Promotions & Incentives articles from June 2004

Promotions & Incentives archives from June 2004

Editorial: Industry can be part of attack on obesity.(marketing industry)(Brief Article)
June 30, 2004... Are the MPs who put together the House of Commons report on obesity using marketing as a scapegoat for larger failures on the part of Government to educate the public on healthy eating, as the MCCA's Scott Knox asserts (news, page 7)? Or...

On-Pack: Robinsons puts pounds 31m in summer spirit campaign.(Brief Article)
June 30, 2004... Robinsons kicks off an integrated campaign this month as part of a pounds 31 million drive to lift sales. Promotional activity for the 'Capture the Spirit of Summer' push will feature on 82 million packs of the Britvic-owned brand's squash...

In-pack: Quorn delivers special offers in repositioning.(Brief Article)
June 30, 2004... Meat-free brand Quorn is widening its target market beyond vegetarians with on-pack activity set to roll out in July. The 'summer-loving' promotion will see A5 booklets inserted in 2 million packs across the Quorn range. The booklets...

On-pack: Unilever runs Shrek push across Europe.(Brief Article)
June 30, 2004... Unilever is putting the Dreamworks' film Shrek 2 on-pack in its first pan-European promotion to run across all its childrens' ice cream brands. Shrek 2 Puzzle Mania will feature on 16 multi-pack brands and 17 impulse brands in 10 European...

Competition: Murphy's in Goodwood activity.(Brief Article)
June 30, 2004... Murphy's is targeting more than 150,000 visitors at this month's Goodwood Festival of Speed with sampling and competition activity for its Fastflow stout brand. The push, through Vitamin V Brand Live, levers the brand's sponsorship of the...

In-pack: Lexmark offers encyclopedias to drive sales.(Marketing )(Brief Article)
June 30, 2004... Printing specialist Lexmark is targeting back-to-school buyers with an in-box giveaway on its all-in-one product range. From July, consumers who purchase the latest inkjet printer Z815, or the all-in-one models X2250 or X5250, will receive...

Giveaway: Homer Simpson joins Boots for Father's Day tie.(television animated seriel, sales promotions)
June 30, 2004... Twentieth Century Fox has tied-in with high street chemist Boots' Father's Day campaign, with a promotion on its Simpsons property. A Homer soap-on-a- rope will be given away when consumers purchase any two participating Simpsons' toiletry...

Collector scheme: Greene King banks on SP to deliver summer sales uplift.(pubs)(Brief Article)
June 30, 2004... Greene King is captilalising on the key summer sales period by doubling the promotional activity in its pubs around football's Euro 2004. The Summer Sunsation campaign, through Caspa, rolls out from 7 June in 265 Greene King branches and...

Discounts: Loire Valley teams up with Hampton Court.(Flower Show)(Brief Article)
June 30, 2004... France's Loire Valley region is backing its presence at July's Hampton Court Flower Show with a series of media and retail partners. SP Partnerships is co-ordinating a series of promotions starting this month with prizes including...

Campaign of the Month: Coco Pops Slurpy.(Marketing)(Brief Article)
June 30, 2004... Asked about Coco Pops, what's the mantra everyone cries? 'So chocolatey they turn the milk brown!' The beauty of Kellogg's latest in-pack promotion is that it is intrinsically linked to this core benefit. The free 'Slurpy' allows consumers to...

In-pack: Anchor links up with Megabowl to offer games.(Anchor Inc.,)(Megabowl Ltd.,)(Brief Article)
June 30, 2004... Anchor is teaming up with bowling alley chain Megabowl for an on-pack push hitting UK shelves in July. The activity, through Bd-Ntwk, runs on more than 3 million tubs of Anchor Spreadable and about 400,000 Mature and Extra Mature Cheddar...

Prize draw: Universal goes for gun clubs to back DVD film.(Brief Article)
June 30, 2004... Universal Pictures is giving away trips to the US to promote the DVD release of Wild West movie Open Range. The campaign, which kicks off this month through Redskin, targets 1,000 guns clubs in the UK via a link up with National Small Bore...

Exhibitions: Hong Kong fair sees a buoyant US and Europe.(Brief Article)
June 30, 2004... The strong euro and a recovery in the US economy have boosted markets in western Europe and the US, resulting in buyers purchasing premiums more frequently and ordering larger quantities, according to survey findings at the Hong Kong Gifts and...

New win: Lego signs up license experts to push brands.(LEGO A/S)(Brief Article)
June 30, 2004... Lego has taken on Start Licensing and SGLP to exploit licensing opportunities for its key brands in the UK and Europe. Ian Downes, managing director of Start, and Simon Gresswell, founder of SGLP, will provide consultancy on the licensing...

Takeover: Catalyst secures TLC to boost youth creds.(The Lighthouse Consultancy)(Catalyst Co.,)(Brief Article)
June 30, 2004... Incepta-owned agency Catalyst has taken over The Lighthouse Consultancy (TLC) in a deal that adds a financial services account worth pounds 750,000 to its portfolio. Barclaycard, TLC's principal client, has signed a three-year deal with...

Launch: MKM goes for motivation with Yippee! set up.(MKM Marketing and Promotions)(Brief Article)
June 30, 2004... MKM Marketing and Promotions is expanding into the motivation market with the launch of Yippee!, an experience days provider. The launch follows 18 months of extensive market research, said MKM marketing director Jon Harris. 'An increasing...

Promotion Works: ING Direct.(Brief Article)
June 30, 2004... Brand: ING Direct Client: ING Direct Campaign: Spotlight on Savings Budget: Undisclosed Agency: Hicklin Slade & Partners Timing: January 2004 Strategy: The idea was to communicate ING Direct's core message of 'it's your money...

Trade body: MRM's Kerr set to take over as latest ISP chair.(Institute of Sales Promotion)(Peter Kerr)(Brief Article)
June 30, 2004... MRM managing director Peter Kerr is to take over as the new chairman of the Institute of Sales Promotion (ISP). Kerr's appointment will be recommended by the ISP board at its EGM later this month. He will replace outgoing chairman Randle...

P&I Forum: Top marketers to speak at the first P&I forum.(promotions and incentives)(Brief Article)
June 30, 2004... Leading marketers from Carlsberg, Kellogg's, the COI, and Unilever Bestfoods will speak at the inaugural Promotions & Incentives Forum. Iain Paton, Carlsberg UK's brands director, lagers, will head the campaign evaluation workshop. Nick...

Obesity Report: SP sector hits back at obesity findings.(sales promotion)
June 30, 2004... The SP industry has attacked accusations that promotions are a major factor in rising obesity levels, especially among children, following last month's report by the House of Commons Health Committee. The obesity report criticises...

Restructure: Interfocus gets rid of sampling arm in reshuffle.(Brief Article)
June 30, 2004... Interfocus has axed its fledgling sampling and lifestyle communications divisions as part of a restructure begun by Canadian parent MDC. The moves mean eight staff have left the agency, including chief executive Chris Zandonati, director...

Creativity: MCCA looks to law to protect creative work.(Marketing Communications Consultants Association)(Brief Article)
June 30, 2004... The Marketing Communications Consultants Association (MCCA) is taking a stand against clients who abuse the pitch process by setting up a scheme to protect the creative concepts of its members. The MCCA Pitch Protection service is available...

In the Hot Seat: Richard Pink.
June 30, 2004... The ER head of licensing tells Bhavna Mistry how he discovered his calling When Richard Pink switched from being a client to head of licensing at Entertainment Rights last month, it was a shock. The 39 year-old was a Kellogg's man,...

Moving up: Paul Biggins - DLKW Dialogue.(Brief Article)
June 30, 2004... DLKW Dialogue has appointed Paul Biggins as chief executive to spearhead its move into promotional marketing. Biggins previously set up Tequila Manchester and was chief executive of Tequila London.

Moving up: Andrea Deardon, Nigel Cullen - SP Partnerships.(Brief Article)
June 30, 2004... Andrea Deardon and Nigel Cullen have been appointed as senior consultants to SP Partnerships.

Moving up: Janine Hamilton, Alison Linkletter, Yasmin Al-Na'ama - Ignito.(Brief Article)
June 30, 2004... Promotional marketing agency Ignito has hired Janine Hamilton as account manager, and Alison Linkletter and Yasmin Al-Na'ama as account executives.

Moving up: Dawn Mars, Michael Mann - The Communications Agency.(Brief Article)
June 30, 2004... The Communications Agency has promoted Dawn Mars and Michael Mann from account directors to associate directors.

Moving up: Laila Talai - Lifestyle Incentives.(Brief Article)
June 30, 2004... Lifestyle Incentives has promoted Laila Talai from account director to marketing director. Her main role will be to develop new promotional strategies.

Moving up: Dominic Issartel, Mark Gilks - Leisure Vouchers.(Brief Article)
June 30, 2004... Leisure Vouchers continues its recruitment drive with the appointment of two retail business development managers, Dominic Issartel and Mark Gilks.

Analysis - Why papers stick with tactical SP.(SP Partnerships)
June 30, 2004... Newspapers - They're among the most prolific of promoters, but they're not known for strategic thinking Britain is a nation of newspaper lovers. Compared with France, for example, where leading daily Le Monde has a circulation of only...

In-store marketing: Spar stands up to supermarket giants.
June 30, 2004... The chain's Euro 2004 push is the first part of a long-term strategy to defend its c-store credentials This month, Spar kicks off the first in a number of promotions forming part of a wider marketing strategy designed to improve consumers'...

Shop Talk: Profit motive is changing the face of retail forever.
June 30, 2004... With Marks & Spencer, WHSmith and even Boots falling from their pedestals, it is no exaggeration to say that the Great British High Street is in turmoil. Now Dixons has joined the list, withdrawing its larger stores from town centres in favour...

Licensing: Universal overhauls its local strategy.(Universal Studios Consumer Products Group)
June 30, 2004... The film production giant is confident once more with the appointment of a European figurehead When Bruno Maglione left Universal last November to set up Marvel International, one of the big players in licensing found itself without a...

My Fantasy: Licence sunshine.
June 30, 2004... OK, I love the sun. And in the first week of proper summer sun this year, I am like a love-struck teenager in the first, gut-wrenchingly glorious days of a new romance. But Sunshine(TM) as a licence? If there is one substance in the world...

Licensing: Licensing Authority - Long-term partnerships are forged from integrity.
June 30, 2004... It's been a great couple of years for television turning to retail. Pop Idol, Big Brother and How Clean Is Your House? have all successfully spun their brands into consumer's mind. For Celador, following up the licensing success of Who...

Live Issue: SP Complaints - Is another 'Hoover' possible?(Sales promotions)
June 30, 2004... Hoover's free flights offer remains the sales promotion sector's nightmare to end all nightmares, but with complaints about SP on the up it's clear that not everyone has learned all the lessons. James Thornton finds out why misjudgements are...

Profile: Full Spectrum Warrior - Jon Brooke, product marketing manager, THQ.
June 30, 2004... Jon Brooke, product marketing manager for video games publisher THQ, is a man in his element. As the company prepares to launch battle simulation game Full Spectrum Warrior, his enthusiasm is evident. 'I love gaming,' he says. 'And it's great...

Case Study: Carlsberg banks on England.(Carlsberg A/S)
June 30, 2004... The Danish lager brand's vision of owning the Euro 2004 football tournament is being supported by a pounds 10 million campaign aimed at securing it the number one lager spot, as Bhavna Mistry reports By now, the build-up to Uefa's Euro 2004...

Guide to promotional buying: Covermounts - Crash course in ... covermounts.
June 30, 2004... Covermounts can sell magazines as one-offs, but publishers now look for long-term brand-building too, as James Thornton reports You are sourcing a covermount that is designed to boost sales and reinforce the brand for months. How do you...

Guide to promotional buying: Ceramics - Crash course in ... ceramics.
June 30, 2004... They can make desirable collectables that reinforce the identity of a brand, but how can you ensure success? James Thornton reports You need to drive market share for your brand against a new launch. You know you need to gain...

Market Survey: Luxury incentives - Rich Rewards.
June 30, 2004... Top incentives are notoriously difficult to get right, so Pip Brooking canvasses views from the experts The inevitable problem with incentives is that what motivates one person differs from that which motivates another. With luxury...

Market Survey: Clothing - Build your brand with Apparel.
June 30, 2004... As choice in clothing premiums widens, promoters are looking beyond textiles as billboards and are using them to reinforce brand values. Ten years ago, the thought of promotional clothing supporting brand values was more hype than...

On Offer.(Buyers Guide)
June 30, 2004... P&I's review section features a host of products, incentives, premiums, gadgets, gizmos and services from the Hong Kong Gifts and Premium Fair, all of which have been rated by our reviewers. Product information and contact numbers are...

Sleuth: Gets it on at the ISP awards.(Institute of Sales Promotion)(Brief Article)
June 30, 2004... MRM MD Peter Kerr's puzzled look doesn't mean he's reflecting on the meaning of life. He was trying to work out if he was commando under his kilt... he couldn't figure it out, so Sleuth's Nan had a peep - but fear not, Peter, your secret's...

Guide to Buying: Introduction - How to buy right.(Brief Article)
June 30, 2004... Premium promotions can make money, but know-how and planning are key, discovers James Thornton Buying premiums is a potential minefield. An enormous amount of product is now available to marketers, and each premium brings its own benefits...