Promotions & Incentives articles from March 2002

Promotions & Incentives archives from March 2002

EDM and Europe refuel kids marketing row.(Brief Article)(Editorial)
March 1, 2002... The issue of marketing to children has never been off the agenda, but two developments over the past month have refuelled the debate. First, there was the Early Day Motion (EDM) in the Commons, which proposed a ban on TV ads to children under...

Martell supports Grand National backing instore. (News).(Brief Article)
March 1, 2002... Pernod Ricard is running a two-tier push for its Martell brand in airport stores to back its Grand National sponsorship. In-store activity kicks off this month with an interactive video unit playing recorded horseraces. Martell hostesses,...

Communicator and 141 recruit rivals' creatives. (News).(appointments at Cordiant's agencies)(Brief Article)
March 1, 2002... Cordiant's below-the-line agencies 141 and Communicator have both poached high-profile creative directors from competitors. 141 has taken on Jo Arscott from Saatchi & Saatchi, where she won accolades for her work on the COI's recruitment...

Labour MEP impedes SP paper's progress. (News).(Sales Promotion Regulation)(Brief Article)
March 1, 2002... The first reading of the Sales Promotion Regulation hit an unexpected hurdle when Labour MEP Arlene McCarthy opposed it at a meeting of the European Parliament's Legal Affairs Committee last month. The proposal was put to the committee by...

Carlsberg plans SP for revamp. (News).(Brief Article)
March 1, 2002... Carlsberg-Tetley is said to be planning SP activity in the summer to support the [pounds sterling]28 million revamp of its two leading lager brands -- Carlsberg Lager and Carlsberg Export. Billington Cartmell, Carlsberg-Tetley's retained...

Del monte runs exotic holiday prizes on-pack. (News).(Brief Article)
March 1, 2002... Del Monte is offering consumers the chance to win a holiday to support the launch of its World Fruits exotic drinks range. The on-pack push, which runs until the end of 2002, uses an instant-win lid mechanic, and offers the chance to win...

Looney tunes in [pounds sterling]1m-plus spend on covermounts. (News).(Just Publishing's new magazine)(Brief Article)
March 1, 2002... Just Publishing is claiming that its new launch title, Looney Tunes Giant, will have the highest covermount budget of any product in the UK comic sector. The annual spend is expected to be in excess of [pounds sterling]1 million, and will...

Tussaud's Group hands SP account to Chilli Marketing. (News).(Brief Article)
March 1, 2002... The Tussaud's Group (TTG) has handed Chilli Marketing its SP account for the next three years. TTG plans to take a more strategic approach to its promotional partnerships, and has given Chill responsibility for product sourcing and...

Lime secured for new Austin Powers film. (News).(Brief Article)
March 1, 2002... Entertainment Film Distributors has taken on Lime Communications to source promotional partners in the UK for the third Austin Powers film, which goes on cinema release in July. The film, which stars Mike Myers, Michael Cain, Beyonce...

Campaign of the Month Nestle Cereals and Monsters Inc. (News).(Brief Article)
March 1, 2002... There's no doubt that the characters from Monsters Inc have been very busy preparing and launching licensed promotions. And as ever, there are the good associations which are executed tremendously well -- McDonald's; there are also the neat...

Avon celebrates kitten link with photo gift deal. (News).(Brief Article)
March 1, 2002... Cosmetics firm Avon is giving away cameras in a gift-with-purchase push, as part of its planned [pounds sterling]1million marketing activity for the next year. Consumers will receive a free camera with any purchase of more than [pounds...

Wall's launches sampling push to develop trial. (News).(uses Haygarth Group)(Brief Article)
March 1, 2002... Wall's is to roll out a [pounds sterling]4million marketing push for its sausage and bacon brands using the strapline "We Want Wall's". The activity follows the appointment of the Haygarth Group to administer its below-the-line account....

Vodafone links up with Kylie in SMS campaign. (News).(Brief Article)
March 1, 2002... Vodafone is offering its customers the chance to win tickets to see Kylie Minogue in concert, in a two-tier push designed to support its sponsorship of Kylie's Fever tour and to encourage consumers to keep their phones switched on. Every...

Wimpy targets kids with Wonka activity. (News).(Brief Article)
March 1, 2002... Wimpy has linked up with Nestle's Wonka chocolate brand for a two-tier kids' push this Easter that features a square egg. The activity, through Ignition Claydon Heeley, focuses on the Wonka chocolate Easter egg, known as a W-egg, which has...

Holiday Inn puts [pounds sterling]1.2m of prizes under its pillows. (News).(Brief Article)
March 1, 2002... Holiday Inn is rolling out a [pounds sterling]1.2million instant-win push targeting business travellers this spring. Every weekday night, guests will find an envelope under their pillow, with one containing a [pounds sterling]1,000 voucher....

Hotpoint otters extra week on Thomson trips. (News).(Brief Article)
March 1, 2002... White goods manufacturer Hotpoint has linked with Thomson Holidays to offer a free extra week's holiday to consumers this month. Anyone purchasing a Hotpoint product before 6 April will receive a voucher for an extra week on Thomson...

Promotion works Carling Beach Party. (News).(Brief Article)
March 1, 2002... Brand: Carling Client: Enterprise Inns Agency: MMCG Budget: [pounds sterling]100,000 Timing: December 2001 to January 2002 Objectives: The prime objective was to build retail traffic in designated Enterprise Inns public...

Revenue sends tax relief forms in Bounty packs. (News).(Brief Article)
March 1, 2002... The Inland Revenue is inserting its application pack for the new Children's Tax Credit into Bounty pack giveaways to new mothers. The tax will be introduced on 6 April and the claims pack deal is through Bounty Euro RSCG, the division of...

Royal Mail in link up to grow subscribers. (News).(Brief Article)
March 1, 2002... Royal Mail has linked up with the National Trust and Classic FM in a push to drive sales of its special presentation stamp packs. The activity, through Yellow Submarine, will centre around the launch of the Coastlines stamp set on 19 March...

Britvic keeps Wimbledon ties. (News).(Brief Article)
March 1, 2002... Britvic is continuing its long-running support of the Wimbledon tournament with an on-pack push on its Robinsons brand. The push features a self-liquidating offer of a Slazenger Pro Henman Twenty 7 tennis racket. The activity, through 141,...

Tic Tac goes on the road to trial spearmint drop. (News).(Tic Tac magazine ads, sampling campaign)(Brief Article)
March 1, 2002... Tic Tac has rolled out a consumer sampling campaign for its spearmint variant which will run until the end of this month. Over 2 million consumers between the ages of 18 and 30 will be targeted during the push. Samples of Spearmint Tic...

Purple M takes green initiative. (News).(founder of Purple M Global Incentives establishes Green M company)(Brief Article)
March 1, 2002... Purple M Global Incentives founder Michael Tyler has launched what he claims is Europe's first ever environmentally friendly promotional merchandise company. The new company, Green M, provides items such as stationery, clothing, bags and...

Survey shows power of price over points. (News).(shopping habits of loyalty card holders)(Brief Article)(Polling Data)
March 1, 2002... Nearly half of all loyalty card holders use money-off and price-led offers to determine where they shop, rather than being influenced by loyalty cards, according to research carried out by Mon on behalf of loyalty consultant Black Sun. ...

Maritz. (News Briefs).(Brief Article)
March 1, 2002... Maritz is launching its Exclusively Yours reward card in the UK. The card allows participants to continually accumulate points and redeem them at selected retailers. Exclusively Yours launched in the US in 1995 and has more than 120 million...

McDonald. (News Briefs).(Brief Article)
March 1, 2002... McDonald's is reported to be negotiating a settlement to parts of the lawsuit it filed against agency Simon Marketing following the alleged fraud linked to its Monopoly game last summer.

St Ivel. (News Briefs).(Cadbury Mini Egg reintroduced)(Brief Article)
March 1, 2002... St Ivel has reintroduced its Cadbury Mini Egg twin-pot desert in the run up to Easter. The twin-pot combines Cadbury Milk Chocolate dessert with Cadbury Mini Eggs.

Sellers hospitality. (News Briefs).(forms deal with Octagon Motorsports)(Brief Article)
March 1, 2002... Sellers Hospitality, part of the Evenser Group, has formed a deal with Octagon Motorsports to provide corporate hospitality packages at the Foster's British Grand Prix -- the largest single hospitality day in UK sport.

BCA. (News Briefs).(online bookseller using Coovi technology)(Brief Article)
March 1, 2002... BCA, the online bookseller, is the first brand to use Coovi, the click and save ad technology that enables surfers to save ads, coupons and offers into an online portfolio. The BCA push uses standard banner ads on AOL and Lycos.

The Chartered Institute of marketing. (News Briefs).(marketing trends survey)(Brief Article)
March 1, 2002... The Chartered Institute of Marketing has published a marketing trends survey that reveals that 69 per cent of firms rank value for money as the top attribute of their brands. Only 38 per cent selected reliability, with three per cent choosing...

Seven Worldwide. (News Briefs).(contract with Flash IT)(Brief Article)
March 1, 2002... Seven Worldwide has launched its digital display POP solution into the UK following a deal with Flash IT. The deal allows brands to use plasma screen and video cube POP displays in-store. Seven will work on the creative aspect, while Flash IT...

Jeyes Bloo launches instant-win breaks. (News).(Bloo toilet freshener push)(Brief Article)
March 1, 2002... Jeyes is rolling out an instant-win, on-pack push across its range of Bloo toilet freshener blocks this month. The two-tier push features the strapline "Win a night on the tiles" and runs on 1.2 million packs across five variants offering...

S-Club 7 faces action for PMS sales slump. (News).(Brief Article)
March 1, 2002... Merchandise firm PMS International is threatening to file a [pounds sterling]800,000 suit against pop band S Club 7 after alleging that the drugs scandal that befell the group last year ruined merchandise sales. The company claims that the...

Ginsters airline scratchcard to offer free flights. (News).(British European promotion)(Brief Article)
March 1, 2002... Ginsters Pasties has linked with airline British European in a scratchcard push offering consumers the chance to win 300 pairs of free tickets. Some 720,000 scratchcards have been printed and consumers will get one with every pasty...

Moving up. (News).(personnel changes)(Brief Article)
March 1, 2002... Various Tarantula Responsive Communications Tarantula has promoted Ryan Dall to senior account manager, and Pippa Cripps to senior account executive. Dall has worked with Tarantula since its inception in 1998 and Cripps was taken on by...

Cinemaniacs in the Ice Age free preview activity. (News).(Warner Village Cinemas promotes movie to kids)(Brief Article)
March 1, 2002... Cinemaniacs, Warner Village Cinema's kids' club, has launched its biggest-ever marketing push, to promote the animated movie The Ice Age. The activity, through Ignition Claydon Heeley, sees 12,000 text messages sent to the Warner Village...

Skandia offers IFAs tickets for world cup. (News).(independent financial advisors)(Brief Article)
March 1, 2002... Skandia is running a second series of incentive-driven ads offering independent financial advisors (IFAs) the chance to win pairs of World Cup tickets. The activity, through The Marketing Store and The Media Planning Group, is designed to...

Poli-Grip backs dentist DM trial with UK roll out. (News).(GlaxoSmithKline)(Brief Article)
March 1, 2002... GlaxoSmithKline is to promote its Poli-Grip denture brand with a national roll out of its starter packs for dentists. The roll-out follows activity, developed by Momentum's Stockport office, which saw the starter packs delivered to 1,000...

Reed's sourcing show to receive MPs delegation. (News).
March 1, 2002... The Promotional Sourcing Exhibition, Reed Exhibitions' new event for the promotions and incentives industry, will be hosting a group of politicians from both houses of Parliament during the event. The All Parliamentary Group on Advertising...

Wella targets salons with Lindt incentives. (News).(Lindt and Sprungli)(Brief Article)
March 1, 2002... Wella has teamed up with chocolatier Lindt & Sprungli in Easter activity to drive sales of its professional salon products. The activity, through Geoff Howe Independent, runs until the start of April and focuses on Wella's System...

Utterly Butterly offers bi-plane kitchen timers. (News).(St. Ivel)(Brief Article)
March 1, 2002... St Ivel's yellow-fat spread Utterly Butterly is offering its consumers a limited-edition kitchen timer in the shape of a bi-plane as part of an on-pack push. The timers will be part of a presentation box, retailing for [pounds...

Supermarkets set for loyalty war: Loyalty schemes air miles is squaring up to a new rival and the battlefield is the supermarket sector. (Analysis).
March 1, 2002... The death knell was premature. Like a phoenix rising from the ashes, UK loyalty schemes are experiencing something of a resurgence. Where Safeway led two years ago when it scrapped the ABC Card, others have not followed, and the signs are that...

Operators eye Royal Mail carve up: Door drops will privatisation lead to more couponing and sampling done by post? (Analysis).(Brief Article)
March 1, 2002... The UK door drop market divides into two -- the brands covering 1 million-plus campaigns nationwide and small businesses targeting local consumers. Larger companies have three options for door dropping -- through the Royal Mail, sampling...

We are architects of our own industry's destiny. (Letter from America).(advertising agents)(Brief Article)
March 1, 2002... The president of our Latin America operations was dining recently with the head of a Brazilian ad agency. They were speculating about the future and the advertising person said "I see us one day getting our briefs from you". I've always had a...

SMS has been a hit for SP, but handle with care. (Client Comment).(Brief Article)
March 1, 2002... SMS has emerged over the last 18 months as an excellent bolt on to running a successful brand promotion. With mobile penetration now exceeding 75 per cent in the UK, wireless marketing, of which text messaging is a key tool, allows brands to...

Children ad ban proposal opens up home front. (And Another Thing).(Brief Article)
March 1, 2002... The early day motion (EDM) laid down in the House of Commons recently proposing a ban on TV advertising to children under five has raised, once again, the ongoing debate over marketing, advertising and children. The EDM provides a reminder...

Letters.
March 1, 2002... Strict vetting negates naming and shaming TRADE BODY CODES Dear Editor, The Head to Head article "Should the ISP name and shame?" (P&I, February 2002) makes interesting reading, but I would like to comment on some of the...

Evaluating SP: The third WARC conference illustrated the worth of measuring SP effectiveness as a tool for campaign planning. (Conference Report Measuring Effectiveness).(World Advertising Research Centre's Conference on Measuring the Effectiveness of Consumer Sales Promotion)
March 1, 2002... How do you measure the effectiveness of your sales promotions if, in fact, you measure them at all? Do you set clear, non-conflicting campaign objectives? Do you have clear, achievable measurable targets? Do you evaluate before, during and...

Be Britney for a day. (Profile).(Barry M promotion)(Brief Article)
March 1, 2002... What does a 56 year-old family man know about teenager's cosmetics? Not much you'd have thought - but in this instance you'd be wrong. Barry Mero, the man behind the Barry M make-up range, has built up his cosmetics company from a staff of four...

Budweiser seeks pub clap devotes: Brewing giant Anheuser-Busch is hoping to get one over on its rivals by running a global bar six-a-side football tournament to back its role as a World Cup sponsor. (Cover Story Lager).
March 1, 2002... There are certain partnerships that should never be separated - bangers and mash, gin and tonic, and, of course, beer and football - and Budweiser has got its sights firmly fixed on the latter union with its sponsorship of the World Cup this...

In my view.(Brief Article)
March 1, 2002... "Owning" football, despite substantial investment in rights and sponsorship, is difficult even for a brand like Budweiser. Think of beer and football, and Carling immediately comes to mind (although the "Carling" Premiership is now sponsored by...

Printed faqs: Printed materials underpin a lot of SP activity, yet the processes behind the finished product are little understood. (Special Report Specialist Print).(frequently asked questions regarding the printing of promotional materials)
March 1, 2002... The ISP's course on specialist print was sold out five times over last year, indicating not only demand for the course, but also a significant knowledge gap about this sector among agencies and promoters. Specialist print suppliers admit...

20 great ideas: Pen suppliers are keeping their offer fresh with imaginative add-on features. (Market Survey Pens).
March 1, 2002... 1 Pilot Parallel Pen The new Parallel pen from The Pilot Pen Company is a calligraphy Pen with two parallel nibs. The ink from one pen's nib can actually be transferred to another so that you can achieve a colour-gradated finish. Its parallel...

Making your cash count: Money's lure seems absolute, so how can promoters best satisfy the lust for lucre? (Special Report Motivation).(effective cash-based promotions and incentives)
March 1, 2002... You'll have seen Who Wants to be a Millionaire?, and The Weakest Link, just two among a plethora of TV gameshows giving away wads of cash as prizes -- and reinforcing the notion that money motivates. After all, who would turn away a few...

Carry more. (On Offer).(Carryit product makes carrying promotional bags easier)(Brief Article)
March 1, 2002... You all know the drill. You're walking round a show picking up catalogues and freebies and putting them into a promotional carrier bag, when, before you know it, the bag is so heavy that the handles are cutting into your hands. You won't have...

Cleaned up. (On Offier).(Incentive Solution's branded bath brick is a great gift for clients)(Brief Article)
March 1, 2002... Obviously we're not suggesting that all, or indeed any, of our readers have personal hygiene problems, nor that their clients do either. In fact, one thing that most (if not all of us) have in common, is that we wash regularly. That is...

Golden opportunity. (On Offier).(Queen Elizabeth II commemorative coin promotional product)(Brief Article)
March 1, 2002... Gawd bless yer mum. The Queen's been on the throne for 50 years and, not only do we get an extra bank holiday this summer to celebrate, but we also get to wade through leagues of promotional tat brought out to commemorate the occasion. Some...

Mud larks. (On Office).(Mud Bug tool promotional product)(Brief Article)
March 1, 2002... Most great inventions are born of a really simple idea and the Mud Bug from the Mud Bug Company is no exception. This handy, yet hardy, tool can be used to remove mud or dirt from a whole range of tricky-to-get-at places. The little critter can...

Chocs away. (On Offer).(Groovy Chocolate Easter greeting promotional product)(Brief Article)
March 1, 2002... Giving chocolate seems to be a favourite past time what with the perpetual Hallmark holidays, such as Mothers' Day and Valentine's Day, on top of your legitimate feasts like Christmas. While these events keep chocolatiers in business, the boom...

Pots of fun. (On Offer).(Brief Article)
March 1, 2002... Kids and clubbers alike love stuff that they can collect and show off to friends. These fun boxes from Eurotrends are bound to catch on and it's probably wise to start putting your orders in now before all the other brands catch on. The lids of...

Vox populi. (On Offer).(Brief Article)
March 1, 2002... Some people love the sound of their own voice and this Rexcom Europe product taps into that. The Voice Pad is a sticky pad which contains a device allowing you to record and store a ten second message to play back at the touch of a button. The...

Silver lining. (On Offer).(Brief Article)
March 1, 2002... For extra special clients only the best gifts will do, and the new cherry wood and silver plate desk range from Links of London is perfect for those who like their accessories to be distinctly high-end. There are six items - a pencil holder, a...

Radio star. (On Offer).(FM pod radio from Oldeani promotional and incentive product)(Brief Article)
March 1, 2002... The attractions of the great outdoors and getting out of the office are always more appealing during the summer months, and even more so this World Cup year. With most of the games being shown during the working day, surveys indicate that there...

Aaargh! (Sleuth).(Brief Article)
March 1, 2002... It's hard to tell who looks the more scared in this pic. Both 141 managing director Dennis Kerslake and Monsters Inc's fluffy, blue star Sulley, look distinctly terrified to be in the other's grasp. In fact only the green bottle in the middle...

Its a snip. (Sleuth).(Mane Stopes International marketing campaign)(Brief Article)
March 1, 2002... And they say the first cut is the deepest. First place in Sleuth's round up of Valentine's promotions goes to a creative SP push, unlikely as it seems, from Mane Stopes International via its website. Love-struck, male surfers can download a...

Singing his song. (Sleuth).(Bombardier English Bitter survey identifies Robbie Williams as World Cup national anthem singer)(Brief Article)
March 1, 2002... Roooobbieeee! was the unanimous cry of 1,000 Brits (who clearly have yet to hear Swing While You're Winning all the way through) when asked who they wanted to sing the national anthem in the unlikely event that England should get to the final...

Look don't touch. (Sleuth).("adult entertainment" website competition)(Brief Article)
March 1, 2002... Sleuth has never been one to shy away from controversy but one piece of SP activity last month seemed to be pushing the boundaries of taste. A US "adult entertainment" website celebrated the month of February by running a competition offering...

Bread heads. (Sleuth).(Enjoy Organic Co. marketing campaign)(Brief Article)
March 1, 2002... Second place goes to the Enjoy Organic Company following on from its psychotic veggie shots for Christmas (Sleuth, P&I January 2002). It tried to grow sales around Valentine's Day by encouraging lotharios to forego sending flowers to their...

Sleuth's nan. (Sleuth).(children and marketing)(Brief Article)
March 1, 2002... There's a right old brouhaha at the moment about the rights and wrongs of promoting food and drink to nippers. It seems the nation's kids are getting porkier by the year. The latest fuss surrounds Heinz's plans to create chocolate flavoured...

Blast from the past march 1992. (Sleuth).(Brief Article)
March 1, 2002... Agency Option One wasn't winning any popularity contests in the SP world, with its aggressive approach to winning business raising rivals' hackles. Other agencies, peeved at losing clients to it, called the tactics unsporting. Option One just...