Promotions & Incentives articles from March 2003

Promotions & Incentives archives from March 2003

EDITORIAL: We ignore the grey market at our peril.(Brief Article)(Editorial)
March 4, 2003... Think about it: when did you last come across an SP campaign that was trying to reach anyone over 50? Having difficulty? When did promotional marketing become primarily a tool to target only the young? I ask the question because at least...

IN-STORE: Ladbrokes eyes racing festival with Geoff Howe.(Ladbroke Group PLC, Geoff Howe Marketing Communications)(Brief Article)
March 4, 2003... Ladbrokes is kicking off a raft of promotional activity after hiring agency Geoff Howe Marketing Communications. One of the main projects the agency is working on is promoting the betting shop's brand around the Cheltenham Festival....

FILM PARTNERSHIP: Snappy Snaps links up with surprise hit.(Entertainment in Video's "My Big Fat Greek Wedding")(Brief Article)
March 4, 2003... Entertainment in Video is teaming up with high street photo developer Snappy Snaps to promote the DVD and VHS release of blockbuster My Big Fat Greek Wedding. The campaign, through agency Lime Communications, invites customers to send in...

SPONSORSHIP: Foster's ties up with Birds Eye in UK BBQ Week.(beer and food label brands)(Brief Article)
March 4, 2003... Beer brand Foster's and food label Birds Eye are running promotional campaigns around this year's National BBQ Week, which takes place from 19-26 May. Promotional activity will flag up the two brands' sponsorship of the event, Foster's...

GIVEAWAY: O'Neill's leverages saint's day.(Brief Article)
March 4, 2003... Irish pub chain O'Neill's is launching a campaign with Guinness to encourage customers to celebrate St Patrick's Day at its 90 outlets. The push, created by Interface, will start four days prior to the day, 17 March, which this year falls...

IN-STORE: Puma cuts deal to back Italian national squad.(Brief Article)
March 4, 2003... Puma has unveiled an international campaign to launch its sponsorship of the Italian national football team's strip. Rolling out in June, the promotion will consist of tactical press ads and in-store communications in Italy. It is...

POP: All over for free plastic gifts in Kinder product.(Brief Article)
March 4, 2003... Confectionery brand Kinder Surprise has redesigned its POP material as it prepares to replace its traditional free plastic gifts with a new range of futuristic toys. The new gifts are a set of toy mice, called Cybertops, which carry a code...

GAMECARDS: Martell begins major push to lever Grand National link.
March 4, 2003... Pernod Ricard brand Martell Cognac is to launch a major through-the-line push this month, to run alongside its headline sponsorship of the Grand National in April. The drive, through The Yellow Submarine, will kick off this month with on...

CAMPAIGN OF THE MONTH: BRITISH HEART FOUNDATION.(Brief Article)
March 4, 2003... In a world increasingly dominated by faceless retail warehouses, I'm pleased to say it's not only Arkwright from the BBC's Open All Hours who has discovered the power of the good old high street shop window. The British Heart Foundation...

ON-PACK: Dialogue given brief to build on Flora marathon.(Flora London Marathon)(Dialogue Marketing )(Brief Article)
March 4, 2003... Unilever Bestfoods has handed roster agency Dialogue Marketing the task of developing on-pack activity for the company's eighth year of sponsoring the Flora London Marathon. The push will run on 30 million packs of Flora, Ambrosia Creamed...

INCENTIVES: Video Arts offer gives HR staff chance of DVDs.(human resources)(digital video )(Brief Article)
March 4, 2003... Video Arts, the video learning company founded by John Cleese, is offering discounts and a DVD player to incentivise customers to improve their skills through video training. The campaign, through Carlson, targets 4,500 public sector...

RISK MANAGEMENT: War in Iraq could be a threat to creativity.(Brief Article)
March 4, 2003... Creativity in promotional campaigns will suffer because of the threat of a war in Iraq, according to a leading risk management specialist. Brian Gibb, joint managing director at PRM, told P&I that in this uncertain climate the vast...

EXHIBITIONS: P&I supports motivator prize.(Brief Article)
March 4, 2003... P&I and sister Haymarket title Incentive Business are teaming up with Incentive World to search for 'The Motivator of the Year'. This is the first year that the titles are supporting the Incentive World award. The nominees have been...

IN-STORE NOW: Bacardi Breezer launches on-pack promotion.(Brief Article)
March 4, 2003... Bacardi Breezer has launched an on-pack promotion called 'Celebrity Lifestyle Instant Win' through agency Attention. Consumers text a code found on the back of each bottle to win a range of prizes associated with the high life. First prize is a...

IN-STORE NOW: Nestle runs on-pack promotion on Carnation milk.(Brief Article)
March 4, 2003... Nestle is running an on-pack promotion on six million tins of its Carnation milk through agency Stuart Lawrence Group. If shoppers collect three tokens from 170g or 410g tins, they can receive a two-for-one classic breaks brochure. This...

IN-STORE NOW: Buxton mineral water's on-pack promotion.(Brief Article)
March 4, 2003... Buxton mineral water is leveraging its sponsorship of the Wimbledon tennis championships with an on-pack promotion to 'win a weekend at Wimbledon 2003'. Consumers will know instantly if they have won a prize by opening the bottle and reading a...

IN-STORE NOW: Persil develops in-store promotions for Comic Relief.(Brief Article)
March 4, 2003... Persil has developed in-store promotions for its support of Comic Relief 2003 through agency Creative Partnership Marketing. The POP supports the TV ads created by J Walter Thompson, featuring the same star character, Keith.

IN-STORE NOW: Sainsbury's joins forces with Virgin Radio for promotion.(Brief Article)
March 4, 2003... Sainsbury's has joined forces with Virgin Radio to promote its 'win a million Nectar points' giveaway. The campaign uses the tagline 'Nectar - better rewards for everyone' and sees the supermarket give away one million points to a shopper each...

IN-STORE NOW: Britvic linking up with Top of the Pops.(Brief Article)
March 4, 2003... Britvic soft drink Robinsons is linking up with the BBC's Top of the Pops to run an on-pack promotion. The push will feature on more than 25 million family packs of Robinsons Original, Special R and Fruit & Barley.

LOYALTY SCHEMES: Texaco's Global Club undergoes rejig as WE.O.U.(Brief Article)
March 4, 2003... Texaco's relaunch of its Global Club loyalty scheme is to take the lion's share of the petrol giant's budget for 2003. The relaunch includes rebranding the scheme to WE.O.U, a name that strives to reflect Texaco's gratitude for its...

AWARDS: Entries flood in for ISP's annual awards festival.(Brief Article)
March 4, 2003... The Institute of Sales Promotion (ISP) has recieved 400 entries for this year's awards, with the event marketing category one of the most popular in attracting entries this year. Other popular categories include consumer awareness,...

MOBILE MARKETING: Agency hits back at ASA over mobile rap.(Brief Article)
March 4, 2003... Cunning Stunts, the agency behind a mobile phone campaign to promote Twentieth Century Fox film Minority Report, has hit back following a string of consumer complaints to the Advertising Standards Authority. The ASA upheld 18 complaints...

PARTNERSHIPS: Grasshopper takes on THQ brief.(Brief Article)
March 4, 2003... THQ, the console and PC games publisher for PlayStation 2, Xbox and Gameboy Advance, has appointed Grasshopper to develop third-party promotions and boost awareness of the range of its video games. Grasshopper is in talks with commercial...

SAMPLING: RPM appointed for heavyweight Martini strategy.(Brief Article)
March 4, 2003... Martini Vermouth has appointed agency RPM to implement a heavyweight sampling campaign targeting new customers and associating the brand more closely with its TV ads. It is intended that the campaign will encompass live events and...

READER OFFERS: Oink! to sell ad space to target 7-12 year-olds.(Brief Article)
March 4, 2003... Oink!, the kids newspaper that launched in December, is now taking advertising from brands looking to target the 7-12 year-old category. The magazine will offer relevant partners opportunities to tie up with competitions and reader offers....

NEW WIN: Dynamo snaps up pounds 8m Tunisia vacations work.(Brief Article)
March 4, 2003... Dynamo has scooped the pounds 8 million business for the Tunisian National Tourist Office for the seventh year running, after a five-way pan-European pitch. The agency has been handed a four-year brief to raise awareness of Tunisia as a...

EXHIBITIONS: SPi's Incentive World booking is cancelled.(Standards for Promotions Inspectorate)(Brief Article)
March 4, 2003... Incentive World organiser Reed Exhibitions has cancelled the Standards for Promotions Inspectorate's (SPi) presence at this year's show in a move that could have a detrimental effect on the trade body's planned launch later this month. ...

APPOINTMENT: 12snap hunting new chief after Inspired poach.(Brief Article)
March 4, 2003... 12snap managing director Anne de Kerchove has been poached by wireless entertainment and gaming company Inspired Broadcast Network as chief operating officer. De Kerchove will look after all aspects of Inspired Broadcast Network's...

LICENSING: CPLG teams up with Mycroft in rights alliance.(Brief Article)
March 4, 2003... Licensing giant CPLG has linked up with Mycroft, the licensing agency behind blue-chip names such as Budweiser, Pepsi, 7Up and Spalding Sports. The deal gives CPLG access to brand licensing rights; in return it offers Mycroft services...

PROMOTION WORKS: TIA LUSSO.(Brief Article)
March 4, 2003... Brand: Tia Lusso Client: Allied Domecq/Cathryn Sleight Agency: 141 Budget: pounds 1.7 million Timing: May-December 2002 Objectives: Create a unique sampling opportunity for 23-28 year-old, sassy, fun-loving females across the UK....

IN THE HOT SEAT: PAUL HUNTER - HSGV's new business man tells Philip Chadwick about his return to vouchers.(High Street Gift Vouchers)
March 4, 2003... Being a small cog in a large corporate wheel is not something Paul Hunter is experiencing in his new role as business development director at High Street Gift Vouchers (HSGV). That's not to say the company he works for is small fry - HSGV is a...

MOVING UP: Catherine Dixon - Coutts Retail Communication.(Brief Article)
March 4, 2003... Catherine Dixon has been made group marketing manager at in-store specialist Coutts Retail Communication. She previously worked for Cowan Design in Australia.

MOVING UP: Francesca Bateman - 12snap.(Brief Article)
March 4, 2003... 12snap has promoted Francesca Bateman to director of client services and operations. Matt Cotton has also been promoted to director of sales, which will involve him heading customer acquisition and business development.

MOVING UP: Nick Wiggin - Nightfly.(Brief Article)
March 4, 2003... Nick Wiggin has been appointed head of planning at Diageo-owned Nightfly. He was previously planning director at mobile marketing agency Aerodeon.

MOVING UP: Clementine Imparato, Vickie Mogensen, Gemma Gilson - Dialogue.(Brief Article)
March 4, 2003... Dialogue has made three new appointments. Clementine Imparato (pictured) has joined its Hampton Court office as account manager to work on Gillette Group clients Braun and Duracell. Vickie Mogensen and Gemma Gilson have also joined the agency...

MOVING UP: Lizzi Thomas - 141.(Brief Article)
March 4, 2003... Lizzi Thomas has joined 141 as account manager. She was previously with Pubmaster as trade support manager.

MOVING UP: Matthew Ashcroft - Entertainment Rights.(Brief Article)
March 4, 2003... Entertainment Rights has made Matthew Ashcroft sales executive with responsibility for developing business in Japan, Taiwan, China, India, Australia, New Zealand and Korea.

ANALYSIS: Experts divided on KGOY factor.(kids getting older younger)
March 4, 2003... Children Kids marketing is always contentious. Now research on kids getting older younger has split promoters. Kids, media literacy and the need for brand education at school have been the focus of recent reports from Mintel and the...

ANALYSIS: Football sponsorship in line of fire.
March 4, 2003... As concerns increase about child health, sports partnerships are coming under the spotlight. Independent food watchdog The Food Commission has published a report arguing that Premiership football clubs, their stars and brands such as Pepsi...

IN-STORE MARKETING: SHOP TALK - Safeway battle throws light on retailing world.
March 4, 2003... The takeover battle for Safeway has become the spectator sport of the business world. But if we look below the flippant world of financial gossip, the dark, stark realities of modern retailing are exposed. One of the key questions neglected...

Retailers must revise duty free experience.(in-store marketing strategies )
March 4, 2003... Falling sales in the UK's duty free environments are forcing brands to rethink their in-store strategy. As travel companies battle for market share among Britain's holidaymakers, brand managers are preparing their in-store marketing...

IN-STORE MARKETING: Tesco stakes claim as media owner.(marketing and advertising plasma screens)
March 4, 2003... Shop-floor advertising: Plasma screen pilots could lead to a new balance of power in the retail order. Tesco, the UK's largest retailer, is piloting third-party advertising on plasma screens in selected supermarkets. If successful, this...

LICENSING: How to make gold out of grey.(targeting the baby boomers)
March 4, 2003... Promoters and licensors are missing out on a massive and potentially very profitable opportunity by ignoring the over-50s. Clive Couldwell argues that the grey market merits licensors' special attention. You'd have thought that licensors...

LICENSING: BHS banks on Kitten link to drive footfall in store.(British Home Stores PLC and Atomic Kitten)
March 4, 2003... The retail giant is putting millions behind its licensing push with girl band Atomic Kitten. Charlotte Goddard asks if the deal will deliver. Department store BHS is pulling out all the stops to promote its clothing partnership with girl...

LICENSING AUTHORITY: Why classics are a safe haven in volatile times.(Brief Article)
March 4, 2003... Like almost any other industry, licensing is subject to the vagaries of global economic booms and slowdowns. With world financial markets nosediving after a steady decline since the terrorist attacks of September 11, 2001, and international...

OPINION: LETTER FROM AMERICA - Has Coors been streetwise in Super Bowl deal?(Brief Article)
March 4, 2003... In my three years in Chicago, Joe has stood on the same corner collecting money. Though he may be homeless, he's smart, polite and understands the power of well-targeted brand alliances. For two years Joe sold Streetwise, a newspaper sold...

CLIENT COMMENT: Creativity is nothing without implementation.(Brief Article)
March 4, 2003... There's a lot being said about creativity, specifically the lack of it and the need to encourage it, especially on the client side. It's true that agencies are brimful of creative ideas, as they often tell me when they call. But to me, it's...

AND ANOTHER THING ... pounds 55 for 20 years of service? That's just a joke.(incentive benefits)(Brief Article)
March 4, 2003... Why is it that so many British firms lack commitment to staff motivation, especially when the downsides - poor morale and resulting low productivity - are so evident? European and US employers better understand the importance of regular...

VOX POP: ALCOHOL - Should promoters take some of the blame for encouraging binge drinking?(Brief Article)
March 4, 2003... John Botia, brands director, Foster's and John Smith's, Scottish Courage. There is no straight yes or no answer to the question. Drinks companies should take responsibility for their own promotions and should shoulder the blame if they...

LIVE ISSUE: ISP CERTIFICATE IN STRATEGIC PLANNING - Getting to grips with strategic planning.(Institute of Strategic Planning)
March 4, 2003... SP needs a structured approach to business - that's the simple message from the ISP's latest course. Suzy Bashford reports. At last there's an SP expert who is striving to rid the industry of superfluous, long-winded jargon that marketers...

PROFILE: FOX KIDS CUP - Allan Stenhouse, marketing director, Fox Kids.(Interview)
March 4, 2003... If there were ever a perfect examplar for 'living the brand', Allan Stenhouse would be it. The 31-year-old marketing director of children's entertainment company Fox Kids says the channel is known for being 'mischievous, cheeky and a bit...

CASE STUDY: BRITVIC PEPSI.(World Cup soccer marketing)
March 4, 2003... With still drinks catching up with carbonates, Pepsi is working to keep growth on track by levering its footie tie-in. Few markets are sure long-term bets, but the soft drinks sector has proved a cert. It's a growing category, with all...

SPECIAL REPORT: LICENSING - TOP LICENSING CAMPAIGNS.
March 4, 2003... Which licensing drives are so good that even those in the industry admit to being impressed with them? Suzy Bashford asks insiders. Too often promoters are lazy when it comes to licensing. They frequently think that linking their brand to a...

SPECIAL REPORT: VOUCHERS - TRACKING REDEMPTION.
March 4, 2003... Vouchers are big business at Christmas time, but how do you know when they're being redeemed, and on what? Stuart Derrick reports. The post-Christmas period for clients and voucher providers is a bit like that time at school when the pupils...

P&I CHALLENGE: PENS AND DESK ACCESSORIES - TABLE-TOP TACTICS.
March 4, 2003... A tidy desk is the sign of a tidy mind, or so the saying goes. If that's true, then the state of a person's desk can reveal much about their personality - and which desk premiums there're likely to keep. Jules Grant asked suppliers to suggest...

SPECIAL REPORT: PRINT - PRINT INNOVATION.
March 4, 2003... Clever printing can be the inspiration for a promotion rather than just the carrier of the marketing message, reports Rachel Barnes. The creative idea for your promotion may be the bee's knees, but if it's not presented in the most...

ON OFFER.(Illustration)
March 4, 2003... P&I's review section features a host of products, incentives, premiums, gadgets, gizmos and services, photographed and rated by our reviewers. Product information and contact numbers are included with each review for easy reference, or copy the...

SLEUTH: Sleuth's Nan.(Alive Communications research)(Brief Article)(Column)
March 4, 2003... Research from Alive Communications - which calls itself the ideas consultancy - suggests that UK bosses would do well to allow staff an extra hour in bed if they want more creative ideas from their workforce. What tosh. Has this 'ideas'...

SLEUTH: Joining the lurve train, lurve train ..(Brief Article)
March 4, 2003... Sleuth just loves agency parties... all those lovely people, all that booze, all those clients falling over - and all that inter-agency snogging. Sleuth won't name who did what to whom at Billington Cartmell's Love in Motion do at nightclub...

SLEUTH: And yet more parties ..(Zandra Rhodes Museum of Fashion and Textiles)(Brief Article)
March 4, 2003... Iris was getting down with the kids to celebrate its move from Westminster to Southwark Street with a shebang at the 'ubercool' Zandra Rhodes Museum of Fashion and Textiles. Yes, that's right, a museum - but no crusty one this. With Gilles...