Promotions & Incentives articles from March 2004

Promotions & Incentives archives from March 2004

Editorial: Is the rule of 'creative gods'almost over?(creative directors, advertising agencies)(Brief Article)(Editorial)
March 22, 2004... Our Vox Pop subject this month (see Letters, page 26) has opened a can of worms with agencies and clients. The question - 'Does an agency really need a creative director if it is to win the big pitches?' - was prompted by an agency recently...

Sampling: Nutella links up with Greggs for local giveaway.(Brief Article)
March 22, 2004... Chocolate spread Nutella has joined forces with Greggs, the baker, for its first sampling campaign. A 25g tub of Nutella will be given away with each loaf of bread purchased at 52 Greggs stores in the South East during the first three...

Added Value: Clearasil enlists Brewer Blackler for first SP brief.(Crookes Healthcare)(Brief Article)
March 22, 2004... Skincare brand Clearasil is set to launch its first ever tranche of added-value promotional activity in a move that sees it take on a promotional marketing agency for the first time. The Crookes Healthcare brand concentrated past activity...

In-Store: Unilever puts pounds 6.5m into Cornetto revival.(Unilever Ice Cream and Frozen Food)(Brief Article)
March 22, 2004... Unilever ICF is undertaking a major in-store promotion as part of a pounds 6.5million push to revitalise its Cornetto ice-cream brand. The Find a Love Match & Win promotion, through Catalyst, will support Cornetto in 27,000 out-of-home...

Prize Promotions: Bingo body targets ex-players.(National Bingo Game Association)(Brief Article)
March 22, 2004... The National Bingo Game Association (NBGA) is launching its first national promotion, worth pounds 3million, in a bid to bring lapsed players back into its 500 member clubs. NBGA member clubs, including national chains such as Gala and...

On-Pack: Anchor signs off joint promotion with Tussauds.(contracts)(Brief Article)
March 22, 2004... Anchor has linked up with The Tussauds Group to run a nationwide on-pack promotion. The added-value push, through Bd-ntwk, is set to run on Anchor's Spreadable butter and cheddar. Foil coupons from Anchor Spreadable packs can be exchanged...

On-Pack: Alldays teams up with online lingerie outfit.(Brief Article)
March 22, 2004... Procter & Gamble panty-liner brand Alldays has teamed up with online lingerie firm Figleaves to launch a nationwide on-pack promotion aimed at driving share. The promotion will feature pounds 5 vouchers that can be redeemed online at...

In-Store: Carlsberg levers rugby and football in Asda campaign.(Brief Article)
March 22, 2004... Carlsberg is exploiting its sponsorship of the FA Cup and Euro 2004 on its Carlsberg and Tetley brands with virtual reality in-store sporting promotions in Asda. The company, which also sponsors Six Nations rugby with Tetley Bitter, is...

Money-Back: Rachel's Organic to run awareness drive.(Rachel's Organic Dairy)(Brief Article)
March 22, 2004... Rachel's Organic is running a money-back deal on its Greek yoghurt range as part of a major drive to build awareness and bring in new custom. The push runs over five months. Consumers who send in their till receipt with their comments on...

Campaign of the Month: Nescafe Gold Blend.(Nestle UK)(Brief Article)
March 22, 2004... The Nescafe Gold Blend Love Actually promotion caught my eye just before Christmas while I was traversing the aisles in my local supermarket. You couldn't fail to miss the rows of gold-covered jars. I'm a keen coffee drinker who 'plays the...

On-Pack: Glo Care Travel Wash in holiday vouchers push.(Acdoco)(Brief Article)
March 22, 2004... Leading washing specialist ACDOCO is launching a holiday discount promotion on packs of its Glo Care Travel Wash brand. The campaign, through MKM Marketing and Promotions, starts at the beginning of April and will see 100,000 packs of Glo...

In-Store: Butternut Bob to beef up EFP link to supermarket.(Exotic Farm Produce)(Brief Article)
March 22, 2004... Food manufacturer Exotic Farm Produce (EFP) is extending its promotional partnership with Asda by creating a cartoon character to tour stores. Bob the Butternut has been created by agency Clark McKay and Walpole. He will make in-store...

Agency Win: Asda gives PDQ compliance job in all UK outlets.(Brief Article)
March 22, 2004... Asda has appointed PDQ Field Marketing to run a comprehensive review of promotional compliance in its stores. The audit will be carried out every three weeks over the next 12 months. It will cover all Asda stores and run through every...

Loyalty: Swapits targets teens in Nectar-like launch.(Brief Article)
March 22, 2004... Loyalty programme Swapits Rewards is launching a Nectar-style brand coalition that will allow marketers to target the hard-to-access kids and teens market. The company has also launched what it claims is a pioneering mobile wallet that...

Exhibitions: BPMA clinics to run at IW event.(Incentive World)(Brief Article)
March 22, 2004... The BPMA is running a series of free, on-stand clinics at Incentive World (IW) next month. Legal experts will discuss National Insurance contributions on taxed award schemes, copyright and intellectual property, and employment law. ...

Agency Win: COI hires 23red for health brief.(COI Communications)(Brief Article)
March 22, 2004... COI Communications has handed 23red the Department of Health's 5 A Day account following a pitch against Yellow Submarine and Perspectives Red Cell. 23red's remit will be to encourage more in the food industry to support the scheme and to...

Agency Restructure: Havas in Skybridge rebranding.(Brief Article)
March 22, 2004... Havas-owned agency Skybridge has rebranded as part of a restructure of its parent company. The shop will now be known as Euro RSCG Skybridge in a move designed to align it more closely with Havas's other marketing communications agencies....

Awards: Major players in the running for the ISP Awards.(Promotional Marketing Awards)(Brief Article)
March 22, 2004... Judging for this year's ISP Promotional Marketing Awards saw major promotions from brands such as Asda, Beefeater, Coca-Cola, Nissan, Nokia and Walkers compete for the industry's top gongs. A team of 150 judges, overseen by ISP...

Acquisition: Osbourne buys Special EFX from administrators.(Brief Article)
March 22, 2004... The management team behind Special EFX, the corporate gift company that went into administration last month, has bought its assets to set up a new firm trading under the same name. Peter Osbourne, managing director of Special EFX, declined...

Agency Win: Burger King enlists Jump for kids brief.(Jump Marketing)(Brief Article)
March 22, 2004... Burger King has hired start-up Jump Marketing to handle the fast-food giant's international POP account for its kids' meal promotions. Jump was formed by four former members of the Burger King account team from the Edinburgh office of...

Licensing: EDF on hunt for SP partners for remade classic.(Entertainment Film Distributors)(Brief Article)
March 22, 2004... Entertainment Film Distributors (EFD) is seeking brands to support the July release of a new film version of Around the World in 80 Days. A deal with a soft drink brand is already close to being signed off, said a spokesperson for Lime...

Research: Study censures marketers for poor forecasts.(Brief Article)
March 22, 2004... Marketers are failing to accurately forecast redemption rates for their promotional marketing activity, according to research from risk management firm Fotorama. Fotorama surveyed 50 FMCG brands over the past year to compare actual...

Promotion works: Moat House Hotels.(Brief Article)
March 22, 2004... Brand: Moat House Hotels Client: Moat House Hotels Campaign: Hide out this summer Agency: Grasshopper Budget: Undisclosed Timing: July-September 2003 Strategy: The mid-range hotels sector is extremely competitive and the 'two...

In The Hot Seat: Tim Bonnet.(Interview)
March 22, 2004... The Tequila\London chief exec tells Bhavna Mistry how variety drives him on 'Step forward Mr Active. Here we have a highly charged individual... who constantly seeks a challenge.' That's how Diane Simpson, the graphologist who analyses the...

Moving Up: Rebecca Gordon, Kate Dobson, Ross Gossling - Grasshopper.(appoitments)(Brief Article)
March 22, 2004... Grasshopper is expanding its team and has taken on Rebecca Gordon as senior account manager, Kate Dobson as an account manager and Ross Gossling as creative artworker.

Moving Up: Juliet Coates - Cottrills.(appointed Juliet Coates as marketing executive)(Brief Article)
March 22, 2004... Cottrills, which handles incentive, motivation and award schemes, has appointed Juliet Coates as marketing executive. Coates began her career at Cottrills.

Moving Up: Stuart Selby - GRG One Fee.(appointed experienced broker Stuart Selby)(Brief Article)
March 22, 2004... GRG One Fee has appointed experienced broker Stuart Selby as board director. Selby has access to major insurance underwriters.

Moving Up: Paul McRae, Richard Bailey - The High Street Gift Voucher.(appointments)(Brief Article)
March 22, 2004... The High Street Gift Voucher has strengthened its sales team with the appointment of Paul McRae as sales manager and Richard Bailey as account executive.

Moving Up: Laura Gilbert - The Pulse Group.(appointed Laura Gilbert as senior account executive)(Brief Article)
March 22, 2004... The Pulse Group has appointed Laura Gilbert as senior account executive. She joins from Orckid Design & Marketing.

Moving Up: Elizabeth Ryan, Louise Burns, Millie Killeen - SP Active.(promotions)(Brief Article)
March 22, 2004... SP Active has appointed Elizabeth Ryan as promotions director. Louise Burns takes over as senior promotions manager and Millie Killeen joins as promotions manager.

Analysis: Marketers aim to fill cultural void.(COI Communications)
March 22, 2004... Ethnic marketing The COI's move to dedicate a roster to the minorities shows a need for targeted SP Last month, COI Communications, the UK's second biggest advertiser, announced a roster dedicated to communicating with black and minority...

Analysis: Why vouchers aren't a sure thing.
March 22, 2004... Vouchers MORI research shows they're unlikely to change behaviour - unless you target the converted Vouchers have traditionally been perceived as a popular premium, a sure-fire way to ensure uptake and to change behaviour. So when MORI...

In-Store Marketing: POPAI weighs up results of Spar TV trial.
March 22, 2004... Existing research into the effects of in-store television has been criticised for being too soft. But the latest research into the medium, carried out for a major convenience store, had the backing of POPAI It's not surprising promoters...

Licensing: Fox Kids readies a European shake-up.(Fox Kids Europe NV)
March 22, 2004... The cartoon channel is 'turning up the speed' on merchandising and licensing as it rebrands to Jetix One of the UK's biggest children's channels is in for a shake-up next month as Fox Kids Europe (FKE), home to such animated favourites as...

Licensing: My Fantasy Licence Traffic Wardens.(Brief Article)
March 22, 2004... We all need heroes. Particularly heroes with incredible powers that have been passed down to them by generations of older and wiser leaders. Heroes with emotional depths. Yes, traffic wardens are our new heroes, our new urban...

Licensing: Agency and agent: the battle to bridge the gulf.
March 22, 2004... Licensing agents have a bad reputation among the SP industry, but overcoming the 'them and us' culture is the way forward for both The stereotypical image that most SPers have of licensing agents is that they are deal-hungry, price-driven...

Licensing Authority: Take TV sponsorship to the next lucrative level.
March 22, 2004... Television programme sponsorship is now par for the course, but it seems that many brands are overlooking what could be a lucrative part of the jigsaw when it comes to maximising the value of that initial activity. At Fremantle Media, part...

Vox Pop Creative Directors.(Brief Article)
March 22, 2004... Does an agency really need a creative director if it is to win the big pitches? Luke D'Arcy, business development director, Liquid Communications Not in the traditional sense. At Liquid, we believe neither a strong creative product...

Profile: Passion for Premiums - Nikki Britton, head of promotional buying, magazines, BBC Worldwide.
March 22, 2004... The BBC taglines its magazines with the words 'all interests, all passions'. Nikki Britton's passion is buying. It's rather apt then that at BBC Magazines she claims to have found her perfect job. As head of promotional buying, Britton and...

Live Issue Procurement: Will Procurement kill off Creativity?
March 22, 2004... Clients want accountability and agencies complain of creativity being stifled - procurement is a thorny subject. Stuart Derrick asks if there will ever be harmony In the pecking order of company processes, marketers have always been sniffy...

Case Study: Dulux sets out to steal share.
March 22, 2004... It's an aggressive sector, but when you're brand leader, the battle to grow share intensifies. Dulux is banking on its biggest ever trade push to increase sales of its trade paints. Bhavna Mistry investigates. 'We're market leader in a...

Special Report: Travel Incentives - Hit the consumer hot spot.
March 22, 2004... From the Singleton to the Greys, today's well-travelled consumers are demanding more from travel incentives, writes Jennifer Creevy Ever-increasing consumer choice has meant promotions have had to get smarter, and travel incentives are no...

Special Report: Electrical Goods - Electricals on trial.
March 22, 2004... As one FMCG company highlights the lack of service it received during a promotion, Suzy Bashford puts electrical suppliers on the stand to answer criticisms levelled at them over implementation issues A marketing manager at a large FMCG...

Market Survey Pens & Desk Accessories: Desktop Scrutiny.
March 22, 2004... As the office environment changes, do promoters need to tailor their premiums to specific working groups? Pip Brooking asks four workers to give their verdict on pens and desk accessories The workplace has changed. It won't have escaped...

On Offer.(Cougar, Sweet Concepts, Outabox)
March 22, 2004... P&I's review section features a host of products, incentives, premiums, gadgets, gizmos and services, photographed and rated by our reviewers. Product information and contact numbers are included with each review for easy reference, or copy the...

Sleuth: Barbie ditches Ken for Oz hunk.(toy industry marketing management)(Brief Article)
March 22, 2004... That was the headline in Sleuth's newspaper of choice, The Sun, a couple of weeks ago. It was a shock - theirs was one of the most solid relationships in Toy Town, you know, spanning a whopping 43 years and pivotal to the emotional development...

Sleuth's Nan.(The Pocket Guide to Sales Promotion Agencies)(Brief Article)
March 22, 2004... 'Sales promotions are bribes, no matter how you dress them up.' This from a little tome called The Pocket Guide to Sales Promotion Agencies, which arrived in the post from SP shop AIM. For a new-business generator, the book is remarkably ...

Sleuth: Blast From The Past - March 1994.(Brief Article)
March 22, 2004... Cadbury was spending pounds 3million - a decade ago - on an integrated push for its Creme Egg brand, including a novel photo booth competition that featured consumers showing how they ate theirs - Ten years ago, single-use cameras were an...

Sleuth: Feed me..(Brief Article)
March 22, 2004... Sleuth was thrilled to bits to receive a personal lunch invite from Vitamin V, contained in a disc. All very sophisticated, all very la-di-da, and a free lunch to boot. So imagine the disappointment when, after grappling with the...

Sleuth: Competition.
March 22, 2004... Those wonderful people at Magic Aviation (0845 310 7744; www.flymagic.co.uk) are offering as a prize the Fly Magic Helicopter Experience - a two-and-a-half hour ride in a modern, turbine-powered helicopter, hosted by a highly experienced flying...

Sleuth: Baring (almost) all for lurve..(Hallmark Advertising Inc.)(Brief Article)
March 22, 2004... Sleuth trusts you all survived the traumas of Valentine's Day intact. Surprisingly, what made our Hallmark holiday bearable this year was good old M&S and the gratuitous displays of flesh in its windows. The chaps at RPM must have had a field...