Promotions & Incentives articles from June 2006

Promotions & Incentives archives from June 2006

Editorial: Is SP getting hung up on media neutrality?(Editorial)
June 15, 2006... Ann Widdicombe MP was a hoot at the ISP-sponsored debate at the House of Commons last month, getting things wrong almost every time she spoke. But she was the only bit of light relief in what was at times a painful and cringe-worthy 90 minutes....

Competition: Mastercard exploits World Cup with dual prize pushes.
June 15, 2006... Official World Cup sponsor Mastercard is levering its dollars 50million backing of this month's tournament with two football-led promotions, including its first ever on-trade push. The financial giant is investing pounds 350,000 into the...

In-store: Dove links with Asda in 'real beauty' search.
June 15, 2006... Dove is inviting Asda shoppers to nominate friends to be the stars of its next billboard campaign, in the latest stage of its ongoing 'Campaign for Real Beauty'. The push, through The Marketing Store (TMS) Leeds, sees the call delivered...

Tokens: Early Learning Centre aims to get kids active.
June 15, 2006... The Early Learning Centre (ELC) is targeting children for the first time by encouraging them to get active over the summer holidays. The push, through Fresh Rewards, kicks off this month and offers customers who spend more than pounds 20...

Experiential: Alpro roadshow unveils healthy lifestyle choice.
June 15, 2006... Alpro Soya is launching an experiential campaign to drive brand awareness and reappraisal. The push, through Carbon Marketing, includes a roadshow visiting events such as Grand Designs at Excel and The Good Food Show at the NEC, as well as...

Campaign of the month: BT Broadband.
June 15, 2006... My favourite campaign over the past six months is BT Broadband's Great iTunes Giveaway promotion. The promotion offered new BT Broadband and BT Yahoo! Broadband customers a chance to claim one of 1,500 song vouchers, or one of 100 music...

Sampling: Unilever goes on tour to support launch of Adez.
June 15, 2006... Unilever is supporting its first major brand launch in 12 years with a nationwide sampling campaign this month. The five-month push, through Closer, will see 1.5 million samples of its Adez range of healthy drinks being given away. ...

Tokens: Daily Telegraph set for second pub campaign.
June 15, 2006... The Daily Telegraph and Sunday Telegraph are to re-run last year's successful Gastro Pub tokens promotion, with the aim of boosting pub numbers by nearly 50 per cent. The campaign, through Why Not!, offers readers the chance to collect...

Partnership: Coke levers leisure in Go Summer drive.
June 15, 2006... Coca-Cola has teamed up with a host of leisure partners for its biggest ever cross category push in support of its third Go Summer campaign. The voucher-based push, through Bd-Ntwk, will run on 132 million packs of the drinks giant's...

Giveaway: Thomson hands out free lollies.(Thomson Al Fresco launching promotional campaign 'Free Lolly Friday' )(Brief article)
June 15, 2006... Mobile home holiday provider Thomson Al Fresco is launching its first-ever promotional campaign in a bid lure customers from its rivals. The Thomson Travel subsidiary will be running the promotion through Alcone, in mobile home parks in...

Sampling: Frusiana seeks to boost sugar alternative trial.('Fruit Sugar' launch and advertising)(Brief article)
June 15, 2006... Health food supplier Fruisana is running a sampling campaign for its cane sugar alternative Fruit Sugar this summer as it looks to increase its customer base. The campaign is targeting 315,000 potential customers at the Daily Telegraph...

Incentive Scheme: Gabem gives out drinks vouchers in rewards offer.
June 15, 2006... Financial firm Gabem is offering drinks and holiday vouchers this month as part of its points-based customer rewards scheme through MKM's Breeze Rewards division. Gabem specialises in services for self-employed and contract workers and has...

Trade Body: VA considers name change to keep pace in digital age.(Voucher Association)(Brief article)
June 15, 2006... The Voucher Association (VA) looks set to change its name as it seeks to keep step with the digital technology that has become an integral part of the voucher offer. 'There are a lot of new players in the market and a lot of new...

Buyout: GCAS rebrands after management buyout.(GCAS Sales Promotions)(Brief article)
June 15, 2006... GCAS Sales Promotions, which claims to be Northern Ireland's only pure sales promotion agency, is rebranding as Elevator Promotional Marketing. The rebrand follows a management buyout by managing director Sara Callanan. 'Promotional...

Relaunch: Logistix targets untapped adult social groups.
June 15, 2006... Kids and family marketing agency Logistix is relaunching this month as a 'lifestage promotional marketing consultancy' to include new consumer groups to its offering. The agency is aiming to offer brands access to consumers at three key...

Account Win: Toucan takes on Dream account.(Hain Celestial Group)(Brief article)
June 15, 2006... The Hain Celestial Group has appointed Toucan to handle its marketing activity for its Dream brands of dairy-free rice and soya-based drinks. Toucan has been charged with building sales and consumer loyalty and increasing trial and...

Promotion Works: EA Games.(Electronic Arts Inc. contracts The Lounge for a marketing campaign )(Brief article)
June 15, 2006... Brand: EA Games Client: Electronic Arts Campaign: Big in the Game Agency: The Lounge Timing: September-December 2005 Budget: undisclosed Strategy: A nationwide experiential marketing campaign was created, featuring a series of...

Appointment: Former Kellogg colleagues join forces at Atom.
June 15, 2006... Start-up agency Atom Marketing has poached Kellogg promotions manager Ann Kerr to fulfill the same role. Kerr has 20 years' experience within Kellogg's consumer promotions team, with her most recent role covering adult and family ranges at...

Awards: The Big Kick scoops ISP Grand Prix prize.
June 15, 2006... Elvis and The Big Kick were the main winners at the ISP Awards 2006, with Elvis bagging the Promotional Marketing Agency of the Year award and The Big Kick winning the Grand Prix. With the most nominations ahead of the event, Elvis walked...

Account Win: University gives Cubo licence to recruit students.
June 15, 2006... London Metropolitan University has hired Cubo to help raise its profile and drive student recruitment. The agency beat incumbent Beechwood to the work following a three-way pitch. To help establish what would appeal to students, Cubo...

Account Win: InterContinental awards training scheme to GRG.
June 15, 2006... InterContinental Hotels has taken on motivation shop Grass Roots Group to support a global brand repositioning with a staff training and engagement programme. The focus will be on educating the hotel group's staff about the new brand...

Research: Wine tops coupon research list.
June 15, 2006... Wine companies sent out the greatest number of coupons to prospective customers last year, according to the 2006 Valassis Annual Coupons Report, which lists the beverage for the first time in its annual study. Last year, newspapers and...

Account Win: Wall's hires FSS to boost sales.(Field Sales Solutions Ltd.)(Brief article)
June 15, 2006... Ice Cream brand Wall's has appointed Field Sales Solutions (FSS) to drive sales of the brand's wrapped ice creams. The agency's brief is to focus on convenience stores and independent supermarkets, with the aim of increasing availability of...

People: In the hot seat - Andrew Johnson.(Virgin Experience Days)(Interview)
June 15, 2006... The VA's Andrew Johnson tells James Thornton of his aim to bolster the sector. The Voucher Association (VA) has capped a decade of fighting its members' corner with a statement of intent, creating a role for a salaried (if part-time)...

Moving Up: Julian Howell - Draft London.
June 15, 2006... Draft London has poached The Marketing Store's European creative director Julian Howell to be its creative director of retail activation and sales promotion.

Moving Up: Various - Meteorite.
June 15, 2006... Meteorite has appointed Chris Jeffries as art director from Tequila/London, while Holly Maxwell Bocock joins as public relations and marketing executive. Tim Molan becomes account executive following several intern placements.

Moving Up: Nikki Harman, Carla Ambrose - ID.
June 15, 2006... Nikki Harman and Carla Ambrose (pictured) have both joined ID as account director and account manager respectively. The pair left Carbon, where Harman worked as senior account manager and Ambrose was senior account executive.

Moving Up: Richard Penn - Haygarth.
June 15, 2006... Richard Penn has joined Haygarth as head of creative services from Mustoes, where he was head of production for direct marketing.

Moving Up: Various - Craik Jones Watson Mitchell Voelkel.
June 15, 2006... Craik Jones has taken on Arc's copywriter Martin Duckworth to work as senior copywriter, and its art director David Bradbury as senior art director.

Moving Up: Amanda Chandler - FSS.
June 15, 2006... Field marketing agency Field Sales Solutions has appointed Amanda Chandler as account director. She was formerly at DVC Sales.

Moving Up: Giles Poyner - Boxer.
June 15, 2006... Giles Poyner has been appointed business development director at Boxer. He previously worked as director of marketing and new business at Keane Brands.

Moving Up: Alastair MacMillan - NDL International.
June 15, 2006... List owner NDL International has hired Alastair MacMillan as a sales executive. He was previously sales consultant at Holmes Place Health Club.

Moving Up: Eddie Fellows - CRP Print and Packaging.
June 15, 2006... Eddie Fellows has taken on the role of managing director at CRP Print and Packaging. He previously worked for DS Smith.

Licensing: End of an era - what's to blame?
June 15, 2006... Dissatisfaction with each other, not the obesity issue, rang the death knell for McDonald's/Disney link. Has the obesity debate claimed its biggest marketing scalp to date? That was certainly the conclusion reached by the press when news...

Cast your vote for the best SP Campaign.
June 15, 2006... Walkers, Coke, Tesco, Cadbury - the list of great SP promotions is endless. But P&I has narrowed it down to 50, and now it's time to choose the all-time favourite. No doubt the arguments are breaking out already. Best SP campaigns? What...

Profile: Welcome to our place - Janice Moorfield, senior customer marketing manager, Pernod Ricard.
June 15, 2006... Promotions are making their debut in Jacob's Creek's marketing strategy, and Janice Moorfield, Pernod Ricard's senior customer marketing manager, insists the discipline is there to stay. Charged with heading the wine brand's biggest-ever...

Cover Story: Co-Op push taps into local roots.(marketing campaigns)
June 15, 2006... The high street stalwart is using an in-store push as part of its long-term strategy to win over customers. The battle is on for the hearts, minds and shopping budgets of high street shoppers, and local retail stalwart Co-op is at the...

Special Report: Covermounts - Why size matters.(magazine advertising expenditure forecast and trends)
June 15, 2006... Covermounts are becoming bigger in a bid to achieve standout. But as Alexandra Jardine finds, bulky premiums can have drawbacks at retail. It's that time of year again - hopefully sun for all, and sea and sangria for the majority. But...

Special Report: Pens - Pen problems - and how to solve them.
June 15, 2006... Blotching, leaking, staining... the pen may be a buyers' favourite but it has its drawbacks. Gemma O'Reilly comes up with solutions. Legend has it that the production of the first practical, business-friendly pens grew out of the annoyance and...

Market Survey: Clothing - The changing shapes of ts.(promotions)
June 15, 2006... The promotional T-shirt has found a new lease of life thanks to the high street's influence, and buyers are cashing in. Time was when the T-shirt was the promotional one-size-fits-all generic fallback: either a stalwart, or the premium of...

On offer.(Sam's Cap, Zmart radio, Step up Conquer mp3 player, Daddy-o! tape dispenser )(Product/service evaluation)
June 15, 2006... P&I's review section this month features products, incentives, premiums and gadgets from the Hong Kong Gift & Premium Fair. Supplier names, product information and contact numbers are included with each review for easy reference. Edited by...

Sleuth: Sleuth shakes it up at ISP bash.
June 15, 2006... Have you any interesting images or scurrilous stories that you think Sleuth would like to share with fellow promotional marketers? If so, send them to: Promotions & Incentives, 174 Hammersmith Road, London W6 7JP, or e-mail:...

In-Store Marketing Manual: Introduction - Stage is set for brand owners to fight back.
June 15, 2006... Last month Asda marketing and brand director Richard Hodgson set out his company's stall in no uncertain terms, telling an audience of marketers it was his job to 'undo' the marketing of brands sold in Asda and to drive own-label sales. Asda's...

In-Store Marketing Manual: 2006 Brand survival - Fighting the shop-floor squeeze.
June 15, 2006... An increase in retailer power, rise of own-label products and consumers' lack of loyalty means brands are having to transform their promotional marketing to gain maximum results, writes Lars Thomassen For as many years as I can remember,...

In-Store Marketing Manual: 2006 Cause-related marketing - Retailers cash in on causes.
June 15, 2006... CRM is high on supermarket agendas, but is it a cynical move for profit or a genuine interest in community welfare, asks Adam Woods. Judging by the number of cause-related marketing (CRM) campaigns launched by major supermarket brands in...

In-Store Marketing Manual: 2006 New technology - Tomorrow's world.(BT Expedite launches mobile promotions service)(Prada S.p.A. adapts magic mirrors to display all sides of a dress in a trial room)(Visual Planet develops a touch-screen poster for marketing purpose)
June 15, 2006... With the majority of purchasing decisions made in-store, brands are eager to embrace gadgets that engage shoppers more effectively. Steve Hemsley takes a look at what's in store for retail technology Interactive installations The...