Promotions & Incentives articles from June 2005

Promotions & Incentives archives from June 2005

Is SP hitting the right note with Joe Public?(Brief Article)(Interview)
June 14, 2005... BBC Radio interviewed me this month on the subject of freebies, and one of the first questions the host asked was: 'How do you people know what the general public wants?' Which was irksome, partly because it's odd being interviewed when it's...

Experiential: Robinsons ties with LTA to plug tennis initiative.(Brief Article)
June 14, 2005... Britvic brand Robinsons and the Lawn Tennis Association (LTA) are aiming to drive uptake of the sport with a Play Tennis roadshow coinciding with this year's Wimbledon tennis championship. The event, via Dynamo, kicks off this month and...

Online: Play.com teams with retailer for discount offers.(Brief Article)
June 14, 2005... Play.com has linked up with River Island to offer 130,000 of the retailer's cardholders exclusive discounts of up to 40 per cent on high-profile DVDs, CDs and books. The offer, via SP Partnerships, is highlighted on cardholder statements...

Prize draw: THQ targets gamers with viral campaign.(Brief Article)
June 14, 2005... Video game publisher THQ is targeting 150,000 16- to 24-year-olds with an integrated push for the launch of its alien versus humanity release Destroy All Humans! A viral email containing a sample of Destroy All Humans!, called Abduction...

Prize draw: Brands sign up for football week.(Brief Article)
June 14, 2005... Budweiser, Carlsberg and Pepsi are among the 11 major drinks brands supporting September's National Pub Football Week, with promotions rolling into 18,000 pubs nationwide. Landlords at Punch Taverns and Enterprise Inns can choose from a...

Gift with purchase: 3M gives offices vouchers for Hot 100 from Amazon.(Brief Article)
June 14, 2005... 3M has tied in with Amazon for a summer reading trade push on its Post-It SuperSticky Notes and Scotch Magic Tape. Buyers will receive an Amazon gift certificate worth pounds 7.75 for every pounds 12 they spend on the 3M products. The...

On pack: Interlink tempts grocers with art for Best Friends.(Brief Article)
June 14, 2005... Interlink Food's Creative Cake division is linking with children's author Jacqueline Wilson for bespoke on-pack promotions going into Sainsbury's and Tesco. The campaigns are running on cakes themed around Wilson's Best Friends license....

Sponsorship: Colgate-Palmolive ties with Sharapova for launch work.(Maria Sharapova)(Brief Article)
June 14, 2005... Colgate-Palmolive is kicking off its three-year sponsorship of the current Wimbledon Ladies' Champion Maria Sharapova with a nationwide promotion backing the launch of its Palmolive deodorant. The campaign, through Communicator, is aimed at...

Prize draw: Samsung in UK Superbikes text activity.(Samsung Electronics )(Brief Article)
June 14, 2005... Samsung Electronics is offering British Superbikes fans the chance to meet its sponsored team, Yamaha, with an 'ultimate experience' prize up for grabs in a text-and-win promotion. At eight of the remaining British Superbike Championship...

Instant win: Glo Care offers dream wedding in GMTV link-up.(Brief Article)
June 14, 2005... Acdoco's laundry-care brand Glo Care is building on its sponsorship of GMTV's annual Interactive Wedding competition with an instant-win holiday competition across three of its products. The television push offers one couple the chance to...

Prize draw: President puts celebrity chef Novelli on pack.(Jean-Christophe Novelli )(Brief Article)
June 14, 2005... President butter has linked up with celebrity chef Jean-Christophe Novelli for an on-pack promotion, running on 350,000 units. The free prize draw, through Inferno, will see the Michelin-starred chef cook dinner for one winner in their own...

Campaign of the Month: Andrex quilts free cabs.(Brief Article)
June 14, 2005... Toilet tissue is one of those branded products that I think I'd find quite challenging to work with day in, day out. Although a necessity as part of my weekly shop, I find it hard to get excited about it as a marketer. Don't get me wrong,...

Appointment: Paradise Poker hires McGibney for CRM division.(customer relationship management)(Sarah McGibney )(Brief Article)
June 14, 2005... Online gaming brand Paradise Poker has appointed Sarah McGibney to head its newly created CRM division. McGibney joins the Dublin-based gambling outfit from London agency Crayon (formerly HHM), where she was business director. She is...

Product placement: Wizard Books in placement bid.(Brief Article)
June 14, 2005... Children's publisher Wizard Books is seeking product placement and sponsorship deals for its book The Toxic Toadburger Conspiracy as it seeks to take on larger publishing competitors. Author and former food and drinks marketer Ian Hills has...

ISP Awards: Supergran wins ISP award for Innocent.(Internet service providers)(Brief Article)
June 14, 2005... Agencies missed out on the top prize at this year's ISP Promotional Marketing Awards after an in-house campaign from drinks brand Innocent took the Grand Prix. Innocent picked up the award alongside the gold in the beverage sector for its...

Forum: Blue chips sign up for P&I Forum.(Brief Article)
June 14, 2005... Procter & Gamble and Carphone Warehouse are the latest blue-chip names confirmed to speak at this year's Promotions & Incentives Forum. Claudia Magielsen, UK shopper marketing manager at P&G will discuss the FMCG giant's experiences with...

Account win: Mini appoints Momentum to ambient work.(Brief Article)
June 14, 2005... BMW-owned Mini has awarded a three-year ambient/guerrilla marketing deal to Momentum following a three-way pitch. Momentum will aim to dovetail the car marque's national above-the-line campaigns, 'communicating key messages by delivering...

Instore: Bezier set to add Asda trolley ads to POP contract.
June 14, 2005... Retail media specialist Bezier has won a four-way pitch to produce and implement advertising on Asda's 65,000 trollies. Trollies carrying ads are used in all 270 Asda stores and the ads are changed every three weeks. Bezier's first trolley...

Buyout: MBO sees risk firm Umbrella split from WPP.(Management By Objective )(Brief Article)
June 14, 2005... Risk management firm Umbrella has undergone a management buyout from WPP following a review of its risk businesses by the media giant. Umbrella director Beth Johnson said the four-strong outfit will focus on consultancy and take advantage...

Restructure: Unilever shelves SP role in jobs cutback.(Brief Article)
June 14, 2005... Unilever Foods' has axed the role of promotions manager and made incumbent Diane Rowe redundant in the latest round of job cuts implemented as part if its company restructure. A spokesman for the FMCG giant confirmed Rowe's...

Online: Swapits sets up healthy eating reward scheme.(Brief Article)
June 14, 2005... Swapits is rolling out a nationwide, in-school reward scheme to encourage children to eat healthily. Pupils can swipe their credit-card style reward card at the school canteen, gaining points depending on the nutritional value of the meal....

Promotion Works: Scream Pubs.(Scream Pubs)(Brief Article)
June 14, 2005... Brand: Scream Pubs Client: Scream Pubs Budget: Undisclosed Agency: Gloria Mundi Timing: April-May 2004 Strategy: In the four weeks following the students' return after the Easter break, Scream instigated its 'Real Man' collector...

People: In the hot seat - Woo Communications.
June 14, 2005... The Woo trio talk to Pip Brooking about the main challenges of a start-up. Take three agency heavy-hitters from the equally heavyweight agencies Triangle, Billington Cartmell and Claydon Heeley Jones Mason. Add an advertising group looking...

Moving Up: David Bell - The Poulter Group.(David Bell appointed)(Brief Article)
June 14, 2005... David Bell has joined The Poulter Group as creative director. He has spent the past three years as group creative head at Amsterdam-based Wieden & Kennedy.

Moving Up: Stuart Blunden, Catherine Cave, Val Curran - NCH Marketing Services.(Brief Article)
June 14, 2005... Corby-based NCH Marketing Services has recruited three members of staff as it moves back into its rebuilt premises, after a fire in 2003. Stuart Blunden has been appointed database manager, Catherine Cave is senior marketing analyst, and Val...

Moving Up: Georgina Hofmann, Sarah McGregor - Mr Smith.(Brief Article)
June 14, 2005... Mr Smith has hired Georgina Hofmann and Sarah McGregor from Young & Rubicam. Hofmann was previously art director and McGregor was copywriter. They take the same titles at Mr Smith.

Moving Up: Justine Greenhow, Gareth Carter, Rufus Knight Jacobs - Carbon.(Brief Article)
June 14, 2005... Experiential marketing agency Carbon has expanded its new business team with the appointment of Justine Greenhow, Gareth Carter and Rufus Knight Jacobs. Greenhow, previously at Mercier Gray Live, takes on the role of business development...

In-store marketing: TV trials prove to be a retail winner.
June 14, 2005... The case for in-store TV grows stronger as results of the Asda Live format show an increase in sales. A year ago, in-store TV was the talk of the retail town. Tesco has led the line, fulfilling its promise of screens in 100 stores. Yet...

Licensing: Why brands are banking on sport.
June 14, 2005... As sporting properties grow in popularity, UK brands are tapping into the pounds 10.3 billion global market. No matter which city you are in across the world, you wouldn't have to look far to see an example of sports licensing. Once the...

Licensing: My Fantasy Licence - Free.(Brief Article)
June 14, 2005... Free. Not as in 'as a bird', or even BOGOF, my fantasy licence in these nutritionally-aware days is free as in fat-free, sugar-free, caffeine-free. I'm punting globally standardised '-free' symbols, to suit dietary and lifestyle requirements....

Licensing: How European brands can break into the US.
June 14, 2005... No prizes for stating the obvious - that the US remains the world's number one licensing market. But now it looks as if European properties could be on the verge of making significant headway across the pond. Historically, European...

Live Issue: Intermediaries - Does a three-way pact pay dividends?
June 14, 2005... With the agency arena continually expanding, clients are enlisting the help of brokers in their search for the perfect partner. But are the services of the middleman up to scratch, asks Jane Bainbridge. The trawl for a new agency has always...

Profile: Project Supergran - Charlotte Rawlins, Marketing director, Innocent Drinks.
June 14, 2005... Project Supergran: it may be an unassuming title, but the promotion was strong enough to claim the Grand Prix for Innocent Drinks at this year's ISP awards. In many ways, the push sums up the factors on which the firm has built its success...

Cover Story: Birds Eye puts faith in wishes.
June 14, 2005... After 50 years in the freezer, Birds Eye is using its Wish Fingers push to remind parents of the brand's benefits. Bhavna Mistry reports. They're a kids' easy-meal classic but these days you're more likely to see them on menus in gastro...

Special Report: Corporate Incentives - 10 Reasons to buy Corporate Incentives.
June 14, 2005... David Murphy runs through why reward schemes can benefit both staff and their employers. Motivate The most obvious objective of any corporate incentive scheme is to motivate staff. The trick is to get the reward right and deliver it in...

Special Report: Corporate Incentives - Team Tactics.
June 14, 2005... When it comes to staff motivation, it's not just the rewards that count, but how the scheme is implemented and whether it is seen to be fair. When the great comedian Peter Cook was portraying Alan Latchley, an unsuccessful England football...

Special Report: Risk Management - Changing face of insurance.
June 14, 2005... With the risk management industry in a state of flux, James Thornton examines the causes and assesses the impact for clients, agencies and the sector itself. Insuring a promotion is the marketer's safety net against unexpected campaign...

Special Report: Licensed Merchandise - From Bob to Winnie. How retail best-sellers make SP hits.
June 14, 2005... Pip Brooking finds out how high-street desirability transfers into promotional success for premiums. When it comes to licensed merchandise, there's no better indicator than the high street of which products will and won't work. As a...

Market Survey: Guide to Buying - Global Shopping Spree.
June 14, 2005... Holly Acland takes a tour of the world in search of countries that offer the best premiums deal. Today's promotions buyers can probe every corner of the globe in their quest for the best-priced, best-quality premiums available. The...

On Offer.
June 14, 2005... P&I's review section features products, incentives, premiums, gadgets and services, photographed and rated by our reviewers so you can make an informed choice. Supplier names, product information and contact numbers are included with each...