Promotions & Incentives articles from June 2008

Promotions & Incentives archives from June 2008

Editorial: Pleasant surprises.(Market strategy)(Editorial)(Brief article)
June 1, 2008... It's nice to still be surprised sometimes in marketing - especially when that surprise is a pleasant one. There was more than one surprise in the results of our first Motivation Benchmark survey (see page 43 for full findings), which took...

Campaigns: Competition - Npower offers red carpet treatment to cricket fans.
June 1, 2008... Npower has launched a showcase competition promotion that includes a major Ashes Test Series prize and ties its longstanding cricket sponsorship in with the national rollout of its 'hometeam' service brand. The energy provider is offering...

Campaigns: Radio - Virgin breakfast show promises free fuel.
June 1, 2008... Virgin Radio has launched a 'Free Fuel Monday' promotion on Christian O'Connell's breakfast show, following the success of the show's 'Pay Your Bills' promo. 'Pay Your Bills is one of our most successful promotions ever and we wanted to...

Campaigns: On-pack - Second outing for Magnum's holiday breaks.(Unilever Group)(Brief article)
June 1, 2008... Unilever ice cream brand Magnum has revamped last year's holiday breaks on-pack promotion as part of its pounds 7 million summer marketing push. The campaign, which features brand ambassador Eva Longoria, offers 83 'VIP' weekends in Paris,...

Campaigns: Partnership - Women's mag in Mills & Boon giveaway deal.
June 1, 2008... Romantic fiction publisher Harlequin Mills & Boon has teamed up with Woman's Weekly to offer free copies of its novels. The partnership promotion, created by Cocktail Marketing, will see a coupon appearing in Woman's Weekly in June that can...

Campaign of the Month: McVitie's Penguin - sponsor a penguin.(Brief article)
June 1, 2008... The recent tie-up linking United Biscuits brand McVitie's Penguin with wildlife charity the WWF to combat the impact of global warming on penguins in Antarctica was the obvious choice as Campaign of the Month for me. The Penguin brand has...

Campaigns: Roadshow - Demonstrations test quality of Rohan clothes.
June 1, 2008... Outdoor adventure clothing brand and retail chain Rohan is set to launch a summer roadshow to promote the technical properties of its products. The roadshow, created by BEcause Experiential Marketing, will visit county fairs and outdoor...

Campaigns: Roadshow - Games maker targeting fans of motorsport.
June 1, 2008... Videogames firm Capcom has launched a pan-European roadshow to promote its new MotoGP 08 racing game to motorsport fans. The activity, created by i2i Marketing, will take place at the motorcycling championship MotoGP races during the...

Campaigns: Gift Cards - PizzaExpress plugs cards in dad promo.
June 1, 2008... PizzaExpress aims to boost the use of its gift card with a Father's Day-themed promotion called 'Give dad the gift of pizza'. The on-pack promotion will run in Sainsbury's nationwide in the run-up to Father's Day on 15 June. Gift cards for...

Campaigns: Hampers - Southern Electric eyes movers.
June 1, 2008... Southern Electric is set to trial a Home Moving Hamper targeting recent movers, with a view to rolling out the scheme nationally. The activity, run by Lucid thinking, will see 2,000 hampers sent to Southern Electric customers who have...

Campaigns: Experiential - Birds Eye plans seaside theme for store visits.(Birds Eye Wall's Ltd.)(The Big Kick)(Brief article)
June 1, 2008... Birds Eye is set to launch an experiential campaign to support the 'Seaside Specials' frozen fish range it introduced this year. The in-store promotion, created by agency The Big Kick, will take place in 100 Sainsbury's stores in June....

Campaigns: Experiential - Dr Oetker and i2i launch kids' dairy desserts.(Brief article)
June 1, 2008... Food manufacturer Dr Oetker has rolled out an experiential campaign to launch Paula, its range of children's dairy desserts. The campaign, created by i2i Marketing, involves an eight-week national supermarket roadshow that aims to raise...

Business: Gift cards - Sainsbury's ditches paper vouchers for plastic cards.
June 1, 2008... Sainsbury's is scrapping vouchers and launching its first own-brand gift card in a further sign that paper tokens are being ditched by high street retailers. Paper vouchers will no longer be sold in Sainsbury's UK stores from 21 July,...

Business: Survey - European marketers put more faith in SP.
June 1, 2008... European marketers believe sales promotion provides the greatest return on investment, according to a new global survey carried out by international experiential agency GPJ. It shows confidence in SP as the marketing channel with the best...

Business: Appointment - Peake takes up role as npower marketing chief.
June 1, 2008... Npower's Kevin Peake has been promoted to the newly created position of marketing director from head of customer marketing after spearheading the energy brand's growth for the past eight years. Peake, who had overseen promotional strategy...

Business: Sampling - Bounty reveals launch date for fathers activity.
June 1, 2008... Baby sampling and data capture company Bounty has revealed its new initiative targeting fathers will launch in September. The move is a response to a perceived gap in the market. Ian Beswetherick, Bounty's managing director, says: 'Bounty...

Business: Promotion works - Andros UK.(Bullet)(Brief article)
June 1, 2008... Brand: Bonne Maman Client: Andros UK Budget: Undisclosed Agency: Bullet Objectives: Andros UK wanted to increase the frequency of sales for Bonne Maman conserves by raising brand awareness and appeal at the point of purchase. It...

Business: Agency Appointment - Cocktail to set up promotional links for Faber.
June 1, 2008... Publisher Faber and Faber has appointed Cocktail Marketing to create promotional partnerships for its books in the run up to Christmas. The publisher will target the over-35s through partnerships with retailers and brands relevant to the...

Business: Agency Win - Shell's loyalty scheme brief passed to Gyro.
June 1, 2008... Shell has appointed Gyro International to its roster to work on its global loyalty scheme, including the UK Shell Drivers' Club and Shell's V-Power Club. Shell is aiming to revitalise its use of customer data to drive sales, specifically...

Business: Agency Win - Orange hires BCL to run PAYG campaign.(Billington Cartmell)(pay-as-you-go)(Brief article)
June 1, 2008... Orange has appointed Billington Cartmell (BCL) to its agency roster with a brief to create sales promotion for its pay-as-you-go (PAYG) offer. The review, which was exclusively revealed by Promotions & Incentives last month, was handled by...

Business: Appointment - Publisher selected as ISP chief.
June 1, 2008... The ISP has appointed former Marketing Week publisher Annie Swift to the newly created position of chief executive. Swift, who was previously publishing director of Centaur titles Precision Marketing and New Media Age, left in February...

Business: Motivation - Reader survey reveals firms' top incentives.
June 1, 2008... A new Promotions & Incentives reader survey, Motivation Benchmark 2008, reveals that retail vouchers and experiences are the top incentives used to motivate staff, dealers and consumers. But the survey, conducted last month, also showed...

People: In the Hot Seat - Bruce Burnett.(economic climate)
June 1, 2008... i2i Marketing's CEO Bruce Burnett talks to Julia Buchanan about his plans to expand the agency in today's uncertain economic climate Crisis, what crisis? i2i CEO Bruce Burnett isn't fazed by forecasts of economic strife and the tightening...

People: Moving up - Sarah Abra, iris Experience.
June 1, 2008... The experiential arm of agency iris has appointed Sarah Abra as group account director. Abra, who joins from Golley Slater, will work on active trial work with clients such as Unilever, Disney and Sony. Nicola Retter also joins from lime...

People: Moving up - Kylie Miller, i2i Marketing.(appointment)(Brief article)
June 1, 2008... i2i Marketing has named Kylie Miller as its new senior account manager. Miller joins from Mars UK where she was divisional co-ordinator. She will work with the in-house staffing division for clients such as Philips and Sara Lee. A new...

People: Moving up - Marelize Cohen, BEcause.
June 1, 2008... Marelize Cohen has joined experiential agency BEcause as new business manager. Cohen moves from Blazinstar where she held the same post. Tim Solano has also been appointed as an account manager

People: Moving up - Joanna Dimsey, Webloyalty.
June 1, 2008... Online reward firm Webloyalty has appointed Joanna Dimsey as marketing manager. Her responsibilities will cover both B2B and consumer campaigns and focus on its Shopper Discounts & Rewards programme

People: Moving up - Lisa Rootes, Cocktail Marketing.
June 1, 2008... Promotional partnerships agency Cocktail Marketing has promoted Lisa Rootes to senior account director. Rootes worked on recent pitches for Filofax and the COI's National Year of Reading

People: Moving up - Amy Budd, Mason Zimbler.
June 1, 2008... Amy Budd has joined digital marketing agency Mason Zimbler as its new strategy and business development manager. Budd was previously head of communications at Canon Business Solutions She will work with clients including Microsoft and...

In-store marketing: Bank on a warm welcome.
June 1, 2008... In a bid to make customers feel at home, banks are revamping their image and their branches. The banking sector is facing tough times. The credit crunch has seen customers cold-shouldered over mortgage applications. But instead of driving...

Licensing: Putting film fans in the driving seat.
June 1, 2008... Automotive firms have learnt that as long as they reach out to families, the magic of the movies can add lustre to their sales. Pester power appears to be alive and well in promotional licensing. Despite FMCG giants such as Kellogg pulling...

Digital: Winners that may be losing out.(web competitions )
June 1, 2008... Web competitions are surging in popularity but some are worried they aren't always what they seem. To get an idea of how the web has affected sales promotion, enter 'free competition' into the UK-only end of Google. You will be inundated...

Live Issue: Beware of Chinese whispers.
June 1, 2008... Sponsors of this summer's Beijing Olympics risk being damaged by accusations that they're cosying up to tyrants. The past few months have been grim for those sponsors looking to build on enthusiasm for August's Beijing Olympics and add a...

Profile: Pushing the boundaries - Kevin Peake, marketing director, npower.
June 1, 2008... Kevin Peake, npower's newly minted marketing director, comes across a lot of exciting and glamorous situations through the company's sponsorship programme and client connections - which include relationships with the new Wembley Stadium and the...

Cover Story: Green, clean andbeing seen.
June 1, 2008... A new experiential campaign by household cleaning brand Ecover stresses the virtues of an ethical lifestyle. James Quilter reports. Listen and you can hear the axles creaking on the environmental bandwagon as brands scramble aboard for a...

Special Report: Pens - A high-tech draw.
June 1, 2008... A Bond-style gadget pen can help executives - especially male ones - remember your brand. Julia Buchanan reports. The pen is not only mightier than the sword, it is also an essential promotional item that has proved its adaptability time...

Special Report: Gift Cards - The card dealers.
June 1, 2008... The success of gift card malls in the UK's top stores has huge implications for the voucher industry, writes Clive Walker. The emergence of US-style gift card malls could soon confine paper vouchers to history. Following their arrival,...

Special Report: Covermounts - Too much to take.
June 1, 2008... Newspaper readers are now much choosier about which giveaways they'll go for, writes Caitlin Fitzsimmons. Paul McCartney became the latest star to give away an album through a newspaper last month. Memory Almost Full had already been...