Promotions & Incentives articles from June 2007

Promotions & Incentives archives from June 2007

Editorial: Why brands must find price vs value balance.(Editorial)
June 1, 2007... According to AC Nielsen, British shoppers are the most demanding when it comes to expecting money off, with around 80 per cent actively looking for discounts when out shopping. For the brands this is a double-edged sword. On the one hand a nice...

Campaigns: On-Pack - Magnum set to give away European break every day.(Brief article)
June 1, 2007... Unilever is giving away 80 European holidays as part of an on-pack push for its Magnum ice-cream brand. One European break for two is up for grabs on packs every day until the end of August and every week after that until the end of...

Campaigns: On-Pack - Sunsilk offers daily pounds 1,000 shopping prize.
June 1, 2007... Unilever haircare brand Sunsilk is handing out pounds 1,000 shopping trips to consumers every 24 hours as part of its latest pounds 4m marketing campaign fronted by Girls Aloud. The promotion, which launches with the TV campaign on 4 June,...

Campaigns: On-Pack - Adez lines up celebs for pounds 3m strength activity.
June 1, 2007... Unilever soya drink brand Adez has signed up presenter Kirsty Gallagher and cricketer Mark Ramprakash to head a pounds 3m push based around its first on-pack promotion. The campaign, 'Discover your strengths', offers consumers the chance...

Campaigns: Ford picks 007 theme for new Mondeo launch - Dealer promotion.
June 1, 2007... Ford dealerships are planning a range of promotional activity for the new Mondeo based around a James Bond theme. The Mondeo, which was featured in Casino Royale, is the most important launch for Ford this year and has been backed up by an...

Campaigns: Campaign of the month - Yeo Valley organic.(Glastonbury Festival)(Yeo Valley Organic Company Ltd.)(Brief article)
June 1, 2007... I saw the Yeo Valley Organic promotional tie-up with the Glastonbury Festival on-pack. The instant text-to-win push gave away 10 pairs of Glastonbury festival tickets and 1,000 runner-up, wind-up digital radios. For each text sent, 30p will be...

News Campaigns: Birds Eye aims at mums with BBQ campaign - Vouchers.(Birds Eye Wall's Ltd.)(Brief article)
June 1, 2007... Birds Eye is planning to exploit the hot summer with a door drop this month targeting mums with its frozen BBQ range. The drop, created by The Big Kick, will be delivered on weeks when sunny weather has been forecast. It will be sent to two...

News Campaigns: Michelin backs Le Mans with a VIP trip contest - Competition.
June 1, 2007... Michelin is backing its involvement in the Le Mans 24-hour motor race with a push that offers consumers a VIP trip to the three-day June event. Customers will be able to fill out and leave competition entry forms at Michelin stockists in...

News Campaigns: Guinness in pounds 600K 'perfect pint' push - In-bar.
June 1, 2007... Guinness is planning an in-bar offensive designed to teach bar staff how to pour the drink properly as part of its pounds 2million summer push. The pounds 600,000 campaign, through Intelligent Marketing, comes off the back of research...

News Campaigns: HMV goes online for T-shirt offer - Online.
June 1, 2007... HMV has created a bespoke online promotion featuring a limited edition T-shirt designed exclusively for the retailer by musician Ryan Adams for his upcoming album, Easy Tiger. Customers who purchase the clothing will be issued with a code...

News Campaigns: McDonald's to give kids quest in Shrek tie-up - Competition.
June 1, 2007... Fast-food giant McDonald's is teaming up with DreamWorks Animation for a competition based around the studio's upcoming release Shrek the Third. The push links with Shrek's quest in the film to restore a young King Arthur to the throne by...

News Campaigns: On-pack - Nestle puts up pounds 10,000 in link with Simpsons.
June 1, 2007... Nestle Rowntree is driving its link-up with this summer's release of 20th Century Fox's The Simpsons with a multi-brand on-pack sweepstake. The push will run across KitKat, Rolo, Aero and Yorkie chocolate bars with a top prize of pounds...

The Business: Price promotions - J&J set to withdraw pounds 12m from price-led promotions.
June 1, 2007... Johnson & Johnson (J&J) is pulling around pounds 12million out of retailer price-led activity and putting the money back into marketing as its seeks to hold its position against competitor brands. The move, which affects J&J's babycare and...

The Business: Account win - SCE adds Iris and RPM to PlayStation roster.
June 1, 2007... Sony Computer Entertainment (SCE) has appointed Iris Experience and RPM to its agency roster as part of its plans to place more emphasis on experiential marketing. The appointments are part of SCE's aim to create a roster of five agencies...

The Business: Appointment - TMW takes on White to boost its focus on SP.(Tullo Marshall Warren)(Victoria White)(sales promotion)(Brief article)
June 1, 2007... DM shop Tullo Marshall Warren (TMW) is stepping up its focus on sales promotion with the appointment of Hicklin Slade senior account director Victoria White as head of activation. TMW business development director Richard Marshall said the...

The Business: Appointment - Chemistry rejig sees Uden take on creative role.
June 1, 2007... Chemistry has hired Dynamo creative director Tim Uden as creative head of promotional marketing as it lines up alongside Tullo Marshall Warren to drive its sales promotion division. Uden's appointment follows a restructure of the agency's...

The Business: Promotion works Woolworths/The tussauds Group.(Intelligent Marketing)(The Tussauds Group)(Woolworths)(Brief article)
June 1, 2007... Clients: Woolworths and The Tussauds Group Agency: Intelligent Marketing Timing: March 2006- April 2006 Budget: Undisclosed Strategy Research carried out by Intelligent Marketing revealed: mums were actively looking for ways to...

The Business: Account win - Purity wins first experiential job for San Miguel.(Brief article)
June 1, 2007... Scottish & Newcastle (S&N) has hired Purity to roll out its first experiential push for premium lager brand San Miguel. The campaign kicks off next month and will be run through Purity's experiential division, Amplify. The work is aimed at...

The Business: Account win - Cocktail seeks partners for DK children's titles.
June 1, 2007... Publisher Dorling Kin-dersley (DK) has taken on Cocktail Marketing to create partnerships for its Eyewitness range of children's books. The drive comes as DK relaunches its fact and illustration range with 16 new books featuring clip-art...

The Business: Coupons - TK Maxx pulls out of chip-and-pin push.(TJX Companies Inc. TK Maxx)(Brief article)
June 1, 2007... TK Maxx is axing a chip-and-pin coupon campaign that was due to run on Channel 4 later this year following issues regarding identity theft within its US operation. The push would have featured a text number on one of TK Maxx' s TV ads...

The Business: Appointment - Hardie joins The Union Group to launch SP shop.(appointment of Kyle Hardie)(Brief article)
June 1, 2007... Scottish marketing outfit The Union Group has appointed ex-Blue-Chip Marketing director Kyle Hardie to launch a sales promotion agency. The appointment will see Hardie assume the role of managing director The new agency, called Union...

The Business: Agencies - MCCA chairman Kemp to offer staff mentoring.
June 1, 2007... MCCA chairman and Marketing Store founder Graham Kemp is offering financial backing and mentoring to ex-Marketing Store staff 'in the event they want to set up their own shops'. Kemp, who resigned from his role as global chief executive of...

The Business: Trade body - ISP gets tough on malredemption.(Institute of Sales Promotion)(Brief article)
June 1, 2007... The Institute of Sales Promotion (ISP) is threatening to gatecrash the shareholder meetings of retailers including Tesco and Sainsbury's and accuse them of breaking the law over coupon malredemption. ISP director general Edwin Mutton said...

In the Hot Seat: Amanda Phillips.
June 1, 2007... The Proximity CEO tells James Quilter why there's no shame in being part of the 'establishment'. When Proximity picked up the MCCA's agency of the year gong last month, there were whispers about the award being a victory for the...

People: Moving up - Various, 141 Worldwide.
June 1, 2007... 141 Worldwide has made a raft of appointments across its creative, planning and account management teams. Jes Conway joins as senior planner, while Nina Taylor takes on the senior art director role, working on the Coors business. Andy Pugh...

People: Moving up - Nick Hayes, Fingal.
June 1, 2007... Integrated marketing agency Fingal has appointed Nick Hayes as account manager to work on the Philips account. He joins from sports marketing agency Brand Rapport where he was account manager

People: Moving up - Gerri Holden, Liquid Communications.
June 1, 2007... Liquid Communications has signed up Gerri Holden from Angel Marketing as a senior account manager on its Veuve Clicquot and Sure for Women accounts

People: Moving up - Jan Obara, The Indeprod People Company.
June 1, 2007... Jan Obara has joined The Indeprod People Company as creative director from WAA London, where he worked as senior creative

People: Moving up - Mel Scott-Taylor, RPM.
June 1, 2007... Experiential marketing agency RPM has appointed Mel Scott-Taylor as its new business director. She replaces Cameron Day, who has joined Iris Experience

People: Moving up - Various, Stephens Francis Whitson (SFW).
June 1, 2007... Direct marketing agency SFW has taken on Simon Panton and Terence Bly from RMG: Connect to head its creative teams. They have been charged with working on the agency's new accounts, including Levi Strauss & Co Europe and Morley Fund Management

People: Moving up - Sabia Morrison, Archer Young.
June 1, 2007... Performance improvement agency Archer Young has hired Sabia Morrison as travel executive. She joins from Champneys

People: Moving up - William Deal, Copyright Promotions Sport.
June 1, 2007... Copyright Promotions Sport has signed up William Deal as its partnership manager. Deal joins from Parallel Media Group

Licensing: Licensing authority - Spelling out the need to up the creative ante.
June 1, 2007... Recent film releases such as Spider-Man 3 and Shrek have demonstrated that licensing still has a place in the promotional armoury. What's arguable is whether marketers are making the most of the creative opportunities available to them. ...

Licensing: Will superhero alliances continue to pay dividends?
June 1, 2007... Rich pickings or overkill - what will the new movie comic-book characters mean for marketers? If the opening of Spider-Man 3 is anything to go by, moviegoers' appetite for comic-book heroes is undiminished. The film took pounds 11.8million...

In-store marketing: Are paper coupons still viable?(ShopScanSave)
June 1, 2007... Five months after Sainsbury's axed ShopScanSave, the scheme is to roll out in 17,000 independents. Every month, the postal system is buoyed by an enormity of coupon mailings across the country. Now this revenue source could be in danger as...

Shop Talk: Why promotions need to have an eye on the future.
June 1, 2007... I am currently leading an international research programme aiming to understand the key to creating and executing customer experience. The sectors in which it is running include retail, FMCG, media, airline, telecoms and financial services....

Live Issue: Self-regulation - Can SP combat rise of legislative creep?
June 1, 2007... As consumer group Which? joins the self-regulation debate, will marketers or lobbyists gain the upper hand, asks Stuart Derrick. Self-regulation, for so long the bedrock of the marketing industry, is under threat like never before. With...

Profile: Fun master - Steve Cooper, marketing director Feel Good Drinks Company.
June 1, 2007... 'Live life, laugh lots and feel good.' That's the deal you sign up for if you work at The Feel Good Drinks Company. Apparently, it's all picnics and days off for community work at the natural juice brand. Sounds great, but of course hard...

Cover Story: Jordans takes superfoods route.
June 1, 2007... Why the cereal brand is revisiting its BTL roots to cash in on healthy eating. Gemma O'Reilly reports. Not a soul in the land can have missed the healthy-eating messages being hammered home from every quarter, from the Government to Jamie...

Special Report: Covermounts - Rise of the branded freebie.
June 1, 2007... Robin Parker discovers why the big brands are becoming more open to lending their names to covermounted offers. Pressure on circulations and rising reader expectations of the magazine package have forced publishersto up their game with...

Special Report: Gift cards - Interactive Plastic.
June 1, 2007... The launch of gift cards that can have content burned onto them has taken the market to a new level. But, asks Stuart Derrick, will the cards add value to consumer pushes by exploiting loyalty? The idea that paper vouchers could be replaced...

Special Report: Pens face eco conundrum.
June 1, 2007... Jane Bainbridge reports on why pen suppliers are stuck between a rock and a hard place when it comes to offering a green solution. Any company buying promotional pens sporting the corporate brand wants them to be around for as long as...

On Offer.
June 1, 2007... P&I's review section features products, incentives, premiums, gadgets and services from the Hong Kong Gifts & Premium Fair. Supplier names, product information and contact numbers are included with each review for easy reference. Edited by...

Sleuth.
June 1, 2007... WORK THAT BODY... Hats off to those lean, mean, racing machines otherwise known as Teams A and B of Chemistry, who managed to raise more than pounds 2,800 for the BBC Southern Counties Radio Smile Appeal. The 16 staffers embarked on a 400m...

Blast From The Past: June 1997.
June 1, 2007... A decade ago, the Environment Agency urged suppliers to be more environmentally friendly. Bourne Publicity was appointed to find items made from recycled premiums. Ten years on, green suppliers are leading the way. - SP and DM were in line...

Incentive Business: Case study - T-mobile inspires staff with a thank you.(T-Mobile International AG und Company KG)(Case study)
June 1, 2007... How the network operator embarked on a programme that allowed employees to recognise their colleagues' contribution to the business Sangeeta Chauhan reports. 'Recognition is the oxygen of the human spirit.' So said leadership expert John...

Incentive Business: Practical pointers - Drive performance with insight.
June 1, 2007... When it comes to successful motivation, identifying traits such as ability, attitude and personality are essential. Howard Grosvenor explains how psychological measurement can be beneficial. Psychometrics - the technique of educational and...

Incentive Business: Motivation clinic.
June 1, 2007... Our panel of experts give their tips on the kinds of incentives that capture the imagination of all employees, point out why knowing the audience is essential to a successful scheme and spell out why targeting only the high fliers can be...

Incentive Business: Hotels & Conferences - Venue checklist.
June 1, 2007... Bhavna Mistry provides an at-a-glance guide to choosing the perfect place to host your company's corporate events. Choosing a venue for a corporate event is often considered a no-brainer: you find one that's free on the dates you need and...

Incentive Business: Devil's advocate - This is all about being a loser.
June 1, 2007... Never mind about the phone-in scandal, what about the public being conned by scratchcards? Recently heard in our household: 'Look mum, I've won a Porche!' Mum replies: 'Don't be ridiculous, Jamie - you're only 10.' Implausible exchanges...