multi-pack. The campaign, running on Nestle Purina's new 12 x 400g Felix offering, sees 2-for-1 activity vouchers inserted...

Online: Siemens phone buyers get one year in the club.(Brief Article)
March 8, 2005... Siemens is offering a ticket in to virtual members club Renaissance - worth pounds 345 - to 'glamour-loving professionals' purchasing its phones. The promotion will run on Siemens S65 and SL65 models in more than 500 Carphone Warehouse...

Instant win: Mexico holiday up for grabs in Old El Paso push.(Brief Article)
March 8, 2005... General Mills is running its first promotional campaign on the Old El Paso brand, with an instant win on two million packs. The activity, through Geoff Howe, offers consumers the chance to win three all-inclusive holidays for two to Mexico...

Gift with purchase: Kwik Save in Butlins partnership.(Brief Article)
March 8, 2005... Butlins and Kwik Save are running a partnership marketing campaign targeting five million families in the run-up to Easter. Kwik Save is using the deal to drive spend in-store among new and existing customers. Butlins aims to attract new...

Discount: Tchibo lines up with Tussauds to drive footfall.(Brief Article)
March 8, 2005... Coffee-to-clothing retailer Tchibo has lined up its first third-party push in a partnership with the Tussauds Group that offers 'pounds 60 off the UK's top attractions when you spend over pounds 20'. The promotional offer runs on Tchibo...

In-pack: Finish to give away pounds 100k in tie-up with Robots movie.(Twentieth Century Fox Film Corp.'s marketing partnership)(Brief Article)
March 8, 2005... Dishwasher tablet brand Finish is set to give away a top prize of pounds 100,000 in a tie-in with 20th Century Fox's Robots film. The promotion centres on in-pack brochures that incorporate an instant-win gamecard. Consumers reveal...

Competition: Haribo builds on success of Dance Mayhem.(Smash Hits Television's advertising contract for Maoam)(Brief Article)
March 8, 2005... Haribo fruit chew brand Maoam is hoping to build on the success of last year's Dance Mayhem promotion, with a re-run - this time partnering with Smash Hits! magazine for added impact. This year's Dance Mayhem launches at the beginning of...

Campaign of the month Sarson's free portion of fish 'n' chips.(promotional campaign for Vinegar)(Brief Article)
March 8, 2005... After almost six weeks of diets, New Year's resolutions, lack of alcohol, 'New Year, New Wonderful You'-type campaigns and the sight of perfect bodies in gyms plastered all over every conceivable advertising hoarding, it came as a welcome...

Incentives: Leger Holidays offers a basket of staff rewards.(Brief Article)
March 8, 2005... Coach break specialist Leger Holidays is to offer staff in more than 5,000 high street and independent travel agents a 'shopping basket' of incentive options to drive sales. The scheme, through Poulter Group, aims to use 'a number of...

Free offer: What to Wear to give readers a ticket to Paris.(Brief Article)
March 8, 2005... BBC Worldwide is pushing the spring edition of its quarterly What to Wear magazine with a free ticket to Paris for each reader. Readers can send off for a booking form for one return ticket to Paris, with proof of purchase and the...

Repositioning: iD nabs Triangle man in bid for integration.(Rick Robinson appointed)(Brief Article)
March 8, 2005... Brand experience agency iD has poached Triangle senior art director Rick Robinson in a bid to steal back ground from SP agencies that have encroached on its business by adding live offshoots. Robinson will help ramp up integrated work for...

Promotion works Mullerlight.(Muller Dairy UK's promotional campaign)(Brief Article)
March 8, 2005... Brand: Mullerlight Client: Muller Dairy UK Budget: pounds 2 million Agency: Catalyst/Flytxt Timing: October-December 2004 Objectives: To drive sales and maintain market dominance for Mullerlight. To build brand loyalty and reward...

News in Brief: P&MM buys fellow motivation house.(Brief Article)
March 8, 2005... P&MM has bought fellow motivation house Archer Young to add 'a number of key clients, particularly in the pharmaceutical sector', according to P&MM director John Sylvester. Archer Young will operate as a separate trading division, and all 25...

News in Brief: Reckitt Benckiser marks an increase of investment in marketing activity.(Brief Article)
March 8, 2005... Reckitt Benckiser is marking an increase of investment in marketing activity with a spring clean roadshow. The campaign, through Haygarth, is running across its Harpic, Cillit Bang, Mr Sheen and Windolene brands, visiting 1,950 supermarkets....

News in Brief: Appointment at Srixon.(Brief Article)
March 8, 2005... Srixon, a Japanese golf ball manufacturer, has appointed Geoff Howe to raise awareness and increase the market share of its balls in the UK. The campaign, planned for the second quarter, will include promotional activity across 1,500 golf...

News in Brief: Liquid Communications launches a specialist data division.(Brief Article)
March 8, 2005... Liquid Communications is launching a specialist data division called Liquid Data. It has been set up to meet client demands for greater depth in data analysis and customer insight, and will be used by existing clients and new business. Simon...

News in Brief: Franz Ferdinand look to boost support for their second album.(Brief Article)
March 8, 2005... Franz Ferdinand are looking to boost support for their second album with online activity and a monthly newsletter. Fans who opt in to receive emails could win a limited-edition platinum disc signed by the band.

News in Brief: Football Fantasy Books and magazine Fairgame team up.(women's football)(Brief Article)
March 8, 2005... Football Fantasy Books has teamed up with women's football magazine Fairgame to promote grassroots football for girls. The promotion invites female footballers to design their own strips, and the winner will see their design produced in time...

News in Brief: Macdonald Hotels & Resorts team up with Aztect Marketing.(Brief Article)
March 8, 2005... Macdonald Hotels & Resorts has teamed up with Aztec Marketing for its Great Days Out push. Guests at the hotels will be given a voucher booklet on arrival that offers up to 50 per cent off at more than 300 attractions around the UK.

Account win: Colorama hires Toast for launch brief on console.(Brief Article)
March 8, 2005... Colorama Pharmaceuticals has taken on Toast to launch its touch-screen shopping concept Dawn. Toast, having won a three-way pitch, has been briefed to create a consumer promotional campaign for Dawn, which is a free-standing touch-screen...

Strategy: More SP at Telegraph but no agency roster.(sales promotion)(Brief Article)
March 8, 2005... The Daily Telegraph's new marketing director, Katie Vanneck, has confirmed that the paper is to step up its promotional marketing activity. Vanneck, formerly sales promotion director at The Times, said the Telegraph would not pull out of...

Account win: Tequila signed up for Acdoco cleaning drive.(Brief Article)
March 8, 2005... Acdoco has handed Tequila/Manchester one of its largest SP accounts, appointing the agency to work on four of its cleaning brands. Campaigns on Stain Devils, Acdo Washing Powder, Dr Beckman Rescue and Glo Care will roll out soon within...

Account win: Nivea rewards Cognito for its rescue mission.(Brief Article)
March 8, 2005... Nivea has rewarded Cognito Integrated Marketing for stepping in to run Mercier Gray's Nivea For Men 'Sexy Santa' campaign by appointing it for its Sun, Deodorant and Creme accounts. The agency took over the push from Mercier Gray when that...

Appointment: Allen takes new Proximity role.(Appointment)(Brief Article)
March 8, 2005... Kevin Allen, former managing director of the now defunct Cramm Francis Woolf (CFW), has been appointed planning director, new business at Proximity London. The role has been created especially for Allen, who will report to Proximity head...

Account win: Intelligent takes Comet contract.(Intelligent Marketing)(Brief Article)
March 8, 2005... Electrical retailer Comet has appointed Intelligent Marketing for a campaign centred on the launch of a new product. Product details are still under wraps, but it is being launched in April, and activity is expected to include an...

Research: Lack of control responsible for failing agencies.(Brief Article)
March 8, 2005... Agencies that fail have only themselves to blame, according to a new study that found only half of them adopt specific initiatives to improve their profitability. The report, from profit management specialist Maconomy, surveyed 75 senior...

Appointment: Eatson drops Iris for Saatchi & Saatchi X.(Brief Article)
March 8, 2005... Iris creative supremo Carl Eatson has left the agency to head the 'more manageable size' of the creative department at Saatchi & Saatchi X. Eatson was headhunted by Saatchi & Saatchi X, the Publicis-owned agency set up last summer to...

Account win: Diageo picks BC for whisky task.(Brief Article)
March 8, 2005... Diageo has picked Billington Cartmell to deliver a campaign for the launch of a whisky brand. The drinks giant has briefed the agency, which was up against one other shop for the work, to put together an aggressive promotional campaign...

Account win: Council hands bike safety job to Grasshopper.(Essex County Council)(Brief Article)
March 8, 2005... Essex County Council has appointed Grasshopper to promote its motorcycle safety campaign throughout 2005. The campaign will launch in April and is set to include radio and poster advertising and a direct marketing push. Those buying a...

Expansion: Logistix sets up innovation arm.(Brief Article)
March 8, 2005... Logistix is ramping up its creative with the launch of a stand-alone division to explore new technologies and concepts away from specific client briefs. The IPD Group is an intellectual property development unit designed to 'challenge the...

News people: In the hot seat - Darren Whitehead.
March 8, 2005... The new event director at NIS tells Pip Brooking he plans to liven up the visitor experience at the show. All eyes are on Darren Whitehead, new event director for Reed Exhibitions' National Incentive Show (NIS). After the demise of...

Moving up: Phil Weston, The Electric Incentive Company.(Appointment)(Brief Article)
March 8, 2005... Phil Weston has joined The Electrical Incentive Company as business development manager. Weston was previously business development director at Diss Promotional Services.

Moving up: Natasha Toothill, Colin Hodgson Capital Incentives and Motivation.(Promotion)(Brief Article)
March 8, 2005... Capital Incentives and Motivation has made Natasha Toothill associate director for international and corporate development. Her former role - associate director for sales - has been filled by Colin Hodgson.

Moving up: Samantha Gill, MCCA.(Marketing Communication Consultants Association)(appointment)(Brief Article)
March 8, 2005... Samantha Gill has been appointed membership and information manager at the MCCA. Gill's previous experience includes roles at Major Players as digital client services manager, at Atkins Rail as information manager and at Cygnet Associates as...

Moving up: Adam Segura, Haygarth.(Appointment)(Brief Article)
March 8, 2005... Haygarth has taken on Adam Segura as associate director within its direct and digital discipline. He was previously head of direct marketing at Billington Cartmell.

Moving up: Tim Medcalf, Harpreet Rajasani, i2i.(i2i Face to Face Marketing)(Brief Article)
March 8, 2005... Tim Medcalf, former commercial director at RPM, has taken on the same role at i2i Face to Face Marketing. The agency has also handed former RPM account manager Harpreet Rajasani the role of senior account manager.

Moving up: Alick Miskin, Paula Knall, Sonia Chana, Nick Wake, Grass Roots.(Promotion)(Brief Article)
March 8, 2005... Alick Miskin has been promoted from diversity research and development director to head of diversity at Grass Roots, with Paula Knall joining as diversity development manager. Sonia Chana has been appointed senior account director, and Nick...

Moving up: Rebecca Smith Filofax.(Promotion)(Brief Article)
March 8, 2005... Rebecca Smith has been promoted from business development manager to corporate sales manager at Filofax.

Licensing: CobraVision takes movies to ITV.(Cobra's advertising campaign)
March 8, 2005... Cobra's sponsorship of the broadcaster's digital film slots is looking to reward prospective directors. A few years ago, 'sponsoring' a TV programme meant a brand simply slapping its name onto a series of mini-ads or 'idents' running...

Licensing authority: Direct deals can benefit licensors and retailers.(promotional marketing)
March 8, 2005... I'm writing this from the US, where I'm visiting the Toy Fair and speaking at the Kidscreen Summit. It is interesting to note just how much exclusivity is fast becoming the name of the game over here. Licensors are increasingly offering...

In-store marketing: Does location matter the most?(retail stores)
March 8, 2005... Convenience wins over SP and price for shoppers, says Mintel. But not everyone is convinced. Marketing, promotions, food standards and price: these factors have long been seen as the key drivers of footfall into the UK's grocers. But these...

Live Issue Branding: Which sense sends the loudest message?(research on marketing strategies)
March 8, 2005... Certain smells or sounds can be as evocative as sights, so why have marketers ignored these senses, wonders Martin Lindstrom. The neat, endless aisles of the supermarket are as good a place as any to meditate on brands. In marketing terms,...